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Now Book It

Simplify hospitality management with Now Book It

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Is this product right for your business?

Find out with a

Now Book It - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: September 2026

Now Book It overview

What is Now Book It?

Now Book It is an online reservation platform providing a suite of tools for businesses in the hospitality industry to manage reservations, create personalized guest experiences, and increase sales. With an easy-to-navigate interface, Now Book It allows businesses to gain deep insights into customer behavior, such as average spend, visit frequency, and dining preferences.

Now Book It supports more than 6,000 restaurants in Australia and New Zealand. The platform is designed to cater to various sectors, including restaurants, multi-venue groups, cafes, pubs, clubs, bars, wineries, breweries, and manual processes. The platform offers a range of dynamic features, including an intuitive design, an automated reservation process, complete ownership of customer data, online retargeting via social media, rich customer profiles, and a full range of integrations.

Starting price

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Pros & Cons

Customer Support

Booking Management

User Interface

Ease of Use

Table Management

Now Book It’s user interface

Ease of use rating:

4.9

(101)

Now Book It reviews

Overall rating

4.9

101

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend0.99/10

Rating distribution

Pros

“Upgrading to using a more advanced system from phone and email bookings is great for the venue once you adapt to it and learn how to use the system fully - the amount of customisation you can use is the biggest strength in using it.”

Christopher D.

Operations Manager

“Would be helpful to see more detail around gift voucher usage, particularly the date a voucher was redeemed. When new bookings come through, it shows the guest name but not the booking date — adding that would improve usability.”

Adam K.

Owner

“Great value, and saves so much time, not just with bookings but with basic questions, Pays for it self jut by capturing bookings during peak periods”

Zaine S.

Manager

Cons

“The only thing I'm finding frustrating at the moment, and it might be me, is when I click on TODAY as a day selection that then takes me to the calendar and I then need to click on TODAY again.”

Phil C.

Owner Director

“For example we wanted to do an upsell on only a specific booking time - and exclude it for other booking times for the same event - but this was not really possible.”

Jye S.

Chief Marketing Officer

“Also it doesn't auto identify return customers which means some manual work needed to keep track of this.”

Lauren A.

Event Coordinator

Who uses Now Book It?

Based on 101 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Hospitality

Restaurants

Food & Beverages

Entertainment

Others

Use cases

Reservations

Restaurant Management

Event Management

Event Booking

Waitlist

Now Book It's key features

Most critical features, based on insights from Now Book It users:

Reporting/Analytics

4.3

(3)

Online ordering

5.0

(3)

Inventory management

4.8

(5)

Sales reports

(0)

Order entry

(0)

All Now Book It features

Features rating:

4.7

(101)

Access controls/permissions

(0)

Accounting integration

(0)

Activities booking

(0)

Activity dashboard

4.8

(25)

AI copilot

4.0

(6)

AI/Machine learning

(0)

Alerts/Notifications

(0)

API

4.8

(5)

Attendee management

(0)

Audience engagement

(0)

Availability management

(0)

Booking management

4.8

(44)

Booking notes

(0)

Business process automation

(0)

Calendar management

4.4

(7)

Channel management

(0)

Communication management

(0)

Confirmations/Reminders

(0)

Contact database

(0)

Contact management

4.3

(3)

Credit card processing

(0)

CRM

(0)

Customer accounts

(0)

Customer database

4.6

(14)

Customer engagement

(0)

Customer experience management

(0)

Customer history

4.6

(10)

Customer support

4.9

(26)

Customizable branding

4.5

(12)

Customizable reports

5.0

(2)

Customizable templates

5.0

(1)

Data import/export

5.0

(1)

Delivery management

(0)

Drag & drop

5.0

(3)

Dynamic pricing

(0)

Electronic payments

4.6

(28)

Email alerts

(0)

Email marketing

4.4

(5)

Email reminders

(0)

Email templates

(0)

Event scheduling

4.6

(26)

Event ticketing

4.8

(5)

