Ahrefs Features & Capabilities

Ahrefs

Google Analytics 360

MATLAB

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Alerts/Notifications

Audit Management

Backlink Monitoring

Competitive Analysis

Dashboard

Data Import/Export

Data Visualization

Keyword Analysis

Keyword Discovery

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Link Management

Localization Automation

Mobile Keywords

Performance Metrics

Reporting & Statistics

Reporting/Analytics

Search/Filter

SEO Management

Web Tracking

Web Traffic Reporting

Website Analytics

Semrush

Moz Pro

SE Ranking

SEO PowerSuite

Similarweb

Sitechecker.pro

WebCEO

Seobility

Surfer

Seobase

Serpstat

Ahrefs offers incredible amounts of SEO data and analytics tools, which are essential for the planning and execution of our marketing strategy. You can get up-to-date health stats of your website, SEO optimisation suggestions, site audits of competitors, an extensive database of keywords and backlinks - all in one place. 

Comprehensive SEO Powerhouse

Hi Anastasia, 

Thanks so much for taking the time to leave a review! We're so happy tohear you're getting a lot of value out of our tool suite. 

Re: credits, we hear you! In fact, the latest version of our plans come with no credits for Standard and above. If you'd like more information, please don't hesitate to reach out to support via live chat or support@ahrefs.com. 

Thanks again for sharing your thoughts, and thank you for choosing Ahrefs! 

Overall, it's a great tool. It helps me a lot with my SEO Strategies. It makes my work easy and saves time.

Great tool for SEOs

Hi there! Thanks for taking the time to leave a review. We're glad to hear that you're getting a lot of value out of our tool. 

Re: AI, we do have that functionality in Keywords Explorer! :) Not only can you get AI prompted suggestions for keywords, but you can also use it to translate keywords across multiple languages. 

I used Ahrefs as my daily keyword research tool and it's the main tool i use for backlink analysis 

Ahrefs review

Hi Ryan! 

Thanks so much for taking the time to leave a review. We really appreciate the feedback. 

While we're thrilled that you're getting a lot of value out of your plan, if you have suggestions for how we can improve the clarity around our credit system, we'd love to hear it! 

Very happy overall with Ahrefs, it is a core component of my SEO toolkit.

Ahrefs for SEO 

Hi Alex, 

Thank you so much for taking the time to leave an honest review. We're very happy to hear that you've had a positive experience with our tools, and we hope to continue wowing you in the future. 

And thank you for the feedback about niche keywords. If you have specific examples for our team, pease don't hesitate to reach out to support@ahrefs.com so our data scientists can look into them. Thank you! 

Overall, Ahrefs is a tool I cannot put down. If I truly had to limit myself to one SEO tool, it would be this one.

My go-to SEO research tool for driving backlink and keyword success

Hi Jon, 

Thanks for taking the time to leave an honest review. We're thrilled to hear that you're getting tons of value from our toolset. 

Thank you as well for being transparent about your views on the credit system. We'll be sure to pass on your feedback to the rest of the team. :) 

As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team.  Keen to see how this tool evolves as AI takes over the workspace, ay.

Ahrefs, your go to…

Hi Brittany, 

Thank you so much for your kind words about Ahrefs! We're thrilled to hear that you're enjoying it and that you use it almost every day. 

We definitely have some awesome features coming up that will kick your digital marketing efforts up a notch. Stay tuned! :-) 

Ahrefs is undoubtedly a powerhouse when it comes to keyword research, making it an indispensable asset for SEO enthusiasts and professionals alike. Its robust suite of features offers unparalleled insights into keyword performance and competitor strategies. However, there are a couple of areas where Ahrefs could improve. Firstly, the absence of a comprehensive mobile SERP (Search Engine Results Page) overview is somewhat limiting in an era where mobile search is on the rise. Secondly, while Ahrefs excels in many aspects of rank tracking, I found it inaccurate in this area. Despite these minor drawbacks, Ahrefs remains an essential tool for those looking to enhance their SEO efforts and gain a competitive edge in the digital landscape.

One of the best tools for KW research and backlink analysis

Hi, 

Thank you for taking the time to leave a comprehensive review! We're thrilled to hear you're getting value out of our toolset. 

If you haven't already, please do reach out to support@ahrefs.com with specifics about Rank Tracker inaccuracies so we can improve our product offering. Thank you! 

Great experience overall, AHrefs really boosted our organic traffic and revenue growth.

Great tool for all aspects of SEO

Hi, 

Thanks for taking the time to leave a review! We're happy to hear you've gotten a lot of value from our tools. 

