iContact Reviews

The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.

I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.

Thanks for the review, Charlie! When we were designing the new interface one of our goals was to make it intuitive, so your feedback is wonderful to hear. With a lot on your plate, we know that saving time is critical to your day-to-day tasks. We¿ll pass your kind feedback to your Strategic Advisor. Our services and support teams love hearing that the work they do makes such a positive impact on your work. We are always looking to enhance our integration offerings, so if you have specific software or extensions in mind please let your advisor know! Thank you again!

Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up.

Our emails were professional-looking. I liked being able to do the email marketing for more than one company, and everything was kept separately.

Their customer service was nonexistent. It was faster for me to either ignore the issue or find my own solution before they would respond, sometimes days later. The number of templates are few. You can only schedule to a couple of social media platforms, you have to schedule them separately, and they still adhere to the old Twitter character limit. We paid more to get more, and our "dedicated account rep" would only speak to us once a month for exactly 30 minutes. Not worth the money. We switched companies and paid less, and their customer service department contacts me once a week, just to check in. Our deliverability is higher, too. Customers that had a "bad mailbox" according to iContact are calling us, delighted to get our emails again.

Hi Sara. Thank you so much for your honest review! We are glad that you were able to create professional looking emails using our service. We also appreciate your feedback regarding the aspects of iContact that you were not happy with. We pride ourselves on fast and comprehensive support, and it is truly regrettable that you had a different experience. We will definitely take this feedback into account as we work towards ensuring no customers have the kind of experience that you described.

So, my client was trying to decide between iContact, Mailchimp and other SMB email tools and decided to start the project with iContact -iContact has a really user-friendly interface that's easy to navigate, even for people who aren't super tech-savvy.-They offer decent customer support, and we were able to get in touch with a real human whenever we needed help or had questions (we've put them to the test) -The reporting and analytics features are really robust, and it was easy to track our email campaigns and see how they were performing.The pricing was pretty parred with other SMB email tools so we felt like we were getting good value for our money.

1)While the interface is user-friendly, there are some limitations when it comes to design customization2) We weren't able to make our emails look quite as polished as we might have liked.3) It can take a little while to get used to the platform if you're used to more visual ones 4) if you're after a marketing automation syle hubspot , iContact won't offer that level of sophistication

Thank you taking the time to write a review and let us know what you like and also for the product feedback. We will be sure to pass that along!

We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.

There are UI areas in the software that can be improved. The creation and management of segments needs to be easier.

Hi Dave! Thank you so much for your review. We're so happy to hear that we're continuing to meet your business needs after all of these years. Customer happiness is our top priority! Also, thank you for the suggestions for improving the segments UI. We will definitely take these into consideration as we continue to evolve the platform. Thanks for being such a loyal customer over the last decade!

iContact is highly versatile, enabling users to craft eye-catching emails. It also serves as an excellent contact management system, allowing us to input and categorize contacts into various lists. Furthermore, iContact regularly introduces new features, providing us with greater tools to keep progressing. Moreover, the customer service team is always available for assistance, and we rarely have to wait for a long time. Moreover, the customer service personnel are friendly and helpful, treating us like actual people instead of an automated machine. They are attentive listeners and are able to swiftly find solutions to our issues.

Have not really had any dislikes honestly.

Thank you for taking the time to provide a review of iContact!

Our e-mails always get into the inbox, and we have a dedicated account manager. We've saved by switching from a competing ESP. Received same level of service for 1/4 the cost.

Difficult to get account issues taken care of when your account manager is out of the office. Difficult to do real time segments. For example, if I want to exclude anyone who has not opened any e-mails in the past 180 days, there is not a way for me to create a segment based on that criteria that updates on its own, that is, if someone who was on the 180-day non-opener list decides to open an old e-mail, they should automatically drop off that list. Similarly, someone who was not on the non opener list yesterday who hits 180 days without opening today, should be added to that segment. Other ESPs have this ability.

The ease of use and the amount of help/advice they're able to provide. The customer service is fantastic. With the help of our strategic advisor, we've have great success in e-marketing: lowering our compliant rate, raising our open rates, and putting out a good product that keeps people engaged! And we don't get blocked by major email service providers because our compliant rate is low. The software is easy to use and has great customization from creating your own email and lists to scheduling emails in advanced. There's also the option to integrate via their API and automatically upload leads in real time which is a great feature.

