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Customer Data Platform Software with Tagging (2026)

Last updated: April 2026

Key features of Customer Data Platform Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Customer Database: Users find it essential for centralizing and managing comprehensive customer information, enhancing data accuracy, and supporting targeted marketing efforts. 99% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers appreciate the effective management and quick retrieval of contact information, aiding in lead generation and maintaining organized client details. 98% of reviewers rated this feature as important or highly important.
  • Customer Segmentation: Users highlight the ability to tailor marketing efforts to specific groups based on various criteria, improving communication, customer satisfaction, and sales conversions. 90% of reviewers rated this feature as important or highly important.
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61 software options

Pipedrive logo

Cloud-based CRM solution for salespeople

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Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

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ContactPigeon logo

Omnichannel customer engagement for eCommerce and Retail

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ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Jobin.cloud logo

All-In-One tool to Find and Engage People

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Automated Social Profile Import, data Aggregation and auto Update, ATS, CRM, AI powered ranking filtering, Process Automation, recruiting workflow, sales pipeline, automatic Outreach, mass Mailing, messaging templates, multiplatform communications.

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Ortto logo

Build journeys that drive revenue.

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Your customer data, marketing automation & analytics, together.

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Customer.io logo

Transforms data into tailored customer journeys.

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Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

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Adobe Experience Manager logo

Enterprise content management system

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Built on an AI-based foundation, Adobe Experience Manager is a comprehensive suite of composable content services that empowers teams to deliver the right content to customers when and where they need it, all at scale. Adobe Experience Manager includes content and asset management, digital forms and guides, and a learning management system.

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Lead411 logo

Lead411 is the Only Unlimited B2B Lead Generation Platform!

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Lead411 acts like a customer data platform by centralizing real-time verified contact info, intent signals, and firmographic data—giving your sales and marketing teams the insights they need to target, personalize, and convert more effectively.

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Delighted logo

Cloud-based customer and employee experience platform

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Delighted is a cloud-based customer feedback collection system that uses single question surveys across multiple channels including email, SMS, web link and website integration to gather and analyse customer, employee, partner and vendor experience insights, while monitoring NPS scores in real-time

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Bloomreach's Customer Data Platform (CDP) goes beyond simply unifying customer data. It provides advanced e-commerce analytics, omnichannel orchestration, and product personalization. It also ensures marketers can take meaningful action with the collected data.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Xtremepush logo

Multi-channel analytics & engagement platform

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Xtremepush is a multi-channel marketing automation platform, enabling enterprise brands to deliver personalised customer connections at scale

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Efficy CRM logo

Pay-less for more. Europe's most flexible CRM

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Known as Europe’s most flexible CRM, Efficy offers a completly customisable Customer Relationship Management solution. With us, you'll centralize your customer data, empower your employees, and grow your business.

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Pimcore logo

Open Source Digital Platform (PIM, MDM, CMS, DAM, Commerce)

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Unlock the power of data with Pimcore's open-source Customer Data Platform. The platform offers an impressive 360° view of your customer data, real-time marketing automation, segmentation, and personalization.

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Salespanel logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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InMoment logo

Customer and employee experience management software

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InMoment is a cloud-based CX software that helps midsize and large businesses collect and manage employee and customer feedback to improve brand experience.

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Arena logo

Group Live Chat Platform

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Arena creates group rooms for any event, live, and streaming allowing users to discuss and talk about your content. Your group chat is displayed wherever you choose, and you can customize it to match with your website design.

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Releva logo

AI-driven marketing automation solution for eCommerce.

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RelevaAI is an AI-driven marketing automation tool for eCommerce, enabling real-time revenue management and empathetic brand communication. It offers full journey personalization for a tailored shopping experience across various touchpoints, including product pages and email. It boosts average order value with deep AI product recommendations and automates omnichannel campaigns for targeting and retargeting.

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SigParser logo

Email scraping software for marketing, data & sales teams

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SigParser is an email scraping and parsing software designed to help data, marketing, and sales teams across businesses search for email signatures and calendars to retrieve information about contacts, attachments, social profiles, addresses, and more.

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Pushwoosh logo

Retain your valuable audience through effective messaging

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Achieve the growth you strive for with one platform. Engage, convert, and retain your customers through push notifications, in-app messages, emails, SMS, and WhatsApp messaging.

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Richpanel logo

Ecommerce Customer Service Helpdesk and CRM

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Modern customer support solutions for ecommerce stores. Deep integration with Shopify, Magento, WooCommerce. One platform for all support channels - Email, Live Chat, Facebook, Instagram, WhatsApp & Phone. Instantly resolves 50% issues before reaching agents with guided ecommerce self-service.

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CrowdPower logo

User engagement and customer data platform for SaaS.

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CrowdPower is a customer engagement platform for onboarding, feature announcements, usage alerts, review requests, and more.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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SAS's CDP enables brands to seamlessly collect, enhance, extend and activate customer data in real time to move beyond traditional customer data platforms.

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PrediCX logo

Machine learning labelling engine

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PrediCX by Warwick Analytics is an automated predictive analytics tool for text which uses machine learning to classify and label text-based data

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CM.com Communications Platform logo

One platform to reach your audience via all mobile channels

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Engage your customers on their favorite channels to enhance the customer experience. The Communications Platform of CM.com connects you to your audience through popular messaging channels via the Business Messaging API, SMS via the SMS Gateway, and voice calls via the Voice API or SIP Trunk.

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