We're continually improving our product offering, and hope to expand our internal linking tool in the future. If you'd like to provide more insight into how we can improve our data visualization, please don't hesitate to reach out to support@ahrefs.com. Thanks! 

Even if this credit rule is listed on the Pricing page, it is unclear what those credits are consumed for. I could never expect that they melt out with EVERY click... So I got disappointed / this is not what I call customer-friendly. The app is very expensive already, and this credit situation doesn't improve the app's usage. But it brings the company much more money, I understand. Tja, that's capitalism, bro.

A thing no AHREFS affiliate will tell you

Hi Kirill,

Good to see you back!

Indeed, our pricing has changed since last year (March 2022, to be more specific).

With the old plans, the main features were available to everyone—regardless of the plan they were on. This meant large agencies paid the same subscription price as a one-person SEO (often a beginner).

The best way to differentiate usage was by how many "data requests" each user was pulling. Hence "credits" were born.

Credits get consumed when accessing reports and requesting new data from all our core tools, Dashboard, Alerts, and standalone tools (like Batch Analysis).

Site Audit and Rank Tracker DO NOT consume credits.

However, we are very transparent about them.

The monthly subscription, plus the plan additions are all listed on our:

- Pricing page
- Billing page
- In-app welcome message
- Visual live counter (in the header, next to your account name)
- Limits & usage page under Admin Settings

If you want to save on credits while doing kw research, I recommend searching them in bulk.

For more info on how credits work, please read our help page article: https://help.ahrefs.com/en/articles/6061658-about-credits-and-export-rows

As for the pricing pain point, we're improving our product and our ability to crawl the entire web: https://ahrefs.com/big-data. Hence prices need to follow along to make our business sustainable.

To give you a greater understanding of the costs involved, our data center costs in Singapore alone have run over $400M in the past 3 years (https://tech.ahrefs.com/how-ahrefs-saved-us-400m-in-3-years-by-not-going-to-the-cloud-8939dd930af8).

Despite this, we still get that the new system might not be working for everybody (including yourself), hence we apologize for that.

Happy to answer any further questions.

Andrei


As a digital marketer that manages SEO and PPC campaigns for clients, Ahrefs is an essential tool for providing value and good results for my clients. The amount of keyword data provided within Ahrefs is unmatched by similar tools. We have improved all of our clients "website score" and they have seen the results with more traffic and better leads. 

All In One SEO/ SEM Research and Optimization Tool

"The best part about the software is that the more I use it, the better the results are that I can provide my clients."

This made our day - thank you! ^^

About your concerns, we heard you Abby. In fact, we're in the process of updating all of our How to Ahrefs documentation for all new Site Explorer 2.0 reports. So stay tuned!

You can also follow our social channels where we're posting short explainer videos about each new functionality.

For any questions you might have, don't hesitate to ping us at support@ahrefs.com. We're always happy to help out :)

I have been using multiple tools for my website audit and SEO strategies. It saves my time and gives me good analytics for my campaigns. It fetched data from multiple sources like YouTube and Bing. I generally plan campaigns got YouTube it really helps me with this. Apart from that I have been using this for multiple projects and with its free plan, it gives me pretty decent insights on my site.

Must have tool for SEO's

Hi Shweta! 

Thanks so much for taking the time to leave a review of Ahrefs. We're so happy to hear you're getting a lot of value from our platform! 

We're looking into improving our Local SEO offering in the future, so keep your eyes peeled! 

Thanks again, Shweta! 

Overall have had a pleasant experience with Ahrefs and will continue to use it long term for our SEO efforts.

One of the Top Tools for SEO Performance

Hi Andrew, 

Thanks for taking the time to leave a review of Ahrefs! We're glad to hear you're getting a lot of value out of our platform. 

If you'd like to expand on what you think could be improved from a UX/UI perspective, please don't hesitate to contact support@ahrefs.com. 

Thanks again! 

A great platform that I'd happily recommend to another SEO

Hi Ryan, 

Thank you for taking the time to leave a review of us. We're working hard to continually improve our product offering, and we hope you find increased value in upcoming product feature releases. 

Thanks again for leaving a review, and thanks for being an Ahrefs customer! 

Ahrefs: worth the learning curve

Hi Arlen, 

Thanks for taking the time to leave a review! We're thrilled t hear that you're getting a lot of value out of your Ahrefs account! 

And thank you for your feedback about the learning curve. If you haven't had a chance, check out our actionable use cases webinars or our academy, which can help you get started on your journey! 

Ahrefs has a lot of key features, so I wouldnt be able to replace it with another tool.

