Grin Reviews

GRIN's greatest quality is its organization. It's not just a platform to find influencers or keep track of them -- it's a full-on relationship manager that can track every detail of your process. I like that I can see every email to a prospect, I can customize the prospect pipeline, and I can easily track exactly where the relationship is at even after they become an influencer. It's also great that I can manage all of my influencer content in one spot as well as my payments. It's so helpful that GRIN can take care of the 1099s for my influencers at the end of the year and I just have a bill from GRIN. I also love how smoothly it integrates with my Shopify store.

A downside is that I have issues with influencers connecting on the platform about 20% of the time -- either they have an IG account but not a FB account, or they used their desktop to connect their IG and the connection is more easily made on mobile. It's the only part of the process that can rocky, and I wish it were smoother. With that said, once everything is set up, it works really well.

I love the ease of use--we are able to set up campaigns easily with Grin and pay them easily. This software makes working with micro-influencers easy and efficient. I also love the search feature. I have found some great influencer partners by utilizing Grin's lookalike function and use this feature daily when sourcing new influencers.

I wish the application was a bit more intuitive for influencers--many have questions on how to link their PayPal as it is not very clear.

Thank you for sharing your experience!

CRM is great and it is nice to have all your influencers and prospects in one space. Very organized.

Needs to be updated. Doesn't show real time stats for IG followers etc.

Casting, Outreach, and Proposal execution within campaign management is extremely simplified, making it easy to scale campaign sizes as the company has continued to grow its influencer community

Some glitches with Instagram integration tool when used in excess

One of the top qualities I really like about GRIN is how quick it is to learn. Starting off with little to no experience with influencer marketing platforms - I can definitely say within a couple weeks to a month I was able to feel very comfortable and confident when showing others/new team members on a walk through of how the system is used. Another quality which I really like how it allows both me and the team to keep over hundreds of influencers [even thousands] organized and in one platform for all posts, forms of communication [via email], and saves data from current to past partnerships/collaborations. In addition, being able to communicate with all influencers at once via email/alerts and respond to these influencers within GRIN is very helpful in keeping everything in one place.

There really isn’t anything to dislike about GRIN. I think the only issue was sometimes there were some Instagram connection issues (but that is typically an issue with Instagram itself) or even maybe post here or there wouldn’t get picked up by the system, but GRIN has a really great customer service/team to help with any issues, using this system with different companies, I had great help from both teams that assist with their respective companies. They are always checking in, making time to jump on call, and answer any questions I have as well as looking to keep improving the already great system.

Love the shopify integration. i also love all the data and reporting. It is very easy to find and contact new influencers using grin! I think that the program is super turn key. It allows for growth and the CRM management is amazing! I love the ability to do a "lookalike" feature and mimic an influencer to find hundreds more. GRIN has made my influencer management truly amazing. I am able to scale quickly as well as make sure that we are collecting data along the way.

Everything is super user friendly. I sometimes wish there were more data points in other platforms outside of Instagram! Appreciate that they work with their customers to ensure success.

Thank you so much for sharing your experience with GRIN!

I enjoy the flexibility of the campaign management, the seamless email sequences you're able to run, the ability to pay content creators through the system, and its discovery function.

I can always ask for more! I wish there was a mobile app to manage the content creator program on the phone; and I wish there was a game key repository I could upload keys to and then use a script to call each key by using a particular variable I create within my dashboard.

GRIN is the gold standard of influencer marketing software. They are the front runners in innovation as well as amazing support both from an engineering side and customer success side. GRIN takes so much of the mess of influencer marketing and cleans it up into one beautiful and effortless software.

The ONLY drawback to GRIN is that there are specific plug ins that you have to upgrade to add on (this is so normal with any software though).

Thank you for your honest feedback, Olivia! We'll be sure to share the special mention of Katie. Happy to hear you receive amazing support from the engineering and customer success teams at GRIN.

GRIN allows us to scale our evergreen influencer programs quickly and efficiently, from onboarding to regular communications.

The UX can be overwhelming and we do not use all of the features.

Thank you for your honest feedback, Megan! We'll be sure to share the special mention of the support team. It's great to see that GRIN has helped with scaling your evergreen influencer programs quickly and efficiently.

For management of our influencer program, GRIN is our CRM tool of choice. We can strategize and create campaigns in the tool, save influencers with individual profiles, and send communication to them that is both customized and mass. The customer service and account teams are also very accessible and there to assist in backend support.

Reporting could be more niche and specific, without having to purchase a custom report builder add-on. Influencers have a landing page for themselves, but they can only see individual conversions. Having a better user experience for them to see which products people are purchasing, an overall look at their sales by code, etc. would help them feel clued in – and help us make better decisions.

Grin does a great job at being an all in one for your influencer marketing needs. I like how you can discover new influencers, outreach to them, manage all the relationships, select products to ship out, analyze data, and pay them all on one platform.

This platform is only good for Grin. It becomes very limiting if working with youtube or tiktok influencers.

GRIN's Report Builder allows us to view the performance of our program in one unified dashboard while also cherry-picking the information we need to make data-driven decisions as we scale. Diving deep into specific metrics is necessary for us to remain on track for our goals and objectives and this tool gives us the ability to review accurate and crucial details about each influencer to give us an...

