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Salesforce Marketing Cloud Account Engagement

Salesforce B2B marketing automation for marketing & sales

Table of Contents

Is this product right for your business?

Find out with a

Salesforce Marketing Cloud Account Engagement - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

Salesforce Marketing Cloud Account Engagement overview

Based on 649 verified user reviews

What is Salesforce Marketing Cloud Account Engagement?

By industry, Salesforce Marketing Cloud Account Engagement reviewers are most commonly professionals in computer software (25%). The most frequent use case cited by reviewers is email marketing (63%).

What do users say about Salesforce Marketing Cloud Account Engagement pricing?

Some reviewers find Salesforce Marketing Cloud Account Engagement offers good value for money when integrated with other Salesforce products, and they appreciate the included features. However, many users report the software is expensive and difficult to justify for smaller businesses.

What are the most popular integrations for Salesforce Marketing Cloud Account Engagement?

The Salesforce Marketing Cloud Account Engagement integration most frequently cited by reviewers is Salesforce Sales Cloud, a CRM product rated 4.3 out of 5 for its integration with Salesforce Marketing Cloud Account Engagement.

Starting price

1250flat rate /
per month

Alternatives

with better value for money

Pros & Cons

Marketing Campaigns

Lead Management

Data Management

Sales Integration

Competitor Comparison

Pricing

Salesforce Marketing Cloud Account Engagement’s user interface

Ease of use rating:

4.1

(649)

Salesforce Marketing Cloud Account Engagement pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(32)

3-4(342)

5(275)

What do users say about Salesforce Marketing Cloud Account Engagement?

Select to learn more

Who uses Salesforce Marketing Cloud Account Engagement?

Based on 649 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Financial Services

Health, Wellness and Fitness

Computer & Network Security

Retail

Others

Use cases

Email Marketing

Lead Management

Email Management

Forms Automation

Campaign Management

Salesforce Marketing Cloud Account Engagement's key features

Most critical features, based on insights from Salesforce Marketing Cloud Account Engagement users:

Campaign analytics

4.5

(10)

Contact management

4.1

(40)

Campaign scheduling

3.9

(8)

CAN-SPAM compliance

4.5

(14)

Event triggered actions

4.3

(7)

A/B testing

5.0

(1)

Subscriber management

5.0

(2)

WYSIWYG editor

4.0

(2)

Email tracking

3.0

(1)

All Salesforce Marketing Cloud Account Engagement features

Features rating:

4.0

(649)

A/B testing

5.0

(1)

Access controls/permissions

4.1

(9)

Activity dashboard

(0)

Activity tracking

(0)

Alerts/Notifications

(0)

API

(0)

Archiving & retention

(0)

Autoresponders

(0)

Business card/badge scanning

(0)

Calendar management

(0)

Campaign analytics

4.5

(10)

Campaign management

3.6

(12)

Campaign planning

4.6

(11)

Campaign scheduling

3.9

(8)

Campaign segmentation

(0)

Campaign tracking

3.0

(1)

CAN-SPAM compliance

4.5

(14)

Channel management

5.0

(1)

Chat/Messaging

(0)

Collaboration tools

5.0

(1)

Contact database

4.3

(33)

Contact management

4.1

(40)

Content management

5.0

(1)

Conversion Rate Optimization

(0)

Conversion tracking

4.4

(5)

CRM

4.7

(12)

Customer database

4.0

(2)

Customer segmentation

(0)

Customer surveys

(0)

Customizable ctas

4.0

(2)

Customizable fields

4.3

(19)

Customizable forms

4.3

(4)

Customizable reports

(0)

Customizable templates

4.5

(2)

Dashboard

3.4

(5)

Data extraction

3.0

(1)

Data import/export

4.3

(9)

Data visualization

5.0

(1)

Drag & drop

(0)

Drip campaigns

3.8

(6)

Dynamic content

4.0

(4)

Email campaign management

4.5

(38)

Email Distribution

4.5

(6)

Email management

3.8

(19)

Email marketing

4.2

(27)

Email monitoring

4.0

(2)

Email templates

(0)

Email tracking

3.0

(1)

Engagement tracking

4.0

(9)

Event marketing

(0)

Event triggered actions

4.3

(7)

Forms creation & design

4.0

(10)

Forms management

(0)

Full text search

(0)

Image library

2.0

(1)

Interaction tracking

4.1

(14)

Keyword tracking

3.0

(1)

Landing pages/web forms

3.4

(8)

Lead distribution

4.0

(1)

Lead generation

4.3

(8)

Lead management

3.9

(26)

Lead notifications

4.0

(1)

Lead nurturing

4.0

(1)

Lead qualification

3.8

(18)

Lead scoring

(0)

Lead verification/validation

(0)

List management

4.4

(23)

Marketing automation

4.1

(32)

Marketing calendar

4.0

(1)

Mobile access

2.5

(6)

Mobile optimization

4.1

(27)

Monitoring

(0)

Multi-Campaign

5.0

(5)

Multi-Channel attribution

(0)

Multi-Channel communication

4.0

(2)

Multi-Channel data collection

(0)

Multi-Channel marketing

4.7

(3)

Multivariate testing

2.5

(2)

Online forms

3.0

(1)

