ReachMail Pricing, Features, Reviews & Comparison of Alternatives

ReachMail

Web-based email message creation and campaign marketing tool

4.61/5 (49 reviews)

ReachMail overview

What is ReachMail?

ReachMail is a web-based email marketing software solution, offering scalable monthly plans to match the needs of small, medium and even Enterprise-level marketers. Priced according to emails sent and subscriber quantity, every option includes a host of features for the creation, management and administration of multiple campaigns by multiple users. ReachMail provides tools for building and composing responsive emails that look consistent and professional on mobile devices and desktops alike. Its drag and drop Message Builder and selection of free customizable email templates is joined by Litmus previews. Here campaign managers can view how email messages will render across every popular platform and client, with images toggled on or off. Similarly, content and newsletter campaigns can be performance tested and analyzed by virtue of flexible A/B message testing capabilities, with ReachMail's built-in reporting module also providing live metrics on clicks, messaging forwarding (viral marketing) and delivery statistics etc.

Posting email campaign content to social media networks Facebook and Twitter can then extend marketing reach, while list segmentation and the Demographic Filter allows users to zero in on specific contact groups. Encourage new signups through web forms that can be embedded into websites and WordPress blogs, cultivating effective relationships via drip campaign with scheduled Autoresponders. Survey Builder facilitates the creation of online surveys with results updated live, while other key features include spam checking plus a hosted online library for storing images and documents. Additionally, ReachMail offers extendable integration options for third-party apps such as Gravity Forms, Salesforce, Wordpress, Paypal and Stripe, with extra campaign performance stats available via Google Analytics.
www.reachmail.net

Pricing

Starting from
$10/month
Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Australia, Mexico

Supported languages

English
ReachMail screenshot: Choose from a large variety of free, customizable email templates using drag and drop tools to edit content, add logos etcReachmail Email Marketing PlatformReachMail screenshot: Additional custom template designs are offered on any paid account, with personalized branding and styling options availableReachMail screenshot: The WordPress ReachMail plugin allows ReachMail email signup forms to be embedded into a WordPress websiteReachMail screenshotReachMail screenshotReachMail screenshotReachMail screenshotReachMail screenshotReachMail screenshotEmail AutoresponderFree SMTP Relay Server Provider | Easy-SMTP

ReachMail reviews

Value for money
Features
Ease of use
Customer support
  4.8
  4.4
  4.4
  4.6
Francesca De Grandis aka Outlaw Bunny

I can’t speak highly enough about ReachMail.

Used weekly for 2+ years
Reviewed 2018-10-23
Review Source: Capterra

Pros
These folks know what they’re doing. My newsletter is the core of my marketing. As the sole income for my household, my marketing has to be solid, so I’m not going to mess around with anything less than the best newsletter service. Sending newsletters through ReachMail is easy, intuitive, and top of the line. But if you do have a problem, customer support knows how to explain things to non-technical folks. Customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers. ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.

Cons
No cons, they’re that good! Anyone who’s dealt with mass mailings on a regular basis knows what a pain it can be. I’m so grateful to ReachMail for making it easy for me instead. Sure, sometimes they hit a bump because nothing is perfect, but they’re quick to take care of it, and don’t make excuses.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Shantelle Boatright

Great platform for small businesses to get their messaging out

Used weekly for 2+ years
Reviewed 2019-11-22
Review Source: Capterra

ReachMail provides our association with a user-friendly process for getting communications out to our members, and it had a great analytics system for us to monitor and identify who is engaged, and what content interests them.

Pros
Templates and user-friendly features make it possible for anyone to create great communication without any programming background.

Cons
I sometimes have difficulty with formatting text, and controlling the spacing details in the rows. Perhaps this is a lack of training and expertise on my part - but that is a frustration for me.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Julie Sossanpour

Advertising

Used monthly for 2+ years
Reviewed 2020-07-07
Review Source: Capterra

Easy, inexpensive and quick way to reach a large number of our customers,

Pros
Easy to use and lots of functionality options. Very good and quick customer and tech service.

Cons
I have not had any negative issues with this software yet!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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David Callinan

Very good but room for improvement

Used occasionally for 2+ years
Reviewed 2018-10-23
Review Source: Capterra

I don't have business problems as such. I'm a writer selling and marketing books and I use a number of service providers. Reachmail is one of the better ones but could be much better.

Pros
5,000 subscribers (better than most of its competitors). The reporting and sending process is straightforward. The site is basically good to use. The list cleaning system is particularly useful. It's always tricky to keep lists clean. If the system had a way of recognising spam traps that may inadvertently appear it would be a major step forward.

Cons
Deleting the entire list of subscribers when desired is cumbersome. You have to copy and create another list and fiddle around. The WYSIWYG editor is not as good or sophisticated as some. I'm using it now (taken a break to fill in this survey). I can't insert margins around photographs (you enter figures, try to do it and image vanishes). Boxes appear and you can't get rid of them. A row of boxed symbols has now appeared which is new to me. They just get in the way. Take a leaf out of Mailchimp. It's also hard to check and see if the autoresponder works. It does, because a list is added to, but to amend it is not easy. And it's impossible to actually SEE a form you already created.

