CrossEngage Pricing, Features, Reviews & Comparison of Alternatives

CrossEngage

Customer data platform & cross-channel campaign management

4.1/5 (10 reviews)

CrossEngage overview

What is CrossEngage?

CrossEngage is a real-time customer data platform (CDP) with cross-channel campaign management. The platform integrates all available data sources to collect product data, user data, order data and behavioral data. Features for segmentation and automated customer journeys enable users to create campaigns across multiple marketing channels such email, direct mailing, programmatic advertising, social ads, and various other preferred channels.

The customer data platform in CrossEngage allows users to get a true understanding of all data, and each person as an individual entity with comprehensive 360° customer profiles. Along with fundamental profile data, each profile includes a detailed customer history and current user behavior. CrossEngage’s high-performance data infrastructure allows users to react to customer activity in real time, and set specific events within the customer journey as triggers for corresponding marketing measures.

Tools for cross-channel campaign management include a visual user interface which helps users to keep sight of the big picture when staging simple or complex campaigns. CrossEngage allows organizations to send out customized messages to all customers, and ensures they communicate the right message, at the right time, through the most effective channel. The segment builder provides users with the opportunity to create comprehensive customer segments in a few clicks, with the ability to react to user behavior in real time.

The journey builder tool helps track and respond to user journeys, as well as automate campaigns. Users can also create templates and personalized messages for each channel. CrossEngage integrates a variety of tools for managing both online and offline promotional activities including e-mail, SMS, Facebook, social ads, push notifications, programmatic advertising and more.
www.crossengage.io

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, United Kingdom, Germany

Supported languages

English
CrossEngage screenshot: 360° ViewCrossEngage | So That Customers Come to StayCrossEngage screenshot: Channel IntegrationCrossEngage screenshot: StorytellingCrossEngage screenshot: Customer JourneyCrossEngage screenshot: PerformanceCrossEngage screenshot: Tracking

CrossEngage reviews

Value for money
Features
Ease of use
Customer support
  4.2
  3.7
  3.5
  4.3
Anonymous

CrossEngage CDP -

Used daily for 6-12 months
Reviewed 2018-09-07
Review Source: Capterra

Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.

Pros
The platform has a straightforward internal logic and a matching interface. It is really easy to use the two built-in main features (customer attributes and events) to build segments and customer journeys. I find the ways in which these segments and journeys can be put to use in automating communication intuitive.

Cons
There are certain integrations that are lacking and some of the integrations are a real challenge to set up, especially since quick development resulted in sub-par documentation.

Response from CrossEngage


Hello,

Thanks for your honest feedback. We are happy that CrossEngage helps you to easily orchestrate campaigns across multiple channels. We are constantly developing new integrations to provide additional functionality. As you wrote, we don't always manage to update the documentation accordingly. In these cases, we are happy to help you in person. Furthermore, we are currently updating our complete documentation.

Best,
Manuel

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Christian Efendic

Great tool to orchestrate existing marketing channels

Used daily for 2+ years
Reviewed 2018-09-20
Review Source: Capterra

Great experience, responsive, nice and helpful people

Pros
- many integrations --> possibility to use and align existing tools/channels (emarsys, optilyz, etc.) - all user and product data actionable in one place - high personalization possible (combination of customer feed and real time customer behavior)

Cons
- no raw data export of statistics yet - no campaign flow chart yet (therefore multi step campaigns are a bit more difficult to maintain)

Response from CrossEngage


Hello Christian,

As one of our first clients we are glad that you appreciate using our tool. As you know, we are trying to improve our statistics features. In addition, our new stories feature will greatly improve the overview of campaigns.

