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Ahrefs Logo

Ahrefs

4.7
(556)

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SEO toolset that helps you rank higher and get more traffic.

(41)

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Ahrefs Features

Features Summary

Functionality

4.7

/5

556

Total features

24

6 categories

Ahrefs features

API
Alerts/Notifications
Audit Management
Backlink Monitoring
Competitive Analysis
Dashboard
Data Import/Export
Data Visualization

Common features of Marketing Analytics software

A/B Testing
Ad hoc Reporting
Behavior Tracking
Campaign Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Customer Journey Mapping

Price starts from

99

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.7

/5

556

Price starts from

99

Per month

learn more

Total Features

24

Unique features

  • Keyword Analysis

  • Web Traffic Reporting

  • Audit Management

  • Keyword Research Tools

Functionality

4.6

/5

7.9K

Price starts from

Free

learn more

Total Features

48

Features in Common

11

Unique features

  • Funnel Analysis

  • Customizable Dashboard

  • Access Controls/Permissions

  • Widgets

Functionality

4.6

/5

2K

Price starts from

203.63

Per year

learn more

Total Features

29

Features in Common

4

Unique features

  • Regression Analysis

  • Electrical

  • 2D Drawing

  • Survival Analysis

Common Ahrefs comparisons

Reviewers who mentioned features said:

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Habib U.

Computer Software, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Swiss knife for SEO

Reviewed 2 years ago

I just can't express enough how powerful and important this tool is. It helps me outrank my competitors by finding their lackings and building links from their backlink profiles. It's a tool that can't be replaced with any other tool on the market, but this one is quite expensive I might say. There are tons of features like site audit, and keyword explorer and each one of these features comes in handy in the case of SEO.

Pros

If you are an SEO you must be heard of this software before, this one got the biggest database of backlinks in the world, I can't think of a day without it. It helps me like nothing else in the world in case of finding link-building opportunities. Helps me to audit and optimize my websites and outrank the competitors easily. For anyone taking SEO seriously, this is a must-have tool for sure. Data accuracy is the best in the market and reliable.

Cons

Too expensive for beginners, and there the limitations with the basic packages.

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Tayyab S.

Writing and Editing, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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All Resources to Grow Search Traffic

Reviewed 4 years ago

I found it useful and beneficial in Keyword Research and Analyze Competitor Details.

Pros

Ahrefs is a complete SEO tool that holds multiple tools like Link building Keyword research Competitor analysis Rank tracking Site audits I usually use Ahref for keyword Research which is important to grab the traffic to your site as well as analyze the top rank keywords.

Cons

Little bit Complex Interface Many filters on referring domains Not 100% accurate Stats less Internal link opportunities

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Gianfranco C.

Marketing and Advertising, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ahrefs is the most useful tool for your SEO and Content Marketing campaigns

Reviewed 4 years ago

Ahrefs is my favorite tool nowadays for everything related to SEO. I cannot live (or at least work) without it.

Pros

I've found Ahrefs to be tremendously convenient and efficient, to run SEO analyses, on your websites, on specific keywords and domains, and also to analyze all competitors.

Cons

There's nothing really that I don't like about Ahrefs. Maybe they could expand their courses in the "Ahrefs Academy", since last time that I've checked they only had 2 courses: 1) Marketing with Ahrefs 2)Blogging for Business. Having something more advanced like Competitive intelligence, SEO on-page / off-page, and PPC tutorials, would be really an asset.

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Aditya B.

Information Technology and Services, 10,001+ employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of the best SEO tools

Reviewed a year ago

The deployment was really easy within the organisation. It led to a really smooth process where we could actually check our competitors. Although, this was used for a short while but the easiest was checking and removing harmful links pointing to our websites.

Pros

1. keywords checker2. backlink profile checker3. overall statistics and traffic checker

Cons

None, bit expensive but gets our work done

Vendor response

Happy to hear this, Aditya! When you return to Ahrefs, remember that you can check your competition in terms of their: - Top pages - Website structure - Keywords they rank for, but you don't - Websites that link to them, but not to you ..and much more. Here's a starting point about the features that enable these capabilities: https://ahrefs.com/domain-comparison And don't forget to reach out to our support team, who can provide specific advice on how to use Ahrefs given your context. Hope to see you back with us soon! :) - Andrei

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Mike W.

