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Customer data hub

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Segment Pricing

Pricing overview

Value for money rating

4.1

/5

72

Price starts from

120

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

Free Plan:
Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Team Plan:
Starts at $120/mo
10,000 visitors/mo
Unlimited Sources
300+ Integrations
Includes 1 Data Warehouse destination

Business Plan:
Customer Pricing
Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

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Reviewers who mentioned pricing said:

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Guido N.

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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All the info you need. In a snap!

Reviewed 4 years ago
Pros

It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript). It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer. Among the destinations, there's also relational Databases: you can really...

Cons

It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

LT
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Lina T.

Financial Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great for real time data processing and analytics

Reviewed 19 days ago
Pros

Analytics capabilities and ease of integration into data pipeline. Very helping for tracking customer behavior

Cons

There is a learning curve and the pricing is steep too. They can definitely improve on the user interface.

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Jonny D.

Financial Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Segment - The Data Layer to Have

Reviewed 5 years ago

Segment solves the problem of add script once. Enable quickly. Data flows and needs a pipe to steer it in the right direction. Segment makes this easy. Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Pros

Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.

Cons

Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

TS
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Tamás S.

Information Technology and Services, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A reliable tool for event tracking and syncronization

Reviewed 5 years ago

In our organization Segment is mostly used to track events from the website backend. There are other feature rich alternatives for frontend tracking but server-side tracking is not a priority for them. Segment really saves a lot of software, devops and data engineer hours alike by reliable continuous data delivery.

Pros

- Intuitive UI. - Event tester on the UI. - Several client libraries. - You can sync even your backdata, e.g. when setting up a new warehouse. - Pricing is based on users not events.

Cons

- Custom schedule for synchronisation or event validation is only available in higher packages. - Some integrations just don't support a moderately sophisticated setup. E.g. if you don't want 1 million API calls a day you should construct specific Segment calls to update Salesforce leads.

AR
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Verified reviewer

Internet, 201-500 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Addresses a major use case | requires a data architect to own the implementation and instrumentation

Reviewed 4 years ago
Pros

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

Cons

Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.

GH
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Guruprasad H.

E-Learning, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Good tool for startups

Reviewed 5 years ago

Overall, it helps you to start really fast. We at www.quiznext.in use segment to collect data from our app and send it to warehouse, firebase, fb etc.

Pros

Easy setup, Easier to collect data and send to warehouse. Integration with other tools is easy.

Cons

Not all integrations are seemless. Many integrations require client side app installation, which just reduces the code a bit. Once you start attracting decent users, it turns out to be expensive and need to look for alternative tools.

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Fayssal J.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Segment is a great tool, if you can afford it then you should start using it right now.

Reviewed 6 years ago

Always happy to recommend segment ! A great tool.

Pros

The last tool to integrate with various apps. Write once and integrate infinitely. Time saving is worthless and make your app load much faster.

Cons

Pricing is not small businesses friendly ;( Would be great if we can write and view integrations comments from other users. Please share future integration pipeline.

SP
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Stefan P.

Internet, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Key component to populate data between different services

Reviewed 2 years ago
Pros

Ready made integrations with most critical SaaS services makes it easy to share data between systems.

Cons

The pricing model is sometimes not the best given how event intense your application is.

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Srinivas R.

Events Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Segment Data collection

Reviewed 6 years ago

Very good and solve the key pain point very well

Pros

3rd party integration is very good , ease of use and whole ecosystem

Cons

Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

AR
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Verified reviewer

Retail, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Very useful to collect data

Reviewed 2 years ago
Pros

We use segment to collect and send data in different destination, it's easy to use and to implements

Cons

Options are quite expensive, if you want to add Personna / protocols, the price grows quickly

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Barry H.

Computer Software, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Lifesaver for growth & marketing tech stack

Reviewed 6 years ago
Pros

- Implement tracking once, automatically and consistently send data to all downstream destinations - Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations) - Easy to understand pricing

Cons

- Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent - At scale, I could see costs spiraling pretty rapidly

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Daniel S.

Apparel & Fashion, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The easiest way to pull data from your site or app -- and maintain it

Reviewed 4 years ago

We've drastically reduced the amount of time spent adding in code or removing old code. It also results in a marginal performance improvement since there is just one javascript to fire instead of multiple. You send the data to segment - then it sends it to all the connected apps.

