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iContact Logo

iContact

4.5
(565)

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Email marketing & social media marketing software

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(26)

iContact Features

Features Summary

Functionality

4.2

/5

565

Total features

69

7 categories

iContact features

AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Auto-Responders
Automated Publishing
Automated Scheduling

Common features of Marketing Automation software

AB Testing
API
Activity Dashboard
Activity Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation

Price starts from

23

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.2

/5

565

Price starts from

23

Per month

learn more

Total Features

69

Unique features

  • Data Visualization

  • Response Management

  • Email Monitoring

  • Access Controls/Permissions

Functionality

4.4

/5

15.8K

Price starts from

13

Per month

learn more

Total Features

156

Features in Common

62

Unique features

  • Question Library

  • Shared Inboxes

  • Multi-Channel Management

  • Geotargeting

Functionality

4.4

/5

5.4K

Price starts from

50

Per month

visit website

Total Features

104

Features in Common

53

Unique features

  • Real Time Editing

  • Publishing Options

  • Website Management

  • CRM

Common iContact comparisons

Reviewers who mentioned features said:

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Charlie C.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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We use iContact to send out daily event alert emails for a nonprofit - time efficiency is a must!

Reviewed 5 years ago

iContact provides us with an intuitive platform that saves us time. We can create and manage emails efficiently, spending time savings on other needs. The recent upgrade matches intuitive work flow very well.

Pros

The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.

Cons

I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.

Vendor response

Thanks for the review, Charlie! When we were designing the new interface one of our goals was to make it intuitive, so your feedback is wonderful to hear. With a lot on your plate, we know that saving time is critical to your day-to-day tasks. We¿ll pass your kind feedback to your Strategic Advisor. Our services and support teams love hearing that the work they do makes such a positive impact on your work. We are always looking to enhance our integration offerings, so if you have specific software or extensions in mind please let your advisor know! Thank you again!

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Patrick C.

Financial Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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iContact is the superior mass mailing service when it comes to functionality and customer service.

Reviewed 5 years ago

iContact has been extremely helpful in getting our curated content out to the masses. The user interface makes it easy to create your own personal content to send out and the system provides a fairly comprehensive report of your mailer, which is crucial for anyone working in sales. It gives you an extra edge to know who opens what, how quickly and who is not interested so you can update your CRM accordingly. Great stuff from iContact.

Pros

Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

Cons

I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

Vendor response

Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up.

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Younes B.

Publishing, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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It really harness the power of inbox

Reviewed 2 years ago

It's an easy to use software no doubt, their pricing is affordable. I am happy using the product.

Pros

The templates and the drag and drop editor.

Cons

The inability of applying some CSS & HTML tricks and shenanigans in their editor.

Vendor response

Hello Younes, Thank you for taking the time to leave some feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager

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Dave G.

51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The features you want with the support you need.

Reviewed 5 years ago

We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third party systems have increased. The key to great software is support combined with the features you need. We found that with iContact.

Pros

We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.

Cons

There are UI areas in the software that can be improved. The creation and management of segments needs to be easier.

Vendor response

Hi Dave! Thank you so much for your review. We're so happy to hear that we're continuing to meet your business needs after all of these years. Customer happiness is our top priority! Also, thank you for the suggestions for improving the segments UI. We will definitely take these into consideration as we continue to evolve the platform. Thanks for being such a loyal customer over the last decade!

MK
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Maura K.

Religious Institutions, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Ease of learning & time to create is minimal

Reviewed 6 months ago

we are keeping our church members informed. many are elderly and find our e-mails informative and easy to read.

Pros

I inherited this task from a retiring volunteer. The ease of passing the job from one to another was great. I copy reuse & recreate and get my weekly information to members without spending a lot of time. I can set up , go on vacation and have another person update and add any information needed while I am gone. The spam check results in minimum recipients that have our email in the spam box.

Cons

Having difficulty managing old e-mails that are in the data base. Not sure what happens when some one un-subscribes but wanted to get e-mails. (confirmations on unsubscribing?)

Vendor response

Maura, thank you for your review. It means a lot to us!

DA
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Delbert A.

