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Top Rated Website Builder Software with Online Store Builder in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

An online store builder allows users to create and manage e-commerce websites, add products, customize designs, and process payments. It simplifies setting up online stores, enhancing both user experience and business functionality. Our reviewers in website builder software rated this feature as important.

4 Best Website Builder Software with Online Store Builder

  • GoDaddy Website Builder - Highest rated for online store builder
  • WordPress
  • Wix
  • Squarespace

See other top Website Builder products with online store builder

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the website builder software category. They also needed to have sufficient reviews about online store builder, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for online store builder based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

GoDaddy Website Builder logo
4.2
(1.3K)
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User insights about the online store builder feature

Reviewers appreciate GoDaddy Website Builder's online store builder for its ease of use and professional appearance. They report that it allows for seamless integration of online stores and simplifies the process of adding items for sale. Users find it very easy to edit and create websites, and they value the all-in-one platform that eliminates the need for multiple tools. They also highlight the helpful integrated e-commerce tools for managing sites post-launch.
“Integrated Solution: GoDaddy Website Builder provides an all-in-one platform for building and managing online stores, eliminating the need for users to use multiple tools or platforms to run their eCommerce businesses.”
Verified reviewer profile picture

Adnan H.

Website designer

“The integrated e-commerce tools make managing the sites very simple/accessible post-launch.”
ZM

Zandrich M.

Chief Marketing/Information Officer

Website Builder key features coverage

GoDaddy Website Builder offers 6 out of the 6 key features for Website Builder software identified by reviewers:

Design Management4.3
Website Management4.4
Real Time Editing4.5
Customizable Templates4.2
Customizable Branding4.4
Landing Pages/Web Forms4.4

Pros and cons based on 1,375 verified reviews

47% of users rated GoDaddy Website Builder 5 out of 5 stars, while 5% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 1,375 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Intuitive drag-and-drop functionality

Ideal for small businesses

Reliable web hosting

Efficient website development

Comprehensive website building

Cons:

Limited content editing

Outdated email services

Limited customization options

Unappealing design themes

See pros and cons details

Pricing

Starting price:$9.99 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

WordPress logo
4.6
(14.9K)
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User insights about the online store builder feature

Reviewers indicate that WordPress's online store builder, primarily through the WooCommerce plugin, is user-friendly and customizable. They find it easy to set up and manage digital and physical products, with low costs compared to other platforms. Users appreciate the flexibility and extensive options available, although some mention that it requires third-party solutions and can be challenging without technical knowledge. They value the ability to integrate payment gateways like PayPal and the wide range of plugins and themes available.
“It is a widely used feature of WordPress. There are thousands of online stores that are running on WordPress. All you need to install the WooCommerce plugin and build a beautiful store. It has lots of tools for payment setting, discount, marketing, promotion, sales, tracking and many more.”
Verified reviewer profile picture

Amit D.

Marketing Manager

“Available plugins like Woo Commerce allow me to easily build and manage my stores from inventory to payments with the option to automate it for drop shipping. ”
Verified reviewer profile picture

Tshepo M.

Assistant Finance Administrator

Website Builder key features coverage

WordPress offers 6 out of the 6 key features for Website Builder software identified by reviewers:

Design Management4.3
Website Management4.6
Real Time Editing4.6
Customizable Templates4.4
Customizable Branding4.5
Landing Pages/Web Forms4.5

Pros and cons based on 14,967 verified reviews

63% of users rated WordPress 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 14,967 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive blogging tools

Effortless website creation

Versatile CMS platform

Flexible website design

Effective SEO management

Cons:

Frequent security concerns

Slow website performance

Challenging issue resolution

Problematic updates

Complex navigation

See pros and cons details

Pricing

Starting price:$9 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Wix logo
4.4
(10.5K)
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User insights about the online store builder feature

Users report that Wix's online store builder is simple and intuitive, allowing for easy creation and management of online stores. They appreciate the drag-and-drop functionality and the availability of various templates and plugins. Reviewers find it convenient for integrating payment gateways like PayPal and highlight its affordability. However, some mention limitations in design customization and the need for additional plugins for advanced features. Overall, they value the user-friendly interface and the ability to build a store quickly.
“Building an online store through Wix is as simple as choosing a business subscription plan that will handle your customers accounts, give you the ability of accepting payments securely and also letting you create a custom domain name for your business. All of this can be done at a very affordable rate. ”
Verified reviewer profile picture

JAZE P.

