I work part-time for a marketing firm and I manage email marketing for them. We use iContact Pro for handling email marketing campaigns for our different clients. The ability to have completely separate sub accounts for each client is great. We have been using it now for about a 1 1/2 years and it has served us a well.
iContact Pro includes great customer service and assistance with custom projects such as email template creation. The main selling point for us was the ability to toggle between different sub accounts for our different clients. The software itself is pretty robust and includes email marketing, landing page creation, social media management/integration and more. I've used numerous other email marketing systems and the two things I see iContact really excel at it is customer service and features geared towards agencies.
From a usability standpoint, I would like to be open two instances of iContact in separate tabs to view two different client accounts at once. The system doesn't allow you to do this though. You can only view one client sub account at a time. The process of applying multiple filters for segmenting is a bit cumbersome as well.
Likelihood to recommend: 8/10
My experience with email marketing ranges from mail chimp to Silverpop. I'd slot this product somewhere on the low-side of middle. While it aspires to integrate workflows and analytics tools from larger platforms, it's interface and consistent quirkiness makes it difficult for less experienced users.
Access to html code, allows for easy creation of campaigns with code from other platforms. Connection to social platforms.
Quirky interface, no true templates, poor access to useful analytics.
Likelihood to recommend: 4/10
I use iContact Pro for simple email sending, landing pages, and sign up forms. When selecting a platform my main goal was to find something that fit within my client's budget. While iContact Pro is not an extremely robust platform it is affordable and provides enough features for small businesses to get started with email marketing.
Excellent customer service, Dedicated account representative. Landing pages, Email templates, Workflows, Lead scoring, A/B split testing, API documentation
no unsubscribe intent survey
Likelihood to recommend: 8/10
We use this program B2B and B2C. It is very easy for B2B emails but slightly less useful for B2C as I can't tailor subject lines and have to make "copies" of emails for each list I send to in order to get accurate reporting for that list/email group. For client emails, I usually export the report via Excel and send to my salespeople. However, each person has a different sales list and needs a separate copy sent to their list.
Much better than iContact basic, crazy didn't know what we were missing. Emilie with customer support has been very helpful throughout the entire year.
I had an issue with emails being bounced due to one of your servers being blacklisted. It was very difficult to work that week and it really set back my emails.
Likelihood to recommend: 7/10
iContact lacks some features that larger, more well-known platforms have. However, it is MUCH cheaper than those platforms. If you're on a budget but still want to implement some marketing automation, it's a great value for your money. You can't do everything, but you can still do a lot. Also, I don't think it's the most user friendly platform. Again, a trade-off for the price.
Customer support is pretty good. The value for the price is the big deal for me.
Lacks some more sophisticated feature that you might find in HubSpot or Marketto. This works for my organization, but if you're a large company and need very precise automation, it's probably not the best fit.
Likelihood to recommend: 8/10
$99/month or $84.15 prepaid annually (up to 2,500 subscribers).
$129/month or $109.65 prepaid annually (up to 5000 subscribers).
$189/month or $160.65 prepaid annually (up to 10,000 subscribers).
$249/month or $211.65 prepaid annually (up to 15,000 subscribers).
Perhaps the biggest misconception about marketing automation is that it has to be complicated in order to be effective. iContact Pro is reshaping the way people think about marketing automation, providing its business users with simple, yet powerful, comprehensive tools for email marketing, social media management, and analytics. The web-based solution was developed by the team at iContact to help businesses build deeper relationships throughout the customer lifecycle. iContact Pro relies on automation and advanced email marketing technology to do this, while leaving behind a personalized experience for its customers.
Created to meet the needs of modern marketers, iContact Pro gives businesses and organizations a way to connect faster and improve results from their marketing programs. The virtual segmenting machine can be used to create individual CRM profiles, which give subscribers relatable experiences. Some of the solution’s most powerful features include advanced email marketing, segmentation, CRM, social posting and monitoring, landing pages, engagement tracking, workflow automation, in-depth reporting, and lead scoring. iContact Pro also syncs with Salesforce.com.
Developing iContact Pro gave the team at iContact an opportunity to build on its wildly successful email marketing platform. It takes email marketing to the next level using advanced automation and workflow solutions.
Users can build their own tailored landing pages for each campaign using drag-and-drop tools. They can also target subscribers with accuracy and test the performance of marketing materials through A/B testing. Subscriber segments can be tailored with workflows, and lead scoring ensures that the most qualified leads are being passed on to the sales and marketing teams and nurtured effectively.
iContact Pro gives marketers a way to accomplish more on any day of the week. Its easy-to-use tools, which are scaled for any size team, do not require an IT department to use. By targeting their email marketing messages and creating individual CRM profiles, skillful marketers are able to provide their subscribers with relatable experiences.
Businesses that use iContact Pro can create workflows in order to target their subscribers with optimized content at the best time of day. These workflows and targeting decisions are made based on customer type, geography, and activity.
Develop your workflows strategically based on how subscribers are likely to engage with your marketing materials. In order for your workflows to work, you’ll need to create a series of emails, also known as assets, to be sent at pre-determined intervals. Each asset should relate to the one before it, with a call-to-action that’s linked to the incentive.
iContact Pro gives its users a way to keep track of the conversations going on about their businesses, or about related topics, in real-time. Using its social posting and monitoring tools, marketers can track conversations and trends across multiple social networks, and they can actively engage with their audiences online.
Link iContact Pro to your social media accounts, and then click on the Monitor tab to see what people are saying about your company on social networks like Facebook and Twitter. iContact Pro organizes content into a series of streams, and you can track mentions, wall posts, and even direct messages from one page. You can also respond to individual messages directly without leaving the platform.
Landing pages play a vital role in advanced email marketing. iContact Pro understands this, and it has developed a straightforward tool that people can use to create their own custom landing pages for individual marketing campaigns.
Design a landing page that will capture new email subscribers or entice current email subscribers to convert. iContact Pro offers drag-and-drop functionality to build your own landing pages, and it allows you to see how those landing pages will appear on both desktop and mobile screens. Add forms, buttons, and even social media links to give your landing pages a more custom feel.
In-depth reports are key to understanding why certain campaigns are thriving while others are under performing. iContact Pro provides a number of reporting and analytics tools, which gives users the chance to understand what’s driving clicks and open rates.
Click on the Campaigns tab for a detailed view of all the most important metrics for your campaign. In addition to tracking things like opens, clicks, and which landing pages were viewed by subscribers, iContact Pro can also show you how many people tweeted about your campaign and how many people shared it with their friends via email. Reports give you a way to dig deep and uncover hidden insights.
iContact Pro offers deep integration with Salesforce.com, giving users with Premier accounts the ability to maintain updated records for contacts and subscribers in one place. iContact Pro also integrates data from a number of popular business tools.
Businesses can use iContact’s Pro Automation solution for $99 per month, or $84.15 per month with annual prepay. Custom pricing is available for Premier users who need expert services.