Lead Forensics - 2026 Pricing, Features, Reviews & Alternatives

In our fast-paced world, real-time engagement has never been so important, and even better when it is human-to-human. Statistically, 84% of B2B buyers will purchase from the first organization they engage with, and yet reacting quickly to opportunities is something that most B2B organizations struggle with. Lead Forensics enables businesses to engage with prospects and customers faster than ever before, right at the point when they are most engaged - whilst they are visiting your website.

Lead Forensics provides all the intel required to start valuable, relevant, and meaningful conversations with your website visitors, in real-time. Lead Forensics will identify who your visitors are, where they have come from, what they are looking at - and importantly, what stage they are at within your sales pipeline. Route visiting customers directly to their Account Manager, and delight them with your pro-activity. Direct existing prospects their Sales Representative, and fuel marketing automation with highly engaged new prospects.

98% of your website visitors will never inquire with you. Uncover that potential with Lead Forensics.

Lead Forensics was established in 2009, and operates on a global basis with over 60,000 customers worldwide. Our team consists of around 700 dedicated SaaS specialists based in locations such as Scottsdale, Atlanta, Portsmouth and Bristol.

Lead Forensics wholly owns its matched IP database, it's our crown jewels - and is what sets us apart from the rest in terms of providing maximum value to each and every one of our customers. Our matched IP database can identify 1.4 billion IP addresses and we add more than 55 million contacts every year, both of which ensures that our visitor match rate is head and shoulders the best in the industry. Not only that, but as we own our database, all data is rigorously cleaned annually and goes through intensive verification processes. It's what's under the hood that really matters, and in side-by-side comparisons, Lead Forensics provides the highest quality and volume of identified visitors, packaged up in a user-intuitive dashboard that provides granular detail as well as insightful reporting. The result? A solution that our customers can have absolute faith in, proven ROI, and a commitment to providing industry-leading website visitor intelligence, that truly makes a difference in helping our customers to grow.