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Top Rated Campaign Management Software with Customizable Templates in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable templates in campaign management software enable users to design personalized and professional campaigns that align with their brand. They save time, offer flexibility, and support consistent branding across different marketing activities. Our reviewers in campaign management software rated this feature as important.

5 Best Campaign Management Software with Customizable Templates

Product
User rating
Starting price
MailerLite logo
4.7
(2.2K)
10
per user/per month
learn more
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
learn more
Trello logo
4.5
(23.4K)
5
per user/per month
learn more
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
learn more
Asana logo
4.5
(13.5K)
10.99
per user/per month
learn more

See other top Campaign Management products with customizable templates

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Campaign Management software category. They also needed to have sufficient reviews about customizable templates, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable templates, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Email Marketing4.8
Campaign Analytics4.6

User insights about the customizable templates feature

Users find MailerLite's customizable templates valuable for their ease of use and time-saving capabilities. They appreciate the drag-and-drop interface and the ability to create personalized templates that match their business branding. Reviewers mention that while the templates are useful, more customization options and control over elements would enhance the experience. They also note the helpfulness of customer service.

See related user reviews

“The templates are great starting points. The drag and drop interface is very good and has lots of options. And I can create my own templates, which is a time saver. ”
JB

Joan B.

Marketing director

“By being able to make a template look and feel like my clients business is a really important feature”
KB

Karen B.

Director

Starting price
10per user /
per month
learn more
Pros and Cons based on 2,256 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,393)
5(3,742)
Key Features
Email Marketing4.5
Campaign Analytics4.4

User insights about the customizable templates feature

Reviewers appreciate HubSpot Marketing Hub's customizable templates for their functionality and aesthetic appeal. They highlight the ability to add various elements like forms, buttons, and images to create professional landing pages. Users find the templates helpful for staying on brand and saving time, though some note restrictions in modifying templates. They value the flexibility and creativity the templates offer.
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“Customizable templates are very beautiful and functional. There are features to add forms, buttons, images, texts, texts, social media icons, payment systems, and many more features to create a perfect landing page.”
Verified reviewer profile picture

Prabhakar U.

CMO

“Having templates that we can customize on our own gives us greater flexibility. Hubspot includes many templates through the marketplace, but many restrictions are in place when it comes to modifying or building a new template.”
SM

Skott M.

Head of Digital Marketing

Starting price
15per user /
per month
learn more
Pros and Cons based on 6,217 verified reviews
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Trello logo
Reviews Sentiment
 
 
 
1-2(237)
3-4(8,675)
5(14,571)
Key Features
Email Marketing3.0
Campaign Analytics

User insights about the customizable templates feature

Users appreciate Trello's customizable templates for their flexibility and ease of use. They find the ability to personalize boards and tasks helpful for organizing projects and maintaining consistency. Reviewers mention the wide variety of templates available, though some find the customization process less intuitive. They value the time saved and the creative possibilities offered by the templates.

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“Trello makes task management easy by allowing users to create personalized templates with customized options to arrange the cards/tasks the way you want and assign them to different team members. ”
CL

Catherine L.

Administrative & Projects Officer

“Started making custom card templates recently and it's helped us a lot to ensure each project card has the same format followed each time. Checklists and who is assigned to them are the same and keeps our workflow consistent.”
KW

Kayla W.

Marketing Manager

Starting price
5per user /
per month
learn more
Pros and Cons based on 23,483 verified reviews

Flexible task organization

Effective team collaboration

Intuitive drag-and-drop interface

Comprehensive track management

Inadequate notification system

Pricing concerns and limitations

Limited file management

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,295)
Key Features
Email Marketing4.6
Campaign Analytics4.5

User insights about the customizable templates feature

Reviewers appreciate Mailchimp's customizable templates for their branding capabilities and ease of use. They report that the drag-and-drop interface simplifies the customization process, making it quick to create professional-looking emails. Users find the variety of templates helpful, although some mention that editing can be less intuitive. They value the time saved and the ability to maintain consistent branding.

See related user reviews

“Loads of free templates available to get your campaign started. Even the free version has enough to get you going. You can customize the templates to comply with your branding standards to improve user engagement with your content.”
RC

Rajat C.

Account Manager

“Mailchimp provides a bunch of free templates that allow you to drag and drop images, edit text, and move items around to your liking so your email looks as professional as possible. They offer even more templates with the paid version but they still offer great customizable templates with the free version, too!”
MC

Mike C.

