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Aha!

Aha! is the world's #1 product development software.

Last updated: February 2025

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Aha! Pricing

Pricing plans

Pricing details:

Free plan

Subscription

Free trial

Roadmaps

/user

Per month

Features included:

Link strategy to all product work
Capture feedback via ideas portals
Brainstorm with virtual whiteboards
Prioritize features with a scorecard
Manage release plans and dependencies
Create and share beautiful roadmaps
Centralize product information
Integrate with Jira, Azure DevOps, and 30+ other tools

Ideas

/user

Per month

Features included:

Capture feedback via ideas portals
Streamline your idea review process
Integrate with Salesforce and Zendesk
Prioritize ideas by potential revenue
Launch polls and collect in-app requests
Use AI to analyze feedback themes

Whiteboards

/user

Per year

Features included:

Brainstorm concepts and refine early plans
Create diagrams, models, and wireframes
Choose from nearly 100 expert templates
Collaborate with guests at no cost
Use voting tools to drive alignment
Integrate with Aha! Roadmaps and Jira

Knowledge

/user

Per month

Features included:

Set up internal team wikis
Publish product knowledge bases
Choose from 100+ templates
Draft documents with AI
Co-create content in real time
Include diagrams and models

Develop

Features included:

Connect technical work to the product roadmap
Use a scrum, kanban, or SAFe® approach
Define and estimate user stories
Plan sprints and manage capacity
Track risks and report on agile metrics
Integrate with 25+ dev tools

Academy

No pricing info

Features included:

Improve your day-to-day use of Aha! Roadmaps
Learn how to expertly administer your account
Be recognized as a product management pro

User opinions about Aha! price and value

Value for money rating:

4.6

(552)

To see what individual users think of Aha!'s price and value, check out the review snippets below.

“I also like that you can have an idea portal to solicit input from customers/end users. The investor presentation deck is also super useful.”

Ralph J.

CTO

“The online ideas portal is very easy and convenient to use. The product structure for portfolio management takes some time and energy to invest in, but once set it is very powerful and easy to use.”

Hans H.

Portfiolio Manager