Backbone Pricing, Features, Reviews & Comparison of Alternatives


API-based infrastructure solution for enterprise eCommerce

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Backbone overview

BACKBONE is an API-based, enterprise-ready infrastructure solution designed to target ambitious eCommerce companies exceeding high revenues. The solution manages products akin to a Product Information Management (PIM) system within a flexible, full-text searchable product catalog. Product data is structured and organized using attributes and tags with a choice of merchant supplier for each one, while customizable hierarchical category trees match the needs of each store to define products more intuitively. Products can also be sold to various customer groups via multiple stores using a single inventory and the creation of unique category trees targeting specific markets. New sales promotions aimed at certain device platforms, countries and consumer markets can be initiated using the built-in Campaign Manager feature, while BACKBONE's data structuring promises to make translation into multiple international languages and currencies more convenient.

Additional core features go on to include the handling of customer orders and inventory management in real time, providing instant push notifications as stock levels change. With the warehousing and logistics function, users are also able to manage multiple carriers and a custom array of dropshipping partners, added through the dashboard. Here the API boasts a selection of PHP / Ruby / NodeJS front-end clients to support access and usability, while BACKBONE also claims broader integration with third-party eCommerce solutions to fit seamlessly within an existing architecture.


Pricing options
Value for money
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Business size



United States, Europe, Germany

Supported languages

Backbone screenshot: Configuration settings include the editing of Master Categories, showing here how categories can be renamed and related attribute groups addedABOUT YOU CLOUD introduces BACKBONEBackbone screenshot: An example of a default dashboard showing an order error rate graph for two BACKBONE shops, plus summary counters for revenue, orders and order errors Backbone screenshot: Build custom category trees for certain product types and run new sales promotions via the integrated Campaign Manager featureBackbone screenshot: BACKBONE client showing the Missions, Create Mission screen detailing itemized listings within the Merchants tab and rollover trend metricsABOUT YOU TECH - Team Backbone

Backbone reviews

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Backbone pricing

Pricing options
View Pricing Plans

Request further information and pricing details via the website.

Backbone features

Activity Dashboard
Order Processing
Product Catalog
SSL Security
Search Functionality
eCommerce Integration
eCommerce Management

Access Control (50 other apps)
Automatic Notifications (65 other apps)
Content Management (67 other apps)
Custom Forms (56 other apps)
Customizable Branding (94 other apps)
Customizable Templates (90 other apps)
Data Import/Export (61 other apps)
Discount Management (45 other apps)
Drag & Drop Interface (72 other apps)
Electronic Payments (67 other apps)
Reporting & Statistics (60 other apps)
Third Party Integration (102 other apps)

Additional information for Backbone

Key features of Backbone

  • Catalog management
  • Category management
  • Product configurator
  • API
  • eCommerce management
  • eCommerce integration
  • Software Development Kit (SDK)
  • Product catalog
  • Product catalog integration
  • Stock management
  • Warehouse management
  • Customizable categories
  • Search functionality
  • Order tracking
  • Multi-language
  • Real time notifications
  • Data filtering
  • Multi-location
  • Campaign management
  • Full text search
  • Real time updates
  • History tracking
  • Data visualization
  • Activity dashboard
  • SSL security
  • Custom online databases
  • Application integration
View All Features


BACKBONE is an API-based eCommerce infrastructure solution designed to allow enterprise, high-revenue companies scale their eCommerce websites with real time management of products, catalogs, orders, stock, merchants and logistics.

Organize products according to attributes and tags, building custom hierarchical category trees for easier catalog filtering while search of an entire product catalog is made possible without caching thanks to intelligent, server-powered full-text search capabilities.

Sell single or custom inventories through multiple shops while integrating the management of multiple warehouses, carriers and shippers to process orders and manage stock levels with real time updates.

Dropshipping partner support for popular names such as Tradebyte, Fortune Globe and Anatwine is available, with custom choices made possible through the BACKBONE dashboard.

A selection of API clients built on PHP, Ruby and NodeJS provide intuitive, full-featured front-end access to BACKBONE's API, while the solution promises seamless integration with other eCommerce systems such as Magento, Shopware, Spryker and ONGR etc.