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iContact Logo

Email marketing , automation, and landing page software

Table of Contents

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iContact - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

iContact overview

Verified reviewer profile picture

Based on 603 verified user reviews

What is iContact?

Reviews for iContact come from a wide variety of industries, including marketing and advertising (8% of reviewers), non-profit organization management (6%), and computer software (4%). The most frequent use case for iContact cited by reviewers is email marketing (87% of reviewers).

What do users say about iContact pricing?

Some reviewers find iContact affordable and appreciate its reasonable pricing, especially for nonprofits and high-volume needs. However, some users say it is more expensive than competitors, and they report frustration with limited entry-level features and extra charges.

Starting price

14flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Email Marketing

Email Sending

Email Campaigns

Pricing

Bugs and Issues

Formatting and editor frustrations

iContact’s user interface

Ease of use rating:

iContact pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(8)
3-4(235)
5(360)

What do users say about iContact?

Reviews for iContact come from a wide variety of industries, including marketing and advertising (8% of reviewers), non-profit organization management (6%), and computer software (4%). The most frequent use case for iContact cited by reviewers is email marketing (87% of reviewers).

Select to learn more


Who uses iContact?

Based on 603 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Retail
Automotive
Construction
Computer Networking
Others

Use cases

Email Marketing
Campaign Management
Email Tracking
Email Management
Marketing Automation

iContact's key features

Most critical features, based on insights from iContact users:

WYSIWYG editor
Campaign scheduling
Event triggered actions
Contact management
Campaign analytics
CAN-SPAM compliance
Email tracking
Subscriber management

All iContact features

Features rating:

A/B testing
Access controls/permissions
Activity dashboard
Activity tracking
API
Automated publishing
Automated scheduling
Autoresponders
Campaign analytics
Campaign management
Campaign planning
Campaign scheduling
Campaign segmentation
CAN-SPAM compliance
Channel management
Click tracking
Contact management
Content library
Content management
Customer segmentation
Customizable branding
Customizable ctas
Customizable fields
Customizable forms
Customizable templates
Data import/export
Data visualization
Drag & drop
Drip campaigns
Email campaign management
Email Distribution
Email management
Email marketing
Email monitoring
Email templates
Email tracking
Engagement tracking
Event triggered actions
Image library
Landing pages/web forms
Lead capture
Lead generation
Lead management
Lead qualification
List management
Mailing List Management
Marketing automation
Mobile optimization
Multi-Account management
Multi-Campaign
Multivariate testing
Performance metrics
Post scheduling
Real-Time analytics
Real-Time data
Real-Time notifications
Reporting/Analytics
Reporting & statistics
Response management
ROI tracking
Segmentation
Social media integration
Spam blocker
Subscriber management
Subscription management
Template management
Third-Party integrations
Visual analytics
Web forms
Workflow management
WYSIWYG editor

iContact alternatives

iContact logo

Starting from

14

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
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9

Per month

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Customer Support
Mailchimp logo

Starting from

13

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Gmail logo

Starting from

Free

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

iContact pricing

Starting from

14

Per month

Flat Rate

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about iContact price and value

Value for money rating:

Of 57 reviews that provide robust commentary on iContact's price and value, mention it in a positive light.

Some reviewers find iContact affordable and appreciate its reasonable pricing, especially for organizations with growing contact lists or those seeking a cost-effective alternative to other platforms. They say the software offers good value for money, with a feature set that matches or exceeds their expectations for the price. Some users report that iContact is easy to use and that its pricing is fair compared to similar products, particularly highlighting special nonprofit rates and affordability for student or outreach programs. Reviewers appreciate that the platform is economical for higher-volume needs and that its functionality justifies the cost for many use cases.

However, some users say iContact is more expensive than competitors, particularly for businesses with small lists or limited budgets. They indicate that entry-level plans lack certain key features, and scaling up contact lists or accessing additional functionalities often requires moving to higher-priced tiers. Some reviewers feel the absence of a robust free plan or free trial limits their ability to assess value before committing. Users think the cost can increase significantly as needs grow, and some report frustration with extra charges for features or plan upgrades. Reviewers also mention that other platforms may offer better pricing or more generous free options.

, and

iContact integrations (52)

Integrations rated by users

We looked at 603 user reviews to identify which products are mentioned as iContact integrations and how users feel about them.

Wix logo
Wix

Integration rating: 5.0 (5)

Integration rating: 5.0 (4)

Was important in the past, but the internal WIX event software has taken over. Eventbrite's costs continue to go up as well.

Verified reviewer profile picture

Steve P.

Owner

Integration rating: 4.5 (3)

Integration with WooCommerce is important because it allows flexible payment options in online stores. It works well with PayPal and supports different types of businesses. It also gives more control over how payments are set up.

Easy integration across the platform

Verified reviewer profile picture

Hana Ř.

Leader of Inventory

1/2

Integration rating: 5.0 (3)

Integration rating: 5.0 (3)

Scheduled clients are added automatically to MailChimp.

Verified reviewer profile picture

Stuart M.

Head Teacher

Twitter/X logo
Twitter/X

Integration rating: 5.0 (3)

iContact customer support

What do users say about iContact customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of iContact customer support.

Widespread user sentiment highlights iContact's customer support as responsive, knowledgeable, and consistently helpful.

A significant portion of users appreciate having dedicated reps or advisors who provide personalized assistance and advice.

Frequently reported by users, support is easy to reach via phone, chat, or email, with quick response times and real solutions.

A large number of users value the proactive approach of support staff, who not only solve issues but also offer strategic guidance.

Support options

Chat
Phone support
Faqs/forum
Knowledge base

Training options

Webinars
Videos
In person
Documentation
Live online

To see what individual users say about iContact's customer support, check out the review snippets below.

“Customer contact support, working remotely, not that very interested in helping.”

VS

Var S.

Vice President, Sales and Marketing

iContact FAQs

Q. What is iContact used for?

iContact serves any size business and allows for the creation of email newsletters, email automatons , and landing pages. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes. When creating a message, users can choose between one of iContact’s predefined templates or build a unique message using HTML. iContact offers tools to manage a growing email list that includes subscription management, bulk subscriber upload, and a drag-and-drop sign-up form builder. Other features include SpamcheckTM, a review system that ensures every email reaches the inbox. The reports feature tracks messages in real-time and allows users to quickly view marketing results in action, from big picture tracking, to individual click behavior.

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