Best,
Manuel

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Melanie Sickinger

Holistic Campaign Management Tool

Used daily for 1-2 years
Reviewed 2018-09-12
Review Source: Capterra

Good cooperation in developing solutions for our business needs

Pros
High flexibility to set up communication for various channels Great segmentation perfomance

Cons
Good UI but still complex in use due to different set ups of connection to CMS/3rd party tools

Response from CrossEngage


Hello Melanie,

We are very happy about your review and the close cooperation. Due to our best-of-breed approach, there are of course always different scenarios, which we want to realize in the best possible way for each client. If there is still a problem here, please let us know.

Best,
Manuel

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Daniela Schaller

Very agile company to set up cross channel campaigns

Used daily for 1-2 years
Reviewed 2018-09-12
Review Source: Capterra

Our main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.

Pros
The possibilities are endless especially with the right partners at hand. Continuous developments in UI and the application itself. Can handle a huge amount of date in an impressive speed.

Cons
Not every implementation can be used intuitively and needs some time to practise.

Response from CrossEngage


Hello Daniela,

It's good to hear from you. We are happy to support your cross-channel campaigns in the best possible way. For a simpler implementation, we steadily continue to optimize our user interface and simplify the integration processes. To provide your customers with unique moments, we are eager to personally help you to set up new campaigns.

Best,
Manuel

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Ramona Maltan

I need more reporting possibilities

Used weekly for 1-2 years
Reviewed 2018-09-10
Review Source: Capterra

Pros
Possibility to easily send trigger emails. Convenient placeholders and easy way of changing e.g. dates of voucher codes. Creating pools and segments is really easy. Support is always really quick and helping

Cons
There's not really a good way for us to build reportings around our campaigns. It would be really handy to download the reports you get in every campaign Dashboard. Additionally this dashboard is a bit annoying to set the date every time. The time frame is really long.. to look at 2 weeks or the last week without changing the dates/timeframe and see everything first sight would be better.

Response from CrossEngage


Hello Ramona,

Thank you very much for your suggestions, we take that to heart. The upcoming statistics API might help you to set up dashboards according to your own requirements. We are also working on our own dashboard, which will summarize the relevant parameters of your campaigns. More about that soon.

Best,
Manuel

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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CrossEngage pricing

Pricing options
Subscription
View Pricing Plans

Individual contracts and pricing terms take into account a monthly license rate as well as event based costs.

CrossEngage features

API
Activity Dashboard
Campaign Segmentation
Content Management
Engagement Analytics
Multi-Channel Marketing
Social Media Integration
Third Party Integration

Automatic Notifications (230 other apps)
Campaign Analysis (322 other apps)
Campaign Management (399 other apps)
Customizable Branding (309 other apps)
Customizable Templates (319 other apps)
Data Import/Export (282 other apps)
Drag & Drop Interface (269 other apps)
Email Marketing Management (217 other apps)
Monitoring (263 other apps)
Real Time Analytics (262 other apps)
Reporting & Statistics (396 other apps)
Template Management (216 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for CrossEngage

Key features of CrossEngage

  • Analytics/ROI tracking
  • Segmentation
  • Drip campaigns
  • Churn management
  • Visual analytics
  • Customizable CTAs (Call to action)
  • Dynamic content
  • GDPR compliance
  • Data matching
  • Behavioral analytics
  • Customer profiles
  • Personalization
  • Search marketing
  • Analytics
  • Multi-channel collection
  • Social marketing
  • Marketing automation
  • Website visitor tracking
  • Multivariate testing
  • Certified by ePrivacy
View All Features

Benefits

CrossEngage helps to create positive moments between companies and customers by helping users to communicate the right message, at the right time, through the best channel.

CrossEngage enhances the data-handling functionalities of a CDP with cross-channel campaign management to engage customers.

Combine all user data into complete 360° customer profiles and provide marketing personnel with direct access to information, without the need for support from IT.

Set up particular events within the customer journey to serve as triggers to automatically send out marketing campaigns.

Use the CrossEngage segment builder to build complex customer groups to plan more specific campaigns, and get immediate feedback in real time.

CrossEngage fully complies with the GDPR, hosts data on secure servers in Europe, and is ePrivacy certified.