getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Qualitative Data Analysis Software with Customer Experience Management (2026)

Last updated: March 2026

Key features of Qualitative Data Analysis Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Data Coding: Reviewers highlight the ease and flexibility of data coding, with features for tagging, adding, removing, and merging codes, which streamline the analysis process. 97% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users appreciate the intuitive and flexible import/export functions, supporting various formats and enabling seamless data handling and reporting. 96% of reviewers rated this feature as important or highly important.
  • Categorization/Grouping: Reviewers value the intuitive categorization and grouping features, which simplify managing large data sets and identifying key themes. 94% of reviewers rated this feature as important or highly important.
  • Search/Filter: The search and filter functions are praised for their efficiency in locating specific data points and aiding thematic analysis. 93% of reviewers rated this feature as important or highly important.
  • Data Visualization: Users find data visualization tools helpful for analyzing and presenting data, with various graphical options that enhance understanding and reporting. 91% of reviewers rated this feature as important or highly important.
  • Qualitative Comparative Analysis: Reviewers appreciate the ability to compare and analyze data efficiently, with features that support coding, thematic development, and quantitative integration. 91% of reviewers rated this feature as important or highly important.
1 filter applied

Features


Integrated with


Pricing model


Devices supported


Organization types


User rating


17 software options

Hotjar logo
Category Leaders

Digital experience insights for any business selling online

learn more
Combine insights from on-site feedback, user interviews, or expert-built surveys to deeply understand your users. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

Read more about Hotjar

Users also considered
Pendo logo

Product usage & behavior data capture

learn more
Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

Read more about Pendo

Users also considered
Smartlook logo
Category Leaders

Qualitative analytics for websites and mobile apps

learn more
Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

Read more about Smartlook

Users also considered
Zonka Feedback logo

Turn feedback into intelligence, action, and growth

learn more
Zonka Feedback is an AI-powered Customer Feedback & Intelligence platform to collect, analyze, and act on customer feedback—improving experiences, boosting loyalty, and driving business growth.

Read more about Zonka Feedback

Users also considered
Microsoft Clarity logo

See what your users want—with Clarity

learn more
Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Read more about Microsoft Clarity

Users also considered
Fullstory logo

Every data point has a story to tell

learn more
Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

Read more about Fullstory

Users also considered
Indeemo logo

AI powered, in-the-moment Video Research Platform.

learn more
AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

Read more about Indeemo

Users also considered
Chattermill logo

Customer feedback analysis software

learn more
Chattermill unifies customer feedback, customer support, and product feedback into a single platform and uses deep learning artificial intelligence (AI) to analyse customer data at scale and provide actionable insights.

Read more about Chattermill

Users also considered
Cauliflower logo

Turn open feedback into insights—fast, smart, and scalable.

learn more
Cauliflower is an AI-powered platform for analyzing open-ended survey responses, reviews, and qualitative feedback. It offers topic detection, sentiment and driver analysis, multilingual support, dashboards, and API access—ideal for research and CX teams seeking scalable text analytics.

Read more about Cauliflower

Users also considered
CallFinder logo

Speech analytics tool for small to midsize businesses

learn more
CallFinder® is the leading provider of managed cloud-based SaaS speech analytics, automated call scoring, and speech-to-text transcription with conversational insights, such as sentiment and emotion detection.

Read more about CallFinder

Users also considered
Keatext logo

Your most impactful improvements start here.

learn more
Keatext is a text analytics solution that delivers AI-based recommendations and ready-to-share reports leveraging GPT to improve customer experience.

Read more about Keatext

Users also considered
Enterpret logo

Machine learning customer feedback analytics platform

learn more
Enterpret is a platform for analytics on natural language. With itsl machine learning algorithms and API-first design, it offers customers actionable insights from customer feedback.

Read more about Enterpret

Users also considered
Hello Customer logo

AI Voice of Customer platform for actionable insights

learn more
Hello Customer is an AI-powered Voice of Customer platform that helps companies understand customer feedback at scale. Automatically detect sentiment, categorize feedback, and identify the drivers behind NPS and CSAT to prioritize improvements and improve customer experience.

Read more about Hello Customer

Users also considered
Tatvam logo

Customer Experience tool for aquariums, museums & airports

learn more
Tatvam is a must-have tool for attractions like museums, theme parks, zoos, and aquariums and flexible enough for restaurants and professional sports. It helps you analyze customer feedback and gain valuable insights to improve the visitor experience. Monitor & enhance your business with Tatvam now.

Read more about Tatvam

Users also considered
Advize  logo

Customer feedback analysis & customer experience automation

learn more
Advize is a cloud-based customer feedback analysis & experience automation solution which allows users to combine voice of the customer (VoC) feedback from across the customer journey, identify themes & customer sentiments, & combine reach, loyalty & satisfaction scores to prioritize impact drivers

Read more about Advize

Users also considered
Insightech logo

Understand why website users don't convert to grow revenue

learn more
Australian Enterprise Web Analytics Software - Monitor User Journey - View Session Replays of Visitor Web Sessions - Heatmapping and Segmentation of User Data.

Read more about Insightech

Users also considered
unitQ logo

Understand your users in real time

learn more
unitQ provides AI-powered insights from user feedback to help you craft high-quality products, services, and experiences. The world's best companies like Spotify, Bumble, Pinterest, Upwork, Chime, and HelloFresh rely on unitQ to drive growth, reduce churn, and build loyalty.

Read more about unitQ

Users also considered