Nonprofit Organization Management, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Tool for KW Research and Website Auditing

Reviewed 4 years ago

I give Ahrefs an A+ for all of its powerful features!

Pros

I use Ahrefs extensively for in-depth keyword research, backlink checking, auditing our websites and now their new Ahrefs Webmaster Tools (AWT) feature! I also like how organized everything feels inside the dashboard area.

Cons

Would love to see a built-in AI tool for automatic content creation. And at $179/mo it's a bit pricey but well worth it for all it offers.

RJ
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Ramona J.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Great tool, crazy pricing, little value for the money since getting into the new pricing model.

Reviewed 2 years ago

Ahrefs in itself is an amazing piece of software. The pricing model is a rip off.

Pros

Ahrefs is a standard in SEO. I have been using it for 2 years already (switched over from SEMrush) and I love it. I have spent hundreds of hours, I run my entire agency on it. Overall a very solid tool. Compared to SEMrush (and reason why I still use Ahrefs) great dashboard, easy to use.

Cons

Since the new pricing model it's a pain. You are being charged "credits" for just breathing around the software. Logged into it 2 times, looked at a keyword ranking that's already generated and I "consumed" 8 credits. There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE (dashboard, which loads instantly) or doing your regular...

Vendor response

Sorry to see you disappointed, Ramona! Contrary to popular belief, this pricing change was not made ad-hoc. In fact, we studied the usage patterns of our paying customers and designed it in such a way where 80% were barely affected, while the remaining 20% were affected to a varying degree, based on how much they use the platform. We also allow grandfathered users (like yourself) to keep their...

AR
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Verified reviewer

Real Estate, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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All In One SEO/ SEM Research and Optimization Tool

Reviewed a year ago

As a digital marketer that manages SEO and PPC campaigns for clients, Ahrefs is an essential tool for providing value and good results for my clients. The amount of keyword data provided within Ahrefs is unmatched by similar tools. We have improved all of our clients "website score" and they have seen the results with more traffic and better leads.

Pros

The software contains so many features for keyword research, website optimization, link building, competitor tracking and so much more. The best part about the software is that the more I use it, the better the results are that I can provide my clients. My favorite tool is the "content gap" functionality which provides us with the websites where our competitors are linked so we are able to go after those websites or similar websites.

Cons

There is a huge learning curve because the software contains so many features and ways to use the software. Additionally, the software can get very expensive because of the number of licenses our business requires.

Vendor response

"The best part about the software is that the more I use it, the better the results are that I can provide my clients." This made our day - thank you! ^^ About your concerns, we heard you Abby. In fact, we're in the process of updating all of our How to Ahrefs documentation for all new Site Explorer 2.0 reports. So stay tuned! You can also follow our social channels where we're posting short explainer videos about each new functionality. For any questions you might have, don't hesitate to ping us at support@ahrefs.com. We're always happy to help out :)

RW
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Richard W.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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100% Recommended to SEO Experts

Reviewed 5 years ago

Overall, our experience with Ahrefs was positive. While the team's customer service could be better - the actual tool is powerful. It's truly an SEO expert's perfect tool. It has some of the best insights available - and the company is constantly expanding their efforts. Recently, they updated their content explorer system, making it more comprehensive. For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.

Pros

- Amazing backlinking tool - Easy to understand keyword search system - Ability to track keyword rankings by the minute - Quality reporting tool - 7-day trial for first timers - Company sends valuable training information - Daily support if needed

Cons

- Can be complicated for first-time SEO users - Its design is simple and a bit mundane. - Customer service is not the friendliest.

ML
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Malte L.

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best backlink software

Reviewed 4 years ago

A cheap toolbox with some really great tools. It does what it is supposed to do. Nothing fancy but reliable.

Pros

ahrefs is an inexpensive all-in-one SEO platform with a strong focus on backlinks. While the other features are OK, I mainly use it for backlinks, where it absolutely excels.

Cons

The UI has not changed in many years and I feel the usability could be improved upon. Click stream data has not been updates since December 2019. The rank tracker is really just that - a rank tracker. Some competitors have a much stronger focus and the SEO project management aspect.

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Mohammed S.

