getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

usersusersusers

Talk with us for a free 15-min consultation

Expert advisors like Chase, who have helped 1,000+ companies, can find the right software for your needs.

Top Rated Marketing Analytics Software with Data Connectors in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Data connectors streamline the process of integrating and aggregating data from multiple sources, enhancing the ability to analyze and gain insights. They support custom SQL, improve data quality, and facilitate comprehensive reporting. Our reviewers in marketing analytics software rated this feature as important.

3 Best Marketing Analytics Software with Data Connectors

  • Google Analytics 360
  • Tableau
  • Google Cloud - Highest rated for data connectors

See other top Marketing Analytics products with data connectors

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the marketing analytics software category. They also needed to have sufficient reviews about data connectors, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for data connectors based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Google Analytics 360 logo
4.7
(8K)

User insights about the data connectors feature

Users find Google Analytics 360's data connectors valuable for integrating various data sources like Google Ads, Google BigQuery, and Google Sheets. They report that these connectors enhance data analysis and visualization, providing a comprehensive view of customer interactions. Reviewers appreciate the ease of linking tools within the Google Analytics console and the flexibility to connect with platforms like Shopify and Looker Studio. Some users mention a learning curve but acknowledge the significant benefits once mastered.
“I admire Google Analytics 360's Data Connectors for their versatility in integrating with various data sources, streamlining data collection, and enabling comprehensive analysis across multiple platforms for informed decision-making.”
PS

Piyush S.

Business Development Executive

“Data connectors are important in Google analytics 360 because they allow us to easily integrate and import data from various sources into the analytics platform.”
Verified reviewer profile picture

Olden F.

Freelancer

Marketing Analytics key features coverage

Google Analytics 360 offers 5 out of the 6 key features for Marketing Analytics software identified by reviewers:

Reporting & Statistics4.6
Performance Metrics4.6
Conversion Tracking4.5
Data Visualization4.6
Data Import/Export4.6
ROI Tracking

Pros and cons based on 8,089 verified reviews

72% of users rated Google Analytics 360 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 8,089 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Actionable website insights

Comprehensive marketing analytics

Detailed audience insights

In-depth website traffic analysis

Enhanced website performance tracking

Cons:

Complex navigation

Challenging user experience

Confusing user interface

Steep learning curve

Insufficient beginner tutorials

See pros and cons details

Pricing

Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Tableau logo
4.6
(2.3K)

User insights about the data connectors feature

Reviewers highlight Tableau's extensive range of data connectors, which support various data sources including spreadsheets, databases, and cloud platforms. They appreciate the flexibility to connect to multiple data sources and the ease of use for both basic and advanced users. Users report that Tableau's connectors facilitate seamless data aggregation and analysis, with integrations for platforms like Salesforce, Hive, and Redshift. Some users note occasional connection issues but generally find the connectors reliable and efficient for their data needs.
“Integrations with Hive, Redshift, etc. make building the "last mile of track" in analytics reporting that much easier. Much of this could be automated if needed, but it's nice to have the option of direct connections. The ability to add custom SQL during the data intake process also cuts out additional tools/resources required to get data from databases into dashboards.”
Verified reviewer profile picture

Craig S.

Senior Platform Operations Specialist

“It has multiple connection options for different data sources such as Azure, Excel or databases. All connectors work very well and different connectors can be used together in the same project.”
Verified reviewer profile picture

Carlos E.

Cybersecurity Engineer

Marketing Analytics key features coverage

Tableau offers 5 out of the 6 key features for Marketing Analytics software identified by reviewers:

Reporting & Statistics4.5
Performance Metrics4.4
Conversion Tracking
Data Visualization4.7
Data Import/Export4.4
ROI Tracking4.8

Pros and cons based on 2,348 verified reviews

62% of users rated Tableau 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,348 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive data visualization

Diverse visualization techniques

Intuitive drag-and-drop interface

Enhanced team collaboration

Versatile chart creation

Cons:

Slow performance with large datasets

High licensing costs

Frequent and problematic updates

High cost compared to competitors

Complicated data filtering

See pros and cons details

Pricing

Starting price:$15 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Google Cloud logo
4.7
(2.2K)

User insights about the data connectors feature

Reviewers appreciate Google Cloud's data connectors for their ease of use and hassle-free setup. They highlight the seamless integration with other Google Cloud products like DataProc and BigQuery, as well as interoperability with AWS, such as automating S3 to GCS transfers. Users report that the data connectors cover all major needs and facilitate connecting different types of data in one place, making it a powerful tool for managing and performing operations on data efficiently.
“Connectors are another simple and very effective way used to connect to other Google Cloud APIs within a workflow, and to integrate our workflows with those Google Cloud products. Lots of options to choose from like DataProc, BigQuery etc makes it a very powerful tool.”
KK

Krishna K.

Software Enginner

“Data Connectors are the best in Google Cloud becuase it's hassle free and easy to connect the data and perform operations through those data.”
Verified reviewer profile picture

Ishaan P.

