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MoEngage

An Insights-led Customer Engagement Platform

Table of Contents

Is this product right for your business?

Find out with a

MoEngage - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: December 2025

MoEngage overview

What is MoEngage?

MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love. Unlike other tools which are campaign-centric, MoEngage enables marketers to take a customer-centric approach to truly delight their customers and drive growth for their businesses.

From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, OLA, and bigbasket - MoEngage has helped amplify customer engagement for all.

Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth.

What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization capabilities - in one dashboard.

MoEngage Analytics Platform - MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage. This allows them to make informed decisions on their customer engagement and growth strategy. Since it’s closely integrated with MoEngage’s segmentation and campaign orchestration capabilities, it allows teams to be more efficient than typical siloed martech stacks.

MoEngage Marketing Platform - MoEngage Marketing Platform helps businesses grow their customer lifetime value by engaging them throughout their lifecycle with personalized communication.

Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels.

Key benefits of using MoEngage

AI-driven Insights - Take guessing out of your marketing strategy and leverage AI-driven insights to identify the right engagement campaigns for your customers

Cross-channel Experiences - Deliver meaningful experiences across 10+ channels including mobile, email, web, and SMS through a unified platform, with AI-driven optimization.

Personalization - Exceed the expectations of today’s consumers by going beyond based personalization to product / content recommendations.

Customer Success & Communitym-Partner with our customer-obsessed team to shorten your time to value and leverage the #GROWTH community to learn the best practices for driving growth.

Open & Enterprise-ready Platform - Rely on our enterprise-grade, mobile-first and simple to deploy platform that scales as your business grows, easily integrating with your existing tech stack.

Starting price

Free

Alternatives

with better value for money

Pros & Cons

Ease of Use

Customer Support

Push Notifications

Pricing

Integrations

Performance and Speed

MoEngage’s user interface

Ease of use rating:

4.3

(58)

MoEngage pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

3-4(38)

5(20)

What do users say about MoEngage?

They would look different on the phone.

Select to learn more

Who uses MoEngage?

Based on 58 verified user reviews.

Company size

Enterprises

Small Businesses

Midsize Businesses

Top industries

Internet

Hospitality

Information Technology and Services

Entertainment

Others

Use cases

Marketing Automation

Push Notifications

Customer Engagement

Marketing Analytics

Mobile Marketing

MoEngage's key features

Most critical features, based on insights from MoEngage users:

Marketing automation

4.4

(11)

Email marketing

4.3

(6)

API

4.0

(3)

Data import/export

4.8

(4)

Segmentation

4.3

(4)

Drip campaigns

5.0

(1)

All MoEngage features

Features rating:

4.3

(58)

Mobile alerts

4.0

(3)

Multi-Campaign

5.0

(1)

Multi-Channel communication

5.0

(1)

Multi-Channel marketing

4.0

(2)

Multivariate testing

3.5

(2)

Event triggered actions

3.5

(4)

Engagement tracking

4.7

(3)

Drag & drop

4.0

(1)

Notification scheduling

5.0

(1)

Performance metrics

4.0

(2)

Personalization

5.0

(1)

Push notifications

5.0

(1)

Reporting/Analytics

5.0

(2)

CRM

5.0

(1)

ROI tracking

4.0

(2)

Behavior tracking

5.0

(1)

A/B testing

5.0

(2)

Campaign analytics

4.5

(2)

Campaign management

5.0

(2)

Campaign Segmentation

4.0

(1)

Web notifications

4.5

(2)

SMS notifications

4.0

(1)

Third-Party integrations

(0)

Trend analysis

(0)

Notification editor

(0)

Uninstall Tracking

(0)

Visual analytics

3.0

(1)

Visual workflow management

(0)

Multi-Channel data collection

(0)

Website visitor tracking

(0)

Multi-Channel attribution

4.0

(1)

Workflow management

(0)

Mobile access

(0)

Customer history

(0)

Predictive analytics

(0)

Process/Workflow automation

(0)

Real-Time analytics

(0)

Real-Time data

(0)

Real-Time reporting

(0)

Reporting & statistics

(0)

Retention tracking

(0)

Template management

5.0

(1)

Revenue Tracking

(0)

Surveys & feedback

(0)

Single sign on

(0)

SMS marketing

(0)

Social media integration

(0)

Customer experience management

(0)

Customer engagement

(0)

Conversion tracking

5.0

(1)

Contextual Targeting

(0)

Content creation

(0)

Contact management

(0)

Communication management

(0)

Cohort analysis

(0)

Churn management

(0)

Campaign tracking

4.0

(1)

Autoresponders

3.0

(1)

Authentication

(0)

App notifications

(0)

Alerts/Notifications

(0)

AI/Machine learning

(0)

Activity tracking

(0)

Activity dashboard

(0)

Access controls/permissions

(0)

Messaging

(0)

Lead management

2.5

(2)

Landing pages/web forms

1.0

(1)

KPI monitoring

(0)

In-App events tracking

(0)

Geotargeting

(0)

Gamification

(0)

Funnel analysis

(0)

For marketers

(0)

Dynamic content

(0)

Data visualization

(0)

Data source connectors

(0)

Dashboard

5.0

(1)

Customizable templates

(0)

Customizable reports

(0)

Customizable fields

(0)

Customizable ctas

5.0

(1)

Customer segmentation

(0)

Customer journey mapping

(0)

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4.3

(58)

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Free trial

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Ease of Use

4.3

Features

4.3

Value for Money

4.4

Customer Support

4.6

WebEngage

4.5

(32)

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CleverTap

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SAS Customer Intelligence 360

4.9

(7)

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Free trial

Free version

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Customer Support

MoEngage pricing

Value for money rating:

4.4

(58)

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about MoEngage price and value

Value for money rating:

4.4

(58)

To see what individual users think of MoEngage's price and value, check out the review snippets below.

“Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.”

Ahsan A.

Product Manager

“The overall experience is nice with this product. It's feasible for every kind of user and also doesn't contain any kind of complex features.”

Shrishtee S.

Software Engineer