Feefo - 2026 Pricing, Features, Reviews & Alternatives

Feefo helps both consumers and businesses make the right decisions.  

It is a cloud-based consumer reviews and insights platform, which enables you to collect, manage and respond to consumer feedback. Feefo's dashboard provides integration tools such as an API and a Facebook app for social sharing.

Feefo hosts all reviews and ratings on its own website but its flexible feedback displays allow you to showcase reviews on your own website with various customizable options such as, rating percentage display, star rating display and text display, which you can use across the full range of customer touchpoints.

You can also provide ratings data to Google, meaning a star rating will be displayed against your product in the Google search results pages.

 Founded in 2010, Feefo works with 6,500+ brands worldwide to collect reliable and constructive reviews they can learn from and display. Feefo invites verified customers to leave feedback, which results in reliable, fake-free reviews, so consumers can learn how people like them feel about different products and services. And companies can discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.  

Feefo's team of technology specialists, industry experts, and multi-lingual client services champions, operates across various sectors, including travel, retail, automotive, and finance. Feefo’s bespoke artificial intelligence, business insight, review software and compliance solutions help increase client sales and reduce churn. As a Google Premier Partner, its clients can improve their search and paid conversion rates too.  

Feefo is proud to work with companies, large and small, from household names to local heroes.