Segment Pricing Plan & Cost Guide


Segment Pricing

Starting from: $120.00/month

Pricing model: Free, Subscription

Free Trial: Available

Free Plan:
Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Team Plan:
Starts at $120/mo
10,000 visitors/mo
Unlimited Sources
300+ Integrations
Includes 1 Data Warehouse destination

Business Plan:
Customer Pricing
Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

View Pricing Plans

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Segment Pricing Reviews

Pros

  • Segment is great - great support & documentation. It's very reliable, covering all your third-party integrations.Verified ReviewerRead the full review
  • Easy to setup, great customer support, excellent choice of services, simply amazing.Milan S.Read the full review
  • Setting new events is easy and the software is very intuitive. The real-time debugger view is super helpful during software development.Yaniv V.Read the full review

Cons

  • Certain resolutions to bad data were a challenge to make work.Wyatt M.Read the full review
  • No matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.Or P.Read the full review
  • The pricing model (MTUs) when you have a lot of anonymous users can be a problem.Rodrigo de Castro R.Read the full review
100%
recommended this to a friend or a colleague

17 reviewers had the following to say about Segment's pricing:

Guido N.

All the info you need. In a snap!

Used weekly for 1-2 years
Reviewed 2020-11-18
Review Source: Capterra

Pros
It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript). It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer. Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing! It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click. It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).

Cons
It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Rodrigo de Castro R.

Great addition to our marketing stack

Used daily for 1-2 years
Reviewed 2020-11-24
Review Source: Capterra

Pros
The ease of use is one of the biggest pros. There's a long list of possible destinations and it's possible to turn them on/off very easily, without any development.

Cons
The pricing model (MTUs) when you have a lot of anonymous users can be a problem.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Barry H.

Lifesaver for growth & marketing tech stack

Used daily for 6-12 months
Reviewed 2018-05-18
Review Source: Capterra

Pros
- Implement tracking once, automatically and consistently send data to all downstream destinations - Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations) - Easy to understand pricing

Cons
- Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent - At scale, I could see costs spiraling pretty rapidly

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Tamás S.

A reliable tool for event tracking and syncronization

Used daily for 1-2 years
Reviewed 2019-10-24
Review Source: Capterra

In our organization Segment is mostly used to track events from the website backend. There are other feature rich alternatives for frontend tracking but server-side tracking is not a priority for them. Segment really saves a lot of software, devops and data engineer hours alike by reliable continuous data delivery.

Pros
- Intuitive UI. - Event tester on the UI. - Several client libraries. - You can sync even your backdata, e.g. when setting up a new warehouse. - Pricing is based on users not events.

Cons
- Custom schedule for synchronisation or event validation is only available in higher packages. - Some integrations just don't support a moderately sophisticated setup. E.g. if you don't want 1 million API calls a day you should construct specific Segment calls to update Salesforce leads.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Fayssal J.

Segment is a great tool, if you can afford it then you should start using it right now.

Used daily for 2+ years
Reviewed 2018-07-31
Review Source: Capterra

Always happy to recommend segment ! A great tool.

Pros
The last tool to integrate with various apps. Write once and integrate infinitely. Time saving is worthless and make your app load much faster.

Cons
Pricing is not small businesses friendly ;( Would be great if we can write and view integrations comments from other users. Please share future integration pipeline.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

A good tool but extremely expensive when needs are growing

Used weekly for less than 6 months
Reviewed 2019-04-29
Review Source: Capterra

Overall experience has been quite frustrating so far. Hopefully this will change as it looks like this tool has great capabilities!

Pros
It's quite easy to connect your tools together. UI is very intuitive. For a quick solution out of the box, Segment is almost perfect.

Cons
Pricing. It can get extremely expensive and extremely fast. Some basic functionalities seem to be missing (such as "select/deselect all" when choosing what to connect). Support never reached back when I contacted them... It would also be nice to be able to sync all historical data (it seems to be possible but as I mentioned before, support never reached out when I contacted them).

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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Srinivas R.

