iContact Features

Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up.

The templates and the drag and drop editor.

The inability of applying some CSS & HTML tricks and shenanigans in their editor.

Hello Younes, Thank you for taking the time to leave some feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager

We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.

There are UI areas in the software that can be improved. The creation and management of segments needs to be easier.

Hi Dave! Thank you so much for your review. We're so happy to hear that we're continuing to meet your business needs after all of these years. Customer happiness is our top priority! Also, thank you for the suggestions for improving the segments UI. We will definitely take these into consideration as we continue to evolve the platform. Thanks for being such a loyal customer over the last decade!

I inherited this task from a retiring volunteer. The ease of passing the job from one to another was great. I copy reuse & recreate and get my weekly information to members without spending a lot of time. I can set up , go on vacation and have another person update and add any information needed while I am gone. The spam check results in minimum recipients that have our email in the spam box.

Having difficulty managing old e-mails that are in the data base. Not sure what happens when some one un-subscribes but wanted to get e-mails. (confirmations on unsubscribing?)

Maura, thank you for your review. It means a lot to us!

There are many options to create your page. The customer can use iContact's templates or use your own.

Every time I edit a page, it lands at the top of my messages. I would have preferred the page to land at the top only after sending it. That way it would help me send my messages in order.

Delbert, thank you for reviewing iContact! For the sorting, it does sort by last edit date by default. You can sort by internal message name if you use the right naming convention. We hope that helps.

Great for email marketing for small businesses. Good email management with some integration with wordpress which is great.

Lacking some better social media integration and customizable features

Brent, thank you for your review. Message received and stay tuned for some new announcements down the road!

We send out a weekly newsletter to our membership. The templates and stock images help us to create a very attractive newsletter. It's easy to copy/reuse content from week to week. The archive is great so that people can access back issues.

Would like the ability to do columns within a column

Judy, Thank you for your review! We will pass along your product feedback to help make iContact even better.

We LOVE the new Dashboard, updated templates, and the functionality/features during message composition. During the last several years, I-Contact updated the above features, but before doing so asked the CUSTOMER how they could improve their systems. This feedback was definitely taken into consideration as you could so them reflected in the updates. Since then, I-Contact continues to improve the...

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Only 2 areas where we would like to see improvement. More connectivity options with other services/websites in order to be able to export/upload new contact information. Also, a more seamless mobile app that would allow for managing of content/messages. Also, consistent, new email templates added to reflect more types of communications: SAVE THE DATE, EVENT ANNOUNCEMENTS, NEWS UPDATES, etc.

Hi Brent. Thank you so much for being a long time iContact customer of 8 years! We are so pleased to hear that you love the upgrades we've made over the last few years. We believe that customer feedback is an extremely important tool in creating a better product, and will continue to reflect this feedback in future releases. Speaking of which, the feedback you provided is absolutely something that we will pass along to the Product Management team so that it can be reviewed for potential changes. The good news is that we are currently looking into integrating with other services and sites that will allow our customers even more options for bringing data into their iContact accounts.

The new templates are super easy to use and make for very easy team collaboration, even when members of a team are very inexperienced with iContact.

iContact doesn't have the name recognition that Constant Contact has or even Wordpress to some extent. Thus, I do run into problems trying to convince others that iContact works just as well (and in some cases, better) than those others.

I love the flexibility this software offers. The drag-and-drop capability makes it possible to create any look you want, and the ability to reuse content from previous sends has made my life easy. We can also manage any number of separate client folders for sends on their behalf. The support team is great and our strategic account manager has been a fantastic resource for understanding the analytics and recommending ways to improve our stats.

Some of the capability can be tricky as a new user, so that makes it difficult to have others step in and be able to quickly create messages. Training is key. I also wish there was a better way to connect our internal contacts database with the iContact database, right now I have to manually upload contact lists regularly.

iContact is super intuitive and easy to use, and with every update, more. I rarely have issues with the software, but when I do, my advisor is always available and is quick to help with solutions. He also has helped us increase our opens and clicks exponentially.

The only con I have is that there isn't a way to export Survey reports as a pdf. There's a workaround, but that would make my life just a little easier.

Hi Shannon. We're so happy to hear that we're able to provide such a "stress-free" experience for you! The team strives to provide the best user experience in the industry, so we're glad that we're delivering so much value in the form of increased opens and clicks. We love hearing success stories like that. We also appreciate your feedback about exporting surveys. As we continue to evolve the platform, we'll keep that in mind. Thanks!

