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Top Rated Marketing Automation Software with ROI Tracking in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

ROI tracking is important for marketing automation software as it provides a clear view of campaign performance, aids in strategic adjustments, and supports data-driven decisions. It helps monitor spending and measure the effectiveness of marketing efforts. Our reviewers in marketing automation software rated this feature as important.

3 Best Marketing Automation Software with ROI Tracking

  • Systeme.io
  • Mailchimp
  • HubSpot Marketing Hub - Highest rated for ROI tracking

See other top Marketing Automation products with roi tracking

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the marketing automation software category. They also needed to have sufficient reviews about roi tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for roi tracking based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Systeme.io logo
4.8
(2.1K)

User insights about the roi tracking feature

Reviewers appreciate Systeme.io's ROI tracking capabilities for their clarity and ease of use. They find the analytics and graphs helpful for understanding marketing performance, even for beginners. Users report that the platform allows for tracking various aspects of funnels, email campaigns, and other marketing efforts. They say the data is easy to interpret, which helps in identifying effective strategies and making necessary adjustments. Reviewers also mention the ability to integrate with other platforms for enhanced analytics.
“It's important because you can track what is working for you and what is not. You can identify which funnels are effective and make the necessary adjustments to continue building and growing your business.”
BS

Brittany S.

Consultant

“There are ways for me to track every aspect of how my funnels, email campaigns, and other aspects are performing.”
DY

Damien Y.

Founder and AI Productivity Coach

Marketing Automation key features coverage

Systeme.io offers 6 out of the 6 key features for Marketing Automation software identified by reviewers:

Email Marketing4.7
Lead Capture4.8
Campaign Management4.7
Data Import/Export4.7
Lead Management4.7
Landing Pages/Web Forms4.8

Pros and cons based on 2,126 verified reviews

85% of users rated Systeme.io 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,126 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Cons:

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details

Pricing

Starting price:$17 flat rate/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Mailchimp logo
4.5
(17.5K)

User insights about the roi tracking feature

Reviewers highlight Mailchimp's detailed and useful ROI tracking capabilities. They appreciate the extensive analytics provided for email campaigns, which help in understanding campaign performance and making data-driven decisions. Users report that the platform allows for easy tracking of open rates, click rates, and other key metrics. They find the reporting tools efficient and easy to use, although some mention that Google Analytics offers more efficient data display. Reviewers also note the importance of Mailchimp's ROI tracking for managing marketing efforts and understanding their impact.
“In any marketing campaign the data is what drives your next steps; Mailchimp provides high-quality and up to date data on every campaign so that you can make the best next decision for your campaign.”
AG

Aaron G.

Marketing Director and CEO

“I love being able to see quickly how many were delivered, read, opened, clicked or bounced as well as opted out. it helps me understand which of my marketing efforts paid off. ”
SH

Suzanne H.

owner

Marketing Automation key features coverage

Mailchimp offers 6 out of the 6 key features for Marketing Automation software identified by reviewers:

Email Marketing4.6
Lead Capture4.3
Campaign Management4.5
Data Import/Export4.3
Lead Management4.1
Landing Pages/Web Forms4.3

Pros and cons based on 17,562 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,562 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

HubSpot Marketing Hub logo
4.5
(6.2K)

User insights about the roi tracking feature

Reviewers indicate that HubSpot Marketing Hub's ROI tracking provides detailed insights into marketing performance. They appreciate the integration with various data sources, such as Databox, which helps in tracking campaign effectiveness. Users find the custom reports and dashboards easy to create and understand. They report that the ROI tracking feature helps in optimizing marketing budgets by identifying high-performing campaigns. However, some users mention a high learning curve and the need for more user-friendly customization options.
“I like the ROI reporting feature of the Hubspot Marketing Hub. With the ROI report, I'm able to get an overview of my campaigns and their results, so I can see which ones are performing best. It gives me insights into which campaigns are generating the most value, and where I should be investing my marketing budget. This helps me maximize the ROI I get from my marketing efforts, making it easier to stay on top of the ever-changing marketing landscape.”
KP

Katherine P.

Content Writer

“Analytics/ROI Tracking is one of the best tools that HubSpot offers its users because it allows you to track ROI in a detailed and efficient way of your social networks.”
Verified reviewer profile picture

Josías G.

Marketing

Marketing Automation key features coverage

HubSpot Marketing Hub offers 6 out of the 6 key features for Marketing Automation software identified by reviewers:

Email Marketing4.5
Lead Capture4.5
Campaign Management4.4
Data Import/Export4.5
Lead Management4.4
Landing Pages/Web Forms4.3

Pros and cons based on 6,216 verified reviews

60% of users rated HubSpot Marketing Hub 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,216 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

Cons:

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details

Pricing

Starting price:$15 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Marketing Automation Software with ROI Tracking in 2026

MarketDirect Cross Media logo

MarketDirect Cross Media

Omni-channel marketing software for agencies & comms teams

visit website
MarketDirect Cross Media is a software solution that allows users to easily create, manage and distribute cross-channel marketing campaigns. It caters to marketing agencies, corporate communication teams, and other professionals. As a cloud-managed solution, it provides always-on reliable access.

Read more about MarketDirect Cross Media

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
ShortStack logo

ShortStack

Contests, forms and landing pages.

visit website
Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

Read more about ShortStack

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
ClickFunnels logo

Cloud based marketing automation software for SMBs

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

Read more about ClickFunnels

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

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Encharge logo

Marketing automation for digital businesses and services

Go beyond emails. Convert, onboard, and retain customers with marketing automation flows and behavior-based emails

Read more about Encharge

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iContact logo

Email marketing , automation, and landing page software

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Use Keap to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails, & track website & email activity

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

Read more about Campaign Monitor by Marigold

Users also considered
Bitrix24 logo

All in one business management workspace

Bitrix24 is #1 FREE CRM and marketing automation software used by over 12 million companies worldwide. Cloud, mobile, open source.

Read more about Bitrix24

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Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers appreciate the automation, segmentation, and ability to create customized email campaigns that optimize engagement and conversions. They value the drag-and-drop builders and templates for efficient email creation and tracking. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight the ease of creating and managing opt-in forms and landing pages to collect leads, which integrate well with various platforms for efficient follow-up and segmentation. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers mention the streamlined process of planning, executing, and tracking multi-channel campaigns, with tools that facilitate collaboration, segmentation, and performance analysis. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users value the ability to easily import and export data for analysis and integration with other platforms, which helps in maintaining up-to-date information and improving campaign results. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers appreciate the organized workflow for tracking and nurturing leads, with features like tagging, segmentation, and automated follow-ups to optimize conversion rates. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users find the customization options for landing pages and web forms beneficial for lead generation, with simple drag-and-drop builders and templates that enhance user experience and conversion rates. 84% of reviewers rated this feature as important or highly important.