App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Looker
5
177
4
87
3
16
2
1
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
BI platform for data exploration & analytics
Table of Contents
Is this product right for your business?
Find out with a
Looker - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Looker overview
Based on 282 verified user reviews
What is Looker?
Reviews for Looker come from a wide variety of industries, including marketing and advertising (15% of reviewers), computer software (13%), and information technology and services (11%). The most frequent use case for Looker cited by reviewers is data visualization (75% of reviewers).
What are the most popular integrations for Looker?
The Looker integrations most frequently cited by reviewers are: Google Analytics 360 (a web analytics product rated 4.8 out of 5 for its integration with Looker), Google Ads (a campaign management product, 4.8), and Microsoft Excel (a spreadsheet product, 4.9).
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Data Management
Dashboard Creation
Data Visualization
Slow performance with large data
Looker’s user interface
Looker pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.4
Features
4.4
Ease of use
4.3
Customer support
4.5
Reviews sentiment
What do users say about Looker?
Reviews for Looker come from a wide variety of industries, including marketing and advertising (15% of reviewers), computer software (13%), and information technology and services (11%). The most frequent use case for Looker cited by reviewers is data visualization (75% of reviewers).
Select to learn more
Who uses Looker?
Based on 282 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Looker's key features
Most critical features, based on insights from Looker users:
All Looker features
Features rating:
Looker alternatives
Looker
Starting from
2000
Per month
Microsoft Power BI
Starting from
10
/user
Per month
Tableau
Starting from
15
/user
Per month
Google Analytics 360
Starting from
Free
Looker pricing
Value for money rating:
Starting from
2000
Per month
User opinions about Looker price and value
Value for money rating:
To see what individual users think of Looker's price and value, check out the review snippets below.
Daniel S.
Project Lead
Henry Y.
Project Manager
Looker integrations (19)
Integrations rated by users
We looked at 282 user reviews to identify which products are mentioned as Looker integrations and how users feel about them.
Integration rating: 4.9 (28)
Integration rating: 4.9 (24)
“This gives us actionable conversion data tied to our google campaigns and feeds it back into Google Ads so that we can track campaign effectiveness.”
Brad M.
Sales and Marketing Technologist
Integration rating: 4.9 (18)
Integration rating: 4.8 (17)
“port information out of jotform.”
Stanley N.
Assistant Manager
Integration rating: 5.0 (12)
Integration rating: 4.8 (11)
Looker support options
Typical customers
Platforms supported
Support options
Training options
Looker FAQs
Looker is an enterprise business intelligence platform that combines data analytics, embedded analytics capabilities, and application development features to help organizations explore and share insights in real time. The platform is designed for businesses across multiple industries that seek to transform raw data into actionable intelligence through a combination of semantic modeling, interactive dashboards, and API-first architecture. Looker operates within the Google Cloud ecosystem and supports use cases that require governed data analysis, custom data applications, and scalable analytics for both internal business intelligence and external customer-facing scenarios. The platform features a universal semantic modeling layer that provides a single source of truth for business metrics through Looker Modeling Language. Organizations can define and govern data relationships centrally and ensure consistency across all consumption points. A conversational analytics capability, powered by the Gemini model for Google Cloud, allows users to query data using natural language. Looker offers enterprise dashboards with real-time data access, drill-down capabilities to row-level detail, and repeatable analysis built on governed data models. Embedded analytics capabilities enable fully interactive visualizations that integrate into applications through comprehensive API coverage. Extensions integrate directly with Vertex AI to support custom AI workflows and advanced analytics. Looker is available in three edition tiers. The Standard edition is designed for organizations with fewer than fifty users and includes one production instance, a set of standard and developer users, upgrades, and limits on query and administrative API calls. The Enterprise edition offers enhanced security features for a variety of internal business intelligence use cases and includes higher limits on query and administrative API calls. The Embed edition supports the deployment and maintenance of external analytics and custom applications at scale and includes the highest limits on query and administrative API calls. User licensing is available in three levels. Developer users have full access to development mode and API interfaces. Standard users can explore data and create dashboards. Viewer users have read-only access to dashboards and reports. Native integration with Google Cloud services includes data warehousing through BigQuery, productivity tools in Workspace, machine learning workflows in Vertex AI, and marketing activation through Google Analytics. The platform also supports multicloud and hybrid cloud architectures with connectors for Snowflake, Redshift, MySQL, PostgreSQL, and SQL Server. The Looker Marketplace provides prebuilt data models and applications for use cases such as audit logging, cost management, and marketing analytics. The platform offers query and administrative API functionality, private networking configuration, single sign-on via Cloud IAM, and integration with the broader Google Cloud security ecosystem. Integration with Looker Studio and Connected Sheets enables users to transform sheet data into interactive visualizations and to bring LookML-modeled data into spreadsheet environments for analysis.
These products have better value for money
