Ahrefs Features

Ahrefs

SEO report and backlink checker

4.77/5 (222 reviews)

Ahrefs Feature Summary

  • SEO toolbar
  • Country-specific keyword rankings
  • Link opportunity reports
  • Adjustable reporting frequency
  • Position tracking
  • Competitors’ paid keywords
  • Competitors’ organic traffic
  • Outreach targets
  • Competitor backlink notifications
  • Duplicate link grouping
  • Disavow file creation
  • Filter backlinks by language
  • Backlink notifications
  • Position reports via email
  • Real time keyword mention alerts
  • Desktop and mobile rank trackers
  • Multi-language keyword rank tracking
  • Batch analysis
  • API available by subscription

Competitor Feature Comparison

@mentions
API
Activity Tracking
Alerts / Escalation
Auditing
Click Tracking
Customizable Reporting
Data Filtering
Data Import/Export
Data Visualization
Email Notifications
Filtered Views
Keyword Tracking
Real Time Notifications
Referral Source Tracking
Reporting & Statistics
SEO Management
Web Analytics
Web Traffic Reporting
Learn moreCompare App
@mentions
API
Activity Tracking
Alerts / Escalation
Auditing
Click Tracking
Customizable Reporting
Data Filtering
Data Import/Export
Data Visualization
Email Notifications
Filtered Views
Keyword Tracking
Real Time Notifications
Referral Source Tracking
Reporting & Statistics
SEO Management
Web Analytics
Web Traffic Reporting
Visit WebsiteCompare App
@mentions
API
Activity Tracking
Alerts / Escalation
Auditing
Click Tracking
Customizable Reporting
Data Filtering
Data Import/Export
Data Visualization
Email Notifications
Filtered Views
Keyword Tracking
Real Time Notifications
Referral Source Tracking
Reporting & Statistics
SEO Management
Web Analytics
Web Traffic Reporting
Learn moreCompare App

Ahrefs Feature Reviews

25 reviewers had the following to say about Ahrefs's features:

Anonymous
(Commercial Real Estate company, 11-50 employees)

The best SEO tool in the industry.

2019-01-23

Very positive and basically a necessity for any SEO agency that wants to do top tier work.

Pros

Ahref's commercial crawler crawls more pages than any other third party commercial crawler which means their data for keyword rankings are probably the most accurate out there.

Cons

No site audit tools that integrate with Google Analytics or Search Console.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Polina Polukhina

Must have tool for every specialist in marketing sphere.

2018-06-26

qualitative analytics marketing research on competitors analytics for positions in Google analysis of dynamics of organic traffic website analysis

Pros

From the beautiful design of the tool you do not get tired, also there are good analytical dashboards.

Cons

If you do not connect google analytics then the data is not entirely reliable and the price is certainly quite expensive

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Rebecca Bowden

Great SEO Tool for Keyword Research and Backlinks

2019-02-15

. - especially if you manage multiple websites.

Pros

There is so much data offered here!

Cons

I just use it for keyword research/backlinks and recommend another tool for SEO monitoring

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

The Best SEO Tool I have ever used

2018-10-22

Pros

Almost everything, the metrics are accurate, the keyword positions, organic keywords data, competing domains feature and my all time favourite "site audit"

Cons

Sometimes the data is not accurate in the broken links report, apart from that, it's cool!

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Morgan Browne

The Best SEO Tool for Your Arsenal

2019-04-15

This has been the best SEO tool i've used in my 4-5 years in the industry.

Pros

Their ranking data is great for getting a quick pule check for a client site, and being able to quickly export top pages by links and rankings is great.

Cons

Some of their rankings data can be pretty off or slow to update, but that said any third party rankings site should have their data taken with a small grain of salt.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ben Malt

Excellent Data and Resource for SEO - My Personal Favorite!

2019-10-02

Overall this software is really easy to use and has almost all of the data I need for reporting on my clients!

Pros

I really like the ability to see organic keywords vs traffic value vs organic traffic. Gives a really nice shot of my clients' progress.

Cons

Any time I want a picture of where my client is at rankings wise, I need to take a pull on that day or else the data is gone.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Suryakant Bansode

The full fledge trustworthy product for SEO experts and marketers.

2018-07-27

1) Keyword analysis of my clients and me. 2) The idea of the total authority of the websites. 3) The standings of my website with my competitors.

Pros

The Data patterns and the analytics of each and every website are amazing of the ahrefs. the support is also good.

Cons

It doesn't have any free version to test the entire system. other SEO tools have given that option so we have considered the same for longer use. but not with ahrefs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ganesh Bommanaveni

Perfect for Agencies

2019-08-02

Pros

Massive Amount of Back-link Data with Excellent Filter Options.

Cons

Cost - Ahrefs is one of the Costliest SEO Tool Not Affordable for Individuals

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Incredibly powerful resource at your fingertips

2019-04-26

An incredibly powerful analytics tool.

Pros

The amount of data is immense (as well as up-to-date and trustworthy), and Ahrefs does a lot of the work be providing a multitude of intelligent tools to analyze and interpret the information it spits out.

Cons

While it's organized in a common-sense way and carefully designed to be as useful as possible, the pure depth of information available makes it intimidating to a new-comer.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ryan Nielsen

Excellent Tool for Competitive Analysis

2019-10-30

It's our daily driver for ranking's analysis. We can no plans to stop using it.

Pros

Clean interface, easy to understand data. Their pricing is competitive and we've found their data to generally be reliable.

