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Mouseflow

Heatmaps, Session Replay, Funnels, Form analytics and more

Table of Contents

Is this product right for your business?

Find out with a

Mouseflow - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: October 2026

Mouseflow overview

What is Mouseflow?

Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions, perfect for UX professionals, Product Managers, Digital Marketers, startups, small businesses, and enterprises. With Mouseflow, you can find answers that traditional analytics tools can't by allowing you to watch your website visitors' sessions, build 6 types of heatmaps for all your pages automatically, set up funnels to watch where and why your visitors drop, use form analytics to improve your lead generation, and launch feedback campaigns to learn more about your visitors.

Starting price

31flat rate /
per year

Alternatives

with better value for money

Pros & Cons

Heatmap

Website Improvement

User Feedback

Recording

Do you work for Mouseflow? Manage this product listing

Mouseflow’s user interface

Ease of use rating:

4.7

(122)

Mouseflow review summaries overview

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(1)

3-4(31)

5(90)

What do users say about Mouseflow?

Reviewers indicate Mouseflow is valuable for understanding user behavior through session recordings and heatmaps, helping them identify website issues and optimize user experience. They find it easy to implement and useful for monitoring site performance, making data-driven improvements, and tracking user journeys across pages. They appreciate the actionable insights gained for website optimization and user engagement.

Some say the pricing can be high, especially for larger sites or extensive usage, and mention occasional issues with recording reliability and user interface navigation. They report that while the tool is generally intuitive, more learning resources and customization options would be helpful.

Select to learn more

Who uses Mouseflow?

Based on 122 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising

Research

Information Technology and Services

Consumer Electronics

Others

Use cases

Heatmap

Web Analytics

Product Analytics

User Experience (UX)

Website Optimization Tools

Mouseflow's key features

Most critical features, based on insights from Mouseflow users:

Heatmaps

4.8

(19)

All Mouseflow features

Features rating:

4.6

(122)

360 degree feedback

(0)

Access controls/permissions

5.0

(2)

Account level analytics

(0)

Account-Level analytics

(0)

Action management

(0)

Activity dashboard

4.4

(5)

Activity tracking

4.5

(2)

Adaptive learning

(0)

AI copilot

(0)

AI text generation

(0)

AI text summarization

(0)

Alerts

(0)

Alerts/Escalation

(0)

Alerts/Notifications

(0)

Anonymous feedback

(0)

API

5.0

(1)

API / integrations

(0)

Attribution modeling

(0)

Audience targeting

(0)

Automated insights

(0)

Autonomous task execution

(0)

Autoresponders

(0)

Behavioral analytics

4.7

(13)

Behavior tracking

(0)

Brainstorming

(0)

Brand design consistency

(0)

Brand optimization

(0)

Campaign analytics

(0)

Campaign insights

(0)

Campaign management

(0)

Campaign planning

(0)

Campaign scheduling

(0)

Campaign segmentation

(0)

Campaign stickiness

(0)

Campaign tracking

(0)

Channel management

(0)

Click tracking

4.5

(2)

Cohort analysis

(0)

Collaboration tools

(0)

Commenting/Notes

(0)

Communication management

(0)

Conditional logic

(0)

Contact database

(0)

Contact management

(0)

Content management

(0)

Conversion opportunities

(0)

Conversion rate optimization

4.7

(3)

Conversions

(0)

Conversion tracking

4.6

(16)

CRM

(0)

Cross-system integration

(0)

Cross system integrations

(0)

Customer activity tracking

(0)

Customer database

(0)

Customer demographics

(0)

Customer experience management

(0)

Customer insights

(0)

Customer journey mapping

4.8

(4)

Customer profiles

(0)

Customer segmentation

4.3

(3)

Customer touchpoints

(0)

Custom event tracking

(0)

Customizable branding

(0)

Customizable fields

(0)

Customizable forms

(0)

Customizable questions

(0)

Customizable reports

(0)

Customizable templates

5.0

(1)

Custom reports and dashboards

(0)

Dashboard

(0)

Data analysis

(0)

Data analysis tools

(0)

Data collection

(0)

Data import/export

(0)

Data linking

(0)

Data quantification

(0)

Data segmentation

(0)

Data source connectors

(0)

Data storage

(0)

Data visualization

4.9

(11)

Decision making

(0)

Device responsiveness

(0)

Diagramming

(0)

Drag & drop

(0)

Drip campaigns

(0)

Dynamic content

(0)

Element Analytics

4.3

(3)

Email management

(0)

Email marketing

(0)

Email templates

(0)

Embeddable

(0)

Embeddable widget

2.0

(1)

Engagement

(0)

Engagement tracking

3.8

(4)

Entry and exit pages

(0)

Error and bug tracking

(0)

Event marketing

(0)

Event triggered actions

(0)

Exporting

(0)

Feedback aggregation

(0)

Feedback collection

(0)

Floor plans & maps

(0)

Form analytics

(0)

For sales teams/organizations

(0)

For Science

(0)

Frustration tracking

(0)

Funnel analysis

3.8

(10)

Funnels

(0)

Generative ai

(0)

Geographic maps

4.0

(1)

GPS

(0)

Heatmaps

4.8

(19)

Hierarchical mapping

(0)

Hover maps

(0)

Image overlay

(0)

Integrations

(0)

Interactive reports

4.0

(1)

Keyword tracking

(0)

KPI monitoring

(0)

Lead capture

(0)

Lead generation

(0)

Lead management

(0)

Machine learning

(0)

Map creation

(0)

Map sharing

(0)

Mobile access

(0)