SEO Game-Changer

Glad to hear we're an indispensible tool, Konrad!

Could you give us more details on how Google images affect your website's traffic at support@ahrefs.com, please? I'm curious about this use case.

Thank you,
Andrei

It's easy to use, simple UI.Its Audit tool helped me a lot in analyzing my website and fixing SEO Issues and that improved my website rankings.

Must needed tool

Appreciate your time, Hari!

Be sure to check out our latest updates on our product blog: https://ahrefs.com/blog/category/product-blog/

I'm pretty sure you'll dig the Content Gap 2.0 much more than the current one ;)

Kind regards,
Andrei

It help my business and project to run smother, Ahrefs also has rank tracker and backlinks features that important for SEO.

Must Have Digital Marketing Tool for Digital Marketer

Appreciate the review, Ganjar!

To clarify. With Ahrefs, you pay for the best-in-class SEO data in the industry. More specifically:

> #1 SEO crawler worldwide
> Largest live backlinks database (35 Trillion)
> Largest US keyword database (4.9 Billion)

More on this on our big data page: https://ahrefs.com/big-data

Running such a complex infrastructure involves high costs for crawling, parsing, and indexing the Internet 24/7. But also operational costs for maintaining it.

So in essence, the price is directly proportional to the amount of data you retrieve AND our own internal cost of storing data for 12+ years.

On the same note, the API will remain only on the enterprise plan as it consumes computing resources. But we are in talks to allow users to test it for free websites - like wordcount.com.

Thank you again for your kind thoughts!

Andrei

I absolutely LOVE it, and the YouTube content is the best!

Dig DEEPER into Google Data & Find SEO Gold!

Thank you for your feedback, Kyle!

We do have a feature like you're already asking called Parent Topic. It determines if you can rank for your target keyword while targeting a more general topic on your page instead.

Learn more about the best practices when doing keyword research in Ahrefs here: https://help.ahrefs.com/en/articles/735464-what-are-the-best-practices-for-doing-keyword-research-with-the-help-of-ahrefs

For any feature suggestions that you might have, please write them down on our canny page: https://ahrefs.canny.io/

The more upvotes a feature suggestion gets, the likelier will it further be considered by our product team when reviewing the product roadmap.

Hope this helps!

Good suite of tools that cover all of the most common SEO-related tasks.

A whole toolbox of tools

Hi Bryan, 

Thank you so much for taking the time to leave us your thoughts! We appreciate you highlighting our willingness to listen to and incorporate customer feedback. 

And thanks for bringing up how we can improve platform education. We'll pass that info to the rest of the team! 

My experience has be good. I like how responseive support is and to be honest Ahref is easily in the Top 3 SEO tools of all time.

Great but could be a tad bit more affordable.

Hi Safia, 

Thanks for taking the time to leave your thoughts! We are so happy to hear you've been joining in our YouTube webinars and are getting a lot of insights from them. Our Product Marketing team will be thrilled! 

We'll see you at the next one! :-) 

I have been using ahrefs on and off for several years and most recently I have started using it more often (Daily) in order to monitor my clients websites in terms of SEO exposure. I also use it to research competitors, find out what content they are ranking for in Google and then producing my own content with a view to outranking the competition and driving traffic to my clients websites.

Invaluable tool when it comes to SEO

Provides valuable SEO insights, but be mindful of credit usage

Keyword finder

Hi Rickilee, 

Thanks for leaving a review of the Ahrefs platform! We're so happy to hear you're getting tons of value from our tools. 

We know the credit system can be challenging to navigate, especially in the beginning. Have you joined one of our webinars to learn how to get the most insights from your subscription? 

THe Best seo tool i have ever used, their features like website keywords checker, keyword explorer make me find my relavant keywords easily without spending so  much time on the internet searching

Best Keyword Research Tool

Hi Vikash, 

Thanks so much for taking the time to leave us a review! We're so happy to hear you think we're the best SEO tool. 

As we continue to evolve, we hope to have some amazing new features for you to take your digital marketing to the next level. 

Thanks again! 

Amazing visibility of website performance

It's good for those people who want all their tools in one place and I can see why it is the industry leader. For me though, I'm kind of covered with other tools that I use. 

I like some features

Hi Elle, 

Thanks for taking the time to leave a review and provide honest feedback. We can appreciate that there are other tools on the market that are less expensive than we are, but we hope that our robust, first-in-class data is a differentiator. :) 

Ahrefs Features

Features Summary

Screenshots

Contenders comparison

Common Ahrefs comparisons

Reviewers who mentioned features said: