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4.4
/5
572
Price starts from
14
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What users say
Price starts from
2125
Per month
Pricing model
Free trial
Price starts from
19
/user
Per month
Pricing model
Free trial
Price starts from
10
/user
Per month
Pricing model
Free trial
Price starts from
11
Per month
Pricing model
Free trial
Price starts from
75
Per month
Pricing model
Free trial
Christine D.
Health, Wellness and Fitness, 51-200 employees
Used weekly for 1-2 years
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My overall experience with this product has been positive. The customer support is good, and the product is fairly easy to use. While it lacks some of the features of Pardot, it adequately meets our needs as a mid-size company.
IContact is a program that I use to create email templates. It is easy to create and modify templates using this program. It also integrates relatively well with Salesforce and is a much less expensive option than Pardot. The platform is easy to use and metrics are clearly displayed. The ease of use (meaning creating templates is much faster and more streamlined) is what I like most.
Templates are created with lots of extra lines and blank spaces, meaning I often have to remove those before I'm able to use iContact with Salesforce to send to effectively send an email to a list.
Thank you for your honest review. We will be sure to pass along your feedback to our product team.
Brent C.
Used weekly for 2+ years
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We LOVE the new Dashboard, updated templates, and the functionality/features during message composition. During the last several years, I-Contact updated the above features, but before doing so asked the CUSTOMER how they could improve their systems. This feedback was definitely taken into consideration as you could so them reflected in the updates. Since then, I-Contact continues to improve the...
Only 2 areas where we would like to see improvement. More connectivity options with other services/websites in order to be able to export/upload new contact information. Also, a more seamless mobile app that would allow for managing of content/messages. Also, consistent, new email templates added to reflect more types of communications: SAVE THE DATE, EVENT ANNOUNCEMENTS, NEWS UPDATES, etc.
Hi Brent. Thank you so much for being a long time iContact customer of 8 years! We are so pleased to hear that you love the upgrades we've made over the last few years. We believe that customer feedback is an extremely important tool in creating a better product, and will continue to reflect this feedback in future releases. Speaking of which, the feedback you provided is absolutely something that we will pass along to the Product Management team so that it can be reviewed for potential changes. The good news is that we are currently looking into integrating with other services and sites that will allow our customers even more options for bringing data into their iContact accounts.
Jeff M.
Used weekly for 2+ years
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Ease of use and up time. Emails get delivered and social media integration is Great. The tracking tools give great feedback. Contact management is easy to use when adding and deleting contacts and creating groups.
Needs more created templates for quick editing and use. When it comes to contacts and subscriber counts, subscribers who have opted out is counted in total number of subscribers in the pricing of various plans. I understand that those subscribers have to be stored to block unwanted email but you shouldn't be penalized by counting them as part of the number of subscribers in your plan. Only active subscribers should be counted in that number.
Hi Jeff. We appreciate you being a loyal customer for over 7 years! It is excellent to hear that you are getting such great feedback from our tracking tool. It is so important not only to communicate with your contacts, but to actually see how effective that communication was. Thank you for the feedback about how subscribers are counted. Hopefully we can clear up any confusion related to this number. Our standard iContact plans charge based on the number of subscribers in your account. Contacts who have opted out of your messages are still listed on your Contacts page, and even counted in your total number of contacts. However, only the contacts who can actually receive emails (subscribers) are counted for pricing purposes. Thank you so much for choosing iContact!
Amara C.
Used daily for 2+ years
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The software is easy to use and offers enough flexibility to get our messaging out to our residents.
I would like it if the search function was more robust. In addition, there are times that what I see on my screen is not how it looks when I send it to myself to Q.C. I tend to keep layouts simple to avoid this challenge.
Hi Amara. Thank you so much for being a loyal iContact customer of over 8 years! We are glad to hear that you find the software both easy to use and flexible. Our goal is to ensure iContact is easy for new customers to pick up on, while remaining flexible enough to give our more experienced customers room to grow. We appreciate the feedback about messages looking different after they are sent. Different email providers can display the same content in their own unique ways. Ideally we would love to offer a design that remains consistent across all email platforms, and we will take your feedback into account as we work to make iContact even better!
Verified reviewer
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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iContact is great in terms of features, customer support, and ease of use. If you can afford it, go for it. It will eventually pay off.
I have been using iContact for over 3 years now and never had any major issues with them. Email marketing gets a whole lot easier with iContact's features and amazing tools. The best thing about iContact is the ease of use. You can get started without any training. They have kept things simple, user-friendly, and their interface is top-notch. Drag-and-drop builder is another reason why its hard to...
My only concern is price. It is expensive as compared to other email marketing services. Additionally, they don't have any free plan. Most of their competitors have like MailChimp and mailerlite.
Marius L.