The new iContact dashboard is very nice and responsive but since it is new, you can find some bugs in the system. I'm sure this will get resolved soon so this isn't a big issue. We're always able to send our emails so that's the most important thing.

Clean reports- easy to read and understand. Salesforce sync both ways. It's easy to set up and works nicely. Good customer support. They offer great strategic support as well as help on technical issues. They are also easily accessible. You're assigned a rep, which often works better than getting a random person at any time. You can really develop a good working relationship.

List management can be confusing. There are both lists and segments to be managed in the software, and it can get confusing to figure out what's a list, what's a segment. But once you get the hang of it, it can be handy. I can't say I use those features as often as I just resort back to Salesforce to generate a fresh list.

Hi Will. Thank you for your review! We're excited to hear that you're finding our Salesforce sync useful. Also, thanks for the kind words about our customer support. Making sure our customers are happy is our top priority! We also appreciate your feedback on the list management. We're currently working on some enhancements to our user experience, so we'll definitely take your suggestions into consideration. Thanks!

IContact is a fantastic resource for managing my contacts and campaigns. It has a simple and straightforward interface, comprehensive and user-friendly features, the capability to create and send newsletters and automated campaigns, customizable email templates, and useful analytics. On top of that, the customer service is outstanding and I am always impressed with their help.

The cost is relatively higher than other applications.

Thank you for taking the time to write us a review! We will be sure to pass along your feedback. It means a lot to us.

We LOVE the new Dashboard, updated templates, and the functionality/features during message composition. During the last several years, I-Contact updated the above features, but before doing so asked the CUSTOMER how they could improve their systems. This feedback was definitely taken into consideration as you could so them reflected in the updates. Since then, I-Contact continues to improve the...

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Only 2 areas where we would like to see improvement. More connectivity options with other services/websites in order to be able to export/upload new contact information. Also, a more seamless mobile app that would allow for managing of content/messages. Also, consistent, new email templates added to reflect more types of communications: SAVE THE DATE, EVENT ANNOUNCEMENTS, NEWS UPDATES, etc.

Hi Brent. Thank you so much for being a long time iContact customer of 8 years! We are so pleased to hear that you love the upgrades we've made over the last few years. We believe that customer feedback is an extremely important tool in creating a better product, and will continue to reflect this feedback in future releases. Speaking of which, the feedback you provided is absolutely something that we will pass along to the Product Management team so that it can be reviewed for potential changes. The good news is that we are currently looking into integrating with other services and sites that will allow our customers even more options for bringing data into their iContact accounts.

I can set up email blasts in advance. When I go on vacation, I set up 3 or 4 email blasts in advance that will go out as scheduled! The advance tier customer service is super helpful and easy to get in contact with. I give this company 5 stars on customer support.

With the latest revisions made, I have fewer critiques. Adding an image can be a little time consuming because jpgs need to be resized to no more than 200 kb. The spell check is a little time consuming. I typically cut and paste all my text into word to look for spelling errors. It's a bit quicker.

Hi Nancy. It's great to hear that you are using our email scheduling feature! This lets you get everything set up ahead of time so that you don't have to be logged in for the actual sending. We appreciate the feedback about resizing images to 200 kb. We understand that this can take a bit more time. Our goal is to ensure as many of your emails reach inboxes as possible. One way to do that is to ensure image sizes remain small so that messages are not seen as possible spam. We are happy to look further into this to try and speed up the process in a future release. Thank you for being our customer!

For me it had to be easy. We use iContact not only for our own email marketing but also for dozens of clients who we do newsletters for. That means, we can be managing 50+ accounts at one time. That is a feature that was non negotiable. We had to make sure that the data wasn't commingled among clients and that each client could have their own account access info and get their own reports, etc. Ease was critical as we have different aged clients with different levels of technology knowledge.

I don't have any pet peeves with this product. I've been using it for 10 years so I'm coming up with zero cons.

Thank you for your kind word and being an iContact customer for 10 years!

Ease of use and up time. Emails get delivered and social media integration is Great. The tracking tools give great feedback. Contact management is easy to use when adding and deleting contacts and creating groups.

Needs more created templates for quick editing and use. When it comes to contacts and subscriber counts, subscribers who have opted out is counted in total number of subscribers in the pricing of various plans. I understand that those subscribers have to be stored to block unwanted email but you shouldn't be penalized by counting them as part of the number of subscribers in your plan. Only active subscribers should be counted in that number.