The software is easy to use, even for the most novice of users and advanced pros. We can create beautiful emails for every project big or small. Our account houses over 22,000 emails in our data base and we've never been concerned about the safety of our account knowing iContact is a robust program that takes our clients confidentiality at the top of its priorities. The software is easy to learn, so easy, we even train our interns on the program so they can help with all of our email marketing. The analytics are easy to read and give full detail on all of the insights of each email we send.

You can have multiple people signed into the account at once, but you don't know when someone else is signed in.

Hi Jennifer. Thank you so much for being a loyal iContact customer for the past 8 years! We are happy to see that you brought up your faith in our safety and security. This is such an important aspect of email marketing, and we have worked hard to ensure you can trust us to keep this information safe. We appreciate your suggestion to show when someone else is signed into your account. We will take that into consideration as we plan for future releases.

Makes responsive emails quickly, once you create your basic template/style Customer Service & Account reps are friendly Good value I used MailChimp elsewhere before iContact and I think iContact's pretty good. They updated the email designer this past year with a responsive drag and drop format that makes our emails easier to view on mobile devices and easier for the less digital-savvy members of the team to use. We send a lot of emails to a lot of people and really don't pay that much to do it. Other services may offer more bells and whistles --I don't know, I haven't looked -- but for where we are now, we're satisfied. For perspective, our usual list has <70,000 emails on it, and we send a couple times a month.

Creating list segments is tough without planning ahead Bullets don't center with the text Not 100% customizable, but hey, it's responsive! Integrate social sending with Hootsuite or Nuvi (<-- wishlist item)

Thank you for taking the time to leave such a detailed review. We're happy to hear that you're enjoying the drag-and-drop editor and that you're finding our customer service so helpful. We also appreciate the suggestions you mentioned and will keep them in mind as we continue to enhance our offering. Thanks for being such a loyal customer.

For the most part, it is easy to navigate. I like that it is compatible with almost any type of HTML code.

I don't like how it's set up to tag contacts. My company never uses the feature because it's way too complicated and frustrating. The HTML designers also do an okay job of creating templates from scratch. The most recent one I received had too much coding and took me hours to add in content.

Thank you for taking the time to write this review! We're glad to hear that you find the system easy to navigate. Our goal is to ensure new customers can quickly learn how to use iContact, while still giving more experienced customers the flexibility and customization that they want. We are also thankful for your feedback about tagging contacts. At this time tagging is only available in our iContact Pro product, but we do plan to make this feature available to all of our accounts in the future. This has been forwarded on to our Product Management team so that it can be reviewed for possible updates.

I'm very happy with all the great templates and designs! The navigation has also improved a great deal. It's easy to be creative and put out a great informational product to my guests. I also appreciate the information that I can see what worked best within the email I sent, by watching open, clicks, etc.

This software is a big improvement from the previous software, so it's difficult for me to say what I like least. I don't have any complaints.

Hi Jessica! We are always excited to hear from a very happy customer. It is great that you appreciate the reporting information you can see after your message has been sent. Knowing who is opening and clicking in your messages can really help to target your marketing efforts. Thanks for being our customer!

The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The new web site was a major thrust forward in our ability to look loads more professional and that draws visitors to our doors. The customer support team are friendly, down-to-earth and never sound like they are reading from a script. They listen well,...

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We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.

Hello Doug. We are so excited that you have been an iContact customer over the last 8 years. It makes us happy to hear that you have been able to create more professional emails with iContact in half the time! Thank you for your feedback about adding more templates as well. As you mentioned we are always open to suggestions for improvement, and will pass your comments along to our Product Management team for possible updates in a future release.

iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.

Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do. I also wish I could delete more than one contact list at once. On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...

Hi Lauren! We sincerely appreciate you taking the time to provide this feedback. Our support team loves helping companies like HireLive who make such a tremendous positive impact. As for the concerns you raised about list uploading, we are taking all product improvement comments very seriously and are working to continually improve our product. We currently do allow you to have 5 concurrent uploads at any given time, but you must start the uploads one at a time. And you are correct, we cannot upload multiple sheets from one excel file. We have noted this potential feature, along with multiple list deletion, and title expansion ¿ and we realize its importance. Thank you again and have a great day!

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything...

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I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

When our company first switched to Icontact from our email provider, we were very satisfied as their responsive technical support, quick setup, and easy to use interface was a perfect email solution. Icontact is a solid choice for small to medium sized companies looking to grow their list in a comfortable environment. You will get better support from regular technical support and they are more willing to work with you, and quickly resolve any issues. Their email deliverability is above average.