Graphic Design, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best complete SEO tool I have seen ever

Reviewed 3 years ago

As an SEO expert, I have to work with several types of tools. I have found ahrefs is a very helpful tool for SEO experts. I can do everything that requires to rank my website. I can do the overall competitor analysis with that tool. I can find out the referring domain, quality of referring domain, number of internal linking to a specific page, top-performing pages, outgoing link, etc. I didn’t use their rank tracker so can’t make any comment on it. It is an awesome SEO tool in my opinion.

Pros

The main thing I love about ahrefs I can optimize the website with a single tool. I can do keyword research (Info, money, comparison, keyword), backlink analysis, Internal linking analysis, domain strength analysis, traffic analysis, anchor text analysis, dofollow - nofollow link ratio, etc. Actually, there are so many features on ahrefs that can’t be described in a few lines. For example, I can find...

Cons

I have found a problem with organic keywords that is they repeat the same keyword again and again on multiple pages. It creates a problem at the time of keyword researching. And it shows less search volume than any other keyword research tool. Last thing I dislike their pricing and trial version price. The Trial version should be given for free.

AR
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Verified reviewer

Computer Hardware, 10,001+ employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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In the current market, it is the greatest tool for locating backlinks and for all-around SEO

Reviewed 2 years ago

Using Ahrefs, you don't need to employ an SEO company to see business websites. We may study our competitors' websites to see how they've grown their businesses to rank highly in search results, and then replicate that strategy ourselves. To get the most out of Keyword Explorer, we need to know what our competitors are ranking for and what we should be targeting. You can immediately check how many people search for such words each month, and how many of them visit our site. Content that is relevant to our audience will show us how to keep our company pages healthy. Use Ahrefs to see how our website performs on mobile devices and in various countries. Find out who's visiting our site from these locations and see how it performs on these devices.

Pros

Ahrefs is a powerful and useful tool for SEO because it offers a wide range of options. When I started using Ahrefs in 2019, it was the finest approach for me to find out about my competitors' links, keywords, and traffic. I use site explorer to look at my website's links and keywords. We can also see how our competitors' sites are linked to and how many backlinks they are getting. The URL and Domain...

Cons

It seems like I'm not taking advantage of a lot of the capabilities that are available to me. That would be wonderful if you could show me some of the stuff I'm missing. Consequently, when I log on, I can see exactly what needs to be done. To give you an example, I can see which pages are taking a long time to load, which sites have lost a significant amount of search exposure, and whose backlinks with high authority we've earned or lost. It would be fantastic if there was a mobile app for it! I don't always want to carry around a laptop when I'm using Ahrefs on the move. Users of a mobile app can add basic features to the app.

Vendor response

Happy to know you're a loyal Ahrefs customer since 2019 :) If you think you're missing out on certain features, then please check out our Ahrefs Academy (https://ahrefs.com/academy) packed with useful video tutorials and our YouTube channel (https://www.youtube.com/c/AhrefsCom) where Sam will walk you through concrete SEO use cases (and how Ahrefs can help). Of course, you can always write us at support@ahrefs.com in case you have any questions or concerns. As for any feature requests you might have please publish them here: https://ahrefs.canny.io/ The more upvotes a feature suggestion gets, the likelier it will be considered by our product team when reviewing the product roadmap. Regards, Andrei

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Muhammad I.

Writing and Editing, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ahrefs

Reviewed 2 years ago

Ahrefs is one of the best tools for backlinks I ever used. It provides the option of content-gap through which we can find the most comitent sites for backlinks. It is the most trusted tools by the world professional SEO experts.

Pros

The best thing about Ahrefs is that it has a content-gap option that helps you to find websites from which you are competent in getting links Ahrefs shows the score of the site which help to find out the goodness of the site

Cons

I didn't find the major cons of this tool but the accuracy of the data is questionable sometimes Sometimes it keeps blocking our access which cause the disruption

Vendor response

Happy to know you like the content gap tool, Muhammad! Can you write us at support@ahrefs.com about the time we blocked your access, as well as the accuracy of the data that you find questionable? If you're referring to the organic traffic that doesn't match the one in Google Search Console, that's because ours is an estimate. You can read more on how we calculate it here: https://help.ahrefs.com/en/articles/1863206-what-is-organic-traffic-in-ahrefs-and-how-do-we-calculate-it If...

