Widen Collective Pricing, Features, Reviews & Comparison of Alternatives

Widen Collective

Digital asset management with service beyond compare

4.41/5 (303 reviews)

Widen Collective overview

Widen Collective is a cloud-based digital asset management solution that allows users to find, share, upload, download and analyze visual content anywhere, on any device. The product is suitable for marketers, creative teams, IT managers and software architects of mid-to-large enterprises. It is designed to cater to the needs of various industries that include apparel, consumer goods, retail, manufacturing, construction, healthcare, medical devices, hospitality, travel, and higher education.

The product has a wide feature set that helps in the creation of branded portals, asset tracking & archiving, workflow integrations, rights management, reporting & analytics and so on. It uses Amazon Web Services to ensure on-demand scalability and network access at a high speed for locations across the globe. Widen Collective has the capability to automatically crop & resize the photos of assets and publish them on the web. Users can further get the insights about the usage of the asset at different locations via geolocation map views.

Dashboard and reporting tools of Widen Collective allow users to export data and track asset usage by following the site with Google analytics. Users can compare the asset performance across various portals through dashboards that are pre-loaded with “must-track” assets and user activities. All the data such as user information, metadata, asset search result and upload history can be exported to Excel where users can drill down to analyze site activities.

Widen uses agile product development methodology in which ongoing features are released on a monthly basis and customer feedback drives the roadmap for Widen Collective. It offers integrations with a large number of marketing and creative applications that help in the easy syncing of brand assets across multiple channels. Some of the key clients of Widen Collective are New Balance, Energizer, Progressive, Zeiss, La-Z-Boy, Steelcase, Electrolux, Brooks Running and LG.
www.widen.com

Pricing

Starting from
$24900/year
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Canada, Europe, Latin America, United Kingdom

Supported languages

English
Widen Collective screenshot: The Widen Collective – an integrated suite for the complete content lifecycle. Sign up for a free trial at www.widen.com.Widen OverviewWiden Collective screenshot: Build custom dashboards. Sign up for a free trial at www.widen.com.Widen Collective screenshot: Search, download, share, or embed content assets. Sign up for a free trial at www.widen.com.Widen Collective screenshot: Preview, embed, and track online videos. Sign up for a free trial at www.widen.com.Widen Collective screenshot: Measure asset engagement for asset collections. Sign up for a free trial at www.widen.com.Widen Collective screenshot: Create digitized brand portals, microsites, and video galleries. Sign up for a free trial at www.widen.com.

Widen Collective reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.4
  4.4
  4.7
Alain Dupuis

A great asset manager for a large corporation

Used daily for 1-2 years
Reviewed 2019-08-14
Review Source: Capterra

We use Widen as a digital asset manager that houses our corporate photography, videos, branding materials, and other documentation. Everyone in the company can log in through Single Sign-On and begin using the tool to find and access the content they need to get their jobs done quickly and independently.

Pros
The search functionality is powerful. Metadata parameters are as broad or as narrow as I'd like them to be when I'm uploading my content, but I know that I'll always be able to track things down with the search bar. I love that, as an administrator, I can assign different "roles" or "groups" to both users and assets to ensure that the right content can be found by the right people, and restrictions or limitations can be put in place when required. The front page is pretty customizable, though that part isn't as intuitive as it could be. (A free-form HTML editor option would be nice, for the geeks among us who want to really extract the full potential of a customized front page). Fully integrated Single Sign-On makes it easy for anyone in the organization to log in and get going with virtually no effort on my part as an administrator. The analytics reports let me know how much use we're getting out of the tool, what people are searching for, and creates opportunities for optimization. It also gives us a clear indication of what type of content require to get their jobs done, so we can better cater to their needs.

Cons
Again, the lack of a truly free-form HTML editor option for the homepage layout is a bit limiting - We've managed to find clever ways around that to ensure people can still easily navigate around and find what they need, but the ability to customize that homepage would be great. It would be nice as an administrator to be able to quickly and easily change my view mode to be able to see what content is available for different role types. Currently, I find myself having to log into a number of dummy accounts with different access levels to verify what content is/isn't displayed, which can interrupt my workflow.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Tommy Upson

Widen Collective is the best Digital Asset Management system I have ever worked with.

Used daily for 2+ years
Reviewed 2017-08-29
Review Source: Capterra

My team has to manage over 15 different categories of assets. Most of those categories are individual brands within our company. Some are segments of the brands. All of that to say that we have sliced up our asset offering in many ways to best serve our customers. By being able to segment those brands, we are able to get the right asset served up quickly in a variety of formats to fit most every need. In addition to that, we can make it so only certain assets can be served to certain customers. All through the use of Widen's "role" and "asset group" functions. We have well over 1000 end-users that we can easily manage.

Pros
I've used quite a few DAM solutions in the past and Widen is by far the best one I have worked with. The thing that I like the best is the ability to manage the metadata just as easy as it is to manage the assets themselves. On top of that, the ability to assign permissions to access and administer assets by role has proven to be very valuable. We have assets that are only applicable to certain customers, so I can easily manage that through the admin tool. The time that we spent managing assets went from a full-time person's job before implementing Widen to only an hour or so a week once it is up and running. My team has to manage over 15 different categories of assets. Most of those categories are individual brands within our company. Some are segments of the brands. All of that to say that we have sliced up our asset offering in many ways to best serve our customers. By being able to segment those brands, we are able to get the right asset served up quickly in a variety of formats to fit most every need. In addition to that, we can make it so only certain assets can be served to certain customers. All through the use of Widen's "role" and "asset group" functions. We have well over 1000 end-users that we can easily manage.