Performance metrics

4.6

(5)

Pipeline management

(0)

Process/Workflow automation

4.5

(13)

Prospecting tools

3.0

(1)

Real-Time analytics

(0)

Real-Time data

(0)

Real-Time notifications

(0)

Real-Time reporting

(0)

Reporting/Analytics

3.6

(15)

Reporting & statistics

4.0

(1)

Response management

(0)

ROI tracking

3.9

(13)

Sales activity management

4.3

(3)

Sales analytics

3.0

(1)

Sales reports

(0)

Sales trend analysis

4.0

(2)

Search/Filter

4.8

(4)

Search marketing

(0)

Segmentation

4.1

(15)

Social marketing

4.0

(2)

Social media integration

5.0

(1)

Social promotion

(0)

Source Tracking

5.0

(1)

Spam blocker

4.3

(12)

Subscriber management

5.0

(2)

Template management

4.3

(4)

Third-Party integrations

(0)

Version control

(0)

Visitor tracking

(0)

Visual analytics

(0)

Web forms

(0)

Website analytics

(0)

Website visitor tracking

4.5

(2)

Workflow management

(0)

WYSIWYG editor

4.0

(2)

Salesforce Marketing Cloud Account Engagement alternatives

Salesforce Marketing Cloud Account Engagement

4.1

(649)

Starting from

1250

Per month

Free trial

Free version

Ease of Use

3.8

Features

4.0

Value for Money

3.8

Customer Support

3.9

Brevo

4.6

(3.4K)

learn more

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.5

Customer Support

4.5

Gmail

4.8

(13.3K)

learn more

Starting from

Free

Free trial

Free version

Ease of Use

4.8

Features

4.7

Value for Money

4.8

Customer Support

4.5

Mailchimp

4.5

(17.5K)

learn more

Starting from

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.4

Customer Support

4.2

Salesforce Marketing Cloud Account Engagement pricing

Value for money rating:

3.8

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Growth

1,250

Per month

Features included:

Custom Fields
Email A/B Testing
Lead Deduplication
Lead Nurtutring
Lead Scoring
Merge Fields
Prospect Tracking
ROI Reporting
Unlimited Email Marketing

Plus

2,500

Per month

Features included:

Automate Your Marketing
Find More Leads
Identify Your Hottest Leads
Manage Your Data
Maximize Marketing ROI
Powerful Integrations

Advanced

4,000

Per month

Features included:

Automate Your Marketing
Find More Leads
Harness the Power of AI
Identify Your Hottest Leads
Manage Your Data
Maximize Marketing ROI
Powerful Integrations
Set up Your Domain

Premium

15,000

Per month

Features included:

Automate Your Marketing
Find More Leads
Harness the Power of AI
Identify Your Hottest Leads
Manage Your Data
Maximize Marketing ROI
Powerful Integrations
Set up Your Domain
Supercharge Your Marketing Automation

User opinions about Salesforce Marketing Cloud Account Engagement price and value

Value for money rating:

3.8

(649)

To see what individual users think of Salesforce Marketing Cloud Account Engagement's price and value, check out the review snippets below.

“The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale.”

Simon M.

CRM Specialist

“Drag-and-drop editor and reusable templates make it easy to design professional emails without needing deep HTML skills.”

Simon M.

CRM Specialist

Salesforce Marketing Cloud Account Engagement integrations (20)

Integrations rated by users

We looked at 649 user reviews to identify which products are mentioned as Salesforce Marketing Cloud Account Engagement integrations and how users feel about them.

Salesforce Sales Cloud

Integration rating: 4.3 (14)

Salesforce Platform

Integration rating: 4.9 (9)

“It picks up on email calls and helps with transparency and insights.”

N. W.

BDM

Tableau

Integration rating: 3.0 (3)

GoTo Webinar

Integration rating: 3.5 (3)

Microsoft Outlook

Integration rating: 5.0 (2)

Google Analytics 360

Integration rating: 5.0 (2)

“To know, how many people actually visited my website, and how are my Google ads performing.”

Muskan S.

Fouder

Salesforce Marketing Cloud Account Engagement customer support

What do users say about Salesforce Marketing Cloud Account Engagement customer support?

Customer support rating:

3.9

We analyzed verified user reviews to identify positive and negative aspects of Salesforce Marketing Cloud Account Engagement customer support.

A fair number of users find the support team friendly, responsive, and easy to reach via chat or help center when issues arise.

Multiple users appreciate the helpful office hours, webinars, and extensive support resources available for troubleshooting.

A number of users report slow response times, difficulty reaching support, and long waits for ticket resolution or live help.

Several reviewers mention limited phone support, high costs for premium assistance, and inconsistent quality of answers from agents.

Support options

Email/help desk

Chat

Phone support

Faqs/forum

Knowledge base

Training options

Videos

Webinars

Live online

In person

Documentation

To see what individual users say about Salesforce Marketing Cloud Account Engagement's customer support, check out the review snippets below.

“It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool.”

Daniela G.

Marketing Automation Specialist

Salesforce Marketing Cloud Account Engagement FAQs

Q. What is Salesforce Marketing Cloud Account Engagement used for?

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams, Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.

These products have better value for money