Computer Software, 11-50 employees
Used daily for 1-2 years
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I have been using iContact for a few months now and so far I'm very happy with it. The platform is easy to use, has great customer service and provides plenty of features for businesses of all sizes. I think the cost is a bit pricey but it's worth it for the quality of service.
iContact is a great email marketing tool for businesses of all sizes. Its easy-to-use platform allows us to quickly create email campaigns and track their performance. The customer service is also top-notch and they are very responsive to our needs. Overall, I am very pleased with the service and would recommend it to anyone looking for an email marketing solution.
The only downside I have encountered with iContact is the cost. It can be quite expensive depending on the number of contacts you have and the features you need. However, if you are looking for a comprehensive email marketing tool, I think this is worth the investment.
Thank you for your excellent review!
Doug S.
Design, self-employed
Used daily for 2+ years
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It makes my life loads easier. I can use my graphic design abilities to make eye catching emails and that intrigues people which leads them to want more information about our church. I can whip up an email in less than half the time it took prior to contracting with iContact. Also, being able to call customer support and rarely have to be on hold is a benefit along with the support coming from people who are easy to talk to, who converse as real people rather sounding mawkish.
The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The new web site was a major thrust forward in our ability to look loads more professional and that draws visitors to our doors. The customer support team are friendly, down-to-earth and never sound like they are reading from a script. They listen well,...
We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.
Hello Doug. We are so excited that you have been an iContact customer over the last 8 years. It makes us happy to hear that you have been able to create more professional emails with iContact in half the time! Thank you for your feedback about adding more templates as well. As you mentioned we are always open to suggestions for improvement, and will pass your comments along to our Product Management team for possible updates in a future release.
Yann O.
Computer Software, 51-200 employees
Used daily for 1-2 years
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I find iContact to be incredibly user-friendly and really useful for managing contacts and email campaigns. With its intuitive interface and segmented contact lists, I'm able to easily target different audiences. It's also great that it integrates with other programs such as Salesforce, so I can keep all my contacts in sync.
I believe that the cost of this product should be lower, while still maintaining the same level of quality.
Thank you for your kind and honest review. W will make sure to pass along the feedback.
Verified reviewer
Computer Software, 5,001-10,000 employees
Used weekly for 6-12 months
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So, my client was trying to decide between iContact, Mailchimp and other SMB email tools and decided to start the project with iContact -iContact has a really user-friendly interface that's easy to navigate, even for people who aren't super tech-savvy.-They offer decent customer support, and we were able to get in touch with a real human whenever we needed help or had questions (we've put them to the test) -The reporting and analytics features are really robust, and it was easy to track our email campaigns and see how they were performing.The pricing was pretty parred with other SMB email tools so we felt like we were getting good value for our money.
1)While the interface is user-friendly, there are some limitations when it comes to design customization2) We weren't able to make our emails look quite as polished as we might have liked.3) It can take a little while to get used to the platform if you're used to more visual ones 4) if you're after a marketing automation syle hubspot , iContact won't offer that level of sophistication
Thank you taking the time to write a review and let us know what you like and also for the product feedback. We will be sure to pass that along!
Verified reviewer
11-50 employees
Used daily for 2+ years
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iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.
The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.
Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.
Rhiannon N.
Arts and Crafts, 51-200 employees
Used daily for 2+ years
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Easy to use and the peace of mind that all of our communications are responsive and beautiful in our readers' inboxes.
I like how easy it is to use and teach to my colleagues. iContact is always looking to improve their products and roll out new features so it grows as our email marketing plans do. They're also open to feedback and value the input of their users.
I wish there was a summary at the end riiiiight before you send a message where you can see what lists you're sending to and what lists you've excluded. Would make the "Scheduled Messages" feature *that much more* functional for us.
Thanks for your review, Rhiannon. Delivering an exceptional customer experience is a top priority for our team, so we're happy to hear that we're meeting your needs. We also appreciate your suggestion for a scheduling summary. As you mentioned, we're constantly growing our platform, so we'll keep your feedback in mind as we continue to evolve. Thanks for being such a loyal customer!
Nicholas K.
Used daily for 2+ years
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Received same level of service from competing ESP for 1/4 the cost.
Our e-mails always get into the inbox, and we have a dedicated account manager. We've saved by switching from a competing ESP. Received same level of service for 1/4 the cost.
Difficult to get account issues taken care of when your account manager is out of the office. Difficult to do real time segments. For example, if I want to exclude anyone who has not opened any e-mails in the past 180 days, there is not a way for me to create a segment based on that criteria that updates on its own, that is, if someone who was on the 180-day non-opener list decides to open an old e-mail, they should automatically drop off that list. Similarly, someone who was not on the non opener list yesterday who hits 180 days without opening today, should be added to that segment. Other ESPs have this ability.
William W.
