What is momencio?momencio is a cloud-based event engagement solution designed to assist users with lead retrieval and management during events, as well as follow up, tracking, and analysis once events are over. The platform is used predominantly by B2B businesses in life sciences, technology, chemicals, energy, manufacturing, telecommunications, insurance, and financials.
momencio allows users to capture leads by scanning attendees’ badges or business cards, with the ability to integrate momencio with a range of registration platforms. For companies with pre-existing customer lists, leads can be searched for and selected from the contact list. momencio’s ability to store marketing collateral in various formats, including videos, PDFs, zip files, Word documents, and PowerPoints, gives users instant access to marketing materials during interactions with leads. After events, attendees are also automatically sent a link to a personalized microsite via email, removing the need for salespeople to follow up manually.
With momencio, users can set sales and lead acquisition goals before events, and track attendee engagement, event spend, and company or individual event performance. The event portal contains dashboards which give users insight into a range of metrics, including leads acquired, unique booth attendees, repeat attendees, brand assets requested, follow-up emails sent, and more. Real-time activity feeds also give users cross-channel visibility into the most popular assets.