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Marketing Analytics Software

Last updated: April 2026

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12 software options

HubSpot Marketing Hub logo

All in one inbound marketing platform

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With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

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SessionCam logo

Session Replay | Website Heatmaps | Conversion Funnels

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Use SessionCam to record every customer journey made on your website. Replay individual sessions, generate heatmaps, understand and investigate funnel and form drop-off. SessionCam is a cloud-based solution that helps tackle abandonment, improve conversion and reduce support costs.

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Instapage logo

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Segment logo

Customer data hub

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND dashboards provide instant access to Google Analytics and AdWords, SEO, call tracking, social, email and other marketing analytic data.

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Snowplow BDP logo

Data collection platform for small to large businesses

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Snowplow Insights is a cloud-based data collection solution designed to help small to large businesses collect and warehouse event data across all platforms in real-time. Data analysts, engineers & scientists can configure data schemas & validate all gathered information against associated schemas.

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Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

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Analyze your marketing activity with Salesforce Pardot through closed-loop reporting, lifecycle reporting, search reporting, prospect activity tracking & more.

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Maropost logo

Omnichannel campaigns that get results

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Maropost empowers businesses to scale and boost revenue with an easy-to-use marketing automation solution that enables users to hyper-segment their audience and rapidly create marketing campaigns that distinguish them from the competition.

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Marketo Measure logo

Business software application that automates B2B attribution

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Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

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Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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WhatConverts logo

Call, lead and conversion tracking with real-time reporting

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WhatConverts is an agency-level call and lead tracking solution offering dynamic number insertion, conversion tracking, call recording and real-time reporting

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Cyfe logo

All-in-one business dashboard

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Monitor and visualize your business on one easy to use, real-time dashboard. Social media, analytics, marketing, sales, support – all of your data together.

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