Real Estate, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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iContact user for ten years

Reviewed 9 months ago

I have enjoyed using iContact and have had some bookings for my vacation rental as a result.

Pros

There are many options to create your page. The customer can use iContact's templates or use your own.

Cons

Every time I edit a page, it lands at the top of my messages. I would have preferred the page to land at the top only after sending it. That way it would help me send my messages in order.

Vendor response

Delbert, thank you for reviewing iContact! For the sorting, it does sort by last edit date by default. You can sort by internal message name if you use the right naming convention. We hope that helps.

BR
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Brent R.

Hospital & Health Care, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Could use some more features but it's a Good product for the Price

Reviewed 9 months ago
Pros

Great for email marketing for small businesses. Good email management with some integration with wordpress which is great.

Cons

Lacking some better social media integration and customizable features

Vendor response

Brent, thank you for your review. Message received and stay tuned for some new announcements down the road!

JC
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Judy C.

Nonprofit Organization Management, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Newsletter Nirvana

Reviewed 9 months ago

Members look forward to getting the newsletter, and iContact makes it easy to send it every week.

Pros

We send out a weekly newsletter to our membership. The templates and stock images help us to create a very attractive newsletter. It's easy to copy/reuse content from week to week. The archive is great so that people can access back issues.

Cons

Would like the ability to do columns within a column

Vendor response

Judy, Thank you for your review! We will pass along your product feedback to help make iContact even better.

BC
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Brent C.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Our organization has been with I-Contact for 8 years-we love the impact of the communications!

Reviewed 5 years ago
Pros

We LOVE the new Dashboard, updated templates, and the functionality/features during message composition. During the last several years, I-Contact updated the above features, but before doing so asked the CUSTOMER how they could improve their systems. This feedback was definitely taken into consideration as you could so them reflected in the updates. Since then, I-Contact continues to improve the...

Cons

Only 2 areas where we would like to see improvement. More connectivity options with other services/websites in order to be able to export/upload new contact information. Also, a more seamless mobile app that would allow for managing of content/messages. Also, consistent, new email templates added to reflect more types of communications: SAVE THE DATE, EVENT ANNOUNCEMENTS, NEWS UPDATES, etc.

Vendor response

Hi Brent. Thank you so much for being a long time iContact customer of 8 years! We are so pleased to hear that you love the upgrades we've made over the last few years. We believe that customer feedback is an extremely important tool in creating a better product, and will continue to reflect this feedback in future releases. Speaking of which, the feedback you provided is absolutely something that we will pass along to the Product Management team so that it can be reviewed for potential changes. The good news is that we are currently looking into integrating with other services and sites that will allow our customers even more options for bringing data into their iContact accounts.

RM
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Robert M.

Graphic Design, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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As Easy as using a DND Website Builder

Reviewed 2 years ago

iContact wasn't the best email campaign manager when I fist started using it several years ago, but it has since developed into a great program that is equal to its competitors in every feature that I utilize.

Pros

The new templates are super easy to use and make for very easy team collaboration, even when members of a team are very inexperienced with iContact.

Cons

iContact doesn't have the name recognition that Constant Contact has or even Wordpress to some extent. Thus, I do run into problems trying to convince others that iContact works just as well (and in some cases, better) than those others.

AR
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Verified reviewer

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great tool!

Reviewed 5 years ago
Pros

I love the flexibility this software offers. The drag-and-drop capability makes it possible to create any look you want, and the ability to reuse content from previous sends has made my life easy. We can also manage any number of separate client folders for sends on their behalf. The support team is great and our strategic account manager has been a fantastic resource for understanding the analytics and recommending ways to improve our stats.

Cons

Some of the capability can be tricky as a new user, so that makes it difficult to have others step in and be able to quickly create messages. Training is key. I also wish there was a better way to connect our internal contacts database with the iContact database, right now I have to manually upload contact lists regularly.

SS
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Shannon S.

Retail, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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iContact is the least stressful part of my job.

Reviewed 5 years ago
Pros

iContact is super intuitive and easy to use, and with every update, more. I rarely have issues with the software, but when I do, my advisor is always available and is quick to help with solutions. He also has helped us increase our opens and clicks exponentially.

