Cognism Features

Google Chrome Integration, Data export & Import, Excluding words feature, Job Title seniority, Adjusting the quality of data.

Lack of communication and interaction from our Customer Success Manager with ourselves when needed. Still waiting for the requested 6 months ago Bombora data sample.

Hi Georgi, Thank you for taking a moment out of your day to share your feedback with us. We have taken note of where we can improve your experience and this information has been passed on to your customer success manager who will be in touch. We're committed to continuously improving our product and customer service and therefore really appreciate your valuable feedback. We'd love to get more information from you if there's anything else you'd like to add or want us to improve, could you please drop us an email at customerexperience@cognism.com to provide more details? Best regards, Emma

It gives us a tool that we never thought would exist. In the past our methods of lead generation was unstructured and was slow. We relied on someone picking up the office number. Now was have increased our connection on calls massively, which has then increased the number of bookings created. Alongside this, because conversations have increased, it has allowed us to streamline the team.

Not really a massive issue but having to log in every now and again can be frustrating, but this is a small trade off to keep the system safe!

We use Cognism to get mobile numbers and verified email addresses for prospects. Of which, it has been the best on the market for UK / EMEA data

Extension sometimes bugs out and needs uninstalling and reinstalling

Being able to easily segment data at both company and contact level to establish leads.

Ability to remove duplicate leads from lists to prevent using credits when the lead is already in another list.

Cognism has revolutionized my approach to business development. The extensive and accurate database has made it incredibly easy to identify and reach out to decision-makers at my target companies. This platform has streamlined my workflow and significantly improved my success rate in securing meetings with key stakeholders. If you're in B2B sales or marketing, Cognism is a must-have tool!

So far I am yet to come across any things I do not like

Data extracting is quick and easy, you can be as granular as you like. Intent is a great feature too.

data can sometimes be on there which is out of date or incorrect job titles

Fantastic quality data esepcially mobile. They also have some niche industries I was able to get lots of contact numbers for such as the services/plumbing industry.

Sometime the rev is not as accuate as Zoominfo but they are as good if not better in everything else.

I really like that we can use Cognism through both Salesforce and LinkedIn. It is really easy to use and the data we have got through the tool is high quality.

The implementation and mapping to fields in your database. This is more complex than originally thought but once it is set up - it works perfectly.

Hi Chloe, Thank you for leaving us a review! We appreciate you taking the time to share your experience of Cognism with us and other professionals. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. We are very pleased to see you're having a good experience with us thus far and we'll continue to work hard to ensure that only gets better. Our Customer Service team remains at your disposal for any help you may need. Best regards, Emma

Cognism is incredible quick and easy to navigate The lead search is one of the best systems I have used You can either use this system for contact finding, lead generation or campaign production The step by step set up for campaigns is incredibly efficient and free's up alot of time

Trying to navigate around spam requirements which arent incredibly clear when you start using it. If you select the wrong option when generating your campaign lists, you can't go back and amend them (such as number of people in an organisation)

Hi Graham, Thank you for taking a moment out of your day to share your feedback with us. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. We are very pleased to see you're having a good experience with us thus far and we'll continue to work hard to ensure that only gets better. Our Customer Success team remains at your disposal for any help you may need. Best regards, Emma

all the data is very accurate and the tool allows me to completely skip the cold contact phase. I have been able to get through to companies i wouldn't normally be able to contact.

sometimes there are too many search filters and it can take a long time to get the data i need.

Ease of use and other tech integration. There are so many great quality leads available and that helps no end with being able to do my job properly, and also helps the scope of how many different contacts within an account I can reach out to. All the while being GDPR complaint.

Sometimes take a little longer to load the contact details on the plugin, but that is a small issue.

Cognism is an innovative and powerful platform that utilizes data-driven insights to deliver personalized and actionable strategies. Its cutting-edge approach, user-friendly interface, and transformative results make it a must-have tool for any growth-focused organization.

Somtimes it's not exporting all that it shouldq

The broad business directory with numbers from decision-makers + the ease of use through the chrome extension.

