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Top Rated Social Media Management Software with Engagement Tracking in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Engagement tracking allows users to monitor likes, comments, shares, and other interactions, providing valuable insights into content performance. It helps optimize social media strategies, improve audience engagement, and tailor future content. Our reviewers in social media management software rated this feature as important.

4 Best Social Media Management Software with Engagement Tracking

  • Constant Contact - Highest rated for engagement tracking
  • Zoho Social
  • Vista Social
  • Hootsuite

See other top Social Media Management products with engagement tracking

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the social media management software category. They also needed to have sufficient reviews about engagement tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for engagement tracking based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

Constant Contact logo
4.3
(2.9K)
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User insights about the engagement tracking feature

Reviewers highlight Constant Contact's engagement tracking for its detailed insights into email campaign performance. They appreciate metrics like open rates, click-through rates, and bounce rates, which help them understand audience behavior and refine their strategies. Users value the heat maps, A/B testing, and the ability to track unsubscribes and forwards. They find the reporting features user-friendly and essential for measuring campaign success. Some users wish for more in-depth data, but overall, they find it crucial for improving email marketing efforts.
“Engagement Tracking was important to me. Determining whether a client opens any of your emails and then which ones they open allows you to evaluate the content and timing of your emails. For my database, Wednesday at 11 am seemed to be a sweet spot!”
Verified reviewer profile picture

Patrice G.

Vice President, Customer Experience

“Engagement tracking is essential in helping us see the success of each email and help pinpoint what tactics, keywords, and email formulations are best suited for our client base.”
SC

Sierra C.

Guest Concierge

Social Media Management key features coverage

Constant Contact offers 6 out of the 6 key features for Social Media Management software identified by reviewers:

Social Media Integration4.5
Post Scheduling4.6
Automated Publishing4.7
Content Management4.6
Multi-Account Management4.6
Reporting/Analytics4.4

Pros and cons based on 2,911 verified reviews

52% of users rated Constant Contact 5 out of 5 stars, while 3% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,911 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Cons:

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details

Pricing

Starting price:$12 usage based/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Zoho Social logo
4.7
(3.3K)
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User insights about the engagement tracking feature

Users find Zoho Social's engagement tracking easy to use and valuable for monitoring post performance in real-time. They appreciate the ability to track comments, likes, and overall engagement across multiple platforms from a single dashboard. Reviewers mention that the tool helps them understand audience interactions and adjust their strategies accordingly. They also value the detailed metrics and the convenience of managing engagement directly within the app. Some users note the need for better data aggregation, but overall, they find it helpful for social media management.
“Zoho Social gives us the data of overall engagment with our posts on real-time basis. Which gives us the idea of how much popular or relevant and engaging our posts are, and also helps us in deciding what to do next.”
Verified reviewer profile picture

Mehandi I.

Sales & Marketing Automation Specialist

“I love how you can track your fans engagement on all your social media pages. In one page, it shows all the engagement including views, likes and subscribers with little green arrows to show the progress!”
BE

Bridget E.

Music Business

Social Media Management key features coverage

Zoho Social offers 6 out of the 6 key features for Social Media Management software identified by reviewers:

Social Media Integration4.7
Post Scheduling4.7
Automated Publishing4.7
Content Management4.6
Multi-Account Management4.6
Reporting/Analytics4.6

Pros and cons based on 3,382 verified reviews

72% of users rated Zoho Social 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,382 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Cons:

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details

Pricing

Starting price:$15 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Vista Social logo
4.9
(890)
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User insights about the engagement tracking feature

Reviewers appreciate Vista Social's engagement tracking capabilities, noting its ability to monitor likes, shares, comments, and clicks across various platforms. They find the analytics presentations engaging and the data insightful for optimizing social media strategies. Users report that the tool helps identify high-performing content and compare engagement across platforms. They also value the ease of generating reports and the detailed analytics provided. Some mention the need for additional metrics, but overall, they find it helpful for managing and improving content engagement.
“Engagement Tracking" in Vista Social provides valuable insights into the performance and effectiveness of social media campaigns. By monitoring likes, shares, comments, and other interactions across various platforms, I can gauge audience engagement ”
PD

Petra D.

Digital Marketing Specialist

“Engagement Tracking in Vista Social provides data on likes, comments, shares, and clicks, allowing users to identify high-performing content and optimize their social media strategies.”
MS

Max S.

Social Media Manager

Social Media Management key features coverage

Vista Social offers 6 out of the 6 key features for Social Media Management software identified by reviewers:

Social Media Integration4.8
Post Scheduling4.9
Automated Publishing4.9
Content Management4.9
Multi-Account Management4.9
Reporting/Analytics4.8

Pros and cons based on 890 verified reviews

93% of users rated Vista Social 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 890 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client management

Comprehensive social media management

Cons:

Issues with profile connectivity

See pros and cons details

Pricing

Starting price:$79 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Hootsuite logo
4.4
(3.7K)
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User insights about the engagement tracking feature

Reviewers appreciate Hootsuite's engagement tracking for its ability to monitor social media interactions across multiple platforms from a single dashboard. They find the tool useful for understanding what content resonates with their audience and adjusting their strategies. Users value the engagement score feature and the detailed analytics provided. Some mention challenges with data accuracy and the need for better clarification on tracking, but overall, they find it helpful for managing and improving social media engagement. They also appreciate the integration with other tools and the ease of use.
“I love being able to see the engagement breakdown, either by post or by account and compare it over time across various campaigns. ”
Verified reviewer profile picture

Dylan C.

Administrative Assistant

“The thing I like about this feature is because it let me track how my engagements in my audience in different platforms.”
CM

Carol M.