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Anthony N.

Computer Software, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Ultimate SEO Toolkit

Reviewed a year ago

Overall, my experience with Ahrefs has been positive. It provides a comprehensive set of features, detailed information on backlinks, keyword rankings, and organic search traffic, a user-friendly interface, and the ability to monitor competitors' performance. However, it can be expensive, and the software can be a complex, cluttered interface.

Pros

I like using Ahrefs because its comprehensive features help me improve my website's SEO and search engine visibility. The software provides detailed information on backlinks, keyword rankings, and organic search traffic, which allows me to understand my website's performance and identify areas for improvement. Additionally, the software is user-friendly and easy to navigate, making it simple to set up and use. The ability to track and monitor my competitors' performance is also a huge plus.

Cons

One thing that I dislike about Ahrefs is that it can be quite expensive, especially for small businesses or individual use. Additionally, the software can be quite complex, so it may take some time and effort to master all of its features. Additionally, some users may find the software's interface to be cluttered and overwhelming.

Vendor response

Appreciate the review, Anthony, especially the title! :) To address your concerns: 1. For individual use, we recommend using our free plan - Ahrefs Webmaster Tools: https://ahrefs.com/webmaster-tools This one gives you free access to 2/5 of our core tools (Site Explorer & Site Audit) for all your verified websites. Or, you can try one of our free (but limited) tools from our free tools hub: https://ahrefs.com/free-seo-tools 2....

SF
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Shahin F.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Ahrefs terminated our Legacy Plan

Reviewed 5 months ago
Pros

Ahrefs has been a reliable tool for us, particularly when it comes to backlink data and keyword research tools. The user experience is intuitive and user-friendly, making it easy for us to navigate and gather valuable insights. Over the years, we have consistently recommended Ahrefs to our clients, and it has been instrumental in helping us analyze trends in the digital landscape. However, we've recently...

Cons

Until just a few days ago, I had been a loyal user of Ahrefs for over a decade. However, I recently encountered a sudden and unexpected issue with the platform. Out of the blue, we received a message notifying us that our legacy plan was being terminated due to excessive usage. What made this situation even more frustrating was the absence of any prior usage warnings. It felt like a sudden and unpleasant...

Vendor response

Hi Shahin, We're sorry that we had to discontinue your Legacy plan. Please believe that this decision was not taken lightly. We have not updated our pricing for Legacy users in 9 years. During that time, we have added significant functionality to our product, technological costs have increased, and the internet has become significantly larger, requiring more resources to crawl. Unfortunately,...

AR
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Verified reviewer

Marketing and Advertising, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing if you can afford it

Reviewed 2 years ago

I would be lost without this tool, i use it every day and its become critical to my work

Pros

Ahrefs is a top choice for keyword research and competitor analysis and only really compares to Semrush. Other products are cheaper but are nowhere near as detailed. While the price is too much for a lot of people, if you can afford it it will make that money back on traffic to your website. You'll also save time and be able to pinpoint keywords instead of guessing.

Cons

The only con is the price. I really can't come up with anything too negative to say about this product.

Vendor response

Thank you for the kind words! ^^

DS
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Dmitriy S.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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No respect to long-term clients and testers

Reviewed 4 months ago

As I explained, the overall experience is good, however their pricing model (where you must pay for tools that you will never use) is terrible.

Pros

Ahrefs was always a great tool, that I personally recommended to many colleagues and partners in the SEO industry.

Cons

Their pricing model and customer support is terrible. I was somehow involved into what ahrefs is right now, by providing a lot of feedback/feature requests in the early days of ahrefs (same I did for other now well-known SEO platforms). However, this month they just disabled my current plan that I was using for a long period of time, forcing me to switch to more expensive and less functional package. We never exceeded the usage of credits, but they decided that we need to pay more, and pay more for tools that we never used and never will use.

Vendor response

Hi Dmitry, We're sorry to hear that you're not happy with the usage-based pricing, and we're sorry that we can no longer support Legacy accounts that exceed the current usage-based pricing limits. As a long-time user, you're aware that we haven't raised prices on our product in a long time. Unfortunately, the previous Legacy limits and pricing don't reflect the value users get from our current products, making a pricing adjustment necessary. We hope you'll continue to get value from Ahrefs, and we hope to count you among our users in the years to come.