Their templates leave much to be desired. If you have some html/css knowledge and are creative, then you can modify theirs or create your own. Sometimes our emails would end up in spam, without explanation from Icontact. Icontact is a good company, however if you are considering in moving to Enterprise account, you may consider looking elsewhere. Stick with regular technical support plans due urgent issues being resolved quicker. They have a deliverability team but they may disable sending and removing large amounts of emails without a warning which is very strange especially if you need to send out emails the next day.

Thank you for taking the time to write this detailed review. We are so glad to hear that you were very satisfied with our responsive technical support, and above average deliverability rates! Our deliverability team works hard to ensure the messages sent through our system are not unsolicited. This can sometimes result in us investigating accounts if we see a large number of bounced emails or spam complaints after an email send. We understand this can be an inconvenience, but it helps us ensure that we maintain a positive relationship with the major email providers which leads to more fast and consistent email delivery. We appreciate your honesty, and are excited to continue working with your company.

At our business, we appreciate the timed releases, simple platform, and easy-to-access data following an email release.

The only thing we wish there could be an improvement on is ease of design. It seems like there are some quirks where we try to change a font color and it snaps back to the original, forcing us to go into HTML mode to edit. Thankfully, it's easy to switch between "design-mode" and "HTML mode."

Hello Laura. Thank you so much for the great feedback! It's excellent to hear that you are using our timed releases. You can set everything up ahead of time so that you are able to do other things while your messages are sending out at the time you specified. We also appreciate the feedback about quirks when trying to change a font color. We will definitely pass this along so that it can be reviewed...

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I have been working with the iContact Premier Services team to build a suppression list and implement a reengagement campaign. This is helping our emails reach the inboxes of customers and prospects that had stopped receiving our emails. The Premier Services team has been great to work with and have been so helpful with building and executing strategy.

The new email editor is a big improvement but still feels a bit clunky. I also wish there was an easier way to manage bounces - figure out why contacts are bouncing and resolve the problem.

Thanks for the review, Rebecca! Re-engagement campaigns are an incredible way to boost your deliverability, and we¿re thrilled to hear about your success! Reaching the inbox can be a challenge but we are here to help reach as many of your contacts as possible. Regarding the new email editor, we¿re still making improvements to its functionality and addressing bugs. Thank you for your patience with this process! We¿ll have your Strategic Advisor contact you to review your bounced contacts. There are numerous reasons as to why a contact bounces and different types of bounces, so there are several strategies they could suggest. Thanks again for your time and have a great day!

For me it had to be easy. We use iContact not only for our own email marketing but also for dozens of clients who we do newsletters for. That means, we can be managing 50+ accounts at one time. That is a feature that was non negotiable. We had to make sure that the data wasn't commingled among clients and that each client could have their own account access info and get their own reports, etc. Ease was critical as we have different aged clients with different levels of technology knowledge.

I don't have any pet peeves with this product. I've been using it for 10 years so I'm coming up with zero cons.

Thank you for your kind word and being an iContact customer for 10 years!

I appreciate the ability to maintain a large number of segmented mailing lists. It's easy to view and compare engagement at a glance through open and click through rates. AB testing is easy and efficient.

Email builder can be a little restrictive, I'd prefer more freedom and flexibility. Support are US based and support for premium users is restricted to relatively limited times for those of us based in Central Europe. Unsure yet whether iContact are GDPR compliant/

Thank you for your review! It's great to hear that you have been utilizing segments. This is the best way to separate out your contacts for mailings. The feature is so popular that we are working on adding even more segmentation options. We care about our customers throughout Europe, and have worked hard to ensure we will be fully GDPR complaint before the deadline. We have a dedicated team that has made this transition their first priority, and continue to work out all of the details as we speak. We hope that you continue to use iContact for years to come!

Ease of use and up time. Emails get delivered and social media integration is Great. The tracking tools give great feedback. Contact management is easy to use when adding and deleting contacts and creating groups.

Needs more created templates for quick editing and use. When it comes to contacts and subscriber counts, subscribers who have opted out is counted in total number of subscribers in the pricing of various plans. I understand that those subscribers have to be stored to block unwanted email but you shouldn't be penalized by counting them as part of the number of subscribers in your plan. Only active subscribers should be counted in that number.

Hi Jeff. We appreciate you being a loyal customer for over 7 years! It is excellent to hear that you are getting such great feedback from our tracking tool. It is so important not only to communicate with your contacts, but to actually see how effective that communication was. Thank you for the feedback about how subscribers are counted. Hopefully we can clear up any confusion related to this number. Our standard iContact plans charge based on the number of subscribers in your account. Contacts who have opted out of your messages are still listed on your Contacts page, and even counted in your total number of contacts. However, only the contacts who can actually receive emails (subscribers) are counted for pricing purposes. Thank you so much for choosing iContact!