Cons

Like any tool like this, the data varies a lot from provider to provider, which can introduce some confusion when collaborating on marketing projects with teams that use different research tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Abhishek Agarwal

Verified Reviewer

Great insights for SEO optimizations

2018-06-18

Pros

- In-depth insights available on the site traffic and also for the competitors - New features like site audit are easy to use and understand - New features addition for finding keyword opportunities

Cons

- Accurcay is not very high and not totaly reliable data - Slow experience on the application - Exporting the data takes very long - Very pricey

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Everybody Uses It, but not everyone loves it.

2019-12-12

We're slowly monitoring, managing, and growing our clients' organic online presence.

Pros

They offer some data insights that are difficult to get in any other tools, or in other cases, they display the data in ways that make more 'sense.'

Cons

To me, the most frustrating thing about this tool (and other SEO tools) is how they claim / intend for the tool to give you insights vs. what insights and data you can actually see.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
David Muller

Great tool for SEO - especially backlinks!

2020-05-05

It is a great tool for backlink and keyword research but lacks in data presentation and visibility.

Pros

What sets it apart for me from other SEO tools is the data it gives you on backlinks.

Cons

It isn't super clean and modern ad makes navigation and presenting data a little difficult.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Elias Arosemena - FHA Clients On Demand System

The best and most useful SEO tool hands down!

2019-10-11

I love love, love, Ahrefs! This tool has been a must-have on my marketing toolbox for a while and honestly, I can't do without it.

Pros

Content Explorer data and the Keyword Explorer tool are crucial for my SEO efforts.

Cons

Sometimes the backlink data wasn't as up to date as I expected.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Dan Ronatay

A link builder's dream come true!

2019-07-17

Great product that provides essential data all SEO practitioners need, and more.

Pros

It gives me a comprehensive insight on websites and a source of potentials sites to link to.

Cons

There maybe data overload at a single glance, may need some time understanding it and analyzing how it affects your own link building efforts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Gerald Ho

The most comprehensive SEO tool for all serious SEOs

2019-10-15

Great SEO tool to help power up your search and content marketing activities.

Pros

With Ahrefs I was so to obtain advanced SEO keyword data with a few clicks, great tool Garner competitor and industry insights.

Cons

Keyword trend analysis is rather limited as it does not show annual keyword trends like how they do it in Google keyword planner.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Patricio Quiroz

Verified Reviewer

Great marketing tool! I use it daily for my projects

2019-07-19

Really good so far, makes my job way easier doing off-page seo

Pros

The backlinks tool is my favorite, you can do an in depth analysis of your competitors backlinks to give you an idea of which sites to reach out to.

Cons

It's a bit pricey and the free trial is very limited with its data

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Jason Bateman

My favorite SEO Tool!

2018-07-12

SEO insite and training - BIG data and a lot of information!

Pros

I love the fact that I can monitor and track my keywords and ranking for our site.

Cons

I'm on their basic license and I can't see all of our rankings for certain positions unless I upgrade.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
bhavya chawda

Truth about ahref backlinks checker

2019-03-20

I am a website developer and a blogger I need a detailed reports of backlinks as it is the most important feature of Seo We need regular updates I was facing many problem in different Sri audits as they were not acccurate and updated But when I found ahref it make my task very easy It has a detailed reports like Backlinks type , Content and language info , Rating info, No of domains etc and most important thing is it is the most fastest crawler I have seen in an not taking name of competitor But out of 10 most top , ahref is on no 1 Soon I will shift my other tools checker to ahref as well :-)

Pros

Fast checking True and updated sever Fast crawler Detailed report with da report Backlinks type Content and language info Rating info No of domains Best pages Best or top links

Cons

No cons as per my view Can be better if include a backlinks maker or directory submitor

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anthony Zaenglein

Ahrefs

2019-08-22

Pros

This is the best, most comprehensive tool out there to find and research backlinks.

Cons

I wish there was a better visual representation of a site's backlink profile for reporting purposes.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Gert Hattingh 

Overall great backlink tool

2018-08-08

Tim Soulo specifically being quite helpful with sharing additional info on the tool and generally helping out.

Pros

- Easy of use - Full view of all backlink data in one view - Accurate and large database compared to other backlink tools - Additional SEO features (keyword research tool, rank checker etc)

Cons

- Pricing model is borked (scaling isn't ideal for enterprises)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
CMO (Leisure, Travel & Tourism company, 1-10 employees)
Verified Reviewer

Must Have App in Your Marketing Tool Box

2017-12-20

Pros

Ahrefs is a fantastic intelligence tool that helps to support and content decisions.

Cons

I would like to see Ahrefs to dramatically innovate in order to provide more intelligence for teams for creating a more quality content.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Ahrefs is the mothership

2019-04-27

Overall, whenever I absolutely, have to have the full data picture.

Pros

Ahrefs is the mother of all data in the web promotion industry.

Cons

It's got so much data that you may need a few tutorials before using it becomes second nature.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Richard W

100% Recommended to SEO Experts

2019-05-10

While the team's customer service could be better - the actual tool is powerful.

Pros

- Amazing backlinking tool - Easy to understand keyword search system - Ability to track keyword rankings by the minute - Quality reporting tool - 7-day trial for first timers - Company sends valuable training information - Daily support if needed

Cons

- Can be complicated for first-time SEO users - Its design is simple and a bit mundane

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jabi Sanchez

Verified Reviewer

Best SEO Tool by far

2018-02-15

Pros

They have the biggest KW data base on the market, constantly updating They are really fast crawnling the internet The Contet Explorer is a really good tool for content marketers Their link crawling time is faster and their link data size is better than majestic and so much faster and better than moz

Cons

Even what you get totally worth it at the end of the day the tool is quite expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more