I'm often asked by fellow marketers at DTC ecomm brands "what features or capabilities I like 'most' about Grin." The short answer: there is no "one" thing.
I give the same answer every time. Influencer marketing (as a whole) demands the successful balance and execution of a wide set of responsibilities - more so than any other marketing channel I've managed.
You're dealing with real people. Actual human-to-human relationships and conversations that a computer can not do.
You're fulfilling a considerable amount orders to individuals PRIOR to any promotion taking place.
You're campaign and influencer deliverables can vary significantly so exceptional attention to detail and process implementation is a necessity.
You're working in an ecosystem with multiple environments (Instagram, YouTube, Twitch, etc.) - all of which have their own respective nuances that dictate how you manage influencers, structure campaigns, ensure media compliance and ultimately drive conversions.
Not to mention, all of those sparkly engagement KPIs every one desires, well those are guarded behind the very core of what influencer marketing is built on: social media networks. Getting access to these metrics can be a hassle if you're not equipped with the proper tool set or knowledge of what to look for.
So, my favorite part about Grin? The other short answer: It takes everything above and packages it into one refreshingly comprehensive toolset that streamlines influencer marketing.
Of course, nothing is ever perfect, and neither is Grin. There have been minor usability issues I have run into throughout my time using the platform - none of which have been anywhere close to 'mission critical.' The only aspect that could use an update is the reporting visualization component. All of your high-level data is there to see, but it could use a little bit more freedom with manipulation. However, a simple 'Export' of the raw data from Grin gives you everything you'd need to see - just fire up Excel and whip up some pivot tables and graphs.