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CrossEngage

Customer Data & Prediction for Audience Management

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CrossEngage Pricing, Features, Reviews and Alternatives

CrossEngage product overview

What is CrossEngage?

CrossEngage is the Customer Operating System for growing your customer base into valuable, individual customer relationships. We offer a seamlessly integrated Customer Data Platform (CDP) and Customer Prediction Platform (CPP) to create unique customer moments.

Key benefits of using CrossEngage

  • CrossEngage creates unique moments between companies and customers by helping to communicate the right message, at the right time, through the best channel.

  • Our system is intuitive and easy to use. You don’t need to involve data engineers or any other department to get started. Also, all our use cases are very simple to get done.

  • CrossEngage enables full control. Marketers are able to monitor all ongoing actions at any time. Risks associated with trying new actions are always detected and addressed.

  • CrossEngage enhances the data-handling functionalities of a CDP with cross-channel campaign management to engage customers.

  • Seamlessly include CRM systems, data warehouses, web-tracking solutions, or channel-specific marketing tool responses.

  • Draw on comprehensive 360° customer data profiles that marketing personnel can access directly without the need for any support from IT.

  • Create customer segments based on your first-party data in a matter of minutes and plan campaigns with efficiency and precision.

  • Tailor campaigns to customer segments while accounting for each customer’s individual preferences regarding channel, time, and content.

  • Set up particular events within the customer journey to serve as triggers to automatically manage marketing campaigns.

  • Shape individual customer journeys with our intuitive visual interface.

  • Easily create predictions that search for behavioral patterns in your data to answer your unique marketing questions.

  • Create and scale predictive models for customer acquisition, first-to-second order, cross- and upselling, reactivation and many other use cases.

  • Use our easy-to-use model builder or advanced AutoML Workbench for experts and data scientists.

  • CrossEngage fully complies with the GDPR, hosts data on secure servers in Germany, and is ePrivacy certified.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Phone Support
    Email/Help Desk
    Chat
    Knowledge Base

    Training options

    Documentation
    In Person
    Live Online
    Webinars
    Videos

    CrossEngage features

    Functionality

    3.7

    /5

    10
    Total Features121 10 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Customizable Templates

    CrossEngage users reviews

    Overall rating

    4.1

    /5

    10

    Positive reviews

    90%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10
    Rating distribution

    5

    4

    3

    2

    1

    2

    7

    1

    0

    0

    Pros
    Great company, great people, great platform - and the speed of the real time segmentation is unbeatable.

    AR

    Anonymous Reviewer

    Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication.

    AR

    Anonymous Reviewer

    Great experience, responsive, nice and helpful people.

    Christian E.

    Cons
    Lack of features/level of detail of features. Lack of proper documentation concerning the usage of those features.

    LH

    Lennart H.

    No raw data export of statistics yet. No campaign flow chart yet (therefore multi step campaigns are a bit more difficult to maintain).

    Christian E.

    Some convenience features when building more complex segments are missing for example building negative segments.

    GI

    Giovanni I.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    CrossEngage CDP -

    Reviewed 3 years ago

    Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.

    Pros

    The platform has a straightforward internal logic and a matching interface. It is really easy to use the two built-in main features (customer attributes and events) to build segments and customer journeys. I find the ways in which these segments and journeys can be put to use in automating communication intuitive.

    Cons

    There are certain integrations that are lacking and some of the integrations are a real challenge to set up, especially since quick development resulted in sub-par documentation.

    Vendor response

    Hello, Thanks for your honest feedback. We are happy that CrossEngage helps you to easily orchestrate campaigns across multiple channels. We are constantly developing new integrations to provide additional functionality. As you wrote, we don't always manage to update the documentation accordingly. In these cases, we are happy to help you in person. Furthermore, we are currently updating our complete documentation. Best, Manuel

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Great tool to orchestrate existing marketing channels

    Reviewed 3 years ago

    Great experience, responsive, nice and helpful people

    Pros

    - many integrations --> possibility to use and align existing tools/channels (emarsys, optilyz, etc.) - all user and product data actionable in one place - high personalization possible (combination of customer feed and real time customer behavior)

    Cons

    - no raw data export of statistics yet - no campaign flow chart yet (therefore multi step campaigns are a bit more difficult to maintain)

    Vendor response

    Hello Christian, As one of our first clients we are glad that you appreciate using our tool. As you know, we are trying to improve our statistics features. In addition, our new stories feature will greatly improve the overview of campaigns. Best, Manuel

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Holistic Campaign Management Tool

    Reviewed 3 years ago

    Good cooperation in developing solutions for our business needs

    Pros

    High flexibility to set up communication for various channels Great segmentation perfomance

    Cons

    Good UI but still complex in use due to different set ups of connection to CMS/3rd party tools

    Vendor response

    Hello Melanie, We are very happy about your review and the close cooperation. Due to our best-of-breed approach, there are of course always different scenarios, which we want to realize in the best possible way for each client. If there is still a problem here, please let us know. Best, Manuel

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Very agile company to set up cross channel campaigns

    Reviewed 3 years ago

    Our main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.

    Pros

    The possibilities are endless especially with the right partners at hand. Continuous developments in UI and the application itself. Can handle a huge amount of date in an impressive speed.

    Cons

    Not every implementation can be used intuitively and needs some time to practise.

    Vendor response

    Hello Daniela, It's good to hear from you. We are happy to support your cross-channel campaigns in the best possible way. For a simpler implementation, we steadily continue to optimize our user interface and simplify the integration processes. To provide your customers with unique moments, we are eager to personally help you to set up new campaigns. Best, Manuel

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    I need more reporting possibilities

    Reviewed 3 years ago
    Pros

    Possibility to easily send trigger emails. Convenient placeholders and easy way of changing e.g. dates of voucher codes. Creating pools and segments is really easy. Support is always really quick and helping

    Cons

    There's not really a good way for us to build reportings around our campaigns. It would be really handy to download the reports you get in every campaign Dashboard. Additionally this dashboard is a bit annoying to set the date every time. The time frame is really long.. to look at 2 weeks or the last week without changing the dates/timeframe and see everything first sight would be better.

    Vendor response

    Hello Ramona, Thank you very much for your suggestions, we take that to heart. The upcoming statistics API might help you to set up dashboards according to your own requirements. We are also working on our own dashboard, which will summarize the relevant parameters of your campaigns. More about that soon. Best, Manuel

    CrossEngage FAQs and common questions

    CrossEngage has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business


    CrossEngage supports the following languages:
    English, German


    Yes, CrossEngage has an API available for use.


    CrossEngage integrates with the following applications:
    Google Analytics, Lob Direct Mail, ActiveCampaign, Zapier, Gmail, OneSignal, Nosto, SAP Commerce Cloud, Dynamic Yield, Emarsys, Freshdesk, Inxmail, Kameleoon, SendGrid, Optimizely, zenloop, Google AdWords, Facebook, Mailgun, PushEngage, trbo, Twilio, Mailjet, Productsup, Zendesk


    CrossEngage offers the following support options:
    FAQs/Forum, Phone Support, Email/Help Desk, Chat, Knowledge Base

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