Ahrefs Features

Ahrefs

SEO report and backlink checker

4.74/5 (53 reviews)

Ahrefs Feature Summary

  • SEO toolbar
  • Real time keyword mention alerts
  • Backlink notifications
  • Multi-language keyword rank tracking
  • Desktop and mobile rank trackers
  • Country-specific keyword rankings
  • Link opportunity reports
  • Adjustable reporting frequency
  • Position tracking
  • Position reports via email
  • Batch analysis
  • Competitors’ paid keywords
  • Competitors’ organic traffic
  • Outreach targets
  • Competitor backlink notifications
  • API available by subscription
  • Duplicate link grouping
  • Disavow file creation
  • Filter backlinks by language

Business Intelligence & Analytics Feature Comparison

Most popular features of all Business Intelligence & Analytics apps

API (115 other apps)
Activity Dashboard (83 other apps)
Ad hoc Reporting (57 other apps)
Business Analysis (39 other apps)
Business Intelligence (89 other apps)
Charting (68 other apps)
Customizable Reporting (62 other apps)
Dashboard Creation (70 other apps)
Data Filtering (53 other apps)
Data Import/Export (64 other apps)
Data Visualization (87 other apps)
Drag & Drop Interface (46 other apps)
Graphical Data Presentation (41 other apps)
Monitoring (58 other apps)
Real Time Analytics (76 other apps)
Real Time Data (59 other apps)
Real Time Reporting (46 other apps)
Reporting & Statistics (61 other apps)
Third Party Integration (51 other apps)
Visual Analytics (83 other apps)

Competitor Feature Comparison

Ahrefs Feature Reviews

25 reviewers had the following to say about Ahrefs's features:

Polina Polukhina

Must have tool for every specialist in marketing sphere.

2018-06-26

qualitative analytics marketing research on competitors analytics for positions in Google analysis of dynamics of organic traffic website analysis

Pros

Ideal for marketing analysis, in particular, organic traffic.

Cons

If you do not connect google analytics then the data is not entirely reliable and the price is certainly quite expensive

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Suryakant Bansode

The full fledge trustworthy product for SEO experts and marketers.

2018-07-27

1) Keyword analysis of my clients and me. 2) The idea of the total authority of the websites. 3) The standings of my website with my competitors.

Pros

The Data patterns and the analytics of each and every website are amazing of the ahrefs. the support is also good.

Cons

Ahrefs is expensive in terms of the cost. It doesn't have any free version to test the entire system. other SEO tools have given that option so we have considered the same for longer use. but not with ahrefs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jason George

Verified Reviewer

Most comprehensive SEO tool ever

2017-10-06

Pros

Ahrefs provides detailed data about the website you are researching and it does not leave any stone untouched.

Cons

Too many features clubbed together in a single dashboard makes it extremely difficult to navigate around in the interface.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Abhishek Agarwal

Verified Reviewer

Great insights for SEO optimizations

2018-06-18

Pros

- In-depth insights available on the site traffic and also for the competitors - New features like site audit are easy to use and understand - New features addition for finding keyword opportunities

Cons

- Accurcay is not very high and not totaly reliable data - Slow experience on the application - Exporting the data takes very long - Very pricey

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Jason Bateman

My favorite SEO Tool!

2018-07-12

SEO insite and training - BIG data and a lot of information!

Pros

I love the fact that I can monitor and track my keywords and ranking for our site.

Cons

I'm on their basic license and I can't see all of our rankings for certain positions unless I upgrade.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jabi Sanchez

Verified Reviewer

Best SEO Tool by far

2018-02-15

Pros

They have the biggest KW data base on the market, constantly updating They are really fast crawnling the internet The Contet Explorer is a really good tool for content marketers Their link crawling time is faster and their link data size is better than majestic and so much faster and better than moz

Cons

Even what you get totally worth it at the end of the day the tool is quite expensive. Even so the Lite plan could be good for a starter.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
CMO (Leisure, Travel & Tourism company, 1-10 employees)
Verified Reviewer

Must Have App in Your Marketing Tool Box

2017-12-20

Pros

Ahrefs is a fantastic intelligence tool that helps to support and content decisions.

Cons

I would like to see Ahrefs to dramatically innovate in order to provide more intelligence for teams for creating a more quality content.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Jamie McDermott

Verified Reviewer

Probably the best SEO tool on the market

2018-02-13

Pros

It's a fantastic tool for every type of SEO. From keyword research to competitor and keyword tracking, keyword alerts to website auditing, Ahrefs has you covered. They have a really great blog and social channels/ private (invite only) groups that are really helpful and help you to learn more about SEO in general and their tool. The features are ever-evolving and really tiny but important updates are always being added - they listen to their users.

Cons

A content analysis feature would be great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Zackary Templeton

Verified Reviewer

Ahrefs is the perfect solution

2018-05-05

Pros

The toolbar is an easy way to get an overall picture of our ranking, backlinks and organic traffic.

Cons

If there are multiple back links, there should be an option to filter those URLs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Marketing Director (Computer Software company, 51-200 employees)
Verified Reviewer

Powerful, but could be more intuitive to use

2018-03-12

Pros

They continue to pack more functionality into the platform, and I love the competitive data available.

Cons

Competitive products are a bit easier to use.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Brandon Weaver

Verified Reviewer

Their keyword explorer tool is unmatched

2018-01-19

Pros

The ability to see keyword volumes and click-stream data is highly valuable for my team because this shows us the probability that our articles will generate clicks.

