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Zoho Campaigns Logo

Simplified email and SMS marketing management software

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Zoho Campaigns - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

Zoho Campaigns overview

What is Zoho Campaigns?

Create, plan, execute and monitor your email campaigns and SMS campaigns at a sensible price with this feature-rich, easy-to-use, and effective email and SMS marketing software. With Zoho Campaigns, you can create and send responsive bulk emails and SMS which can be automated giving you full control to reach and engage your leads and customers. Dynamic Content in Zoho Campaigns helps you to target your leads and customers. You can also design impressive emails with the help of pre-designed templates to avoid creating email campaigns from scratch. Zoho Campaigns adheres to the requirements of the CAN-SPAM Act helping you to create a transparent and honest relationship with your contacts. It integrates with most of Zoho's in-house apps like the Zoho CRM, Zoho Survey, Zoho Analytics, etc., and also other third-party apps like G-Suite, Shopify, Eventbrite, and many more for better productivity. You can also visualize how your audience might engage with your emails and pass the baton to email marketing automation by creating content and defining triggers for sending behaviour-centric emails.

Who uses Zoho Campaigns?

Reviews for Zoho Campaigns come from a wide variety of industries, including Marketing and Advertising (11% of reviewers), Information Technology and Services (10%), and Computer Software (8%). The most frequent use case for Zoho Campaigns cited by reviewers is email marketing (86% of reviewers).

What do users say about Zoho Campaigns pricing?

Most users consider Zoho Campaigns to deliver strong value for money, especially for small businesses, and they appreciate the affordable, flexible pricing. However, some users report confusing pricing structures and rising costs with more subscribers.

What are the most popular integrations for Zoho Campaigns?

The Zoho Campaigns integration most frequently cited by reviewers is Zoho CRM, a CRM product rated 4.7 out of 5 for its integration with Zoho Campaigns.

Starting price

4flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Verified reviewer profile picture
Verified reviewer profile picture

Automation

Promotion

Connectivity

Glitches

Flexibility

Filtering

Zoho Campaigns’s user interface

Ease of use rating:

Zoho Campaigns pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(14)
3-4(144)
5(156)

What do users say about Zoho Campaigns?

Users say Zoho Campaigns offers robust email marketing features, effective automation, and strong integration with other Zoho apps, making it appealing for small businesses and those already using the Zoho ecosystem. They find the platform affordable, with flexible pricing and a free plan, and appreciate the ability to segment lists, customize templates, and track campaign performance easily.

Reviewers indicate the user interface can be confusing or outdated, with a learning curve for new users and occasional bugs. Some feel customer support is slow or unhelpful, and note limited third-party integrations and customization options compared to other tools.

Select to learn more


Who uses Zoho Campaigns?

Based on 314 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Information Technology and Services
Marketing and Advertising
Computer Software
Education Management
Others

Use cases

Email Marketing
Campaign Management
Marketing Automation
Email Tracking
Marketing

Zoho Campaigns's key features

Most critical features, based on insights from Zoho Campaigns users:

Campaign scheduling
Email marketing
Customizable templates
Campaign management
Interaction tracking
SMS messaging

All Zoho Campaigns features

Features rating:

WYSIWYG editor
SMS marketing
Search/Filter
Scheduled messaging
Reporting & statistics
Post scheduling
Multi-Channel communication
Message personalization
Mass texting
Geolocation
Customer surveys
Content management
Alerts/Notifications
Social media integration
Engagement tracking
CRM
Data import/export
Campaign planning
Email campaign management
Reporting/Analytics
Campaign analytics
Workflow management
Event triggered actions
Marketing automation
Contact database
List management
Contact management
Mobile optimization
CAN-SPAM compliance
Email management
Third-Party integrations
Lead management
Customizable fields
API
Landing pages/web forms
Activity dashboard
Template management
Multi-Campaign
Segmentation
Automated responses
Personalization
Multi-Channel marketing
Autoresponders
Real-Time analytics
Campaign Segmentation
Real-Time data
Real-Time notifications
Scheduling
Activity tracking
Shortcodes
Social promotion
Subscription management
Visual analytics
Web forms
A/B testing
Channel management
Click tracking
Communication management
Customer database
Customer history
Customer segmentation
Customizable ctas
Customizable forms
Customizable reports
Drag & drop
Drip campaigns
Dynamic content
Email templates
Email tracking
Event marketing
Calendar/Reminder system
Image library
Lead generation
Live chat
Location tracking
Mailing List Management
Marketing calendar
Calendar management
Batch processing
Mobile access
Mobile coupons