For restaurants

(0)

Generative ai

3.5

(2)

Gift card management

5.0

(1)

Group reservations

(0)

Guest list management

5.0

(1)

Inventory management

4.8

(5)

Inventory tracking

(0)

Marketing automation

(0)

Mobile access

4.2

(52)

Mobile alerts

(0)

Mobile booking

(0)

Multi-Channel marketing

(0)

Multi-Language

(0)

Multi-Location

5.0

(1)

Natural language processing

(0)

Online booking

4.9

(46)

Online ordering

5.0

(3)

Online payments

4.7

(6)

Online registration

(0)

Online reservations

(0)

Order entry

(0)

Order management

(0)

Payment processing

4.8

(38)

Performance metrics

4.0

(2)

Personalization

(0)

Point of sale (pos)

(0)

Point of sale (pos) integration

(0)

Promotions management

(0)

Queue management

(0)

Rate management

(0)

Ratings/Reviews

5.0

(1)

Real-Time analytics

4.8

(6)

Real-Time data

4.8

(20)

Real-Time notifications

(0)

Real-Time reporting

4.1

(8)

Real-Time updates

(0)

Reminders

(0)

Reporting/Analytics

4.3

(3)

Reporting & statistics

4.7

(12)

Reservations management

(0)

Restaurant pos

(0)

Reviews management

(0)

Role-Based permissions

(0)

Room block management

5.0

(1)

Room booking

(0)

Sales reports

(0)

Seating map

5.0

(1)

SMS messaging

(0)

Social media integration

(0)

Social promotion

4.0

(1)

Surveys & feedback

5.0

(1)

Table management

4.5

(2)

Third party booking

(0)

Third-Party integration

(0)

Third-Party integrations

5.0

(2)

Ticketing

(0)

Venue management

(0)

Virtual personal assistant (vpa)

(0)

Waiting time tracking

(0)

Wait list management

(0)

Waitlist status tracking

5.0

(2)

Website integration

4.9

(36)

Website management

4.0

(2)

Website personalization

(0)

Weddings/Parties

(0)

Now Book It alternatives

Now Book It

4.9

(101)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.8

Features

4.7

Value for Money

4.8

Customer Support

4.9

Booqable

4.8

(1.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.8

Features

4.6

Value for Money

4.7

Customer Support

4.8

Wix

4.4

(10.7K)

learn more

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.3

Value for Money

4.3

Customer Support

4.2

Eventbrite

4.6

(5.8K)

learn more

Starting from

Free

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.5

Customer Support

4.3

Now Book It pricing

Value for money rating:

4.8

(101)

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

start trial

User opinions about Now Book It price and value

Value for money rating:

4.8

(101)

To see what individual users think of Now Book It's price and value, check out the review snippets below.

Christopher D.

Operations Manager

Adam K.

Owner

Now Book It integrations (14)

Integrations rated by users

We looked at 101 user reviews to identify which products are mentioned as Now Book It integrations and how users feel about them.

Stripe

Integration rating: 4.7 (19)

“Integrating Stripe with Squarespace enables secure, PCI-compliant credit card processing for digital downloads and subscriptions without custom payment code.”

Estrella A.

Software Engineer

Square for Restaurants

Integration rating: 4.0 (3)

“Menu goes from SQ to OTTER then to OWNER”

Cam M.

BBQ Owner

Lightspeed

Integration rating: 4.0 (3)

“Chewsie uses light speed to send the orders from the table to our counter and kitchen printers.”

Clair S.

Cafe Manager

Function Tracker

Integration rating: 3.7 (3)

“simple and saves double bookings”

“Would like NBI to fee back to FT with information”

Leigh M.

General Manager

1/2

Instagram

Integration rating: 5.0 (3)

“Su TikTok è facile fare grandi numeri e diventare virali, ma su Instagram è più facile fidelizzare i follower e creare una vera community. Inoltre permette di ripubblicare con un clic i video di TikTok direttamente nelle Storie o nei Reels.”