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Vero Logo

Data-driven customer engagement platform for B2C and B2B PLG

Table of Contents

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Is this product right for your business?

Find out with a

Vero - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Vero overview

What is Vero?

Vero is a customer engagement platform built for B2C and B2B product-led teams. 

Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users.  Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push.   

Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys.  

Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count.

Key benefits of using Vero

• Track and store event streams in real time using Vero's API or integrations including Segment, Rudderstack, Hightouch, Census and more.
• Enable your marketing and product teams to turn real time, event-driven customer activity data into segments and complex customer journeys, without touching code.
• Segment using demographic and activity data synced from your core product experience using Vero's APIs and SDKs.
• Design personalized, multi-channel customer journeys using email, iOS and Android push and SMS.
• Get detailed reporting on every messaging campaign, including conversion tracking.
• ETL message sends, opens, clicks, conversion and other interaction data to data warehouses included Snowflake, BigQuery and more.

Starting price

54flat rate /
per month

Alternatives

with better value for money

Vero’s user interface

Ease of use rating:

Vero reviews

Overall rating

4.4

/5

30

Positive reviews

90

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.24/10
Rating distribution

5

4

3

2

1

14

13

3

0

0

Pros
“Vero is a very powerful tool with the option to really fit your businesses needs. Super powerful and dependable.”
BP

Beau P.

Product Marketing Manager

“When I need customer support, it's always exceptionally fast and helpful. Thank you to the team for creating such a great product and service.”
EJ

Erika J.

Head of Marketing

“Ease of use, right features for our business needs (fusion is great) and great valie for money.”
Verified reviewer profile picture

Alejandro M.

CRM Manager

Cons
“Poor performance - when you look at other modern marketing tools, having to wait for data dumps, for segments to load and be calculated (especially when they are only a few thousand in size) is crazy.”

Verified reviewer

Anonymity request

“Some features missing, particularly in regards to flexible segmentation.”
GE

Georgia E.

Marketing Coordinator - Sales

“Sometimes they have to turn the search cluster off or a little bug is found. Because it's a smaller company that is a price you pay.”
MS

Melanie S.

HR

Who uses Vero?

Based on 30 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Hospital & Health Care
Internet
Arts and Crafts
Others

Use cases

- Not enough reviews
-
-
-
-
-

Vero's key features

Most critical features, based on insights from Vero users:

Event triggered actions
Customizable fields
Email campaign management
List management
Contact management
Mobile optimization

All Vero features

Features rating:

CAN-SPAM compliance
Template management
WYSIWYG editor
Process/Workflow automation
Preview functionality
Personalization
Notification scheduling
Notification editor
Multivariate testing
Multi-Language
Multi-Channel marketing
Multi-Channel communication
Multi-Campaign
Mobile access
Marketing automation
Lead nurturing
Lead management
Lead generation
Customer journey mapping
Workflow management
Website visitor tracking
Website analytics
Visual workflow management
Visual analytics
Third-Party integrations
SMS notifications
SMS marketing
Segmentation
Sales analytics
ROI tracking
Reporting/Analytics
Reporting & statistics
Real-Time reporting
Real-Time data
Real-Time analytics
CRM
Conversion tracking
Content management
Click tracking
Campaign Segmentation
Campaign scheduling
Campaign management
Campaign analytics
Behavior tracking
Autoresponders
Automated scheduling
App notifications
API
Activity tracking
Activity dashboard
A/B testing
Lead capture
Landing pages/web forms
Image library
HTML editor
Engagement tracking
Email tracking
Email templates
Email marketing
Dynamic content
Drip campaigns
Drag & drop
Data import/export
Customizable templates
Customizable forms
Customizable ctas
Customizable branding
Customer segmentation

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Vero pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

54

Per month

Features included:

  • API Access
  • Automated Workflows
  • Campaign Reporting
  • Conversion Tracking
  • Developer Documentation
  • Drag and Drop Template Builder
  • Email Support (30 Days Free on Signup)
  • Example Email Templates
  • Form Builder
  • GDPR Compliance
  • Guides and Tutorials
  • Integrations
  • Unlimited Mobile Push Messages Sent Per Month
  • User Segmentation

Pro

219

Per month

Features included:

  • A/B Testing
  • API Access
  • Automated Workflows
  • Campaign Reporting
  • Conversion Tracking
  • Custom Domain Signing
  • Developer Documentation
  • Drag and Drop Template Builder
  • Email Support
  • Example Email Templates
  • Form Builder
  • GDPR Compliance
  • Guides and Tutorials
  • Integrations
  • Team Member Permission Management
  • Unlimited Mobile Push Messages Sent Per Month
  • User Segmentation
  • Webhooks (Data Sync)

Growth

549

Per month

Features included:

  • A/B Testing
  • API Access
  • Automated Workflows
  • BYO Email Providers
  • Campaign Reporting
  • Conversion Tracking
  • Custom Domain Signing
  • Dedicated IP
  • Developer Documentation
  • Drag and Drop Template Builder
  • Email Support
  • Example Email Templates
  • Form Builder
  • GDPR Compliance
  • Guides and Tutorials
  • Integrations
  • Multi-Language Campaigns (Internationalization)
  • Priority Response
  • Team Member Permission Management
  • Unlimited Mobile Push Messages Sent Per Month
  • User Segmentation
  • Webhooks (Data Sync)

Enterprise

1,429

Per month

Features included:

  • 1250000+ Emails Per Month
  • 20m Events Tracked Per Month
  • 250000+ User Records (an.K.an Contacts/Subscribers)
  • A/B Testing
  • API Access
  • Automated Workflows
  • BYO Email Providers
  • Campaign Reporting
  • Conversion Tracking
  • Custom Domain Signing
  • Dedicated IP
  • Developer Documentation
  • Drag and Drop Template Builder
  • Email Support
  • Example Email Templates
  • Form Builder
  • GDPR Compliance
  • Guides and Tutorials
  • Integrations
  • Live Chat Support (via Slack)
  • Multi-Language Campaigns (Internationalization)
  • Team Member Permission Management
  • Unlimited Mobile Push Messages Sent Per Month
  • Unlimited Team Member-Only
  • User Segmentation
  • Webhooks (Data Sync)

User opinions about Vero price and value

Value for money rating:

To see what individual users think of Vero's price and value, check out the review snippets below.

“Vero is a very powerful tool with the option to really fit your businesses needs. Super powerful and dependable.”
BP

Beau P.

Product Marketing Manager

“When I need customer support, it's always exceptionally fast and helpful. Thank you to the team for creating such a great product and service.”
EJ

Erika J.

Head of Marketing

Vero support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
24/7 (Live rep)
Knowledge Base

Training options

Documentation
Live Online

Vero FAQs

Q. What type of pricing plans does Vero offer?

Vero has the following pricing plans:
Starting from: $54.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Vero?

Vero has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Vero support?

Vero supports the following languages:
English


Q. Does Vero offer an API?

Yes, Vero has an API available for use.


Q. What other apps does Vero integrate with?

Vero integrates with the following applications:
Make, Freshpaint, Google Analytics 360, Zapier, Hightouch, Survicate, Segment, InnerTrends, Snowplow BDP, Branch, RudderStack, Panoply, Mailgun, Lexer, Twilio, Mailjet, Amazon Simple Notification Service (SNS)


Q. What level of support does Vero offer?

Vero offers the following support options:
Email/Help Desk, Phone Support, 24/7 (Live rep), Knowledge Base

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