Segment Data collection

Used daily for 2+ years
Reviewed 2018-10-24
Review Source: Capterra

Very good and solve the key pain point very well

Pros
3rd party integration is very good , ease of use and whole ecosystem

Cons
Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jonny D.

Segment - The Data Layer to Have

Used daily for 2+ years
Reviewed 2019-09-02
Review Source: Capterra

Segment solves the problem of add script once. Enable quickly. Data flows and needs a pipe to steer it in the right direction. Segment makes this easy. Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Pros
Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.

Cons
Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Addresses a major use case | requires a data architect to own the implementation and instrumentation

Used monthly for 2+ years
Reviewed 2020-11-23
Review Source: Capterra

Pros
The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

Cons
Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Great tracking hub

Used weekly for 2+ years
Reviewed 2020-01-03
Review Source: Capterra

Segment is great - great support & documentation. It's very reliable, covering all your third-party integrations. It saved us a lot of time and stress.

Pros
+ works like a hub (midware software) for all you tracking events/properties + reliable + great monitoring + great retry policies if destination is down + good documentation + great support

Cons
- premium features like Event segmentation only on Enterprise plan (expensive)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Segment - ETL for customer data collection

Used daily for free trial
Reviewed 2019-04-27
Review Source: Capterra

Pros
The number of integrations it provides both for source and destinations

Cons
very expensive for startups specially to use add on products

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Simon v.

The ultimate events and analytics connector tool

Used weekly for 1-2 years
Reviewed 2018-12-19
Review Source: Capterra

A good alternative to googles free tag manager.

Pros
It’s a great hub to connect all your tooling with each other and manage events and other analytics.

Cons
It’s quite expensive. And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Overall, works as advertised. But expensive.

Used weekly for 6-12 months
Reviewed 2018-03-19
Review Source: Capterra

Pros
Easy to set up, saves developer time from installing 30 different libraries and maintaining those libraries.

Cons
It gets really expensive really quickly. You'll be surprised how quickly you hit your event limit often, the tradeoff means it's actually worth having some technical debt.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Jonathan S.

Segment is in incredibly powerful tool that allows you to stitch your analytics together seamlessly.

Used occasionally for 1-2 years
Reviewed 2018-07-19
Review Source: Capterra

Segment allowed us to bring together all of our website analytics into one central, easy-to-manage place.

Pros
Segment creates a central hub for all of your analytics calls for any website or app. Instead of having to manually configure tons of analytics JavaScript libraries that all step on each other, Segment brings them all together to one place, with one central API for your customer and analytics data.

Cons
Segment is powerful but can get expensive at scale. That being said, nothing beats its easy syntax and seamless installation. It works really well all of the time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Guruprasad H.

Good tool for startups

Used daily for 2+ years
Reviewed 2019-02-05
Review Source: Capterra

Overall, it helps you to start really fast. We at www.quiznext.in use segment to collect data from our app and send it to warehouse, firebase, fb etc.

Pros
Easy setup, Easier to collect data and send to warehouse. Integration with other tools is easy.

Cons
Not all integrations are seemless. Many integrations require client side app installation, which just reduces the code a bit. Once you start attracting decent users, it turns out to be expensive and need to look for alternative tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Daniel S.

The easiest way to pull data from your site or app -- and maintain it

Used weekly for 6-12 months
Reviewed 2020-10-14
Review Source: Capterra

We've drastically reduced the amount of time spent adding in code or removing old code. It also results in a marginal performance improvement since there is just one javascript to fire instead of multiple. You send the data to segment - then it sends it to all the connected apps.

Pros
Segment's value proposition is really simple. Instead of having many different code snippets in various places on your website or app to track page views, clicks, etc, you can just put a segment snippet wherever you need it and then from segment's control panel you can feed that data into any third party tool with one click. Even better - you can feed in historical data as well.

Cons
No cons to think of - the only "hassle" was having a developer put the snippets into the app and website - but I don't see any way around that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Christopher C.

really great, simple analytics platform

Used daily for 6-12 months
Reviewed 2017-07-18
Review Source: Capterra

Pros
Extreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data. Segment prevents your data from being hoarded by allowing you to directly pipe it into your own data warehouse, for no extra cost.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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