Marketo Measure - 2026 Pricing, Features, Reviews & Alternatives

Marketo Measure is an industry-leading B2B marketing attribution tool that enables marketers to measure the impact of campaigns, channels, and content on pipeline, revenue, and ROI—empowering continuous optimization of tactics and investments.

This premium multi-touch attribution solution offers robust tracking, measurement, and visualization capabilities. It allows users to track, capture, unify, and attribute every lead and account-based touchpoint and conversion to revenue—including digital and offline, paid and organic interactions—using AI-powered every-touch attribution models.

Users can report on attribution data from marketing, sales, paid media, and offline events directly within Marketo Measure, their CRM, or third-party BI tools—from anonymous first touch to closed-won revenue. Attribution models include U-shaped, W-shaped, and full-path multi-touch attribution.

Out-of-the-box, persona-based dashboards provide visualizations across marketing, paid media, sales, digital marketing, content marketing, ABM performance, and more.

Marketo Measure includes capabilities for digital, offline, and sales channel tracking; content tracking; JavaScript tracking; custom and machine learning-based attribution models; native paid media and CRM integrations; multi-domain and cross-domain tracking; custom journey map stages—and much more.