Cons

The only con I have is that there isn't a way to export Survey reports as a pdf. There's a workaround, but that would make my life just a little easier.

Vendor response

Hi Shannon. We're so happy to hear that we're able to provide such a "stress-free" experience for you! The team strives to provide the best user experience in the industry, so we're glad that we're delivering so much value in the form of increased opens and clicks. We love hearing success stories like that. We also appreciate your feedback about exporting surveys. As we continue to evolve the platform, we'll keep that in mind. Thanks!

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Jennifer B.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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As a user of iContact for 8 years now, we are true loyalists of the product.

Reviewed 5 years ago
Pros

The software is easy to use, even for the most novice of users and advanced pros. We can create beautiful emails for every project big or small. Our account houses over 22,000 emails in our data base and we've never been concerned about the safety of our account knowing iContact is a robust program that takes our clients confidentiality at the top of its priorities. The software is easy to learn, so easy, we even train our interns on the program so they can help with all of our email marketing. The analytics are easy to read and give full detail on all of the insights of each email we send.

Cons

You can have multiple people signed into the account at once, but you don't know when someone else is signed in.

Vendor response

Hi Jennifer. Thank you so much for being a loyal iContact customer for the past 8 years! We are happy to see that you brought up your faith in our safety and security. This is such an important aspect of email marketing, and we have worked hard to ensure you can trust us to keep this information safe. We appreciate your suggestion to show when someone else is signed into your account. We will take that into consideration as we plan for future releases.

AR
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Verified reviewer

Financial Services, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Friendly customer service folks, quick to create emails

Reviewed 5 years ago
Pros

Makes responsive emails quickly, once you create your basic template/style Customer Service & Account reps are friendly Good value I used MailChimp elsewhere before iContact and I think iContact's pretty good. They updated the email designer this past year with a responsive drag and drop format that makes our emails easier to view on mobile devices and easier for the less digital-savvy members of the team to use. We send a lot of emails to a lot of people and really don't pay that much to do it. Other services may offer more bells and whistles --I don't know, I haven't looked -- but for where we are now, we're satisfied. For perspective, our usual list has <70,000 emails on it, and we send a couple times a month.

Cons

Creating list segments is tough without planning ahead Bullets don't center with the text Not 100% customizable, but hey, it's responsive! Integrate social sending with Hootsuite or Nuvi (<-- wishlist item)

Vendor response

Thank you for taking the time to leave such a detailed review. We're happy to hear that you're enjoying the drag-and-drop editor and that you're finding our customer service so helpful. We also appreciate the suggestions you mentioned and will keep them in mind as we continue to enhance our offering. Thanks for being such a loyal customer.

AR
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Verified reviewer

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Good and bad, depends on what I need to do

Reviewed 5 years ago
Pros

For the most part, it is easy to navigate. I like that it is compatible with almost any type of HTML code.

Cons

I don't like how it's set up to tag contacts. My company never uses the feature because it's way too complicated and frustrating. The HTML designers also do an okay job of creating templates from scratch. The most recent one I received had too much coding and took me hours to add in content.

Vendor response

Thank you for taking the time to write this review! We're glad to hear that you find the system easy to navigate. Our goal is to ensure new customers can quickly learn how to use iContact, while still giving more experienced customers the flexibility and customization that they want. We are also thankful for your feedback about tagging contacts. At this time tagging is only available in our iContact Pro product, but we do plan to make this feature available to all of our accounts in the future. This has been forwarded on to our Product Management team so that it can be reviewed for possible updates.

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Jessica H.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Very happy customer of iContact Software and your overall service. Thank you!

Reviewed 5 years ago
Pros

I'm very happy with all the great templates and designs! The navigation has also improved a great deal. It's easy to be creative and put out a great informational product to my guests. I also appreciate the information that I can see what worked best within the email I sent, by watching open, clicks, etc.

Cons

This software is a big improvement from the previous software, so it's difficult for me to say what I like least. I don't have any complaints.

Vendor response

Hi Jessica! We are always excited to hear from a very happy customer. It is great that you appreciate the reporting information you can see after your message has been sent. Knowing who is opening and clicking in your messages can really help to target your marketing efforts. Thanks for being our customer!

DS
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Doug S.

