CrossEngage Pricing, Features, Reviews & Comparison of Alternatives

CrossEngage

Customer data platform & cross-channel campaign management

4.1/5 (10 reviews)

CrossEngage overview

CrossEngage is a real-time customer data platform (CDP) with cross-channel campaign management. The platform integrates all available data sources to collect product data, user data, order data and behavioral data. Features for segmentation and automated customer journeys enable users to create campaigns across multiple marketing channels such email, direct mailing, programmatic advertising, social ads, and various other preferred channels.

The customer data platform in CrossEngage allows users to get a true understanding of all data, and each person as an individual entity with comprehensive 360° customer profiles. Along with fundamental profile data, each profile includes a detailed customer history and current user behavior. CrossEngage’s high-performance data infrastructure allows users to react to customer activity in real time, and set specific events within the customer journey as triggers for corresponding marketing measures.

Tools for cross-channel campaign management include a visual user interface which helps users to keep sight of the big picture when staging simple or complex campaigns. CrossEngage allows organizations to send out customized messages to all customers, and ensures they communicate the right message, at the right time, through the most effective channel. The segment builder provides users with the opportunity to create comprehensive customer segments in a few clicks, with the ability to react to user behavior in real time.

The journey builder tool helps track and respond to user journeys, as well as automate campaigns. Users can also create templates and personalized messages for each channel. CrossEngage integrates a variety of tools for managing both online and offline promotional activities including e-mail, SMS, Facebook, social ads, push notifications, programmatic advertising and more.
www.crossengage.io

Pricing

Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Europe, Germany, United Kingdom

Supported languages

English
CrossEngage screenshot: 360° ViewCrossEngage | So That Customers Come to StayCrossEngage screenshot: Channel IntegrationCrossEngage screenshot: StorytellingCrossEngage screenshot: Customer JourneyCrossEngage screenshot: PerformanceCrossEngage screenshot: Tracking

CrossEngage reviews

Value for money
Features
Ease of use
Customer support
  4.2
  3.7
  3.5
  4.3
Anonymous

CrossEngage CDP -

Used daily for 6-12 months
Reviewed 2018-09-07
Review Source: Capterra

Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.

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Christian Efendic

Great tool to orchestrate existing marketing channels

Used daily for 2+ years
Reviewed 2018-09-20
Review Source: Capterra

Great experience, responsive, nice and helpful people

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Daniela Schaller

Very agile company to set up cross channel campaigns

Used daily for 1-2 years
Reviewed 2018-09-12
Review Source: Capterra

Our main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.

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Ramona Maltan

I need more reporting possibilities

Used weekly for 1-2 years
Reviewed 2018-09-10
Review Source: Capterra

Possibility to easily send trigger emails. Convenient placeholders and easy way of changing e.g. dates of voucher codes. Creating pools and segments is really easy. Support is always really quick and helping

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Anonymous

Very performant cross-channel-platform

Used daily for 1-2 years
Reviewed 2018-09-07
Review Source: Capterra

great company, great people, great platform - and the speed of the real time segmentation is unbeatable.

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CrossEngage pricing

Pricing options
Subscription
View Pricing Plans

Individual contracts and pricing terms take into account a monthly license rate as well as event based costs.

CrossEngage features

API
Activity Dashboard
Content Management
Engagement Analytics
Multi-Channel Marketing
Real Time Data
Social Media Integration
Third Party Integration

A/B Testing (160 other apps)
Campaign Analysis (207 other apps)
Campaign Management (213 other apps)
Customizable Branding (199 other apps)
Customizable Templates (219 other apps)
Data Import/Export (166 other apps)
Drag & Drop Interface (217 other apps)
Monitoring (202 other apps)
Real Time Analytics (173 other apps)
Reporting & Statistics (234 other apps)
Social Network Marketing (154 other apps)
Tagging (152 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for CrossEngage

Key features of CrossEngage

  • Analytics/ROI tracking
  • Segmentation
  • Drip campaigns
  • Churn management
  • Visual analytics
  • Customizable CTAs (Call to action)
  • Dynamic content
  • GDPR compliance
  • Data matching
  • Behavioral analytics
  • Customer profiles
  • Personalization
  • Search marketing
  • Analytics
  • Multi-channel collection
  • Social marketing
  • Marketing automation
  • Website visitor tracking
  • Multivariate testing
  • Certified by ePrivacy
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Benefits

CrossEngage helps to create positive moments between companies and customers by helping users to communicate the right message, at the right time, through the best channel.

CrossEngage enhances the data-handling functionalities of a CDP with cross-channel campaign management to engage customers.

Combine all user data into complete 360° customer profiles and provide marketing personnel with direct access to information, without the need for support from IT.

Set up particular events within the customer journey to serve as triggers to automatically send out marketing campaigns.

Use the CrossEngage segment builder to build complex customer groups to plan more specific campaigns, and get immediate feedback in real time.

CrossEngage fully complies with the GDPR, hosts data on secure servers in Europe, and is ePrivacy certified.