Zoho Campaigns awards

Zoho Campaigns alternatives

Zoho Campaigns logo

Starting from

4

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
HubSpot Marketing Hub logo
visit website

Starting from

15

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Marketo Engage logo
visit website

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Wrike logo
visit website

Starting from

10

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Zoho Campaigns pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Forever Free

0.00

Features included:

  • 6000 Emails/Month to 2000 Contacts
  • Admin + 4 Users
  • Basic Email Templates
  • Compliance Check
  • Reports and Analytics
  • Signup and Popup Forms

Standard

4

Per month

Features included:

  • A/B Testing
  • Advanced Email Schedule
  • Advanced Email Templates
  • Advanced Segmentation
  • Dynamic Content
  • Unlimited Emails

Professional

6

Per month

Features included:

  • Autoresponders
  • Campaign Managerial Approval
  • Drag-and-Drop Workflow Automation
  • Unlimited Emails

User opinions about Zoho Campaigns price and value

Value for money rating:

Of 64 reviews that provide robust commentary on Zoho Campaigns's price and value, 81% mention it in a positive light.

Most users consider Zoho Campaigns to offer great value for money, especially for small businesses. They appreciate its affordability and the flexibility to pay per use, which helps manage budgets effectively. Users find the integration with other Zoho products, particularly through the Zoho One suite, to be cost-effective and beneficial. Many reviewers highlight the availability of a free version and affordable pricing plans that include essential features, making it a practical choice for startups and small businesses. They also note that the software provides good functionality and ease of use at a competitive price point compared to other platforms.

However, some users report that the pricing structure can be confusing and that costs can increase quickly with the number of subscribers. A few reviewers feel that the software can be expensive, especially when compared to competitors, and that the pricing does not always align with the features offered. Some users also mention limited customization and integration options as drawbacks that could affect the overall value for money.

, and

To see what individual users think of Zoho Campaigns's cost and value, check out the review excerpts below.

“Zoho Campaigns is a robust and affordable email marketing platform it helped me to manage effective email campaigns.”
SS

Shivam S.

Assistant Category Manager

“Zoho campaigns is a useful tool without license, you pay per use so that is a great advantage if you want to monetize your sales Budget as a direct cost.”
ÓC

Óscar C.

Sales Consultant

“The pricing of the software is not fair compared to the modules it comes with, hence can affect the ROI of small businesses”
KO

Kenneth O.

Communication Professional

Zoho Campaigns integrations (80)

Integrations rated by users

We looked at 314 user reviews to identify which products are mentioned as Zoho Campaigns integrations and how users feel about them.

Zoho CRM logo
Zoho CRM

Integration rating: 4.8 (17)

Zoho CRM is the 1st product we started using for our CRM activities. It was free to initially we used this tool as source of managing all our client data

All our contacts are stored in Zoho CRM and it helps filter and integrate them for creating campaigns.

We do alot of back and forth communication with our CRM and all other channels.

BS

Balaji S.

Associate Manager - Program Management

1/3

Integration rating: 4.0 (1)

Marketing campaigns data from Zoho Campaigns can be directly fed to Zoho Analytics to create better reports & data visualization.

SV

Shubham V.