Systems Administrator

“I'm not using the store builder, but I've tried it and again, the WIX team did a great job offering a feature that sets up an online store in no time, with customization (pictures, text descriptions, promotion, pricing, inventory and shipping, and more.”
Verified reviewer profile picture

Vo P.

apprentice

Website Builder key features coverage

Wix offers 6 out of the 6 key features for Website Builder software identified by reviewers:

Design Management4.4
Website Management4.5
Real Time Editing4.6
Customizable Templates4.4
Customizable Branding4.4
Landing Pages/Web Forms4.4

Pros and cons based on 10,598 verified reviews

57% of users rated Wix 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 10,598 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Professional website creation

Intuitive drag-and-drop interface

Extensive template library

Comprehensive beginner tutorials

Versatile blog creation tools

Cons:

Slow website performance

Confusing and costly plans

Limited SEO capabilities

Inconsistent mobile compatibility

Complicated domain management

See pros and cons details

Pricing

Starting price:$17 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Squarespace logo
4.6
(3.3K)
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User insights about the online store builder feature

Reviewers appreciate the ease of use and simplicity of Squarespace's online store builder. They find it straightforward to add products, manage inventory, and get paid for purchases. Users highlight the beautiful design options and the ability to create a professional-looking store with minimal effort. However, some mention limitations in customization and formatting. They value the integrated site-building capabilities and the suitability for small businesses and general e-commerce.
“It's easy to build a store in Squarespace. In fact, we use different stores for different projects/programs. The only thing I wish was more intuitive is embedding the stores into webpages.”
MM

Monica M.

Administrative Director

“Like building anything in Squarespace, if you like the template and have the paid e-commerce account, getting an online store set up is incredibly simple (relative to other options).”
Verified reviewer profile picture

Henry C.

Digital Marketing Manager

Website Builder key features coverage

Squarespace offers 6 out of the 6 key features for Website Builder software identified by reviewers:

Design Management4.4
Website Management4.6
Real Time Editing4.6
Customizable Templates4.3
Customizable Branding4.5
Landing Pages/Web Forms4.5

Pros and cons based on 3,380 verified reviews

64% of users rated Squarespace 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,380 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Ideal for small businesses

Efficient client website creation

Professional website appearance

User-friendly website creation

Diverse and customizable templates

Cons:

Customization constraints

Frequent technical issues

Limited page design flexibility

Short and restrictive free trials

High cost concerns

See pros and cons details

Pricing

Starting price:$25 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Website Builder Software with Online Store Builder in 2026

WordPress logo
Category Leaders

Website creation and publishing platform

learn more
WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content storage and upload, and more

Read more about WordPress

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Wix logo
Category Leaders

Website builder & business management platform

learn more
Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

Read more about Wix

Users also considered
Systeme.io logo

Cloud-based email marketing software

learn more
Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
Squarespace logo
Category Leaders

Cloud-based solution to build websites and online stores

learn more
Squarespace is the all-in-one platform to build a beautiful online presence. Look like an expert right from the start with award-winning templates for your website, online store, or portfolio. Customize the design to fit your personal style and professional needs.

Read more about Squarespace

Users also considered
SimplePractice logo

Appointment scheduling and reminder solution

learn more
SimplePractice is an all-in-one practice management solution that helps businesses simplify administrative tasks, such as scheduling, billing, and documentation, allowing health and wellness professionals to focus on providing excellent client care. The platform offers a robust set of features designed to help practitioners thrive.

Read more about SimplePractice

Users also considered
Booqable logo

Rental software for small and medium-sized businesses.

learn more
Booqable is equipment rental software for small and medium-sized businesses. It enables companies from various industries to manage inventory, schedule equipment, and accept online bookings.

Read more about Booqable

Users also considered
Divi logo

Website and online content building tool for WordPress user

learn more
Divi is a WordPress theme and web page builder used primarily by freelancers, agencies, and e-commerce retailers, but professionals in other sectors also use it. It integrates with WordPress CMS to create custom themes, reusable pages, and SEO-friendly content, optimizing them through split testing.

Read more about Divi

Users also considered
EventCreate logo

Web-based website building and online registration solution

learn more
EventCreate is a web-based ticketing and event management solution that helps businesses create, promote and manage their events. EventCreate provides an interface that businesses can use to easily upload data to sell tickets on the website, collect information from potential attendees, measure and monitor the performance of each event using a centralized dashboard and utilize templates to save time when creating new sites.

Read more about EventCreate

Users also considered
Weebly logo
Category Leaders

Website, blog & online store creation

learn more
Weebly is a web design and website hosting tool which provides the tools to create websites, online stores, and blogs using a drag and drop website builder

Read more about Weebly

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Simple tools to use
Customize your design. Manage your content. All without touching a single line of code.

Read more about Marketing 360

Users also considered
Elementor logo

The leading website builder on WordPress

learn more
Elementor is a cloud-based page builder for WordPress websites that allows users to control their full web design workflow within a single platform. Users can employ prebuilt industry-specific themes, create their own pages through a drag-and-drop design editor, and redesign their site in real time.

