iContact Reviews

Pros
iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.

Cons
Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do. I also wish I could delete more than one contact list at once. On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...

Rating breakdown

Pros
Things worked fine. If you don't use the software frequently, it can be hard to master. I wish the layout was a bit easier to work with, but it is not terrible. The platform does what it says it can do in the advertising.

Cons
I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating. Leaving iContact was a pain also. My organization signed a contract for annual subscription, so I assumed we would have to re-upp at the end of each year. That is pretty typical. It turned out though, the fine print of the contract says that customers must specifically put in a cancellation in writing. Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste. Other subscription models I am familiar with don't do that. Be better than that, iContact.

Rating breakdown

Likelihood to recommend: 3/10

Pros
Even if you are not familiar with email marketing campaigns iContact makes the process a breeze with intuitive user interface and automated processes and even greater templates.

Cons
iContact offers a large number of integration but we (not the norm) had a number of issues with these that fortunately with help of a great support team got resolved in no time.

Rating breakdown

Likelihood to recommend: 8/10

Pros
iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

Cons
The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Rating breakdown

Pros
When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

Cons
The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

Rating breakdown

Likelihood to recommend: 9/10

Pros
After your subscribers fill out their initial application, icontact goes to work. I like that it can be busy contacting people while you are busy elsewhere. It's easy to use, but the customer support is there if you need it. The prices are competitive with other likewise sites.

Cons
It's better for the medium or high volume businesses. Smaller businesses might not see the full abilities for this program.

Rating breakdown

Likelihood to recommend: 7/10

Pros
I liked being able to send out regular communications with our followers and interested parties. I had never sent out an email newsletter and so I liked this software, especially the feature which allowed me to send myself a sample/draft version and review it. I reached out for customer support/service multiple times and was always happy with the outcome of my requests.

Cons
At the time I was using it I was not able to embed videos into the email campaigns which was frustrating.

Rating breakdown

Likelihood to recommend: 9/10

Pros
Easy to gather and store contact lists for various groups, allowing you to target specific markets/consumer groups.

Cons
There isn't much about the software that my team found unappealing, we have generally had pleasant experiences overall.

Rating breakdown

Likelihood to recommend: 10/10

Pros
iContact is very useful tool for business, We used it for email marketing in our business. By using it no need to design template for email. we can select template and customize it by drag and drop feature. It is best for business ROI. It is best software for mass emails. It is very useful for business promotion by emails. We can create multiple templates according to purpose of business. It has advance feature of multi user accessibility, drag and drop editor. We can integrate with other tools easily.

Cons
There are lot of features in base plan but we can not create landing page in lower plan. It's user interface need to improve.

Rating breakdown

Likelihood to recommend: 10/10

Pros
I was able to learn this quickly. We were preparing for a webinar and we needed a marketing tool. The output looks good and we were up an running very quickly.

Cons
Integration with CRM did not have the full capabilities we were exploring. Ideally, we wanted to take bounced emails and update them.

Rating breakdown

Likelihood to recommend: 10/10

Pros
The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The new web site was a major thrust forward in our ability to look loads more professional and that draws visitors to our doors. The customer support team are friendly, down-to-earth and never sound like they are reading from a script. They listen well, explain what the problem may be, find solutions and even work-arounds to achieve what we want to produce. They welcome suggestions to improve the site. As with any shift in process, it took a bit to grasp the new site, but it was well worth it, especially that we knew we could reach out for support where truly no question was too dumb. The features are easy to manipulate, and the ease to populate our emails on social media was a real benefit for us. Congregations, by definition, need to be thrifty with funds and iContact still remains our best value for what we get, and we do comparison pricing on an annual basis. Result? We've been with iContact for 8 years and they still are our choice.

Cons
We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.

Rating breakdown

Likelihood to recommend: 10/10

Pros
When our company first switched to Icontact from our email provider, we were very satisfied as their responsive technical support, quick setup, and easy to use interface was a perfect email solution. Icontact is a solid choice for small to medium sized companies looking to grow their list in a comfortable environment. You will get better support from regular technical support and they are more willing to work with you, and quickly resolve any issues. Their email deliverability is above average.

Cons
Their templates leave much to be desired. If you have some html/css knowledge and are creative, then you can modify theirs or create your own. Sometimes our emails would end up in spam, without explanation from Icontact. Icontact is a good company, however if you are considering in moving to Enterprise account, you may consider looking elsewhere. Stick with regular technical support plans due urgent issues being resolved quicker. They have a deliverability team but they may disable sending and removing large amounts of emails without a warning which is very strange especially if you need to send out emails the next day.