MT
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Md. Tanvir Bin N.

Education Management, 501-1,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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It has an outstanding capacity to crawl the entire internet and target sites.

Reviewed 6 months ago

It provides better recommendations for keywords. It has basic control over keywords.

Pros

It is capable of thorough monitoring and comparison of domains. Based on how much organic traffic a website receives, that is. Compared to Alexa rank, it is superior. Based on the quantity of backlinks going to a URL, URL (URL ratings) calculates the potential influence of the URL. In terms of metrics returned, the keyword results page was at first the most plain and straightforward of all the tools I examined. However, Ahrefs has significantly improved its Keyword Explorer tool with a responsive page of interactive data visualizations.

Cons

Costly for small companies perhaps. Technical SEO and on-page optimization are included in the "Domain Health" tool, which is presently unavailable. Had the experience of having some tool parts return no results.

Vendor response

Hello! Thanks for taking the time to leave a thorough review. We appreciate your feedback. We're glad to hear that you're getting good value from our tools and metrics. If you're having trouble with Site Audit, please do contact support@ahrefs.com. We want you to be able to have the full functionality of tools included in your plan. Again, thank you for your thorough and honest feedback and thank you for choosing Ahrefs!

AR
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Verified reviewer

Automotive, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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One of the best tools for KW research and backlink analysis

Reviewed 7 months ago

Ahrefs is undoubtedly a powerhouse when it comes to keyword research, making it an indispensable asset for SEO enthusiasts and professionals alike. Its robust suite of features offers unparalleled insights into keyword performance and competitor strategies. However, there are a couple of areas where Ahrefs could improve. Firstly, the absence of a comprehensive mobile SERP (Search Engine Results Page) overview is somewhat limiting in an era where mobile search is on the rise. Secondly, while Ahrefs excels in many aspects of rank tracking, I found it inaccurate in this area. Despite these minor drawbacks, Ahrefs remains an essential tool for those looking to enhance their SEO efforts and gain a competitive edge in the digital landscape.

Pros

Powerful keyword research and backlink analysis

Cons

Absence of mobile SERP overview and inaccurate rank tracking

Vendor response

Hi, Thank you for taking the time to leave a comprehensive review! We're thrilled to hear you're getting value out of our toolset. If you haven't already, please do reach out to support@ahrefs.com with specifics about Rank Tracker inaccuracies so we can improve our product offering. Thank you!

MP
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Max P.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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10 tools in 1. Great value & Highly versatile

Reviewed 8 months ago

It's cutting edge, it's affordable, and it offers so many gizmos and gadgets you could never feel like you're extracting more value than it's offering.

Pros

Ahrefs is a very-near-complete expert SEO tool suite. For the price you pay and the value you get, you have to be fairly bad at SEO to not get an ROI on your investment. I think one of the great struggles with these tools is an intuitive user experience, and despite how clunky their interface might look, I think they have drawn a very nice balance between functionality and useability.

Cons

Local SEO. In my opinion, it's it's biggest and most relevant weakness. Tools like bright local massively outperform it's local KW reporting (being able to create radius-based map pack KW ranking reports), and tools like SEMrush generally outperform it here. Ahrefs still does not have a way to track map pack rankings, in any capacity. It's a huge capabilities gap in my opinion. One that can make or break a use case for the tool. I also think ScreamingFrog outperforms their crawler by having a centralized user interface and more in-depth features, however, given that the site audit and web crawler feature was not their primary function to begin with, I am very impressed with what they offer.

Vendor response

Hi Max! Thank you so much for taking the time to leave a review. And thank you for the kind words about the balance between functionality and usability on our interface. We hear you loud and clear about our local SEO capabilities. We're working hard behind the scenes to see how we can improve this experience for our users in the future. Thanks again for taking the time to leave a review and for your honesty!

KZ
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Kirill Z.

Internet, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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A thing no AHREFS affiliate will tell you

Reviewed 10 months ago

Even if this credit rule is listed on the Pricing page, it is unclear what those credits are consumed for. I could never expect that they melt out with EVERY click... So I got disappointed / this is not what I call customer-friendly. The app is very expensive already, and this credit situation doesn't improve the app's usage. But it brings the company much more money, I understand. Tja, that's capitalism, bro.