Sometimes the emails are outdated and won't work (Maybe could integrate an email verifying tool)

Hi Camilo, Thank you for taking a moment out of your day to share your feedback with us. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. We're committed to continuously improving our product and customer service and therefore really appreciate your valuable feedback. We'd love to get more information from you if there's anything else you'd like to add or want us to improve, could you please drop us an email at customerexperience@cognism.com to provide more details? Best regards, Emma

Cognism is very easy to use, it integrates well with other solutions and consistently provides a variety of lead data

Occasionally the data that is provided is not up to date however there is often an alternative working data set that is up to date

The chrome extension is great, massive time-saver

The emails could be a little funky if they're not green tick verified, but not much you can do about that .

Jumping the ladder to decision makers is key for quick prospecting and speaking to the right people. Finding out other people within the business who do different things.

Accurately creating lead gen lists, it collates more data than you'd like.

It's capability to import data from Sales Navigator to another tools.

Sometimes it does not work properly but luckily errors are fixed quite quickly.

Ease of use, Accuracy of data and the improvemnts to my connection rates

There is nothing I dont like about this product so far

I use Cognism daily and the integration with LinkedIn and HubSpot is seamless and fast. The mobile numbers also typically have good accuracy.

Email data can be wrong, resulting in bounces.

User friendly & intuitive Intent/Sales Data insights I use it daily Best data quality in terms of accuracy

Can not go a layer further into data when regional language comes into play Errors sometimes multiple times during a day

Cognism in general is an amazing platform especially in my role as a ADR. I find it very useful to get persona's email addresses and contact numbers based on the requirements I may have. I also love the fact that we launch campaigns and can monitor the activities . The support system is amazing, if there is any issue your colleagues always help to rectify .

Few cons are that alot of data is historic, so you get a lot of bounced emails in campaigns, also the contact numbers are not always the best. I have twice experienced contacting a persona who was the correct name but not the right person, also alot of prospects have advised these are their personal mobile numbers and not business numbers. Another issue I have is that I am unable to add notes accordingly to specific campaign activities, its a little frustrating and although im aware you can build sequences it just isnt working. This needs to be made simpler so we can add notes etc to specific contacts in our campaigns. Ive also experienced issues when we launch campaigns, this needs to be made more effective

Hi Sadie, Thank you for leaving us a review! We appreciate you taking the time to share your experience of Cognism with us and other professionals. We're constantly looking to improve the quality of our data and have a dedicated team for this. Our big focus this year is our Diamond Data which provides email and phone verified contacts to address the new world of working from home to ensure you...

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Having implemented Cognism into a handful of different businesses, and therefore having experience of utilising the data in multiple industries, selling to a range of buyers, I can honestly say it's unrivalled for both ease-of-use and data quality. I've explored alternatives time and again because Cognism certainly isn't the cheapest on the market, but also because due dil, and time and again it proves to be the only enerprise data platform worth its salt, particularly for the UK and EMEA. It's a tool I use on a daily basis and wouldn't be without. I'll always come back to Cognism for: 1. Ease of setup and onboarding 2. Intuitive, easy to use for all users 3. Simple and robust integration with Salesforce

My score would be a 10 but for customer success. My most recent experience has been very hands-off (we literally haven't heard from them since the first week of onboarding). Saying that I don't really know what I'd need them for since it's such an easy to use tool, but it would be nice to hear from them once in a while.

Targeted data made my job easier, and helped us achieve great things in 2023. I really like the fact that it integrates well with HubSpot. The reporting that they see in the background of how much data you have used, and what you've flagged as incorrect data,

The incorrect data. But the good thing is they let you flag this quite easily, and make them aware,

I think Cognism is the most complete, complex, and user-friendly software there is, at this time, and I can say that as I have been using it daily for multiple hours/day for more than 4 months. The web extension is a really great feature, due to its accessibility and user-friendly interaction. It has a very complete database regarding leads, with a lot of verified contact details, along with a great way to better qualify your leads, and not waste time on low-quality ones. Our CSM is very prompt and easy to talk to. He is always there whenever we have a problem and always finds a solution to the problem.

I would say the thing that I somewhat dislike are the cases in which the Chrome extension cannot get information details from some of the LinkedIn leads, especially from countries in Asia more specifically.