Real estate photographer and videographer and real estate agent

Starting price
13flat rate /
per month
learn more
Pros and Cons based on 17,564 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
Asana logo
Reviews Sentiment
 
 
 
1-2(230)
3-4(5,264)
5(8,050)
Key Features
Email Marketing4.1
Campaign Analytics4.8

User insights about the customizable templates feature

Reviewers highlight Asana's customizable templates for their ability to save time and streamline project management. They appreciate the ease of creating and adjusting templates to fit specific project needs, including tasks, deadlines, and custom fields. Users find the templates helpful for maintaining consistency and improving workflows, although some wish for more flexibility in layout customization.

See related user reviews

“It is really helpful to be able to create standardised templates for various users to copy and create their own projects. This allows for a uniform approach to projects making it easier to understand each project easily. ”
VS

Vaughn S.

Operations Support Administrator

“You can create custom templates for your most common projects, including tasks and small tasks, responsible parties, deadlines, custom fields and dependencies. Customize the templates to suit the specific needs of each project.”
HP

Hector P.

System Engineer

Starting price
10.99per user /
per month
learn more
Pros and Cons based on 13,544 verified reviews

Comprehensive project tracking

Enhanced team collaboration

Efficient task organization

Effective employee management

Overwhelming email notifications

High premium costs

Complex user experience

See pros and cons details

Other Top Rated Campaign Management Software with Customizable Templates in 2026

Trello logo

Visual collaboration tool for shared project perspectives

learn more
Trello is a project management tool that helps teams organize and manage their tasks. It caters to a range of industries and teams, from marketing to engineering. Trello's simple and intuitive interface makes it easy for any team to get started and stay on top of their work.

Read more about Trello

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Asana logo

Project tracking and workflow management platform

learn more
Asana is a campaign management tool where you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and gantt charts, organize work your way. Join millions of teams across 190 countries who use Asana to get more done.

Read more about Asana

Users also considered
monday.com logo

Project management software

learn more
monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

learn more
HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

Read more about HubSpot Marketing Hub

Users also considered
ClickUp logo

Productivity platform for marketing agencies

learn more
ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

learn more
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Smartsheet logo

Online work execution platform for businesses of all sizes

learn more
Smartsheet, an online work execution platform, empowers organizations to plan, track, automate, and report on work. Over 80,000 brands rely on Smartsheet for project and work management because of its easy-to-use interface, real-time gantt charts and dashboards, and work automation features.

Read more about Smartsheet

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

learn more
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

learn more
Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

learn more
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
ShippingEasy logo

Online shipping automation pla eCommerce seller

learn more
ShippingEasy is online shipping fulfillment software for eCommerce sellers that want the best postage rates and automate back-end shipping processes.

Read more about ShippingEasy

Users also considered
Wrike logo

AI powered workflow management platform

learn more
Execute your most successful campaign yet with Wrike's trusted work management. Streamline your intake with custom-field request forms, collaborate in real-time, plan out projects, share results, and accelerate approvals with built-in proofing tools.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

learn more
EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

learn more
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

learn more
Manage email campaigns from creation to execution and everything in between. List management, creative templates, social post support and full reporting.

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
Use Keap's campaign builder to create automated, action-triggered follow-up marketing campaigns, & use pre-built templates or design your own campaigns

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Bitrix24 logo

All in one business management workspace

learn more
Bitrix24 #1 FREE CRM with campaign management and marketing automation. Over 12 million clients. Cloud, mobile, open source.

Read more about Bitrix24

Users also considered
Flipcause logo

Flipcause helps nonprofits with online fundraising campaigns

learn more
Flipcause offers the best fully integrated fundraising and community engagement software for small nonprofits.

Read more about Flipcause

Users also considered

Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers appreciate the ability to create and send customized, automated email campaigns using templates, segmentation, and analytics to drive engagement and conversions. 96% of reviewers rated this feature as important or highly important.
  • Campaign Analytics: Users highlight the detailed insights into open rates, clicks, and engagement trends for data-driven optimization and performance tracking of campaigns. 91% of reviewers rated this feature as important or highly important.
  • Campaign Planning: Reviewers value tools for targeting, scheduling, and keyword planning, allowing detailed customization and strategic planning of marketing campaigns. 91% of reviewers rated this feature as important or highly important.
  • Contact Database: Users find it easy to manage and segment contacts, import/export data, and maintain detailed contact information for targeted marketing efforts. 91% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers note the advanced features for organizing, tagging, and segmenting contacts, enabling personalized and efficient communication strategies. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users appreciate the ease of creating forms, landing pages, and pop-ups to capture leads from websites and social media, enhancing their marketing efforts. 87% of reviewers rated this feature as important or highly important.