Pros

Of course, we all know it's a fantastic tool that provides many information and tools. I haven't used it for a long time, but I decided to use it because many people on youtube were praising how good it is.

Cons

Here's what no Youtuber/ahrefs-affiliate will tell you: after you pay, you will realize that EACH LITTLE click you make on the platform consumes a credit, and for 100 EURO per month, you have only 500 of those. Literally. Just 500 credits. I started my keyword research, and schwupps - almost 100 credits gone. EACH STEP you need while looking for keywords/related topics consumes credits.

Vendor response

Hi Kirill, Good to see you back! Indeed, our pricing has changed since last year (March 2022, to be more specific). With the old plans, the main features were available to everyone—regardless of the plan they were on. This meant large agencies paid the same subscription price as a one-person SEO (often a beginner). The best way to differentiate usage was by how many "data requests" each user was...

JR
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Jyoti Ranjan B.

Education Management, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ahrefs - A Comprehensive SEO Tool to Boost Your Online Presence

Reviewed a year ago

Ahrefs is an invaluable tool for any digital marketer or website owner looking to improve their online visibility and outrank their competition. Its comprehensive suite of features, user-friendly interface, and top-notch customer support make it the ultimate SEO tool. I highly recommend Ahrefs to anyone seeking a reliable, powerful, and accurate platform to streamline their SEO efforts and drive tangible results.

Pros

Ahrefs boasts an intuitive, user-friendly interface that makes it easy for users of all experience levels to navigate and utilize its features. The dashboard provides a quick snapshot of your website's performance, including domain rating, backlinks, and organic trafficAhrefs shine in backlink analysis, offering one of the most extensive backlink databases in the industry. The platform allows me to assess the quality of my clients' backlinks, identify potential link-building opportunities, and monitor competitors' backlink profiles. The disavow tool has also been beneficial in protecting websites from potentially harmful links.

Cons

While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my experience 1-pricing2-Mobile App:3-Data Update Frequency:

Vendor response

Happy to hear we're helping you secure more clients and keep existing ones loyal, Jyoti! May I ask what data update frequency are you talking about? Indeed, we don't have a mobile app at the moment, since it would be quite hard to read a lengthy chart on a 5" mobile screen. As for our pricing, you mainly pay in direct proportion to the data that you're requesting. If you find it too expensive though, you can always use our free tools for various SEO tasks: https://ahrefs.com/free-seo-tools For any further inquiries, please write us in the support chat :) -Andrei

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Maddy O.

Writing and Editing, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ahrefs is the best but recent pricing updates make it hard to continue justifying

Reviewed a year ago

Overall, I think it's a robust tool. I think they do a great job on their blog and other educational material that shows people how to use the tool to the fullest. Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool — especially because there's an alternative that has all the same functionality and results my company needs, for about a third of the price I'm paying now.

Pros

I love everything about Ahrefs except their new pricing and plans. We primarily use the keyword research functionality and other functionality associated with it (like competitor research via content gap analysis). I also love their website audit tool and their backlink tracker. Their rank tracker is also great. There is no question that this is one of the best in the industry for all-in-one SEO needs.

Cons

Recent plan changes have made Ahrefs almost 3x more expensive for my company to use for the same features we've previously used it for. That's my biggest complaint, that the price hike wasn't gradual or sustainable. We're in the process of switching over to Semrush, whose plans are a lot more reasonable. I've always personally considered Semrush as being better for paid search and Ahrefs as better for organic search (especially when it comes to keyword research and backlink tracking) but Semrush has made many strides since I've last been in a position to compare the two and I feel confident that Semrush can handle our most important keyword research needs and the other all-in-one SEO features I mentioned in terms of what I like about Ahrefs.

Vendor response

We're sorry to see you disappointed, Maddy :( To bring some context, the pricing change was not made this year, but in March 2022. We took this decision to counter group buyers. But also to maintain the costs of our infrastructure (collecting, processing, and storing data for 7+ years waiting for you to request it) & continue building new tools and features. The change might come off as abrupt but...

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Sarfaraz K.

