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Google Marketing Platform
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Advertising campaigns and analytics software
Table of Contents
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Google Marketing Platform - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: January 2026
Google Marketing Platform overview
What is Google Marketing Platform?
Google Marketing Platform is an advertising agency management software that helps small to large businesses manage campaigns, monitor marketing performance, optimize websites, handle creatives, and more on a centralized platform. Data Studio module enables staff members to build dashboards and transform raw data into required metrics, data visualizations, and engaging reports.
Google Marketing Platform allows organizations to optimize website performance and gain visibility into visitor requirements by running a/b, redirect, and multivariate tests. Employees can utilize pre-designed templated to create and distribute surveys and generate graphs or charts to analyze the compiled survey data. With the campaign management functionality, creative, TV, analytics, and design teams can collaborate on projects and launch advertising campaigns.
Google Marketing Platform enables businesses to integrate the solution with several internal and third-party applications. The tag management tool lets users create and manage website tags to gain insights into conversion rates, site analytics, and other key performance indicators (KPIs).
Starting price
Alternatives
with better value for money
Google Marketing Platform’s user interface
Google Marketing Platform reviews
Overall rating
4.6
/5
24
Positive reviews
96
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.17/10
5
4
3
2
1
16
7
1
0
0
Samuel A.
Customer
Torlock C.
Head of Marketing and Development
Adam P.
Manager
Marnie K.
Designer
Anna M.
owner, designer, webdeveloper
Anna M.
owner, designer, webdeveloper
Who uses Google Marketing Platform?
Based on 24 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Google Marketing Platform's key features
Most critical features, based on insights from Google Marketing Platform users:
All Google Marketing Platform features
Features rating:
Google Marketing Platform alternatives
Google Marketing Platform
Starting from
No pricing info
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Starting from
16
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Per month
Lucky Orange
Starting from
39
Per month
Google Marketing Platform integrations (12)
Google Marketing Platform support options
Typical customers
Platforms supported
Support options
Training options
Google Marketing Platform FAQs
Google Marketing Platform has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
These products have better value for money
Q. What languages does Google Marketing Platform support?
Google Marketing Platform supports the following languages:
English
Q. Does Google Marketing Platform offer an API?
No, Google Marketing Platform does not have an API available.
Q. What level of support does Google Marketing Platform offer?
Google Marketing Platform offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support