Read more about Elementor

Users also considered
Pixpa logo

All-in-one website builder for creators & small businesses

learn more
A no-code, all-in-one website builder made for creatives to launch stunning portfolios, online stores, and blogs—fast, easy, and beautiful.

Read more about Pixpa

Users also considered
Webnode logo
Category Leaders

Professional website builder for small businesses

learn more
Webnode is different than any other website builder. It helps you to design an awesome website, blog or online store in matter of minutes. It is Ideal for all kind of individuals and small businesses.

Read more about Webnode

Users also considered
ClickFunnels logo

Cloud based marketing automation software for SMBs

learn more
ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

Read more about ClickFunnels

Users also considered
GoDaddy Website Builder logo

Website builder, WordPress hosting, and more

learn more
GoDaddy is an Internet domain registrar & web hosting company offering domain name registration, a website builder, WordPress website hosting, and various other web services

Read more about GoDaddy Website Builder

Users also considered
Odoo logo

All-in-one open-source business software

learn more
Design a website with no technical knowledge needed. Odoo Website allows users to configure and manage a website efficiently thanks to simple tools.

Read more about Odoo

Users also considered
Bitrix24 logo

All in one business management workspace

learn more
Bitrix24 is a free cloud and open source collaboration platform providing CRM, document management, tasking, time management, and project management tools. Over 12 million companies rely on Bitrix24 in 186 countries.

Read more about Bitrix24

Users also considered
SiteFLEX logo

Website building platform for small businesses.

learn more
SiteFLEX serves small business owners nationwide as a website building platform that creates and hosts custom websites with secure hosting. They also include 50+ business tools to help generate site traffic, set up an eCommerce store, reply to messages, manage invoicing, track orders, and more.

Read more about SiteFLEX

Users also considered
Square Online logo

Website designing tool for eCommerce businesses

learn more
Square Online Store is an eCommerce platform for businesses to create and manage online stores across industries like retail, services, and restaurants. It offers integrated payment processing, inventory management syncing online and in-person orders, and social media selling via Instagram, Facebook, and Pinterest. Features include mobile-responsive templates, SEO tools, and fulfillment options like global shipping, in-store pickup, and local delivery.

Read more about Square Online

Users also considered
Instapage logo

Create landing pages without limits.

learn more
Instapage makes it easy to build conversion-optimized landing pages in minutes. With lightning-fast loading speeds, a vast collection of templates, built-in optimization tools and a dedicated support team, you can scale your online presence like never before.

Read more about Instapage

Users also considered
Rocketspark logo

eCommerce website builder

learn more
Rocketspark is a cloud-based website design platform that allows businesses across all industry verticals to design, build, and manage websites and online stores. The platform can be used by eCommerce retailers to create and run a custom, branded online store.

Read more about Rocketspark

Users also considered
Leadpages logo

Turn clicks into customers with less tech stress.

learn more
What if you could publish your own website in hours instead of months? Ditch the expense of developers and unreliability of freelancers and create your own conversion-first website with Leadpages. Start with professionally designed templates, and customize as you wish. Publish and update instantly.

Read more about Leadpages

Users also considered
ClubExpress logo

All-in-one platform for members, events, and engagement

learn more
ClubExpress includes powerful website builder and content management system for pages, photo albums, and built-in modules.

Read more about ClubExpress

Users also considered
Joomla logo

Open source multilingual CMS platform

learn more
Joomla is an open-source content management system (CMS) which allows users to build websites & online applications, with site templates, multi-language support & more

Read more about Joomla

Users also considered

Key features for Website Builder software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Design Management: Reviewers appreciate the wide range of customizable templates, drag-and-drop functionality, and tools for maintaining brand consistency and visual appeal. 96% of reviewers rated this feature as important or highly important.
  • Website Management: Users value the intuitive dashboards, plugin availability, and easy content updates which help manage and enhance websites without technical skills. 95% of reviewers rated this feature as important or highly important.
  • Real Time Editing: Users find real-time editing crucial for instant feedback and efficient updates, enabling immediate reflection of changes and facilitating collaboration. 93% of reviewers rated this feature as important or highly important.
  • Customizable Templates: Reviewers highlight the flexibility and ease of use, allowing for personalized and professional-looking websites without advanced coding knowledge. 91% of reviewers rated this feature as important or highly important.
  • Customizable Branding: Users appreciate the ability to incorporate unique brand elements such as logos, colors, and fonts, ensuring consistent brand identity across their websites. 91% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Reviewers find the creation and integration of landing pages and web forms essential for gathering information, driving conversions, and enhancing user engagement. 89% of reviewers rated this feature as important or highly important.