Gainsight PX is a cloud-based product experience platform designed to help businesses of all sizes analyze user experience (UX) and develop product adoption strategies for prospective customers. Key features include feedback collection, audience segmentation, user retention metrics, and customizable reporting.
The solution enables marketers to visualize user activity, analyze interactions with the product and categorize customer behavior under attributes. The collected set of behavioral attributes allows sales teams to identify buyer interest areas, enabling them to provide a personalized onboarding experience to new/inactive clients. Gainsight PX helps team members design guidelines and recommendations for visitors active on the website or app and measure the engagement through the number of accounts retained and leads converted.
Gainsight PX offers integration with multiple third-party platforms such as Marketo, Pardot, Salesforce, Microsoft Dynamics, Slack, Segment, CaliberMind, and Dell Boomi, and more, enabling users to collect lead data for planning campaigns. Plus, businesses can prepare surveys using multiple-choice or open-ended questions, collect buyer responses and monitor their product usage experience.