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Marketing Analytics Software

Last updated: April 2026

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59 software options

Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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Adverity logo

Adverity

The integrated data platform for teams that run on data.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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Wodwo logo

Wodwo

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Wodwo, an AI driven audience builder and insights tool.

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Wodwo is a cloud-based solution that helps streamline customer data management using artificial intelligence (AI) technology. The solution helps simplify audience modeling to help marketers uncover vital insights and enhance campaign effectiveness. This DIY tool removes the guesswork and provides data-driven audiences from customers' first-party data. Key features include audience targeting, reporting, customer segmentation, and more.

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MSIGHTS Platform logo

MSIGHTS Platform

Data management software

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MSIGHTS Platform is a marketing data transformation and reporting tool that helps businesses centralize multi-channel marketing performance data. The platform enables managers to collect and centralize data from various sources, ensuring that all valuable marketing data is captured in one place.

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Sprout Social logo

Sprout Social

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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monday.com logo

monday.com

Project management software

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monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

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Sendible logo

Sendible

Social media management & monitoring tool for agencies

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The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time!

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Hotjar logo

Hotjar

Digital experience insights for any business selling online

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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Oktopost logo

Oktopost

We make it measurable

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Oktopost improves marketing analytics by automatically adding UTM codes to all social media posts. Marketers are able to realize the value of social media.

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Tableau logo

Tableau

Visual analytics platform for data exploration

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Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

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Google Analytics 360 logo

Google Analytics 360

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Factors.ai logo

Factors.ai

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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ContentKing logo

ContentKing

Real-time SEO auditing, content tracking & change management

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ContentKing is a real-time SEO auditing and monitoring platform that provides you with full-situational awareness so you can improve and maintain visibility.

With 24/7 Monitoring and Alerting, you’ll have the most up-to-date insights on your SEO performance without needing to waiting for a crawl.

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PopSQL logo

PopSQL

Cloud-based SQL editing and collaboration platform

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PopSQL is an SQL editor that helps businesses write and organize queries and share them with team members through a unified database, improving collaboration across the organization. Supervisors can create a library of queries and share SQL statements, charts or other relevant data with editors using deeplinks.

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Wrike logo

Wrike

AI powered workflow management platform

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Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

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Supermetrics logo

Supermetrics

All your marketing data, wherever you need it.

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All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

Supermetrics is used by +700k marketers in over 120 countries.

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Jira logo

Jira

Project management and work tracking software

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Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

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facelift logo

facelift

Own the Social Media Game.

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With facelift you get all social media data in one central place. Dashboards for your most relevant KPIs. Aligned reports for your team and dynamic competitive analysis to be one step ahead of the pack.

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Slingshot logo

Slingshot

The all-in-one digital workplace that keeps teams productive

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Slingshot is an all-in-one digital workplace with easy-to-use features that eliminate app-switching for teams, providing them with all the elements of a workflow. It creates uninterrupted collaboration with project management, file and content storage, task tracking, and chat.

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Fanpage Karma logo

Fanpage Karma

All-in-one Social Media Management Tool

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Fanpage Karma is a powerful all-in-one social media management tool designed for social media teams and agencies. It offers analytics/benchmarking, community management, publishing/scheduling, research, and monitoring features.

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CONTEXTCLOUD logo

CONTEXTCLOUD

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AI-powered strategy platform for data-driven communication.

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CONTEXTCLOUD is your marketing analysis platform for intelligent portfolio analyses and comprehensive competitive benchmarking for media professionals.

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ProQuo AI logo

ProQuo AI

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Brand management and social media monitoring software

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ProQuo AI is a brand management software designed to help businesses create action plans, define brand goals, and conduct real-time analysis using artificial intelligence (AI) technology. Brand managers can use the built-in CreativeLab module to upload and automatically optimize work-in-progress (WIP) or finished creative assets.

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ClicData logo

ClicData

The Modern Data Platform made for data people.

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ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.

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Surefire Local logo

Surefire Local

Cloud-based local marketing platform for small businesses

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We provide an all-in-one marketing platform for small businesses helping them attract customers, grow profits, and maximize efficiency.

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TapClicks logo

TapClicks

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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