11-50 employees
Used weekly for 2+ years
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Our whole email marketing campaign has benefited from this causing our company to succeed. Complaints have gone done and our open rates have gone up. iContact provides great advice whether you're just starting out in e-marketing or have been doing this a long time. We're able to fine tune our emails and get valuable insight from them.
The ease of use and the amount of help/advice they're able to provide. The customer service is fantastic. With the help of our strategic advisor, we've have great success in e-marketing: lowering our compliant rate, raising our open rates, and putting out a good product that keeps people engaged! And we don't get blocked by major email service providers because our compliant rate is low. The software is easy to use and has great customization from creating your own email and lists to scheduling emails in advanced. There's also the option to integrate via their API and automatically upload leads in real time which is a great feature.
The new iContact dashboard is very nice and responsive but since it is new, you can find some bugs in the system. I'm sure this will get resolved soon so this isn't a big issue. We're always able to send our emails so that's the most important thing.
Barbara Q.
Airlines/Aviation, 11-50 employees
Used weekly for 2+ years
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It's cheap, neat, it's easy to use and gets the job done! When we used we could create a large and high-quality database of clients. We could also manage a lot of email marketing campaign with a large number of people with personalized content, and the ROI was huge.
It's really cheap, easy to use and it works with no problems at all. We had it for almost 3 years and never experienced an error, bug or anything else that could have resulted in a bad case scenario for us. Also, the customer support team is really kind and considerate.
It doesn't have too much space for customization, and the templates are kinda plain. Also, the new interface was really delayed in comparison to its competition that already had drag an drop customization and a large number of quality templates. It also lacks quality analytics reports (it's really basic) and it's short of integrations with some CRMs.
Hi Barbara. Thank you for your review! We're happy to hear that we've delivered value with our reliability and ease-of use. Our team takes a lot of pride in helping customers succeed. We also appreciate your suggestions around analytics and CRM integrations. We're constantly looking for ways to evolve our platform, so we will keep your feedback top of mind. Thanks!
Marcy K.
Broadcast Media, 1-10 employees
Used weekly for 2+ years
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It keeps us in touch with our clients with ease and for a good price.
The customer service. It is always excellent and they go above and beyond to help. Day/Evening whatever, I've gotten great service. I use them for my employer for over 5 years, but I was also volunteering for a small non-profit group that had a tiny budget. Their salesperson was fantastic setting us up with what we needed for little money, and thinking about what we might need for the future. I was really impressed. When I have had questions or the rare problem they helped right away, either on chat or the phone.
Perhaps they might not be as fancy as other companies, but redesigning our newsletters isn't something we do often, so we might not be taking advantage of all the new stuff they have put in place.
Hi Matt. Thank you so much for the rave review of our customer service team! We are pleased to have a truly knowledgeable and caring staff to help you with any questions you have along the way. If you are ever interested in learning more about our new features and how to use them, please don't hesitate to reach out to our customer service team for help. Thank you for being a loyal iContact customer!
Verified reviewer
Financial Services, 201-500 employees
Used weekly for 1-2 years
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Makes responsive emails quickly, once you create your basic template/style Customer Service & Account reps are friendly Good value I used MailChimp elsewhere before iContact and I think iContact's pretty good. They updated the email designer this past year with a responsive drag and drop format that makes our emails easier to view on mobile devices and easier for the less digital-savvy members of the team to use. We send a lot of emails to a lot of people and really don't pay that much to do it. Other services may offer more bells and whistles --I don't know, I haven't looked -- but for where we are now, we're satisfied. For perspective, our usual list has <70,000 emails on it, and we send a couple times a month.
Creating list segments is tough without planning ahead Bullets don't center with the text Not 100% customizable, but hey, it's responsive! Integrate social sending with Hootsuite or Nuvi (<-- wishlist item)
Thank you for taking the time to leave such a detailed review. We're happy to hear that you're enjoying the drag-and-drop editor and that you're finding our customer service so helpful. We also appreciate the suggestions you mentioned and will keep them in mind as we continue to enhance our offering. Thanks for being such a loyal customer.
Abby T.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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Tracking reports and excellent database health of subscribers. I know my database is safe with I-Contact.
I talked my Manager out of switching to another email platform because I-Contact beats the competition! Easy set up and ease of use. The customer support is superb! Price is good!
Could be more integrated with WordPress plugins for email capture forms. Could provide more unique responsive templates.
Hello Abby. Thank you so much for talking your Manager into staying with iContact! We truly appreciate your loyalty, and will continue to work to exceed your expectations. We also appreciate your feedback regarding WordPress plugins. We are looking into different integration options now, and are happy to take your suggestion into account during this process.
Younes B.
Publishing, 11-50 employees
Used weekly for 6-12 months
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It's an easy to use software no doubt, their pricing is affordable. I am happy using the product.
The templates and the drag and drop editor.