Hi Jeff. We appreciate you being a loyal customer for over 7 years! It is excellent to hear that you are getting such great feedback from our tracking tool. It is so important not only to communicate with your contacts, but to actually see how effective that communication was. Thank you for the feedback about how subscribers are counted. Hopefully we can clear up any confusion related to this number. Our standard iContact plans charge based on the number of subscribers in your account. Contacts who have opted out of your messages are still listed on your Contacts page, and even counted in your total number of contacts. However, only the contacts who can actually receive emails (subscribers) are counted for pricing purposes. Thank you so much for choosing iContact!

The software has come a long way from its earlier stages. The editor is VERY user friendly, but of course has its quirks just like any email software. iContact has worked the best for us, and given us the ability to create an email marketing strategy that is fine tuned to our audience and what they respond to. There is a lot of flexibility and functions that make this product easily tailored to your specific needs as a brand or business. One of our favorite things though, is the support team and specifically our own specialist that has an answer for every problem. He has gone above and beyond to make our experience as smooth and effective as possible.

As we mentioned, there are quirks with any email software. In particular there are some design/layout functionalities in the new editor that sometimes don't line up just right - or at least don't give us the full access to configure the email certain ways. But we always find an alternative way to make it work.

Hi Nichole! Thank you for your review! We're thrilled to hear that you're liking the new email editor and we have so much more to come in 2018. As you mentioned, we have a fantastic support and services team who are always eager to help in any way they can, including taking any feedback on quirks or enhancement requests and passing it along to the product and development team. Please feel free to reach out to your specialist with specifics - we're always doing our best to improve based on customer feedback.

It's practically point and click - if it's not, a simple phone call and it becomes that! I love having a 'person' connected to our account - so I may frequently utilize their expertise. Many other companies do NOT offer phone help - which is a deterrent.

I do wish integrating forms into our website is easier - but it seems to be a hassle. Mainly because we've spent over a year creating our own forms to find out it isn't compatible with iContact. We're working on a solution but it is tiresome.

Hi Katy. Thanks for your feedback! We're pleased to hear that our support and services teams have been so helpful for you. Your happiness as a customer is our top concern. We also appreciate your feedback around form creation. We're aware of the issue you're experiencing and are keeping it top of mind as we continue to evolve our platform. Thank you for being such a loyal customer!

The software is easy to use and offers enough flexibility to get our messaging out to our residents.

I would like it if the search function was more robust. In addition, there are times that what I see on my screen is not how it looks when I send it to myself to Q.C. I tend to keep layouts simple to avoid this challenge.

Hi Amara. Thank you so much for being a loyal iContact customer of over 8 years! We are glad to hear that you find the software both easy to use and flexible. Our goal is to ensure iContact is easy for new customers to pick up on, while remaining flexible enough to give our more experienced customers room to grow. We appreciate the feedback about messages looking different after they are sent. Different email providers can display the same content in their own unique ways. Ideally we would love to offer a design that remains consistent across all email platforms, and we will take your feedback into account as we work to make iContact even better!

It is quite user-friendly, allowing us to create high-quality, professional emails with strategic segmentation. Their support team is excellent. Our "Strategic Adviser" is always pushing us toward the latest industry best-practices and keeping us at the cutting edge. Their support team is also quick to respond to any challenges we have and readily offers solutions.

Sometimes it can be glitchy and the format/design that you create doesn't always comet through exactly on different email platforms. Also, it would be ideal if it offered e-commerce tracking.

Hi Nicole! We're glad that you've found iContact so valuable for your organization! We'll be sure to let our Strategic Advisors and Support hear your kind words. And we know what you mean: Getting an email to display correctly across all platforms is a great frustration to all email marketers, which is why we are constantly testing our themes and layouts in order to minimize those glitches as much as possible. We'll also send your suggestion about e-commerce tracking to our dev team. Thanks for your response!

Very easy to use and great customer support! They have helped us improve our email deliveries and upgrade our image, including our social media presence.

They do upgrade routinely and it takes a little time to get used to the changes. Even then, support helped us with it.

Hi Karen! We sincerely appreciate you taking the time to provide this valuable feedback. We truly believe that our success is deeply connected with the success of our customers, so we are happy to hear that our team has been there when you needed them. We are always ecstatic to help companies like Directors Roundtable who provide deep, actionable insight across the country. Thank you for letting us know about the upgrade process, we are always looking to make our experience seamless, and we will look into making the upgrade experience even easier for you and others. Have a great day and thank you for your time!