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We'd love to see the search results for Youtube and TikTok expanded to a more robust list of creators. We'd also like to see more options for link and code grouping and tracking.

I love that with GRIN I'm able to track the success of our influencer partnerships all in one place. Because the data can be pulled in automatically from influencers' social posts, it saves me so much time and energy by being able to look at the data in real-time. Another huge benefit has been the search function. Previously, I would have to look up influencers on Instagram manually, review their posts, and do a lot of predicting of engagement. But GRIN takes out the guess-work and manual labor by scanning the influencers' page and showing you all the information you need to know (followers, average likes, engagement rates, even email addresses!). Both of these aspects have been huge in solving my dilemma of being a one-person team managing multiple partnerships.

I don't really dislike much about the GRIN platform. My biggest issue has been learning how to get influencers' Instagram accounts connected and authorized. There was some troubleshooting that had to happen for me to learn the best way to set up my campaign pages, but the team at GRIN is always super helpful and willing to work with you to make improvements/solve tech issues.

Thank you so much for sharing your experience Claire!

When we got started with GRIN, our influencer program was non-existent and, frankly, we didn't have a strong idea in place for developing it. The educational resources GRIN provided (video content and seminars) immediately helped us to kickstart our program and were critical in both the launch and growth of our program. Even more helpful was GRIN's software, which allowed us to easily discover influencers,...

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Our only dislike of GRIN's software is the payments system. Being that we are running 30+ campaigns at a given time, it's extremely cumbersome to go into each campaign and pay our influencers. We could really benefit from a central payments system.

This allows us to find people to work that can help us increase the revenue of the program each month

We are starting to work with people on TikTok and finding creators on Tik Tok isn't as easy

Thank you for the honest feedback. It's always great to hear from someone who has been at influencer marketing for so long find the true value out of a creator management platform like GRIN.

Ease of use, response time of IT team, influencer reporting and metrics.

The price, reports aren't updated every time you select one.

Thank you for the honest feedback Gia! We understand that there is always room for improvement and welcome your thoughts. Feel free to contact the product team directly at product@grin.co to share your ideas.

GRIN continues to be very innovative with constant new features and webinars to stay ahead of the always-changing social/influencer landscape. The platform and the fantastic GRIN team has helped streamline our influencer program all into one place and scale it in amazing ways.

If I could add anything to GRIN, it would just be to expand into more social channels in a more in depth way like it currently does for Instagram. But excited for new upcoming features that I'm sure they have in the works!

I love the different integrations that GRIN offers, from Shopify to Lumanu it makes it extremely simple to run creator campaigns.

Sometimes, it's difficult to find the nano or micro YouTube creators to onboard into the platform.

We like that GRIN allows us to keep everything in one place. From emails, to contacts, to orders for influencer kits, and the content, it makes it so much easier to have it all in one place. This makes it easy to search for potential influencers as well. We love that you can apply filters and search for specific people (lookalike searches are THE BEST!).

There are sometimes certain quirks that we run into when it comes to some things related to the software. One thing is that we wish there was an easier way to mark people that we are not interested in when we are doing searches because we notice people just continue to show up. If we could delete those people out of the search or mark "not interested" that would make our searches much easier. Also, sometimes the filters on searches do not seem to work. With our product being alcohol related it is important we don't reach out to people under the age of 21, but sometimes they get through the filters.

Grin has completely changed how we do PR and run influencer campaigns. It allows us to easily keep track of content, including IG stories! Not only that, we're also able to search for influencers and track everything from beginning to end!

It's loaded with features so you will definitely need a dedicated team member if you're trying to scale and use it to it's fullest potential. Plus it's a bit pricey but if you're serious about scaling, it's totally worth it.

Thank you for your honest feedback Claire! Happy to hear that GRIN helps you keep track of content and search for influencers.

GRIN is the perfect platform for campaign management and to track the overall success of all influencers (ie. how their audience interacts with their tracking link and discount link).

I do not enjoy the influencer search engine. It pulls in influencers based on metrics, but not so great with quality in terms of look and feel.

- Great customer service - Responsiveness to customer feedback and feature requests (+quick implementation of new features) - Constantly adding valuable new features - Seamless integration with Shopify - User-friendliness

-Sometimes a few bugs but they are great at fixing the issues ASAP

The product is very easy to use and makes the end-to-end process of managing an influencer program seamless -- from discovery to briefing, sending samples and collecting content. It's allowed us to save time and triple our partnerships within a matter of two months.

I'd like the tool to have better analytics for influencer posts: reach, engagement rate based on reach -- so that we can show the added value the program has on awareness efforts. Also, if I could run YouTube out of Grin like I run Instagram, I'd be set for years.

Whitney, Thank you for sharing your GRIN experience. We are always looking to improve our product and appreciate your feedback on how you manage YouTube.

Customer support team is amazing - they are quick and responsive to help with any challenges that arise. Having millions of potential partners to vet are great. The template approach for outreach to partners is great and makes outreach more efficient.

Needs a better integration with TikTok. Also, the contact emails should be updated more regularly to ensure outreach is consistent and easy.

It's great for multitasking and how it provides us a step by step process works wonders. Even though we are encountering more influencers on a daily basis, Grin helps us in managing it with ease.

System updates sometime cause a delay. The system tends to slow down when multiple users are using it. But, not big of a deal and it is still manageable.