Design, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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We find iContact always exceeds our expectations, really! Friendly folks, easy to use, inexpensive.

Reviewed 5 years ago

It makes my life loads easier. I can use my graphic design abilities to make eye catching emails and that intrigues people which leads them to want more information about our church. I can whip up an email in less than half the time it took prior to contracting with iContact. Also, being able to call customer support and rarely have to be on hold is a benefit along with the support coming from people who are easy to talk to, who converse as real people rather sounding mawkish.

Pros

The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The new web site was a major thrust forward in our ability to look loads more professional and that draws visitors to our doors. The customer support team are friendly, down-to-earth and never sound like they are reading from a script. They listen well,...

Cons

We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.

Vendor response

Hello Doug. We are so excited that you have been an iContact customer over the last 8 years. It makes us happy to hear that you have been able to create more professional emails with iContact in half the time! Thank you for your feedback about adding more templates as well. As you mentioned we are always open to suggestions for improvement, and will pass your comments along to our Product Management team for possible updates in a future release.

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Lauren B.

11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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iContact helps me be successful at my job

Reviewed 5 years ago
Pros

iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.

Cons

Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do. I also wish I could delete more than one contact list at once. On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...

Vendor response

Hi Lauren! We sincerely appreciate you taking the time to provide this feedback. Our support team loves helping companies like HireLive who make such a tremendous positive impact. As for the concerns you raised about list uploading, we are taking all product improvement comments very seriously and are working to continually improve our product. We currently do allow you to have 5 concurrent uploads at any given time, but you must start the uploads one at a time. And you are correct, we cannot upload multiple sheets from one excel file. We have noted this potential feature, along with multiple list deletion, and title expansion ¿ and we realize its importance. Thank you again and have a great day!

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Trevor K.

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A Solid Email Platform

Reviewed 5 years ago

I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything...

Cons

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Vendor response

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

AR
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Verified reviewer

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Icontact is a Solid Email Platform for Small to Medium Sized Companies

Reviewed 5 years ago

The offer a quick and easy way to start sending out emails to your customers and which helps your company to grow. If you are willing to put up with their questionnaires, their basic templates, and slightly above average deliver-ability rates.

Pros

When our company first switched to Icontact from our email provider, we were very satisfied as their responsive technical support, quick setup, and easy to use interface was a perfect email solution. Icontact is a solid choice for small to medium sized companies looking to grow their list in a comfortable environment. You will get better support from regular technical support and they are more willing to work with you, and quickly resolve any issues. Their email deliverability is above average.

Cons

Their templates leave much to be desired. If you have some html/css knowledge and are creative, then you can modify theirs or create your own. Sometimes our emails would end up in spam, without explanation from Icontact. Icontact is a good company, however if you are considering in moving to Enterprise account, you may consider looking elsewhere. Stick with regular technical support plans due urgent issues being resolved quicker. They have a deliverability team but they may disable sending and removing large amounts of emails without a warning which is very strange especially if you need to send out emails the next day.

Vendor response

Thank you for taking the time to write this detailed review. We are so glad to hear that you were very satisfied with our responsive technical support, and above average deliverability rates! Our deliverability team works hard to ensure the messages sent through our system are not unsolicited. This can sometimes result in us investigating accounts if we see a large number of bounced emails or spam complaints after an email send. We understand this can be an inconvenience, but it helps us ensure that we maintain a positive relationship with the major email providers which leads to more fast and consistent email delivery. We appreciate your honesty, and are excited to continue working with your company.

LB
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Lora B.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Well-Equipped Email Marketing Software!

Reviewed 5 years ago

Easy mass emailing to our whole church congregation

Pros

At our business, we appreciate the timed releases, simple platform, and easy-to-access data following an email release.

Cons

The only thing we wish there could be an improvement on is ease of design. It seems like there are some quirks where we try to change a font color and it snaps back to the original, forcing us to go into HTML mode to edit. Thankfully, it's easy to switch between "design-mode" and "HTML mode."

Vendor response

Hello Laura. Thank you so much for the great feedback! It's excellent to hear that you are using our timed releases. You can set everything up ahead of time so that you are able to do other things while your messages are sending out at the time you specified. We also appreciate the feedback about quirks when trying to change a font color. We will definitely pass this along so that it can be reviewed...