Manager

Zoho Survey logo
Zoho Survey

Integration rating: 4.0 (2)

Zoho Sites logo
Zoho Sites

Integration rating: 4.0 (1)

OneDrive logo
OneDrive

Integration rating: 4.0 (1)

Zoho Recruit logo
Zoho Recruit

Integration rating: 5.0 (1)

Integration rating: 5.0 (1)

GoTo Webinar logo
GoTo Webinar

Integration rating: 3.0 (1)

Clickatell logo
Clickatell

Integration rating: 4.0 (1)

SurveyMonkey logo
SurveyMonkey

Integration rating: 2.0 (1)

Zoho SalesIQ logo
Zoho SalesIQ

Integration rating: 5.0 (1)

Zoho Flow logo
Zoho Flow

Integration rating: 5.0 (1)

HubSpot CRM logo
HubSpot CRM

Integration rating: 5.0 (1)

Zoho Campaigns customer support

What do users say about Zoho Campaigns customer support?

Customer support rating:

We analyzed 26 verified user reviews to identify positive and negative aspects of Zoho Campaigns customer support.

Widely noted by reviewers, Zoho Campaigns offers fast, responsive, and helpful customer support across multiple channels.

A limited number of users report slow response times, unhelpful first-tier agents, and difficulty getting issues fully resolved.

Support options

Knowledge base
Email/help desk
Chat
Faqs/forum
Phone support
24/7 (live rep)

Training options

Live online
Videos
Webinars
In person
Documentation

To see what individual users say about Zoho Campaigns's customer support, check out the review snippets below.

“CRM compatibility, template structure, tracking and customer support very comprehensive and helpful.”

SK

Susan K.

General Manager

“Support reacts very quickly on all channels”

Verified reviewer profile picture

Lars K.

Co-Founder

“Customer support sometimes is too slow to respond to questions on time, and, interface needs s improvement”

SD

Sharif D.

Inventory analyst

Zoho Campaigns FAQs

Q. What type of pricing plans does Zoho Campaigns offer?

Zoho Campaigns has the following pricing plans:
Starting from: €4.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. What are the benefits of using Zoho Campaigns?

  • You don´t have to know any HTML or web design to build your email templates. The drag-and-drop editor makes it easy for you to design newsletters that suit your need.
  • Import your newsletter templates. If you have already designed some newsletter templates, you can easily import them to Zoho Campaigns.
  • Sync contact details from Zoho CRM and select particular custom views. This will help you to focus on a specific group of customers.
  • Integration with Google Apps. You can synchronize contacts and content that you have stored inside Google Apps in a few clicks.


  • Q. Who are the typical users of Zoho Campaigns?

    Zoho Campaigns has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Zoho Campaigns support?

    Zoho Campaigns supports the following languages:
    Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish


    Q. Does Zoho Campaigns support mobile devices?

    Zoho Campaigns supports the following devices:
    Android, iPad, iPhone


    Q. Does Zoho Campaigns offer an API?

    Yes, Zoho Campaigns has an API available for use.


    Q. What other apps does Zoho Campaigns integrate with?

    Zoho Campaigns integrates with the following applications:
    msg91, WooCommerce, PayPal, Zoho Recruit, Google Analytics 360, SMS-Magic, Dropbox Business, Zoho CRM, Kaleyra, Zoho Backstage, Zapier, Gmail, Zoho Flow, Unbounce, OneDrive, Litmus, Google Drive, Box, Zoho Meeting, Zoho Books, Dynamics 365, WordPress, Twitter/X, Zoho Desk, Zoho Forms, SugarCRM, Wistia, Google Contacts, Zoho Sites, Microsoft 365, Clickatell, Vonage Business Communications, Zoho Survey, Vimeo, Google Photos, GoTo Webinar, Eventbrite, Zoho Creator, Meta for Business, Zoho Commerce, Bigin by Zoho CRM, Bird, SurveyMonkey, Twilio, Sinch MessageMedia, Zoho Analytics, A2P SMS Monetization, Salesforce Platform, HubSpot CRM, Evernote Teams, Zoho Invoice, Shopify, Zendesk Suite


    Q. What level of support does Zoho Campaigns offer?

    Zoho Campaigns offers the following support options:
    Knowledge Base, Email/Help Desk, Chat, FAQs/Forum, Phone Support, 24/7 (Live rep)

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