Cons
The only thing I have an issue with is my inability to customize the home page. From what I can tell, you have to be pretty savvy at HTML to do it right. But, I can say that there are some basic things that you can customize that will make your page on brand by adding logos and customizing the colors of fonts, buttons, etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Shelby Thorner

Widen is a responsive and powerful DAM with bonus features and very attentive customer service

Used daily for 2+ years
Reviewed 2019-08-05
Review Source: Capterra

We are able to archive and distribute thousands of marketing assets to a global audience very efficiently and with a sufficient amount of protection and guidance about proper usage. Portals have allowed teams to communicate out about curated groups of assets and instructions with a single url which has helped their ability to promote the most valuable and up to date marketing assets.

Pros
Assets are served up quickly around the world and it is a very stable platform. When technical issues do arise, they are very communicative about their progress of solving the issue. I like the dedicated customer rep as well as access to new features and feedback through their Trello boards. I also like the ability to extract metadata from image IPTC metadata and map it to our custom fields.

Cons
I like the ability to create portals in order to highlight and add info to curated groups of assets, but there are some weaknesses in portal functionality and portal creation capabilities. It would be ideal to be able to create custom dashboards/homepage without extensive use of html. The current wysiwyg is extremely limited in design/layout capability. We'd like a better way for our users to be able to search for portals.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Barbara Mitrovic

Widen Collective - a True Leader in the Field!

Used daily for 1-2 years
Reviewed 2018-12-14
Review Source: Capterra

Our challenge was that duplicate files were everywhere. Our employees had no idea what assets were current or expired - so image and logo requests were constantly directed to the Creative Department cutting into valuable time for designing. By purchasing a DAM system, we were able to centralize our assets, and provide users, controlled access to the most current files which, in turn, maximized productivity and efficiencies. In addition – our global offices are now connected with the most up-to-date materials they need, in any time zone, which has improved the current process. You will find that the customer service is amazing. Widen's team will help guide you through all of your challenges to ensure you build a successful DAM. In addition, once your system is built – Widen continues to build a relationship with you - providing full support even after the on-boarding process is complete. They are dependable, accountable and extremely customer focused.

Pros
The DAM interface is quick and easy to use, the reporting capabilities are robust, and the security allows a lot of flexibility. In addition - we love the Portals - which allows us to provide assets to our non users.

Cons
Knowing that a DAM is customized to your company’s needs, I'm not going to lie – implementing a DAM system can be grueling and a lot of work. But that’s the beauty of a DAM – as your company grows, your DAM can also grow and be customized to reflect changes and future needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Nick Smith

We love WIDEN

Used daily for 2+ years
Reviewed 2016-09-29
Review Source: Capterra

We've been using WIDEN's DAM for about three years now to organize and distribute marketing deliverables to other internal departments like sales, development, etc. It makes it so easy to have a single, definitive location to find marketing-related assets. People don't have to wonder where to look to see if they have the latest version of an asset. And we don't have to worry about people accessing things they shouldn't. It also cuts down a lot on the requests we get day to day, because folks know where to go to find things themselves. And the support team at WIDEN is awesome and super friendly and helpful whenever we do have to reach out to them (which isn't that often because their product is great!).

Pros
It makes keeping things organized (which is a complicated job) super easy.

Cons
It works really, really well, but as with any asset management tool, there is ongoing maintenance and auditing that has to take place. That can get tedious at times, but we realize that it has to be done to keep things current, delete outdated/redundant assets, or just to check things that might have been uploaded with incorrect metadata, for instance.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Widen Collective pricing

Starting from
$24900/year
Pricing options
Free trial
Subscription
View Pricing Plans

Widen Collective pricing is based on a one-time implementation plus an annual subscription starting at $24,900 per year (€EUR and £GBP options available).

Widen Collective features

API
Activity Dashboard
Automatic Notifications
Campaign Management
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Third Party Integration

A/B Testing (178 other apps)
Campaign Analysis (233 other apps)
Email Marketing Management (173 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
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Additional information for Widen Collective

Key features of Widen Collective

  • Access Controls
  • Activity Auditing
  • Activity Dashboard
  • Asset versioning
  • Auto Tagging
  • Automatic Formatting
  • Automatic Notifications
  • Brand Portals
  • CMS, CRM, Marketing Integrations
  • Collective Management
  • Content Lifecycle Management
  • Creative Workflow
  • Data Imports/Exports
  • Drag & Drop Upload
  • Email Alerts
  • Engagement Analytics
  • Enterprise Asset Management
  • Faceted Searching
  • History Tracking
  • Metadata Management
  • Online Annotations
  • REST API
  • Review and Approval
  • Rights Management
  • Roles & Permissions
  • SSL Security
  • Single Sign On
  • Version Control
  • Video Management
View All Features

Benefits

● Control what users see and do in your digital asset management system with permission-based user roles and groups.

● Manager version control, expire assets, attach documents and review and approve throughout the entire content lifecycle.

● Duplicate filenames that trigger conflicts can be added as versions.

● Widen Collective has configurable email alerts or notifications that help in tracking the assets against which any major actions are taken by the users.

● Track individual assets and collections for page views, embed views and downloads.

● The solution allows users to create a custom login page to enhance user experience with their brand’s color scheme and logo.