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Rebecca R.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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iContact Helped Improve Deliverability of our Emails

Reviewed 5 years ago
Pros

I have been working with the iContact Premier Services team to build a suppression list and implement a reengagement campaign. This is helping our emails reach the inboxes of customers and prospects that had stopped receiving our emails. The Premier Services team has been great to work with and have been so helpful with building and executing strategy.

Cons

The new email editor is a big improvement but still feels a bit clunky. I also wish there was an easier way to manage bounces - figure out why contacts are bouncing and resolve the problem.

Vendor response

Thanks for the review, Rebecca! Re-engagement campaigns are an incredible way to boost your deliverability, and we¿re thrilled to hear about your success! Reaching the inbox can be a challenge but we are here to help reach as many of your contacts as possible. Regarding the new email editor, we¿re still making improvements to its functionality and addressing bugs. Thank you for your patience with this process! We¿ll have your Strategic Advisor contact you to review your bounced contacts. There are numerous reasons as to why a contact bounces and different types of bounces, so there are several strategies they could suggest. Thanks again for your time and have a great day!

AR
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Verified reviewer

Hospitality, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Customer Service out there

Reviewed 8 months ago

Excellent. But as good as the software is, the customer service is even better. I have a dedicated account rep who takes care of all our needs, is just an email or phone call away and is incredibly responsive. You can't ask for more than that.

Pros

For me it had to be easy. We use iContact not only for our own email marketing but also for dozens of clients who we do newsletters for. That means, we can be managing 50+ accounts at one time. That is a feature that was non negotiable. We had to make sure that the data wasn't commingled among clients and that each client could have their own account access info and get their own reports, etc. Ease was critical as we have different aged clients with different levels of technology knowledge.

Cons

I don't have any pet peeves with this product. I've been using it for 10 years so I'm coming up with zero cons.

Vendor response

Thank you for your kind word and being an iContact customer for 10 years!

AR
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Verified reviewer

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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iContact lets businesses manage multiple mailing lists and social media accounts with relative ease.

Reviewed 5 years ago
Pros

I appreciate the ability to maintain a large number of segmented mailing lists. It's easy to view and compare engagement at a glance through open and click through rates. AB testing is easy and efficient.

Cons

Email builder can be a little restrictive, I'd prefer more freedom and flexibility. Support are US based and support for premium users is restricted to relatively limited times for those of us based in Central Europe. Unsure yet whether iContact are GDPR compliant/

Vendor response

Thank you for your review! It's great to hear that you have been utilizing segments. This is the best way to separate out your contacts for mailings. The feature is so popular that we are working on adding even more segmentation options. We care about our customers throughout Europe, and have worked hard to ensure we will be fully GDPR complaint before the deadline. We have a dedicated team that has made this transition their first priority, and continue to work out all of the details as we speak. We hope that you continue to use iContact for years to come!

JM
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Jeff M.

Used weekly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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I have used Icontact for over 7 years and Love It.

Reviewed 5 years ago
Pros

Ease of use and up time. Emails get delivered and social media integration is Great. The tracking tools give great feedback. Contact management is easy to use when adding and deleting contacts and creating groups.

Cons

Needs more created templates for quick editing and use. When it comes to contacts and subscriber counts, subscribers who have opted out is counted in total number of subscribers in the pricing of various plans. I understand that those subscribers have to be stored to block unwanted email but you shouldn't be penalized by counting them as part of the number of subscribers in your plan. Only active subscribers should be counted in that number.

Vendor response

Hi Jeff. We appreciate you being a loyal customer for over 7 years! It is excellent to hear that you are getting such great feedback from our tracking tool. It is so important not only to communicate with your contacts, but to actually see how effective that communication was. Thank you for the feedback about how subscribers are counted. Hopefully we can clear up any confusion related to this number. Our standard iContact plans charge based on the number of subscribers in your account. Contacts who have opted out of your messages are still listed on your Contacts page, and even counted in your total number of contacts. However, only the contacts who can actually receive emails (subscribers) are counted for pricing purposes. Thank you so much for choosing iContact!