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CTM Logo

Conversation analytics for marketing attribution

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CTM - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

CTM overview

Based on 156 verified user reviews

What is CTM?

By industry, CallTrackingMetrics reviewers are most commonly professionals in marketing and advertising (40%). The most frequent use case for CallTrackingMetrics is call tracking (72% of reviewers).

What are the most popular integrations for CTM?

The CallTrackingMetrics integration most frequently cited by reviewers is Google Ads, a campaign management product rated 4.7 out of 5 for its integration with CallTrackingMetrics.

Starting price

79usage based /
per month
view pricing plans
try for free

Pros & Cons

Customer Support

Call Metrics

Call Tracking

Training and Learning Curve

CTM’s user interface

Ease of use rating:

CTM pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(3)
3-4(38)
5(115)

What do users say about CTM?

By industry, CallTrackingMetrics reviewers are most commonly professionals in marketing and advertising (40%). The most frequent use case for CallTrackingMetrics is call tracking (72% of reviewers).

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Who uses CTM?

Based on 156 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Hospital & Health Care
Health, Wellness and Fitness
Construction
Others

Use cases

Call Tracking
Call Center
Marketing Attribution
Call Recording
Softphone

CTM's key features

Most critical features, based on insights from CTM users:

Conversion tracking
Call routing
Caller id
Call monitoring
Computer telephony integration
CRM
Keyword tracking
Call transcription

All CTM features

Features rating:

2-Way messaging
Access controls/permissions
Activity dashboard
Activity tracking
Agent interface
Alerts/Escalation
Alerts/Notifications
Answering machine detection
API
Archiving & retention
Audio capture
Automated responses
Automated routing
Automatic call distribution
Automatic outbound dialer
Automatic transcription
Autoresponders
Blended call center
Callback scheduling
Call center management
Call disposition
Caller id
Caller profiles
Call list management
Call logging
Call monitoring
Call recording
Call reporting
Call routing
Call scheduling
Call scoring
Call scripting
Call tagging
Call tracking
Call tracking metrics
Call transcription
Call transfer
Campaign analytics
Campaign management
Campaign planning
Campaign scheduling
Campaign segmentation
Campaign specific caller id
Chatbot
Chat/Messaging
Collaboration tools
Communication management
Computer telephony integration
Contact management
Conversion tracking
CRM
Cross channel attribution
Customer experience management
Customer journey mapping
Customizable fields
Customizable reports
Dashboard
Data import/export
Data security
Engagement tracking
Event triggered actions
Fax Management
FCC compliance
File transfer
FTC compliance
HIPAA compliant
Inbound call center
Integrations management
Interaction tracking
IVR
Keyword tracking
Lead capture
Lead generation
Lead management
Lead nurturing
Lead qualification
List management
Live chat
Manual dialer
Mass texting
Mobile access
Monitoring
Multi-Campaign
Multi-Channel communication
Multi-Channel marketing
Multiple Scripts
Multi-Touch attribution
Multi-User collaboration
Natural language processing
On-Demand recording
One-to-One messaging
Outbound call center
Performance management
Performance metrics
Phone Key Input
Predictive analytics
Predictive dialer
Quality assurance
Quality management
Queue management
Real-Time analytics
Real-time conversations
Real-Time data
Real-Time monitoring
Real-Time reporting
Recording
Reminders
Reporting/Analytics
Reporting & statistics
Request Assignment
ROI tracking
Scheduled messaging
Self-Service search
Shortcodes
SMS messaging
Social media integration
Spam blocker
Speech-to-Text analysis
Tagging
Text to speech
Third-Party integrations
Visitor tracking
Voice Customization
Voice mail
VoIP connection
Workforce management

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CTM pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Marketing Lite

79

Per month

Features included:

  • Attribute calls and texts to their source
  • Standard call recording, forwarding, and IVR routing
  • Manually score, convert, and tag calls
  • Easy-setup integrations with Google and Microsoft
  • Access to knowledge base, training center, and ticket hub

Marketing Pro

179

Per month

Features included:

  • Agency-friendly with white label options & included sub-accounts
  • FormReactor® to build and track web forms
  • AskAI powered by ChatGPT
  • Triggers to automate custom lead workflows, scoring, & analysis
  • Premium marketing integrations including Google Ads, GA4, and Hubspot
  • API access and developer resources for a fully customizable solution
  • Enhanced security and HIPAA/GDPR compliance
  • Full access to live support from product experts

Sales Engage

329

Per month

Features included:

  • Customizable softphone to power inbound and outbound teams
  • Engage your pipeline over voice, text, chat, and form
  • Smart Dialer and advanced outbound technology
  • Advanced skills and weight-based routing
  • Dynamic call scripts and live coaching tools
  • Real-time dashboards and team performance reporting
  • Premium sales and CX integrations including Salesforce, Zoom, and Gong

Enterprise

1,999

Per month

Features included:

  • Flexible structure to scale with unlimited sub-accounts
  • Dedicated account management team and expedited response times
  • Full access to industry-leading Premier Help Desk team
  • 20 hours of personalized, extended onboarding
  • Indefinite version history access and data restoration

User opinions about CTM price and value

Value for money rating:

To see what individual users think of CTM's price and value, check out the review snippets below.