E-Learning, 501-1,000 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best Competitor Analysis and Backlink Checker

Reviewed a year ago

My overall experience with Ahrefs has been exceptional. The wide range of features and data points available have enabled me to gain valuable insights into various aspects of my business and competitors in the market. The intuitive user interface and scalability allow me to easily run reports that accurately reflect my current position. In addition, I appreciate their attentive customer service representatives who are quick to answer questions or provide help when needed. Ultimately, having access to such an effective research platform like Ahrefs is a great asset for any organization looking to stay ahead in an ever-changing industry.

Pros

After researching a variety of SEO tools, I decided to give Ahrefs a try. I have been very pleased with its intuitive design and wide range of powerful features. Of all the features, I like their competitor's backlinks research tool the most; it is highly accurate and user-friendly. Not only can I use their extensive list but also filter them down by search volume, competition levels, etc. This feature has saved me countless hours in trying to narrow down relevant backlinks for any given project. I would highly recommend Ahrefs to anyone serious about optimizing their website for engagement and ranking well on search engines.

Cons

Working with Ahrefs was an overall positive experience, although I found the cost to be quite high in comparison to other SEO tools of similar effectiveness. Although I understand that Ahrefs is a reliable, feature-rich tool, I am looking for something more pocket-friendly as I often work with a limited budget. It would be great if Ahrefs could come up with some more affordable plans or features so that smaller businesses like mine are able to take full advantage of their suite of offerings.

Vendor response

Thank you for the extensive review, Sarfaraz! :) For more affordable tools, try out Ahrefs Webmaster Tools. This is our free plan, which gives you access to Site Explorer and Site Audit for all your verified projects: https://ahrefs.com/webmaster-tools We also have a hub of free tools: https://ahrefs.com/free-seo-tools They might be limited, but help you hit the ground running. Be sure to check them out!

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Mike K.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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AHrefs for me still the KING for SEO research and a big plus in backlink research

Reviewed a year ago

For our team this tool saved us ALOT of time, i was able to teach translators also to work with this tool to do specific keyword research for their country. And the training was needed because overall it's not a "easy tool" but a professional tool. That will cover all the needs of SEO/SEA/SEM experts.

Pros

There are many tools on the markt, but Ahrefs gives you all the things you need to do a in depth SEO research. We have been using is for competition/keyword and backlink research for multiple countries and with the data we where able make the best content and tweaks needed.

Cons

The made some big changes on the subscriptions, we still have legacy but if we change we would LOSE alot of options... For us it would be a downgrade... Also keyword tracking can become PRICY when you want to track more then 5000 keywords (multiple countries).

Vendor response

Happy to know you're enjoying Ahrefs, Mike! We took the decision to change our pricing model after we thoroughly studied the actual usage data. Based on it, we discovered that 80% of our paying customers wouldn't be affected by it. Hence, we went for a pricing model that motivates people to pay more for the features they get value from. We agree though that this might not work for everyone and apologize for that. Should you have any further questions, please reach us at support@ahrefs.com and we'll be happy to help.

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Manuel Ángel G.

Education Management, 201-500 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A very comprehensive and user-friendly SEO toolkit

Reviewed a year ago

I have had a great experience with Ahrefs. The software is easy to use and the features are very helpful. The customer service is also great. I would definitely recommend Ahrefs to others.For example, the last day in the office, talking with a client that had a website that was not ranking well in Google for any relevant keywords. After conducting a keyword research, we found a set of keywords that had low competition and were relevant to the client's business. We then used Ahrefs to create a link-building campaign and improve the website's on-page SEO. After several months, the website was ranking on the first page of Google for all of the targeted keywords.

Pros

he most appealing aspect of Ahrefs is its comprehensive and easy-to-use features. As a Seo Specialist, I find the Site Explorer, Keywords Explorer, and Content Explorer to be particularly useful in helping me understand my website's ranking and content performance. Additionally, the Ahrefs blog is a great resource for staying up-to-date on the latest industry news and trends.

Cons

The price is the only thing I didn't like about Ahrefs. It's a bit pricey, but it's worth it for the features and data it provides.

Vendor response

Sharing your client's success story with us is heart-warming, Manuel, thank you! Stay tuned for more awesome features that are currently being developed. And if you have any further suggestions, please drop us a line at support@ahrefs.com. We're open to feedback! :)