Pros

Segment's value proposition is really simple. Instead of having many different code snippets in various places on your website or app to track page views, clicks, etc, you can just put a segment snippet wherever you need it and then from segment's control panel you can feed that data into any third party tool with one click. Even better - you can feed in historical data as well.

Cons

No cons to think of - the only "hassle" was having a developer put the snippets into the app and website - but I don't see any way around that.

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Rodrigo de Castro R.

Internet, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great addition to our marketing stack

Reviewed 4 years ago
Pros

The ease of use is one of the biggest pros. There's a long list of possible destinations and it's possible to turn them on/off very easily, without any development.

Cons

The pricing model (MTUs) when you have a lot of anonymous users can be a problem.

CC
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Christopher C.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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really great, simple analytics platform

Reviewed 7 years ago
Pros

Extreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data. Segment prevents your data from being hoarded by allowing you to directly pipe it into your own data warehouse, for no extra cost.

Cons

No cons were added to this review

AR
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Verified reviewer

Information Technology and Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great tracking hub

Reviewed 4 years ago

Segment is great - great support & documentation. It's very reliable, covering all your third-party integrations. It saved us a lot of time and stress.

Pros

+ works like a hub (midware software) for all you tracking events/properties + reliable + great monitoring + great retry policies if destination is down + good documentation + great support

Cons

- premium features like Event segmentation only on Enterprise plan (expensive)

JS
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Jonathan S.

Computer Networking, 51-200 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Segment is in incredibly powerful tool that allows you to stitch your analytics together seamlessly.

Reviewed 6 years ago

Segment allowed us to bring together all of our website analytics into one central, easy-to-manage place.

Pros

Segment creates a central hub for all of your analytics calls for any website or app. Instead of having to manually configure tons of analytics JavaScript libraries that all step on each other, Segment brings them all together to one place, with one central API for your customer and analytics data.

Cons

Segment is powerful but can get expensive at scale. That being said, nothing beats its easy syntax and seamless installation. It works really well all of the time.

AR
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Verified reviewer

Computer Software, 201-500 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Best in class

Reviewed 2 years ago
Pros

Segment is the industry standard for CDP.

Cons

Pricing can get expensive, fast. Besides that, I like it a lot.

NM
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Nessim M.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great tool to gather data and dispatch it to new tools

Reviewed 2 years ago
Pros

- Easy to use after setup- Great for marketers who want to test new tools

Cons

- Need the help of a dev to set it up properly(However, you can still set it up without dev if you have a website)- Can get expensive for B2C

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Simon v.

Apparel & Fashion, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The ultimate events and analytics connector tool

Reviewed 6 years ago

A good alternative to googles free tag manager.

Pros

It’s a great hub to connect all your tooling with each other and manage events and other analytics.

Cons

It’s quite expensive. And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript.

AR
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Verified reviewer

Used weekly for 6-12 months

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  • Value for money
  • Ease of use
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  • Customer support

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Overall, works as advertised. But expensive.

Reviewed 6 years ago
Pros

Easy to set up, saves developer time from installing 30 different libraries and maintaining those libraries.

Cons

It gets really expensive really quickly. You'll be surprised how quickly you hit your event limit often, the tradeoff means it's actually worth having some technical debt.

AR
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Verified reviewer

Market Research, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A good tool but extremely expensive when needs are growing

Reviewed 5 years ago

Overall experience has been quite frustrating so far. Hopefully this will change as it looks like this tool has great capabilities!

Pros

It's quite easy to connect your tools together. UI is very intuitive. For a quick solution out of the box, Segment is almost perfect.

Cons

Pricing. It can get extremely expensive and extremely fast. Some basic functionalities seem to be missing (such as "select/deselect all" when choosing what to connect). Support never reached back when I contacted them... It would also be nice to be able to sync all historical data (it seems to be possible but as I mentioned before, support never reached out when I contacted them).

AR
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Verified reviewer

Events Services, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Segment - ETL for customer data collection

Reviewed 5 years ago
Pros

The number of integrations it provides both for source and destinations

Cons

very expensive for startups specially to use add on products