Ahrefs Features

Ahrefs

SEO toolset that helps you rank higher and get more traffic.

4.75/5 (305 reviews)

Competitor Feature Comparison

API
Alerts / Escalation
Alerts/Notifications
Audit Management
Backlink Monitoring
Broken Link Discovery
Campaign Management
Campaign Tracking
Competitive Analysis
Content Management
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
For Websites
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Link Analytics
Link Management
Localization Automation
Mobile Keywords
Monitoring
Multiple Site Management
Pageview Tracking
Performance Metrics
Prioritization
Rank Tracking
Referral Tracking
Reporting & Statistics
SEO Management
Search/Filter
Site Search Tracking
Social Media Integration
Web Traffic Reporting
Website Analytics
Website Monitoring
Learn moreCompare App
API
Alerts / Escalation
Alerts/Notifications
Audit Management
Backlink Monitoring
Broken Link Discovery
Campaign Management
Campaign Tracking
Competitive Analysis
Content Management
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
For Websites
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Link Analytics
Link Management
Localization Automation
Mobile Keywords
Monitoring
Multiple Site Management
Pageview Tracking
Performance Metrics
Prioritization
Rank Tracking
Referral Tracking
Reporting & Statistics
SEO Management
Search/Filter
Site Search Tracking
Social Media Integration
Web Traffic Reporting
Website Analytics
Website Monitoring
Visit WebsiteCompare App
API
Alerts / Escalation
Alerts/Notifications
Audit Management
Backlink Monitoring
Broken Link Discovery
Campaign Management
Campaign Tracking
Competitive Analysis
Content Management
Customizable Reports
Dashboard
Data Import/Export
Data Visualization
For Websites
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Link Analytics
Link Management
Localization Automation
Mobile Keywords
Monitoring
Multiple Site Management
Pageview Tracking
Performance Metrics
Prioritization
Rank Tracking
Referral Tracking
Reporting & Statistics
SEO Management
Search/Filter
Site Search Tracking
Social Media Integration
Web Traffic Reporting
Website Analytics
Website Monitoring
Learn moreCompare App

Ahrefs Feature Reviews

25 reviewers had the following to say about Ahrefs's features:

Anonymous
(Commercial Real Estate company, 11-50 employees)

The best SEO tool in the industry.

2019-01-23

Very positive and basically a necessity for any SEO agency that wants to do top tier work.

Pros

Ahref's commercial crawler crawls more pages than any other third party commercial crawler which means their data for keyword rankings are probably the most accurate out there.

Cons

No site audit tools that integrate with Google Analytics or Search Console.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Polina P.

Must have tool for every specialist in marketing sphere.

2018-06-26

qualitative analytics marketing research on competitors analytics for positions in Google analysis of dynamics of organic traffic website analysis

Pros

From the beautiful design of the tool you do not get tired, also there are good analytical dashboards.

Cons

If you do not connect google analytics then the data is not entirely reliable and the price is certainly quite expensive

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

The Best SEO Tool I have ever used

2018-10-22

Pros

Almost everything, the metrics are accurate, the keyword positions, organic keywords data, competing domains feature and my all time favourite "site audit"

Cons

Sometimes the data is not accurate in the broken links report, apart from that, it's cool!

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Rebecca B.

Great SEO Tool for Keyword Research and Backlinks

2019-02-15

. - especially if you manage multiple websites.

Pros

There is so much data offered here!

Cons

Especially if you start adding multiple websites/projects to track.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Suryakant B.

The full fledge trustworthy product for SEO experts and marketers.

2018-07-27

1) Keyword analysis of my clients and me. 2) The idea of the total authority of the websites. 3) The standings of my website with my competitors.

Pros

The Data patterns and the analytics of each and every website are amazing of the ahrefs. the support is also good.

Cons

It doesn't have any free version to test the entire system. other SEO tools have given that option so we have considered the same for longer use. but not with ahrefs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ben M.

Excellent Data and Resource for SEO - My Personal Favorite!

2019-10-02

Overall this software is really easy to use and has almost all of the data I need for reporting on my clients!

Pros

I really like the ability to see organic keywords vs traffic value vs organic traffic. Gives a really nice shot of my clients' progress.

Cons

Any time I want a picture of where my client is at rankings wise, I need to take a pull on that day or else the data is gone.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tom R.

Great tool

2021-07-29

Ahrefs is helpful when used to pull data for a particular website.

Pros

Ahrefs was really easy to use and quick to pull the data I needed.

Cons

Ahrefs did not always seem to pull the most accurate analytics. When compared to other similar tools their numbers seems skewed so I am not certain of its accuracy.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Meredith M.

Very Powerful - Also Very Complex

2021-04-06

Overall, Ahrefs has been an extremely useful tool for our agency to use that helps us keep a pulse on our clients' SEO performance and helps guide our tactics as we work to increase their online search presence.

Pros

The depth that we're able to achieve with reporting is a huge benefit and the helpful tips found by hovering over the "i"s next to each part of the tool makes it easier to understand confusing metrics or tools without having to search a support forum.

Cons

Because of the vast array of capabilities, reports, and tools Ahrefs has, it can be confusing to know where to start. The interface is also a bit confusing and takes some learning to remember where certain features live within the tool and how to navigate there from memory.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Morgan B.

The Best SEO Tool for Your Arsenal

2019-04-15

This has been the best SEO tool i've used in my 4-5 years in the industry.

Pros

Their ranking data is great for getting a quick pule check for a client site, and being able to quickly export top pages by links and rankings is great.

