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Personalization Software

Last updated: April 2026

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29 software options

Interaction Studio logo

The Real-Time Personalization Platform

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Track visitors and their actions on the web, mobile, and in your app! Deliver targeted, relevant content, messages, and offers. Test and optimize campaigns!

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Adoric logo

Visitor engagement through marketing automation

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Adoric is a SaaS marketing platform designed to help businesses engage their website visitors through intelligent popups, personalized content, event triggered messages, custom forms, & other content promotion tools. Adoric helps businesses to create an appealing website to enhance conversions.

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Ortto logo

Build journeys that drive revenue.

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Personalize marketing with dynamic variables and engage with customers based on their behavior. Visually design your customer journey on a drag and drop canvas.

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Terminus logo

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Involve.me logo

Create high-converting funnels that turn visitors into leads

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involve.me is a no-code lead generation funnel builder. It packs powerful tools for lead capture, lead routing, and lead scoring—helping you convert online visitors into qualified leads. Easily embed on your website or share with a simple URL.

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Instapage logo

Create landing pages without limits.

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Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

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Survicate logo

Collect, analyze, and act on customer feedback

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Survicate is a complete customer feedback platform to collect, analyze, and act on customer feedback. Run surveys across every digital touchpoint, from email and website to mobile apps. Use AI to easily analyze feedback across sources. Act on customer feedback with 40+ native integrations.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Segment logo

Customer data hub

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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Apteco Orbit logo

Platform to turn data into actionable customer insights

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Apteco Orbit is an actionable marketing insights platform that helps businesses connect and manage their marketing and other data. This software enables you to access all your connected data sources from a single view powered by FastStats Designer. Users can then integrate and connect data with preferred channels. It also provides analytics capabilities to explore data and create dashboards to share insights across organizations.

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Glia logo

Personalized live customer experience & engagement

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Glia is an omnichannel customer engagement platform that enables companies to identify, communicate, & engage with their website visitors.

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Gainsight PX logo

Product experience analysis platform

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Gainsight PX is a cloud-based product experience platform designed to help businesses of all sizes analyze user experience (UX) and develop product adoption strategies for customers. Key features include feedback collection, audience segmentation, user retention metrics, and reporting.

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OptiMonk logo

Popups supercharged: stunning templates for email, SMS etc.

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Turn popups into sales with OptiMonk. Use its drag-and-drop editor, personalization, and A/B testing to create high-conversion popups. Unlock 20+ templates for email/SMS lists, cart recovery, and more. Proven results or your money back. No designer needed. Try OptiMonk and see the difference!

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Forward logo

Drive your deals forward. Effortlessly.

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Say goodbye to chaotic B2B deals. Create sales proposals, engage buyers, get the deal done and onboard clients. All in one place.

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Meiro logo

Creating actionable customer profiles from data

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Meiro is an AI-powered, composable Customer Data Platform for Private Installations on Cloud & On-Premise—built for enterprises that require full control over their customer data and infrastructure.

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FoxMetrics logo

Marketing metric tools for optimizing eCommerce experiences

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FoxMetrics is an eCommerce marketing product suite spanning shopping cart recovery, customer personalization, surveying and analytics for boosting conversions

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Folloze logo

The ABM Sales Platform

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Folloze is a B2B content engagement platform that helps produce meaningful business discussions. By sharing content through Folloze, both third party and in house, users can measure interest and progress conversations accordingly.

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Glance logo

Cobrowsing and digital engagement platform

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Glance is a cobrowsing and digital engagement platform that enables businesses to connect with customers in real-time across websites, apps, and mobile devices. The software transforms digital spaces into collaborative environments where support agents can see what customers see, share screens, and provide personalized guidance during critical customer experience moments.

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Apteco PeopleStage logo

Software for managing and automating multi-channel marketing

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Apteco PeopleStage is a campaign automation software for multi-channel marketing. It allows for real-time automation with event triggers, omnichannel orchestration, and AI-enhanced optimization. Integrating with key marketing and analytics tools, it streamlines data and workflows. Features include journey design, segmentation, campaign analysis, and contact management.

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Coveo Relevance Cloud logo

Artificial intelligence (AI)-enabled enterprise search tool

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Coveo Relevance Cloud is an artificial intelligence (AI)-enabled software designed to help businesses across manufacturing, healthcare, telecommunications, and other industries streamline enterprise search and knowledge management operations. It enables professionals to manage content filtering, agent responses, and customer service and support activities.

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FindMine logo

Automated product recommendations for eCommerce retailers

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Complete the Look by FindMine is an eCommerce automation tool that utilizes predictive intelligence to create automatic content for online product catalogs. The cloud-based platform automates and scales the creation of content for online storefronts to help buyers complete their fashion look.

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Apteco FastStats logo

Data analysis platform

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Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

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Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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Emma by Marigold logo

Multi-channel marketing that works for you.

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Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

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