Widen Collective is a cloud-based digital asset management solution that allows users to find, share, upload, download and analyze visual content anywhere, on any device. The product is suitable for marketers, creative teams, IT managers and software architects of SMBs and enterprises. It is designed to cater to the needs of various industries that include apparel, construction, consumer goods, hospitality, healthcare, engineering, medical devices, travel and retail.
The product has a wide feature set that helps in the creation of branded portals, asset tracking & archiving, workflow integrations, rights management, reporting & analytics and so on. It uses Amazon web services that ensure on-demand scalability and network access at a high speed for locations across the globe. Widen Collective has the capability to automatically crop & resize the photos of assets and publish them on the web. Users can further get the insights about the usage of the asset at different locations via geolocation map views.
Dashboard and reporting tools of Widen Collective allow users to export data and track asset usage by following the site with Google analytics. Users can compare the asset performance across various portals through dashboards that are pre-loaded with “must-track” assets and user activities. All the data such as user information, metadata, asset search result and upload history can be exported to Excel where users can drill down to analyze site activities.
Widen uses agile product development methodology in which ongoing features are released on a monthly basis and customer feedback drives the roadmap for Widen Collective. It offers integrations with a large number of marketing and creative applications that help in the easy syncing of brand assets across multiple channels. Some of the key clients of Widen Collective are Brocade, La-Z-Boy, Allsteel, Electrolux, Brooks Running and LG.