It's really cheap, easy to use and it works with no problems at all. We had it for almost 3 years and never experienced an error, bug or anything else that could have resulted in a bad case scenario for us. Also, the customer support team is really kind and considerate.

It doesn't have too much space for customization, and the templates are kinda plain. Also, the new interface was really delayed in comparison to its competition that already had drag an drop customization and a large number of quality templates. It also lacks quality analytics reports (it's really basic) and it's short of integrations with some CRMs.

Hi Barbara. Thank you for your review! We're happy to hear that we've delivered value with our reliability and ease-of use. Our team takes a lot of pride in helping customers succeed. We also appreciate your suggestions around analytics and CRM integrations. We're constantly looking for ways to evolve our platform, so we will keep your feedback top of mind. Thanks!

The customer service. It is always excellent and they go above and beyond to help. Day/Evening whatever, I've gotten great service. I use them for my employer for over 5 years, but I was also volunteering for a small non-profit group that had a tiny budget. Their salesperson was fantastic setting us up with what we needed for little money, and thinking about what we might need for the future. I was really impressed. When I have had questions or the rare problem they helped right away, either on chat or the phone.

Perhaps they might not be as fancy as other companies, but redesigning our newsletters isn't something we do often, so we might not be taking advantage of all the new stuff they have put in place.

Hi Matt. Thank you so much for the rave review of our customer service team! We are pleased to have a truly knowledgeable and caring staff to help you with any questions you have along the way. If you are ever interested in learning more about our new features and how to use them, please don't hesitate to reach out to our customer service team for help. Thank you for being a loyal iContact customer!

I like that you are easily able to create HTML emails and if you don't know HTML, they have ready-made templates that you can use where you can just plug and send. I also like the rate of deliver where emails are going to inboxes and not junk mail - makes for better metrics when you look at opens and clicks.

The ability to copy and paste a URL to create a new HTML message does not always work/format the way I'd like sometimes, but I do like that ability.

Hello Reginald. It is great to hear that you are enjoying the deliverability rate iContact offers! Our Deliverability team works to build solid relationships with the major email providers so that we can get as many of your emails as possible straight to inboxes. Thank you for the feedback about creating a message from a URL. This doesn't always allow for the consistency that we would like simply because there is a good deal of code used on websites that just does not render well in email format. It is, however, something that we are happy to pass along to our Product Managers so that it can be taken into account for future updates!

The platform is user friendly for people who aren't as versed in HTML. You're able to easily create tables/borders. The service is relatively fast. We pay for an account so we have an account manager that is able to assist us whenever we need.

Their new drag/drop platform isn't able to create any template you'd like so we have to continue using our old templates.

Hello Alison, We're so happy to hear that you are finding the platform user friendly! Our drag and drop email editor is designed so that new users can quickly and easily create beautiful emails. I apologize that your old templates were not able to be moved over to the new editor but thank you for that feedback. It's important to know what roadblocks our customers are facing so that we can focus on preventing them in our future releases.

It's fast and easy to use, which means it makes my life easier. From plain text, to HTML, to HTML templates, its' all there at my fingertips.

You can't add attachment files to the email. Sometimes sending a pdf file would be helpful for a client, or a pic, but you cant. That needs to be made possible.

Hi Charles. Thank you for being a long-time subscriber! We are excited to hear that you find iContact easy to use in all of our different email editing formats. We can understand the desire to add an attachment to your email. Currently we suggest including pics or PDFs inside the content of your message so that it is less likely to be viewed as spam by email providers. However, we can certainly re-evaluate this for possible updates in a future release. We look forward to working with you for a long time to come.

Easy to change row content Quick response when designing Easy-to-read metrics Simple management of email lists I like the various style templates that are offered as they fit "most" of my needed applications

There are limited "pre-made" templates so I don't always have one to grab from and I'll have to create one Although I understand the the reason for the types of fonts offered, i still feel that they are too limited in the offerings

Hello Jim. We are thrilled that you find our email metrics quick and concise! It is so important to keep track of the way your contacts engage with your emails, and we wanted to ensure it was as easy possible for our customers to accomplish this. Thank you for the feedback regarding adding more pre-made templates. We are continuing to add a larger selection of templates, but we would love your thoughts on what type of templates you would most like to see. Feel free to fill out a ticket with your suggestions here: https://app.icontact.com/icp/core/help/en-us/contact.