Software Development Engineer Intern

Marketing Analytics key features coverage

Google Cloud offers 4 out of the 6 key features for Marketing Analytics software identified by reviewers:

Reporting & Statistics4.3
Performance Metrics4.6
Conversion Tracking
Data Visualization4.5
Data Import/Export4.5
ROI Tracking

Pros and cons based on 2,259 verified reviews

72% of users rated Google Cloud 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,259 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Flexible scalability options

Extensive API offerings

Robust data storage solutions

Efficient document sharing

Seamless integrations

Cons:

Dependence on internet speed

Inadequate customer support

Frequent software issues

Complex and costly pricing

See pros and cons details

Pricing

Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Marketing Analytics Software with Data Connectors in 2026

Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Read more about Google Analytics 360

Users also considered
monday.com logo

Project management software

monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

Read more about monday.com

Users also considered
Google Cloud logo

Modular platform for computing, hosting, storage and more

Google Cloud Platform is a modular-based platform providing multiple build and scale services to businesses of any size within any industry. It offers tools for document storage, data warehousing, security key enforcement, app creation, API management, AI and machine learning, live chat, and more.

Read more about Google Cloud

Users also considered
Tableau logo
Category Leaders

Visual analytics platform for data exploration

Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

Read more about Tableau

Users also considered
Wrike logo

AI powered workflow management platform

Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

Read more about Wrike

Users also considered
Reportei logo

Easy to use Digital Marketing Reports and Dashboards

Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

Read more about Reportei

Users also considered
Looker logo

BI platform for data exploration & analytics

Looker makes it easy for you to find, explore & understand your marketing data. Measure success & make better decisions by seeing all your data together.

Read more about Looker

Users also considered
Similarweb logo
Category Leaders

Website & app traffic data analysis

Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered
Salesforce Marketing Cloud logo

Customer relationship management solution

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Read more about Salesforce Marketing Cloud

Users also considered
Klips logo

Custom dashboards for you and your team.

Klipfolio Klips is a powerful business intelligence tool designed for marketing teams and agencies that need custom dashboards to analyze and track marketing performance. Klips is a proven solution for delivering insightful, client-ready dashboards that showcase marketing ROI.

Read more about Klips

Users also considered
Power My Analytics logo
Category Leaders

Automate your marketing reports

Easily integrate metrics into your favorite data visualization, spreadsheet, analytics, and warehousing tools.

Read more about Power My Analytics

Users also considered
Adobe Analytics logo

Digital Analytics Software

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

Read more about Adobe Analytics

Users also considered
Coupler.io logo
Category Leaders

Accelerate growth with data-driven decisions

Coupler.io is a no-code data analytics and reporting automation platform with AI-powered features. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents.

Read more about Coupler.io

Users also considered
AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

Read more about AgencyAnalytics

Users also considered
ClicData logo

The Modern Data Platform made for data people.

ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.

Read more about ClicData

Users also considered
Mixpanel logo
Category Leaders

Powerful, self-serve product analytics.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Read more about Mixpanel

Users also considered
Hevo logo

No-code, data pipeline for advanced ETL, ELT and Reverse ETL

Hevo is a no-code, bi-directional data pipeline technology designed specifically for advanced ETL, ELT, and Reverse ETL requirements.

Read more about Hevo

Users also considered
Ortto logo

Build journeys that drive revenue.

Your customer data, marketing automation & analytics, together.

Read more about Ortto

Users also considered
TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

Read more about TapClicks

Users also considered
Dataslayer logo
Category Leaders

Streamline Data, Amplify Insights.

Dataslayer.ai provides robust marketing analytics, integrating data from sources like Google Analytics and Facebook Ads. Gain actionable insights, track campaign performance, and create customizable reports to optimize marketing strategies and improve ROI, all within a user-friendly interface.

Read more about Dataslayer

Users also considered
Swydo logo
Category Leaders

Google Ads and PPC reporting and monitoring tool

Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more

Read more about Swydo

Users also considered
Supermetrics logo

All your marketing data, wherever you need it.

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

Supermetrics is used by +700k marketers in over 120 countries.

Read more about Supermetrics

Users also considered
Segment logo

Customer data hub

Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

Read more about Segment

Users also considered
Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

Read more about Dreamdata

Users also considered

Key features for Marketing Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Reviewers highlight comprehensive insights into customer behavior, campaign effectiveness, and marketing strategy. Customizable reports and detailed statistics guide data-driven decisions. 94% of reviewers rated this feature as important or highly important.
  • Performance Metrics: Users value performance metrics for assessing campaign success, identifying improvement areas, and making informed decisions. These metrics cover traffic, conversions, and ROI. 93% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Reviewers emphasize the importance of tracking conversions to measure campaign success, optimize strategies, and understand user behavior. It provides critical insights and easy setup. 89% of reviewers rated this feature as important or highly important.
  • Data Visualization: Users appreciate the clear and customizable visual representations of data, including charts and graphs, which simplify trend identification and data interpretation for better decision-making. 89% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Reviewers find it useful for integrating and managing data from various sources. It supports multiple formats and facilitates seamless data analysis and reporting. 85% of reviewers rated this feature as important or highly important.
  • ROI Tracking: Reviewers highlight the ability to monitor marketing investments and measure the effectiveness of campaigns. It helps in optimizing strategies and ensuring positive returns. 85% of reviewers rated this feature as important or highly important.