Social Media Manager and VA

Social Media Management key features coverage

Hootsuite offers 6 out of the 6 key features for Social Media Management software identified by reviewers:

Social Media Integration4.5
Post Scheduling4.6
Automated Publishing4.5
Content Management4.5
Multi-Account Management4.5
Reporting/Analytics4.3

Pros and cons based on 3,794 verified reviews

52% of users rated Hootsuite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,794 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Cons:

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details

Pricing

Starting price:$399 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Social Media Management Software with Engagement Tracking in 2026

Instagram logo

Capture, edit, and share photos, videos, and messages

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Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

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Project management software

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monday.com is a Social Media Management software your team will actually enjoy using. It makes it fun and easy for everyone to collaborate, focus on what's important, and get more done at work. It's the first visual software of its kind and shows you exactly where things stand at a single glance.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

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Zoho Social logo
Category Leaders

Social media marketing for growing businesses

learn more
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

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Semrush logo

Reliable SEO tools for the AI Search Era

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The Semrush Social Toolkit is a smart AI solution designed to streamline and automate every stage of your social media workflow. It covers everything from generating content ideas to tracking your overall performance

The Social Toolkit is fully integrated with the broader Semrush ecosystem.

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Airtable logo

AI-Powered, No-Code App Building Platform

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Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

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Vista Social logo
Category Leaders

Modern social media management tools for everyone

learn more
Vista Social is a cloud-based solution, which helps small to large businesses streamline social media marketing via content scheduling, reviews management, engagement tracking, performance metrics, and more. The solution offers various features including collaboration tools, social profiles, artificial intelligence (AI), approval workflows, and custom reports.

Read more about Vista Social

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Constant Contact logo

Streamlines marketing to grow loyal audiences

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Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

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Marketing 360 logo

Marketing Platform For Small Business

learn more
Manage your social media
Connect any or all of your Facebook, Instagram, Google My Business or LinkedIn accounts, and begin scheduling content and managing and growing your social presence from one dashboard.

Read more about Marketing 360

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Birdeye logo

AI-based webchat assistant for business conversations

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Birdeye provides an AI-based chat solution for multi-location businesses that engages website visitors 24/7. The platform features intelligent conversation capabilities, lead capture functionality, and seamless handoff to live agents when needed. Businesses can personalize the chat widget to match their brand identity while managing all communications through a centralized smart inbox.

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Agorapulse logo

Easy-to-use social media management for teams and agencies

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With Agorapulse businesses can capture all incoming messages, including Facebook/Instagram ad comments, monitor hashtags, and keywords.

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OneUp logo
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Social media management software

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OneUp is a social media scheduling tools that supports Facebook, Instagram, Pinterest, LinkedIn, Twitter, and Google My Business.

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Loomly logo
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Your Easy-To-Use Social Media Management Platform

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Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

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Sprout Social logo

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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Simplified logo

Create, collaborate, and scale all your content creation in

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Simplified helps you design everything, scale your brand, and collaborate with your team like never before. Create stunning designs, videos, and write copy using our ai copywriter tool. Then, get started with our free forever plan.

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An all-in-one SEO platform for agencies and SMB's

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SE Ranking is a cutting-edge SEO Platform for agencies, businesses and freelancers

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Social listening tool for businesses of all sizes

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Brand24 is a social media management tool essential for managing your online presence. It can help monitor discussions and measure ROI to understand better how effective different strategies are in increasing awareness of your brand or product line, all while saving time!

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VBOUT logo
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AI-enabled marketing automation platform

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VBOUT is an AI-enabled marketing platform that helps small teams create big businesses.

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Eclincher logo

Eclincher is an AI-powered social media management platform.

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Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google My Business, Google+, Pinterest, YouTube...)

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SocialPilot logo

Social Media Scheduling & Analytics Tool for SMBs & Agencies

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SocialPilot is a social media marketing management solution for social media professionals & digital agencies, offering automated post scheduling, team & client collaboration, analytics & reporting, social inbox, content curation and so much more with a free 14-day trial.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Cloud Campaign logo
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Social media marketing software for handling clients & posts

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Cloud Campaign is a social media marketing software designed to help businesses manage clients, online campaigns, and website content via a unified platform. The application enables marketing agencies to store digital assets in a centralized repository, manage a content library, conduct engagement analytics, and generate custom reports.

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Easy marketing for busy people

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All-in-one, AI-powered marketing and design app to promote your next big idea. Say bye-bye to multiple apps 🤩

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Kontentino logo
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Social media management tool for agencies & brands.

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Kontentino helps you and your team collaborate seamlessly while creating, approving, and publishing social media content and ads. Kontentino saves up to 41% of time spent on operational tasks. Improve the quality of your content and avoid mistakes with useful features, previews, approvals & more.

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Key features for Social Media Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Social Media Integration: Reviewers appreciate the convenience of managing multiple social media platforms from a single dashboard, centralizing content sharing, and expanding audience engagement. 97% of reviewers rated this feature as important or highly important.
  • Post Scheduling: Users value the ability to plan and schedule content in advance, ensuring consistent posting times and freeing up time for other tasks. 96% of reviewers rated this feature as important or highly important.
  • Automated Publishing: Reviewers highlight the efficiency of scheduling posts to be published automatically, maintaining a consistent online presence without manual intervention. 94% of reviewers rated this feature as important or highly important.
  • Content Management: Users find it helpful for organizing, editing, and previewing content across multiple platforms, ensuring consistency and streamlining social media efforts. 93% of reviewers rated this feature as important or highly important.
  • Multi-Account Management: Reviewers appreciate managing multiple social media accounts from one platform, simplifying the process, and saving time. 92% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users value detailed insights into post performance, engagement metrics, and audience behavior to optimize social media strategies and make data-driven decisions. 87% of reviewers rated this feature as important or highly important.