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Marketing Analytics Software

Last updated: April 2026

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69 software options

AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

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Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

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Funnel logo

Marketing data aggregation and reporting platform

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Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

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GivingDNA logo

Data analytics + wealth screening tool for fundraisers

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GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

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SegMetrics logo

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Onclusive Social logo

AI-powered social listening and market intelligence platform

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Digimind is a social listening and market intelligence platform designed to help marketers and analysts with brand reputation, competitive intelligence, consumer insights, trend tracking, influencers identification and campaign analysis.

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ZoomInfo Marketing logo

Demand side platform (DSP) and marketing solution

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ZoomInfo MarketingOS is an end-to-end marketing solution that helps marketers understand their customers, grow their business, and expand their reach. It offers an integrated platform for managing paid search campaigns on Google AdWords, Bing Ads, and Facebook and as a plug-in for web analytics software like Google Analytics.

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Sprout Social logo

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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Ortto logo

Build journeys that drive revenue.

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Your customer data, marketing automation & analytics, together.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

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DiGGrowth logo

Marketing Analytics and Attribution Software

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DiGGrowth is more than just a marketing analytics platform; it's a culmination of experience and a response to real customer pain points. Developed by Growth Natives, a leading modern customer engagement agency,

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ASK BOSCO logo

AI Marketing. Connect | Report | Forecast | Profit

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ASK BOSCO®’s advanced analytics include predictive modelling, using machine learning to forecast outcomes and recommend optimal budget allocations. Users can set custom KPIs, track conversions, and assess audience engagement, with intuitive tools to understand the factors driving campaign success.

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

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Maestra logo

All-in-one personalization platform for DTC brands

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Maestra is an all-in-one personalization platform for DTC brands. It offers white-glove service for each client and combines a real-time CDP, advanced segmentation, complex omnichannel flows, site and app personalizaion, AI-powered recommendation engine, loyalty and referral programs, and analytics.

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Ptengine logo

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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ON24 logo

THE ONLY WEBINAR PLATFORM BUILT WITH MARKETERS IN MIND

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ON24 provides digital experiences and webcasting for corporate communications and demand generation via a cloud-based SaaS application.

Our industry-leading platform helps organizations to communicate with employees, clients,
prospects and partners with measurable and greater impact.

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Inselligence logo

The last sales tool you will ever need for your tech stack!

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With Inselligence, you can establish a marketing process that gives you the data-driven insights you need to generate better leads and know why they were successful. Start Your 14-Day Free Trail today and transform your data into beautiful dashboards that provide insights for improvement.

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HockeyStack logo

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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Liine logo

AI-powered call tracking, marketing analytics and ad optimiz

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AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

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Influ2 logo

ABM that starts with people

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Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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No matter your level of marketing maturity, marketing solutions from SAS empower you to reimagine marketing. Adaptive planning, journey activation and a real-time decision engine enable you to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty.

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Segment logo

Customer data hub

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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NinjaCat logo

PPC & SEO reporting platform for agencies

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NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more.

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Klips logo

Custom dashboards for you and your team.

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Klipfolio Klips is a powerful business intelligence tool designed for marketing teams and agencies that need custom dashboards to analyze and track marketing performance. Klips is a proven solution for delivering insightful, client-ready dashboards that showcase marketing ROI.

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Gather logo

Cloud-based data capture platform for small to large firms

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Gather is a cloud-based application designed to help small to large businesses manage data capture processes across sales, marketing & customer engagement channels. The platform allows users to scan information from business cards using OCR, capture data offline & directly sync with business CRMs.

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Marin Software logo

Online Advertising Management Platform

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Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

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