Mobile device analysis

(0)

Mobile reporting

(0)

Mobile survey

(0)

Monitoring

(0)

Mouse movement

(0)

Multi-Campaign

(0)

Multi-Channel attribution

(0)

Multi-Channel data collection

(0)

Multi-Channel distribution

(0)

Multi-Channel marketing

(0)

Multichannel tracking

(0)

Multi-Language

3.0

(1)

Multiple personas

(0)

Multi-Product analytics

(0)

Multi-step planning

(0)

Multi-User access

(0)

Multi-user access and collaboration

(0)

Natural language interaction

(0)

Negative feedback management

(0)

Notes

(0)

NPS of customers

(0)

NPS of employees

(0)

NPS survey structure

(0)

Performance and reliability

(0)

Performance metrics

(0)

Personalization

(0)

Predictive analytics

(0)

Proactive assistance

(0)

Product data management

3.5

(2)

Promotional messages

(0)

Pulse surveys

(0)

QA testing

(0)

Question branching

(0)

Question library

(0)

Radial Mapping

(0)

Ratings/Reviews

(0)

Real-Time analysis

(0)

Real-Time analytics

(0)

Real-Time data

5.0

(1)

Real-Time notifications

(0)

Real-Time reporting

(0)

Reminders

(0)

Reporting/Analytics

(0)

Reporting & statistics

4.8

(4)

Reports

(0)

Retention

(0)

Return

(0)

ROI tracking

(0)

Sales trend analysis

(0)

Screen activity recording

4.7

(9)

Scroll maps

(0)

Search box

(0)

Search/Filter

(0)

Security

(0)

Mouseflow alternatives

Mouseflow

4.7

(122)

Starting from

Per year

Free trial

Free version

Ease of Use

4.6

Features

4.6

Value for Money

4.4

Customer Support

4.6

Phonexa

5.0

(76)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.7

Features

4.9

Value for Money

4.8

Customer Support

5.0

Lucky Orange

4.7

(268)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.6

Value for Money

4.6

Customer Support

4.7

Zoho PageSense

4.5

(17)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.9

Features

4.8

Value for Money

4.6

Customer Support

4.1

Mouseflow pricing

Value for money rating:

4.4

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Free

0.00

Features included:

1 Form Analytics
1 Month Storage
User Friction Detection
Unlimited Events
Unlimited Account Users
Mobile Support
HTTPS/SSL/AJAX/Support
Documentation & Training
Data Download/Export
Customizable Dashboards
500 Recordings/Month
2-Factor Authentication
Integrations
20+ Plug and Play
1 Website
1 Feedback Surveys
1 Funnel Report

Starter

Per year

Features included:

1 Website
5,000 sessions per month
20+ Plug and Play Integrations
2-Factor Authentication
3 Feedback Surveys
3 Form Analytics
3 Funnel Report
3 Month Storage
Customizable Dashboards
Data Download/Export
Documentation & Training
HTTPS/SSL/AJAX/Support
Mobile Support
Unlimited Account Users
Unlimited Events
User Friction Detection
Integrations

Growth

109

Per year

Features included:

3 Website
6 Months Storage
15,000 sessions per month
10 Feedback Surveys
10 Form Analytics
10 Funnel Report
20+ Plug and Play Integrations
2-Factor Authentication
Customizable Dashboards
Data Download/Export
Documentation & Training
HTTPS/SSL/AJAX/Support
Mobile Support
Unlimited Account Users
Unlimited Events
User Friction Detection

Business

219

Per year

Features included:

10 Website
50,000 sessions per month
12 Months Storage
20 Feedback Surveys
20 Form Analytics
20 Funnel Report
20+ Plug and Play Integrations
2-Factor Authentication
Customizable Dashboards
Data Download/Export
Documentation & Training
HTTPS/SSL/AJAX/Support
Mobile Support
Unlimited Account Users
Unlimited Events
User Friction Detection

Pro

399

Per year

Features included:

20 Website
12 Months Storage
150,000 sessions per month
20+ Plug and Play Integrations
2-Factor Authentication
30 Feedback Surveys
30 Form Analytics
30 Funnel Report
Customizable Dashboards
Data Download/Export
Documentation & Training
HTTPS/SSL/AJAX/Support
Mobile Support
Unlimited Account Users
Unlimited Events
User Friction Detection

Enterprise

No pricing info

Features included:

12 M
20+ Plug and Play Integrations
20+ Website
2-Factor Authentication
Customizable Dashboards
Data Download/Export
Documentation & Training
HTTPS/SSL/AJAX/Support
Mobile Support
Unlimited Account Users
Unlimited Events
User Friction Detection

User opinions about Mouseflow price and value

Value for money rating:

4.4

(122)

To see what individual users think of Mouseflow's price and value, check out the review snippets below.

“The funnel and form analytics features are especially helpful for identifying conversion drop-offs and improving UX.”

Stacey N.

COO

“It provides clear, visual insights into user behavior that help us continuously improve website performance and conversion rates.”

Stacey N.

COO

Mouseflow integrations (12)

Integrations rated by users

We looked at 122 user reviews to identify which products are mentioned as Mouseflow integrations and how users feel about them.

Google Analytics 360

Integration rating: 5.0 (1)

“recently installed was using GA before to gain insights”

Susan T.

Founder CEO

Unbounce

Integration rating: 5.0 (1)

“I was able to do some really insightful AB testing with Unbounce, both with different versions of the same pages and also with using slightly different URLs for different places I dropped links to figure out what was working and what wasn't.”

Jennifer S.

Owner and Interior Designer