getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

RO Innovation Logo

Elevate brand awareness and win more deals.

Table of Contents

RO Innovation - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

RO Innovation overview

What is RO Innovation?

Upland RO Innovation is customer reference management software that helps you boost brand awareness and win more deals.

Streamline the process of finding approved references by eliminating the chaos of frantic emails or messages.

Efficiently monitor and report on customer reference requests and approval statuses across various teams.

Take a proactive approach to identify and promptly address gaps in your reference funnel.

Establish thresholds to prevent reference burnout.

Achieve seamless integration with CRM systems, automatically tracking reference activity throughout your sales funnel.

Customers across sales, marketing, and customer success teams can effortlessly search and discover references, boost engagement with existing advocates, and expand their customer reference programs across regions.

Key benefits of using RO Innovation

Enable better team collaboration: Eliminate the chaos of frantic emails or messages when seeking references from colleagues. Use automation to efficiently notify, monitor, and report on all customer advocacy activities and approval statuses across diverse regions and teams. Proactively identify and promptly address gaps in your reference funnel. Set and monitor thresholds, preventing reference burnout and unauthorized outreach.

Align references with the buyer journey: Simplify the process of providing customer references to support every stage of the buyer journey, from awareness to the final closed-won phase. Gain additional insights to strategically target references based on opportunity type, ensuring optimal effectiveness at various stages of the sales cycle.

Integrate with your CRM for sales opportunities: Seamless integration with CRM systems allow you to configure workflows to automatically track the impact of reference activity throughout your sales funnel. Capture crucial details at the contact, account, and opportunity levels.

Key customer results:

+95% customer reference fulfillment rate for requests

+16% increase in customer reference activity in the first year of using RO Innovation

+60% more customer success stories produced year over year

Starting price

10flat rate /
per month

Alternatives

with better value for money

RO Innovation’s user interface

Ease of use rating:

RO Innovation reviews

Overall rating

4.2

/5

19

Positive reviews

84

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.28/10
Rating distribution

5

4

3

2

1

7

9

2

1

0

Pros
“It helps me keep track of our advocates and match them to requests that are a good fit for them. It also allows me to protect them from overuse and recognize them for their contributions.”
Verified reviewer profile picture

Sherry A.

Customer Advocacy Manager

“Now my information is very organized and it's pretty easy for me to pull the information I need out of it. The RO team is very responsive and easy to work with.”
Verified reviewer profile picture

Sherry A.

Customer Advocacy Manager

“It was wonderful to have one place that held all our reference information, and it was easy to access and find the information that we needed within a few minutes, rather than hours.”
BP

Becca P.

Product Marketing Manager

Cons
“Getting other aspects of the business on-board and trained on the application is sometimes difficult.”

Verified reviewer

Anonymity request

“Developer resources are limited - sometimes it can take a very long time to see enhancements to the platform. In some cases we have had to wait over a year on things to roll out.”
Verified reviewer profile picture

Kevin L.

Senior Manager, Customer Marketing

“We implemented RO almost 2 years ago because we had no main hub for all of our content.”
KL

Kim L.

Customer Marketing Manager

Who uses RO Innovation?

Based on 19 verified user reviews.

Company size

Enterprises

Midsize Businesses

Small Businesses

Top industries

Computer Software
Information Technology and Services
Computer & Network Security
Computer Hardware
Others

Use cases

- Not enough reviews
-
-
-
-
-

RO Innovation's key features

Most critical features, based on insights from RO Innovation users:

Campaign management
Reference usage tracking
Engagement tracking
Advocate management
Third-Party integrations
Communication management

All RO Innovation features

Features rating:

Activity tracking
Incentive management
Gamification
ROI tracking
Rewards management
Reporting/Analytics
Reference request automation
Forms management
Customer database
Program Notices
Pre-Approved content library
Event triggered actions
Nomination Tracking
Performance management
Real-Time updates
Sales onboarding & training
Search/Filter
Workflow management
Filtering
Employee advocacy
Customizable reports
Customer advocacy
Customer activity tracking
CRM
Content management
Content library
Contact management
Collaboration tools
Activity dashboard

RO Innovation alternatives

RO Innovation logo

Starting from

10

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Visme logo
visit website

Starting from

12.25

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
HubSpot Sales Hub logo
visit website

Starting from

20

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Flipsnack logo
visit website

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

RO Innovation pricing

Value for money rating:

Starting from

10

Per month

Flat Rate

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about RO Innovation price and value

Value for money rating:

To see what individual users think of RO Innovation's price and value, check out the review snippets below.

“It helps me keep track of our advocates and match them to requests that are a good fit for them. It also allows me to protect them from overuse and recognize them for their contributions.”
Verified reviewer profile picture

Sherry A.

Customer Advocacy Manager

“Now my information is very organized and it's pretty easy for me to pull the information I need out of it. The RO team is very responsive and easy to work with.”
Verified reviewer profile picture

Sherry A.

Customer Advocacy Manager

RO Innovation support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
FAQs/Forum
Knowledge Base
Email/Help Desk

Training options

Live Online
Webinars
In Person
Documentation
Videos

RO Innovation FAQs

Q. What type of pricing plans does RO Innovation offer?

RO Innovation has the following pricing plans:
Starting from: $10.00/month
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of RO Innovation?

RO Innovation has the following typical customers:
Large Enterprises, Mid Size Business


Q. What languages does RO Innovation support?

RO Innovation supports the following languages:
English


Q. Does RO Innovation offer an API?

No, RO Innovation does not have an API available.


Q. What other apps does RO Innovation integrate with?

RO Innovation integrates with the following applications:
Jive, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, SugarCRM, Gainsight CS, Influitive, Marketo Engage, HubSpot CRM, Oracle Eloqua Marketing Automation


Q. What level of support does RO Innovation offer?

RO Innovation offers the following support options:
Phone Support, FAQs/Forum, Knowledge Base, Email/Help Desk

Related categories