Appcues Pricing, Features, Reviews & Alternatives

Appcues

UX personalization and product-let growth platform

4.82/5 (98 reviews)

Appcues overview

What is Appcues?

Appcues is a cloud platform, which helps product teams to apply UX design processes on applications through analysis of user interactions. Key features include user onboarding, feedback collection, employee engagement tracking, goal management, A/B testing, and reporting.

The product-led growth platform enables managers to enroll new users, monitor their behavior and attributes, and create interactive workflows. Appcues helps businesses provide self-service assistance to customers by adding walkthroughs, hotspots, and widgets within an application. Marketers can use the solution to create in-app announcements, manage product promotions, place call-to-actions (CTAs), and run referral marketing campaigns. Using NPS surveys, team members can capture buyer opinions, reviews, and behavior, enabling the modification of product design and functionalities with these inputs.

Appcues integrates with third-party platforms such as Amplitude, Google Analytics, Customer.io, Woopra, Segment, Heap, MailChimp, Slack, Intercom, Localytics, Mixpanel, and more. Plus, administrators can apply role-based permissions to users, monitor account activity, and maintain logs for security.
appcues.com

Pricing

Starting from
$249/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Australia, India, Germany, Brazil

Supported languages

English
Appcues screenshot: Appcues project flows screenshotMeet AppcuesAppcues screenshot: Appcues project modal screenshotAppcues screenshot: Appcues targeted audience screenshotAppcues screenshot: Appcues walkthroughs screenshot

Appcues user reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.6
  4.7
  4.8
Jared D.

Help Your Customers Adopt Your Platform Quicker!

Used weekly for 1-2 years
Reviewed 2019-12-11
Review Source: Capterra

Appcues has been great for efficiently communicating to current customers about new features, updates or issues with our platform being down. We've enjoyed using it so far, but need to take better advantage of all the ways it can be implemented by different departments. We have found that our users' interaction with Appcues has been fairly lower than we'd like, but look to improve the adoption.

Pros
Appcues easily allows us to add in-app messaging to our customers for onboarding, new feature announcements, outage reporting and surveys/feedback. Their interface lays over our app, so we can add various flows and cues without having to bug (pun intended) our engineering team. There's some great reporting features and a good amount of customization through their API and their new integration with Salesforce.

Cons
The tool can be a bit buggy at times. If I'm working on a flow, sometimes it won't save my work or may get stuck, so I'll have to refresh the flow builder and pickup where I left off. Also, I can understand how it's challenging to build a UI to do what they do, but I do think there could be some improvements without their builder that would make it a bit more intuitive. I was also very surprised that Appcues didn't use their own product for walking a new user through using their flow builder.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Anthony P.

So glad I convinced the boss to pay for this

Used daily for less than 6 months
Reviewed 2019-12-05
Review Source: Capterra

We're using it to provide a far better onboarding experience for new users. It's been great so far and we're excited as we're two months in and haven't really scratched the surface of what's possible with Appcues.

Pros
It's incredibly easy to use, the interface is nice and simple - they've prioritised this over just making it look impressive. It doesn't take much time to build impressive and effective experiences for customers. Best of all it allows me to provide the right assistance to my customers at the right time.

Cons
The installation is difficult/impossible without the intervention of a developer. It seems to be a very 'American' business in that there's an assumption that creating experiences in English is enough for most people, support for multilingual flows/checklists/NPS is an enterprise feature - which I find bizarre.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Annie M.

Good product, awful management

Used daily for less than 6 months
Reviewed 2018-08-05
Review Source: Capterra

Pros
The product is easy to use and you can create several tutorials in few hours.

Cons
They increased the price of the lower plan by 256% last winter. That is not sustainable for start-ups and we invested time and money to use that product and build good tutorials. Less than 6 months after the start, prices are going out crazy and it makes no sense to use that provider. I can't have any thrust for the long-term use since they do this type of action for existing customers. Yes, when they announced that, they offered to get 3 month at previous price before getting hijacked prices... What a deal. We have quitted like many others.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

Minimize review

Amanda B.

Appcues = Game Changer

Used weekly for less than 6 months
Reviewed 2019-05-24
Review Source: Capterra

We initially used Appcues to support a freemium period we offered to all of our customers, as well as, a beta period that was targeted to a small subset of customers. From those two use cases, we saw immediate increase in engagement as well as a reduction in support tickets. We also include Appcues in our customer support process in which we analyze the common requests and design a self-service component to help deflect related tickets. We've seen between 20 - 40% reduction in support tickets in the related areas!

Pros
Appcues' simple and intuitive design makes it easy to implement and use! We were able to get up and running quickly, with little support and immediate saw results. The Appcues team is super helpful, outgoing and committed to each customer's success.

Cons
I don't dislike anything about Appcues. The product could use some enhancements to expand its functionality, such as: adding a scheduling tool, more criteria for establishing / tracking goals, and easier integration with APIs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Palmer M.

Appcues allows our Marketing team to accomplish more than ever before.

Used monthly for 6-12 months
Reviewed 2020-06-19
Review Source: Capterra

Our Marketing team previously had to rely on developers to implement models or flows that would allow us to help engage our customers further by either activating them on unused features or highlighting product improvements. With Appcues, we are now able to improve customer engagement as well as create further messaging around new offers or opportunities to improve their experience within our app.

Pros
Appcues' Chrome extension is far and above one of it's most useful features. We are able to construct and visualize flows where it matters, within our app. Being able to quickly enable and disable it makes a huge difference in our workflow.

Cons
Occasionally, the Chrome extension can be buggy. This has led to some frustrating moments or awkward presentations where I've struggled to get the app to behave. Overall, this hasn't been a large blocker to seeing success with the app.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Appcues pricing

Starting from
$249/month
Pricing options
Subscription
Free trial
View Pricing Plans

Pricing is based on monthly active users starting at $249/month for 1,000 monthly active users.
Contact Appcues for more details

Appcues features

API
Alerts/Notifications
Campaign Management
Engagement Analytics
Reporting/Analytics

Activity Dashboard (514 other apps)
Analytics/ROI Tracking (381 other apps)
Campaign Analytics (412 other apps)
Contact Management (371 other apps)
Content Management (447 other apps)
Customizable Branding (404 other apps)
Customizable Templates (429 other apps)
Data Import/Export (464 other apps)
Multi-Channel Marketing (383 other apps)
Performance Metrics (367 other apps)
Reporting & Statistics (513 other apps)
Search/Filter (425 other apps)
Social Media Integration (385 other apps)
Template Management (408 other apps)
Third Party Integrations (492 other apps)

Videos and tutorials

Additional information for Appcues

Key features of Appcues

  • Account Based Marketing
  • Analytics
  • Animation
  • Behavioral Targeting
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • For Mobile
  • For Websites
  • Knowledge Management
  • Multi-Channel Collection
  • Usability Testing
  • User Journeys
  • User Research
  • Website Personalization
View All Features