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Heatmap
Keyword tracking

Heatmap Software with Keyword Tracking (2026)

Last updated: April 2026

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Key features of Heatmap Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Data Visualization: Reviewers value the intuitive and varied visualization options that facilitate quick and accurate data interpretation. 98% of reviewers rated this feature as important or highly important.
Activity Tracking: Users appreciate tracking customer journeys, identifying friction points, and analyzing user interactions to enhance website performance. 94% of reviewers rated this feature as important or highly important.
Behavioral Analytics: Reviewers find it crucial for understanding user behavior, optimizing site features, and improving conversion rates based on detailed insights. 92% of reviewers rated this feature as important or highly important.
Heatmaps: Users highlight the visual representation of user interactions, which helps prioritize content and optimize user experience effectively. 91% of reviewers rated this feature as important or highly important.

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13 software options

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Lucky Orange

4.7

(260)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Looker

4.6

(282)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

BI platform for data exploration & analytics

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Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

Smartlook

4.7

(136)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

Mouseflow

4.7

(122)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Heatmaps, Session Replay, Funnels, Form analytics and more

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With Mouseflow, you get 6 types of heatmaps built automatically for all your pages to truly understand what get your visitors' attention, where they click, how they move on your site, their geo location, how far they scroll your page and a live heatmap revealing dynamic elements interaction.

Matomo

4.7

(62)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

Fullstory

4.6

(67)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

Crazy Egg

4.4

(86)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Make the Most of Every Website Visitor.

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Heatmaps. Scrollmaps. Clickmaps. Referral Maps. Quick, visual understanding of how your audience is experiencing your website and application.

LogRocket

4.9

(28)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Stop Guessing About Your Digital Experience

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LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

Quantum Metric

4.7

(6)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

The leader in agentic digital analytics for the enterprise.

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Quantum Metric is a customer-centered digital analytics platform helping enterprises optimize the digital journeys that matter most.

ClickTale

4.1

(9)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

In-page web analytics

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ClickTale is a website analytics platform that helps to analyse the behaviour of your website visitors and mobile app users.

Ptengine

4.8

(4)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

Extellio

4.3

(3)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Powerful user journey analysis

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Extellio is the solution for understanding and improving user journeys.

Insightech

(0)

Understand why website users don't convert to grow revenue

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Australian Enterprise Web Analytics Software - Monitor User Journey - View Session Replays of Visitor Web Sessions - Heatmapping and Segmentation of User Data.

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