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RO Innovation
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Elevate brand awareness and win more deals.
Table of Contents
RO Innovation - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
RO Innovation overview
What is RO Innovation?
Upland RO Innovation is customer reference management software that helps you boost brand awareness and win more deals.
Streamline the process of finding approved references by eliminating the chaos of frantic emails or messages.
Efficiently monitor and report on customer reference requests and approval statuses across various teams.
Take a proactive approach to identify and promptly address gaps in your reference funnel.
Establish thresholds to prevent reference burnout.
Achieve seamless integration with CRM systems, automatically tracking reference activity throughout your sales funnel.
Customers across sales, marketing, and customer success teams can effortlessly search and discover references, boost engagement with existing advocates, and expand their customer reference programs across regions.
Key benefits of using RO Innovation
Align references with the buyer journey: Simplify the process of providing customer references to support every stage of the buyer journey, from awareness to the final closed-won phase. Gain additional insights to strategically target references based on opportunity type, ensuring optimal effectiveness at various stages of the sales cycle.
Integrate with your CRM for sales opportunities: Seamless integration with CRM systems allow you to configure workflows to automatically track the impact of reference activity throughout your sales funnel. Capture crucial details at the contact, account, and opportunity levels.
Key customer results:
+95% customer reference fulfillment rate for requests
+16% increase in customer reference activity in the first year of using RO Innovation
+60% more customer success stories produced year over year
Starting price
per month
Alternatives
with better value for money
RO Innovation’s user interface
RO Innovation reviews
Overall rating
4.2
/5
19
Positive reviews
84
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.28/10
5
4
3
2
1
7
9
2
1
0

Sherry A.
Customer Advocacy Manager

Sherry A.
Customer Advocacy Manager
Becca P.
Product Marketing Manager
Verified reviewer
Anonymity request

Kevin L.
Senior Manager, Customer Marketing
Kim L.
Customer Marketing Manager
Who uses RO Innovation?
Based on 19 verified user reviews.
Company size
Enterprises
Midsize Businesses
Small Businesses
Top industries
Use cases
- Not enough reviewsRO Innovation's key features
Most critical features, based on insights from RO Innovation users:
All RO Innovation features
Features rating:
RO Innovation alternatives
RO Innovation pricing
Value for money rating:
Starting from
10
Per month
Flat Rate
User opinions about RO Innovation price and value
Value for money rating:
To see what individual users think of RO Innovation's price and value, check out the review snippets below.

Sherry A.
Customer Advocacy Manager

Sherry A.
Customer Advocacy Manager
RO Innovation integrations (10)
RO Innovation support options
Typical customers
Platforms supported
Support options
Training options
RO Innovation FAQs
RO Innovation has the following pricing plans:
Starting from: $10.00/month
Pricing model: Subscription
These products have better value for money
Q. Who are the typical users of RO Innovation?
RO Innovation has the following typical customers:
Large Enterprises, Mid Size Business
Q. What languages does RO Innovation support?
RO Innovation supports the following languages:
English
Q. Does RO Innovation offer an API?
No, RO Innovation does not have an API available.
Q. What other apps does RO Innovation integrate with?
RO Innovation integrates with the following applications:
Jive, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, SugarCRM, Gainsight CS, Influitive, Marketo Engage, HubSpot CRM, Oracle Eloqua Marketing Automation
Q. What level of support does RO Innovation offer?
RO Innovation offers the following support options:
Phone Support, FAQs/Forum, Knowledge Base, Email/Help Desk