“Even when we had some issues with the app they were very patient in helping understand the problem and fixed it for us. Since they have a ton of features like call handling, forwarding, routing, whispers, call queues and IVRs and we use almost all of them, billing can be a headache. But you can get around it by again calling their billing support and they have helped me understand billing in an easy way.”
Verified reviewer profile picture

Loganathan V.

MIS Infrastructure Support Engineer

“I create high quality conversion goals on Google Ads linking to Call Tracking Metrics with ease. If clients ever have concerns about their phone call quality, i'm able to log into Call Tracking Metrics easily to analyze these phone calls to find potential patterns & issues.”
CM

Corey M.

Digital Strategist

CTM integrations (59)

Integrations rated by users

We looked at 156 user reviews to identify which products are mentioned as CTM integrations and how users feel about them.

Integration rating: 4.8 (17)

Integration rating: 4.6 (11)

To know, how many people actually visited my website, and how are my Google ads performing.

MS

Muskan S.

Fouder

Integration rating: 4.8 (8)

HubSpot CRM logo
HubSpot CRM

Integration rating: 4.7 (5)

L'intégration HubSpot est vitale pour automatiser le flux de données. Elle synchronise instantanément les leads qualifiés et les scores d'intention, évitant la saisie manuelle et les doublons CRM.

HG

Hervé G.

CEO

Zapier logo
Zapier

Integration rating: 5.0 (3)

Overall really strong, a few quirks but it keeps getting better and more useful.

GC

Garrett C.

Owner

Integration rating: 4.3 (3)

CTM customer support

What do users say about CTM customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of CTM customer support.

A significant portion of users praise CallTrackingMetrics support for being responsive, knowledgeable, and easy to reach when needed.

A minority of users report difficulty getting timely help, with some experiencing slow or ineffective responses to technical issues.

Support options

Faqs/forum
Knowledge base
Chat
Email/help desk
Phone support

Training options

In person
Documentation
Webinars
Live online

To see what individual users say about CTM's customer support, check out the review snippets below.

“The support team is also consistently helpful and responsive as is our dedicated account representative.”

SK

Stephen K.

Content Marketing Supervisor

“Even when we had some issues with the app they were very patient in helping understand the problem and fixed it for us. Since they have a ton of features like call handling, forwarding, routing, whispers, call queues and IVRs and we use almost all of them, billing can be a headache. But you can get around it by again calling their billing support and they have helped me understand billing in an easy way.”

Verified reviewer profile picture

Loganathan V.

MIS Infrastructure Support Engineer

“The system was very buggy and customer support was all but useless when the system failed to operate basic functionality”

KP

Kathleen P.

COO

CTM FAQs

Q. What is CTM used for?

CTM is a comprehensive conversation analytics software platform designed for sales and marketing teams aiming to optimize customer interactions and marketing attribution. The system provides end-to-end visibility into the customer journey by tracking, analyzing, and managing communications across calls, texts, chats, and form submissions. The platform serves marketing agencies, enterprise organizations, and sales teams by enabling precise attribution of leads to specific marketing campaigns, delivering actionable conversation insights, and streamlining sales processes through intelligent routing and automated workflows. Its AI-driven analytics capabilities offer substantial benefits to organizations that rely on phone conversations within sales and customer service operations. CTM features dynamic number insertion that automatically displays unique tracking numbers based on visitor source, enabling accurate attribution of communications to distinct channels, campaigns, and keywords. Conversation intelligence tools analyze call recordings and transcriptions to extract sentiment data, highlight keyword mentions, and identify trends that inform customer preference and behavior analysis. Contact center operations benefit from multi-channel routing, queue management, and live agent monitoring, as well as interactive voice response setups and call recording for quality assurance and training. Reporting functions include real-time dashboards, customizable reports, and detailed metrics on call volume, duration, and agent performance. Additional capabilities include spam call blocking, automated text messaging with two-way communication, call scoring for lead qualification, and workflow automation that triggers personalized notifications and follow-up actions. The system integrates with marketing and business platforms, connecting with advertising tools for campaign tracking and conversion attribution and synchronizing data with customer relationship management systems. Developer-friendly features provide comprehensive API access, webhook support, and serverless function integration for bespoke implementations. Low-code automation platforms extend custom workflow creation without coding requirements. Security and compliance measures include encryption protocols, configurable access controls, and audit logging. The platform maintains certification against industry standards such as SOC two and offers solutions for regulatory frameworks including HIPAA, HITECH, GDPR, and CCPA to meet stringent data protection requirements.CTM supports mobile operations through an application that enables tracking and management of calls and messages from any location, together with push notifications and in-app access to recordings and performance insights

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