Cons

Some of their rankings data can be pretty off or slow to update, but that said any third party rankings site should have their data taken with a small grain of salt.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

Amazing tool for website audit

2021-03-02

Using Ahrefs for the site audit, keyword analysis and mentions monitoring during the last year. Satisfied with the quality.

Pros

The most valuable for me is that I'm getting detailed and accurate audit reporting on my website position.

Cons

To be honest, I don't like the interface that much.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Incredibly powerful resource at your fingertips

2019-04-26

An incredibly powerful analytics tool.

Pros

The amount of data is immense (as well as up-to-date and trustworthy), and Ahrefs does a lot of the work be providing a multitude of intelligent tools to analyze and interpret the information it spits out.

Cons

While it's organized in a common-sense way and carefully designed to be as useful as possible, the pure depth of information available makes it intimidating to a new-comer.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Devin O.

Best SEO Tool on the Market

2021-02-24

Ahrefs has primarily allowed us to track keyword positions, perform thorough KW & competitor research, and keep track of backlinks.

Pros

Ahrefs offers almost every feature I need to do SEO research & reporting, and I feel that the data provided seems more accurate than other tools.

Cons

The cost is prohibitive for smaller companies or individuals. However, relative to the quality of the product, there is value.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Rahul C.

One of best SEO tool in the market but expensive

2021-08-21

Pros

Very accurate data easy to analyse URLs in bulk in depth SEO report They keep adding new features

Cons

very expensive There is no live support

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Brian D.

Excellent Software for Website Traffic and SEO

2021-01-17

Pros

The backlink monitoring is a feature I like the most, intergrates with my software.

Cons

No real cons that I can think of.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Ganesh B.

Perfect for Agencies

2019-08-02

Pros

Keyword Difficulty Metric is Pretty Accurate.

Cons

Cost - Ahrefs is one of the Costliest SEO Tool Not Affordable for Individuals

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1-10 employees)

Ahrefs review

2019-05-11

I have had a very wonderful experience with this software and it is my second after Google analytics and this is because I use Google analytics to get a full insight into my website when it concerns Google search engine and believe it or not, Google analytics offers more indepth analysis of website when you are trying to optimize for Google search engine.

Pros

I like the fact that I can do my keyword research and get the keywords that my competitors who are using Google Keyword planner do not get while doing their keyword research. I also like the fact that I can get a full audit of my website in full and also know what next steps to take to make my business above my competitors.

Cons

The 7 days free trial is a limited time to ascertain how effective this software can work for you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Franklin G.

Ahrefs is my go-to tool for keyword research

2020-10-12

It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels.

Pros

I also like how easy it is to export, save, and share the data.

Cons

Ahrefs estimates for keyword CPC is not accurate for Amazon. The data is taken from Google keyword CPC which is an entirely different cost and can mislead a marketer into creating an ill-informed marketing plan.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Gerald H.

The most comprehensive SEO tool for all serious SEOs

2019-10-15

Great SEO tool to help power up your search and content marketing activities.

Pros

With Ahrefs I was so to obtain advanced SEO keyword data with a few clicks, great tool Garner competitor and industry insights.

Cons

Keyword trend analysis is rather limited as it does not show annual keyword trends like how they do it in Google keyword planner.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Md. K.

Great tool for SEO and Ranking

2021-09-11

I am impressed with its performance. For search volume, backlinks, rankings and social share Ahrefs plays an outstanding role.

Pros

It is a keyword explorer that gives valuable information on search volume, competition, CPC, CTR, SERP position history, and more.

Cons

It is a great tool that shows quality performance. Rank trackers should be updated regularly.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rachel D.

Ahrefs for SEO

2019-11-21

We used Ahrefs for keyword research, backlink insights, and info to make our site better optimized for Google search rankings.

Pros

We could submit a site audit daily that provided us with insights on how to increase our organic search rankings before submitting a sitemap to Google.

Cons

Sometimes new backlinks wouldn’t show/would take some time to show on our report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ryan N.

Excellent Tool for Competitive Analysis

2019-10-30

It's our daily driver for ranking's analysis. We can no plans to stop using it.

Pros

Clean interface, easy to understand data. Their pricing is competitive and we've found their data to generally be reliable.

Cons

Like any tool like this, the data varies a lot from provider to provider, which can introduce some confusion when collaborating on marketing projects with teams that use different research tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Soumitra S.

Best tool for SEOs but expensive for generic users

2021-09-15

It is the only tool that gives me the accurate search volume of keywords and their corresponding competition.

Pros

Super fast results, the Dashboard is kick-ass when it comes to getting an SEO overview of any website.

Cons

Pricing is on the higher side if you only need it for keyword research.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Richard W.

100% Recommended to SEO Experts

2019-05-10

While the team's customer service could be better - the actual tool is powerful.

Pros

- Amazing backlinking tool - Easy to understand keyword search system - Ability to track keyword rankings by the minute - Quality reporting tool - 7-day trial for first timers - Company sends valuable training information - Daily support if needed

Cons

- Can be complicated for first-time SEO users - Its design is simple and a bit mundane

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Abhishek A.

Verified Reviewer

Great insights for SEO optimizations

2018-06-18

Pros

- In-depth insights available on the site traffic and also for the competitors - New features like site audit are easy to use and understand - New features addition for finding keyword opportunities

Cons

- Accurcay is not very high and not totaly reliable data - Slow experience on the application - Exporting the data takes very long - Very pricey

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Omer S.

One Tool with Whole A lot of eFatures

2020-11-06

Gives many features which other similar tools are missing.

Pros

It has everything and data filtration filters are so useful to see the required data.

Cons

Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more