Cons

That is probably more of a critique for us to consider upgrading our plan but Ahrefs is already a big expense for us so it may not make business sense for us to upgrade just to get more search queries.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Pshemislav Kaspshik

Verified Reviewer

Very helpful service. It's a must!

2018-05-04

Pros

They keep updating their tools and data. Listen to users recommendations.

Cons

It could be cheaper. Or they could come up with a subscription plan that suits poorer countries needs.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Robert Marczak

Verified Reviewer

Best SEO tool

2018-05-09

Pros

It's super easy to start working with and it gives you a lot of data.

Cons

Cons free :) In my opinion, Ahfers is worth his money. It's hard for me to find any cons of this tool.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Brian Jackson

By Far the Best Backlink Database on the Web!

2018-08-12

Ahrefs is expensive but if you know how to use the tool correctly, it easily pays for itself in the data you can't get anywhere else.

Pros

I've tried a lot of similar tools and Ahrefs' data is by far the best.

Cons

Ahrefs is definitely price, but most backlink database tools are.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jake Nichols

Ahrefs is my favorite SEO/Marketing tool

2018-08-07

It's packed with features that can have an immediate and lasting positive impact on your business. I discovered Ahrefs after they offered an extensive 'Blogging for Business' course that detailed ways to enhance a company's blog.

Pros

- Keyword analysis with Ahrefs is unparalleled. - I can easily discover high-traffic search terms that are not competitive. - Keyword tracking enables continued monitoring of keywords (great for outreach). - Backlink analysis is what it's all about, though, and I spend most of my time spying on backlink sources from other similar businesses. - Regular 'how-to' videos on YouTube for free. - Ahrefs blog is one of the best out there for SEO and helps provide practical uses for Ahrefs tools.

Cons

- Much like other SEO/Marketing tools and software of this quality, the price is relatively expensive. It might be fine on an individual basis, sure. But when you are combining Ahrefs with other software/tools it starts to become an insanely expensive kit. - It's complex, which could be difficult for some. However, I found that their blog and YouTube content helps pick up the software and quickly become an expert.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Gold Standard for links

2018-07-19

Pros

ahrefs is a tried and true software package that is the definitive Bible when it comes to identifying links to your website.

Cons

The negatives for ahrefs are actually the other side of the coin for the positives--there is so much data to review that it is daunting to get into it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Gert Hattingh 

Overall great backlink tool

2018-08-08

Reliable and had a good experience with their customer support when something went wrong on our account. Tim Soulo specifically being quite helpful with sharing additional info on the tool and generally helping out.

Pros

- Easy of use - Full view of all backlink data in one view - Accurate and large database compared to other backlink tools - Additional SEO features (keyword research tool, rank checker etc)

Cons

- Pricing model is borked (scaling isn't ideal for enterprises)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Vladas Sapranavičius

Verified Reviewer

Good and expensive

2017-09-08

Pros

I understand, that it needs a lot of resources to crawl all the web and digest all the data collected.

Cons

My main concerns were price and non supporting of markets I need. But know I accept it's price and this tool also started to support markets I need.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Amber Callan

The Ultimate SEO Tool

2018-06-19

Allows us to perform basic and complex online marketing tasks from in-depth keyword analysis, keyword tracking, backlink analysis, site audits and more.

Pros

We use it for content marketing planning, SEO optimization, PR link outreach, competitive analysis, in-depth keyword analysis, keyword monitoring and more.

Cons

I wouldn't say it's great for an SEO beginner as you need a fundamental understanding of SEO and online marketing to be able to get the most out of Ahrefs. Also, Ahrefs isn't cheap, but for an agency who uses it every day, it's worth the money for us.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dmytro Moroz

Verified Reviewer

My one stop for SEO research

2017-12-06

Pros

You have all you need from rankings to linkbuilding analysis and keyword research.

Cons

Also, even on the first two paid plans you won't have the full list of all keywords you rank for in top 100 - first plan shows only up to the third page, second plan adds 2 more pages, which is odd, considering the abovementioned competitor lets you see all of your keywords on the standard plan.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Luke Santana

Featured packed tool!

2018-09-16

It is powerful and easy to use.

Pros

It is easy to come out with a plan on how to stay on top after seeing the data Ahrefs produces.

Cons

Their pricing is a little higher than the competitors but you can definitely get what you pay for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Daniel Berry

Verified Reviewer

Wish I knew about this tool earlier

2018-05-06

Pros

It also integrates with tools like Databox.

Cons

Little bit of a steep learning curve beyond the basic dashboard, but it's not too bad.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Aris Santos

Verified Reviewer

Ahrefs is synonymous with SEO

2018-08-09

Pros

For the most part, I use this monitor the links we get, to check our ranking, keywords, search for relevant content that I can get a link from, do audits and fix issues and more.

Cons

Well, can't really think of anything at the moment but perhaps have a better interface on the keyword explorer?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Mateusz Pliszka

Verified Reviewer

Essential SEO tool for every blogger / content marketer

2018-05-15

Pros

Really advanced functionality, helping you analyze business side of your content marketing Content research tool Alerts about new backlinks for competitors' specific pages

Cons

Could be more user-friendly or feature in-app tutorial Not the cheapest SEO tool available Basic SEO audit

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
CMO (Computer Software company, 201-500 employees)
Verified Reviewer

Great all around tool for search engine optimization

2017-10-10

Pros

It's great for monitoring new ideas for traffic, checkin the potential keywords and monitoring progress of SEO campaigns.

Cons

I hate that the 'remember me' feature on login does not seem to work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more