Rating breakdown

Likelihood to recommend: 7/10

Pros
iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons
I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Rating breakdown

Likelihood to recommend: 8/10

Pros
We LOVE the new Dashboard, updated templates, and the functionality/features during message composition. During the last several years, I-Contact updated the above features, but before doing so asked the CUSTOMER how they could improve their systems. This feedback was definitely taken into consideration as you could so them reflected in the updates. Since then, I-Contact continues to improve the platform with new templates/functions that add to the impact of each individual message. They are a SOLID email marketing solution for companies big and small. There price is in some cases lower than their competitors while offering the majority of the same features. Third, we have been extremely impressed with the level of customer service provided by their team. If you ever have an issue, they are quick to address and provide a solution!

Cons
Only 2 areas where we would like to see improvement. More connectivity options with other services/websites in order to be able to export/upload new contact information. Also, a more seamless mobile app that would allow for managing of content/messages. Also, consistent, new email templates added to reflect more types of communications: SAVE THE DATE, EVENT ANNOUNCEMENTS, NEWS UPDATES, etc.

Rating breakdown

Pros
Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

Cons
I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

Rating breakdown

Likelihood to recommend: 9/10

Pros
Images easy to upload, change colors of them. Link to social media accounts. I copy and past from word and it uploads easy. Contacts- i like having different lists so I can email just that list/group

Cons
I would like to Link multiple social media accounts. Facebook linked in twitter. i would also like Pinterest and Instagram on the social sites. Maybe i can do this but i just thought of can I do a timed post to just social media? Also tagging others on social media before I send out the email. Just thoughts. other service could be sales leads

Rating breakdown

Likelihood to recommend: 10/10

Pros
At our business, we appreciate the timed releases, simple platform, and easy-to-access data following an email release.

Cons
The only thing we wish there could be an improvement on is ease of design. It seems like there are some quirks where we try to change a font color and it snaps back to the original, forcing us to go into HTML mode to edit. Thankfully, it's easy to switch between "design-mode" and "HTML mode."

Rating breakdown

Likelihood to recommend: 10/10

Pros
The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.

Cons
I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.

Rating breakdown

Likelihood to recommend: 10/10

Pros
I can set up email blasts in advance. When I go on vacation, I set up 3 or 4 email blasts in advance that will go out as scheduled! The advance tier customer service is super helpful and easy to get in contact with. I give this company 5 stars on customer support.

Cons
With the latest revisions made, I have fewer critiques. Adding an image can be a little time consuming because jpgs need to be resized to no more than 200 kb. The spell check is a little time consuming. I typically cut and paste all my text into word to look for spelling errors. It's a bit quicker.

Rating breakdown

Likelihood to recommend: 8/10

Pros
I have been working with the iContact Premier Services team to build a suppression list and implement a reengagement campaign. This is helping our emails reach the inboxes of customers and prospects that had stopped receiving our emails. The Premier Services team has been great to work with and have been so helpful with building and executing strategy.

Cons
The new email editor is a big improvement but still feels a bit clunky. I also wish there was an easier way to manage bounces - figure out why contacts are bouncing and resolve the problem.

Rating breakdown

Pros
It's easy to use as long as you don't try to get creative. I also like that you can copy a previous email and use it as a template for a new email - much quicker.

Cons
Sometimes it won't send test messages, and, a few months ago the Facebook connection feature stopped working so I haven't been able to use it. Also, it's a pain to include pictures in an email. The text wrapping feature does not work. I get it looking great in the program, but as soon as I send the email or test it, it gets all messed up. Lastly, the links get corrupted if you try to copy and paste them in a lot, so that is frustrating if you have to redo all the links sometimes.

Rating breakdown

Likelihood to recommend: 5/10

Pros
We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.

Cons
There are UI areas in the software that can be improved. The creation and management of segments needs to be easier.

Rating breakdown

Likelihood to recommend: 10/10

Pros
I like the ease of selecting all or just some contact lists for individualized messages. Formatting is easy, and you can switch seamlessly between HTML and Design mode while working on your message. Customer service has always been very responsive anytime I have had a problem or question.

Cons
The one thing I wish I could do is edit images within the document if the sizing is not quite right. If they can ever get this functionality going, it will be perfect!

Rating breakdown

Likelihood to recommend: 10/10

Pros
I appreciate the ability to maintain a large number of segmented mailing lists. It's easy to view and compare engagement at a glance through open and click through rates. AB testing is easy and efficient.

Cons
Email builder can be a little restrictive, I'd prefer more freedom and flexibility. Support are US based and support for premium users is restricted to relatively limited times for those of us based in Central Europe. Unsure yet whether iContact are GDPR compliant/

Rating breakdown

Likelihood to recommend: 5/10

Pros
Ease of use and up time. Emails get delivered and social media integration is Great. The tracking tools give great feedback. Contact management is easy to use when adding and deleting contacts and creating groups.

Cons
Needs more created templates for quick editing and use. When it comes to contacts and subscriber counts, subscribers who have opted out is counted in total number of subscribers in the pricing of various plans. I understand that those subscribers have to be stored to block unwanted email but you shouldn't be penalized by counting them as part of the number of subscribers in your plan. Only active subscribers should be counted in that number.

Rating breakdown