Response from ReachMail


David,

Thank you for your comments. We are working on enhancing the AutoResponders based on customer feedback. We have made some improvements in the past few weeks and more are pending in the near term. Feel free to let us know what you need. We always appreciate customer input.

List deletion is very simple. Just select the list and click the big red DELETE button. In your case, however, all your lists are tied to your drip campaign AutoResponders. Deleting them would break your drip campaigns. Our system is just preventing you from breaking your campaigns in this case.

For message design, we recommend you upgrade to the Message Builder we added about a year ago. It's a drag and drop editor that's a lot easier to work with that standard WYSIWYGs and it will always build mobile friendly messages. The WYSIWYG editor is still around for those with advanced knowledge of HTML and CSS, but for those that aren't experts, the Message Builder will do all the heavy lifting for you!

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Jen Washburn

ReachMail

Used weekly for 2+ years
Reviewed 2020-07-07
Review Source: Capterra

I have had a positive experience with ReachMail and look forward to continued use.

Pros
I like that I can easily send mass emails keeping our membership and donors apprised of what is happening at our senior center. I also like that I can construct my emails and schedule to send them at a later date. The customer service is always very helpful and courteous as well.

Cons
I do not like the pre loaded templates. I feel they could be more user friendly especially when putting in pictures. Unfortunately, pictures cannot be made into custom sizes with the templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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ReachMail pricing

Starting from
$10/month
Pricing options
Free
Subscription
Free trial
View Pricing Plans

Free (Send up to 15,000 emails per month, keep up to 5,000 subscribers) = $0
Bronze (<30k emails & <7,500 subscribers) = $10 per month
Silver (<70k emails & <10,000 subscribers) = $40 per month
Gold (<120k & <25,000 subscribers) = $70 per month

Extra packages:
<350k & <50,000 subscribers = $180 per month
<650k & <75,000 subscribers = $360 per month
<800k & <150,000 subscribers = $599 per month

Custom plans are also available.

Charges for every thousand emails sent OVER each plan:
$10 plan (Bronze) = $1.50 per thousand
$40 plan (Silver) = $1.25 per thousand
$70 plan (Gold) = $1.15 per thousand
$180 plan = $0.91 per thousand
$360 plan = $0.81 per thousand
$599 plan = $0.74 per thousand

ReachMail features

API
Activity Dashboard
Campaign Segmentation
Customizable Branding
Customizable Templates
Drag & Drop Interface
Email Marketing Management
Monitoring
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

A/B Testing (208 other apps)
Automatic Notifications (214 other apps)
Campaign Analysis (306 other apps)
Campaign Management (365 other apps)
Content Management (277 other apps)
Data Import/Export (265 other apps)
Engagement Analytics (269 other apps)
Multi-Channel Marketing (247 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for ReachMail

Key features of ReachMail

  • Reporting / analytics
  • Subscribe / unsubscribe
  • Customer surveys
  • WYSIWYG email editor
  • Mass email delivery
  • Mobile optimized emails
  • Landing pages / web forms
  • Customizable fields
  • Drip campaigns
  • Dynamic content
  • SMTP
  • Transactional Emails
  • Full API
  • Automatic backup
  • Campaign segmentation
  • Customizable branding
  • Customizable templates
  • Data filtering
  • Document storage
  • Email distribution
  • Multiple user accounts
  • Real time analytics
  • Social media integration
  • SSL security
  • Third party integration
  • Activity dashboard
  • Visual analytics
  • Drag & drop interface
  • Custom landing pages
  • Demographic data
  • API
  • Custom fields
  • Drip email marketing
  • Email templates
  • Role-based permissions
  • Surveys & feedback
  • Web forms
  • WYSIWYG editor
  • Delivery tracking
  • Reporting & statistics
  • Unsubscribe database
  • Access control
  • Anti spam
  • Password management
  • Email preview functionality
  • Email marketing
  • Subscriber management
  • Campaign scheduling
View All Features

Benefits

ReachMail promises cloud-based email marketing capabilities suited to SMB's running multiple campaigns, offering a free account before flexible pricing packages are scaled according to monthly email distribution and subscriber base.

Custom email templates and a collection of professionally-styled designs can be edited using drag and drop tools, while the integrated Survey Builder tool also allows customer surveys to be composed and tracked for live result monitoring.

Autoresponders enable the automated sending of scheduled messages for welcoming new subscriber signups, with marketing outreach extended by the inclusion of Facebook / Twitter sharing.

Spam Checker tool analyzes the content of emails using popular spam filters SpamAssassin and Barracuda, with Litmus providing inbox email previews for checking how campaign messages render across all platforms before sending.

Email marketing integration for popular third-party apps is available, along with Google Analytics connectivity for gathering additional statistics, while ReachMail's online email signup forms can be embedded into existing WordPress websites via widget.