The inability of applying some CSS & HTML tricks and shenanigans in their editor.
Hello Younes, Thank you for taking the time to leave some feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager
Verified reviewer
Used weekly for 2+ years
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The helped greatly with our list hygiene.
The personal representatives are really good and have really helped us a lot. The meetings are very informative and were come away with good tips on which to follow up.
The costs of this software is very high for us. Unfortunately we do not have a great engagement rate so this is an out of pocket cost that does not earn as much as we spend.
Thanks for reviewing iContact. We're happy to hear that you're enjoying your calls with your strategist. And our dedication to maintaining the industry's best deliverability rate means that we're always helping our customers maintain great list hygiene - it's a key ingredient to effective email marketing. It sounds like there is room to either grow your list or explore other strategies to generate...
Jack H.
Banking, 1-10 employees
Used daily for 1-2 years
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iContact makes my marketing fast and easy. It frees up a lot of time to work on loan files. I do a lot less cold calling because the phones ring.
iContact has quick and easy to set up emails, timed releases, reasonable pricing, and a good interface. It makes my advertising quicker and easier than before.
The setup for each email broadcast takes a bit of time at first, but gets quicker with each new ad. After getting through the learning curve, it seems easy.
Hi Jack. We are thrilled to hear that you have been able to use iContact's quick and easy email setup to get contacts calling you! Freeing up your time for other projects is exactly what we hope to provide to all of our customers. Thank you for the feedback related to the initial learning curve. We plan to put in some work to improve the entire on-boarding experience, ideally cutting this learning curve and allowing new customers to become pros at using iContact even faster!
Lauric Fruitace T.
Hospital & Health Care, 51-200 employees
Used daily for 1-2 years
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Icontact is an excellent tool for organizing my contact list and keeping track of my contacts.
IContact is a fantastic resource for managing my contacts and campaigns. It has a simple and straightforward interface, comprehensive and user-friendly features, the capability to create and send newsletters and automated campaigns, customizable email templates, and useful analytics. On top of that, the customer service is outstanding and I am always impressed with their help.
The cost is relatively higher than other applications.
Thank you for taking the time to write us a review! We will be sure to pass along your feedback. It means a lot to us.
Chris C.
Used weekly for 2+ years
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We are able to send mass e-mails on a tight budget.
iContact is really good at the basics. It's easy to get mass e-mails out to people, and it's a good cost on the platform. It has great customer service, a good amount of templates, and does well at spam-checking.
iContact has a decent learning curve. Be prepared to train people that are going to use it. Also, if you are running multiple lists, people count for each list. So if you have 100 subscribers subscribed to 2 different list, iContact will count it as 200 subscribers. Not a bad thing, just something to be aware of when pricing.
Hi Chris! We are happy to see that you have been utilizing our spam check tool. This is a great way for customers to determine how likely their message is to be viewed as spam by your contacts' email provider. We also appreciate your feedback about the learning curve. Our goal is to make this curve as small as possible. In the upcoming months we plan to spend some time working with the on-boarding experience for new users to better help us accomplish this goal. Thank you so much for your feedback!
Sunitha H.
Program Development, 51-200 employees
Used daily for 1-2 years
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IContact is great for creating and managing email campaigns. It has an easy-to-use drag and drop editor which makes it easy to create engaging emails. You can also set up automated emails to send at certain times or to certain groups of people. I also like the analytics it provides, so I can see who opened my emails and track the performance of each one. IContact also has support options which make it easy to get help with any issues I may have.
I don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets.
Thank you for your review. We sill be sure to pass your feedback on to help make iContact better.
Darrin S.
Used daily for 2+ years
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The software is intuitive and fairly easy to use. Managing the subscriber list is straight forward and requires little time to maintain.
Lack of templates compared to other offerings can be off-putting to some. However, the creation of a html off-line version is easily updated.
Hi Darrin. Thank you for being such a loyal iContact customer! We're so happy that you find our platform cost effective, intuitive and straight forward. Customer happiness is always our team's number one goal. Thank you for the suggestion around template offerings, as well. We will keep this top of mind and we're rolling out future enhancements.
Rachel M.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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The best thing about I-Contact is their superior message builder, which was recently upgraded. It allows more flexibility if you know what you are doing. Everything is now mobile optimized, which is great compared to the old method where you had to choose.
The only thing I don't like about I-Contact is the limits on image size. Sometimes it can be hard to get my stunning images reduced enough to meet their requirements. But rarely is that a real problem.
Hello Rachel. We are happy to hear that you have been enjoying our mobile optimized templates! We strive to make your message look great in as many formats as possible. Thank you for the feedback about image size limits. Our goal when choosing this limit was to ensure messages were less likely to be viewed as spam by email providers. However, we can certainly understand the benefit in increasing the limit and will take that into consideration as we look toward the future.