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CallRail Logo

Call Tracking & Analytics

Table of Contents

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CallRail - 2026 Pricing, Features, Reviews & Alternatives

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

CallRail overview

Based on 173 verified user reviews

What is CallRail?

By industry, CallRail reviewers are most commonly professionals in marketing and advertising (49%). The most frequent use case for CallRail cited by reviewers is call tracking (88% of reviewers).

What do users say about CallRail pricing?

Some reviewers find CallRail’s pricing reasonable and cost-effective for small businesses, and they appreciate the flexibility of no contracts and a free trial. However, some users report confusion around pricing, unexpected billing changes, and high costs for advanced features.

Starting price

55usage based /
per month

Alternatives

with better value for money


Pros & Cons

Lead Management

Call Tracking

Call Management

Reporting

Pricing

Mobile and Text

CallRail’s user interface

Ease of use rating:

CallRail pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(10)
3-4(43)
5(120)

What do users say about CallRail?

By industry, CallRail reviewers are most commonly professionals in marketing and advertising (49%). The most frequent use case for CallRail cited by reviewers is call tracking (88% of reviewers).

Select to learn more


Who uses CallRail?

Based on 173 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Construction
Arts and Crafts
Financial Services
Others

Use cases

Call Tracking
Call Recording
Telephony
Predictive Lead Scoring
Lead Management

CallRail's key features

Most critical features, based on insights from CallRail users:

IVR
Call monitoring
Computer telephony integration
Conversion tracking
Call routing
Keyword tracking
Caller id
Call transcription

All CallRail features

Features rating:

Access controls/permissions
Activity dashboard
Activity tracking
Alerts/Notifications
API
Archiving & retention
Automatic call distribution
Call center management
Call disposition
Caller id
Call list management
Call monitoring
Call recording
Call reporting
Call routing
Call scoring
Call scripting
Call tagging
Call tracking
Call tracking metrics
Call transcription
Call transfer
Campaign analytics
Chat/Messaging
Computer telephony integration
Conversion tracking
Customizable fields
Customizable reports
Dashboard
Data import/export
Event triggered actions
File transfer
Interaction tracking
IVR
Keyword tracking
Lead capture
Lead distribution
Lead generation
Lead management
Lead qualification
Lead segmentation
Live chat
Monitoring
Multi-Campaign
Multi-Channel communication
On-Demand recording
Performance metrics
Predictive analytics
Queue management
Real-Time analytics
Real-Time data
Real-Time monitoring
Real-Time reporting
Recording
Reporting & statistics
ROI tracking
Source Tracking
Tagging
Third-Party integrations
Voice mail
VoIP connection
Web forms
Workflow management

CallRail alternatives

CallRail logo

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55

Per month

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800.com logo

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Nextiva logo

Starting from

25

/user

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Customer Support
CTM logo
visit website

Starting from

79

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

CallRail pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Lead Tracking

55

Per month

Features included:

  • 5 local numbers
  • 250 local minutes
  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Tracking Complete

105

Per month

Features included:

  • Call, text, and form tracking and attribution
  • Custom form builder
  • Multi-touch CPL reporting
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules

Lead Conversion

165

Per month

Features included:

  • Call & text tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

Lead Conversion Complete

215

Per month

Features included:

  • Call, text, and form tracking and attribution
  • Call recording and routing
  • Call transcription and analysis
  • Automation rules
  • Custom form builder
  • Multi-touch CPL reporting
  • Call summaries & sentiment analysis
  • Conversation trend reports
  • Automatic conversion tagging
  • Coaching & conversion tools

User opinions about CallRail price and value

Value for money rating:

Of 25 reviews that provide robust commentary on CallRail's price and value, mention it in a positive light.

Some reviewers find CallRail’s pricing reasonable and cost-effective, especially for small to medium-sized businesses, and appreciate the flexibility of no contracts and the availability of a free trial. Users think the software delivers good value relative to its competitors and like the user-friendly features included in the plans. However, some users report confusion around the pricing structure, unexpected billing changes, and feel the service can be expensive, particularly for advanced features or larger needs. Reviewers indicate the free trial duration may be too short to fully assess value.

, and

CallRail integrations (16)

Integrations rated by users

We looked at 173 user reviews to identify which products are mentioned as CallRail integrations and how users feel about them.

Integration rating: 4.7 (5)

Google Ads logo
Google Ads

Integration rating: 4.5 (5)

This gives us actionable conversion data tied to our google campaigns and feeds it back into Google Ads so that we can track campaign effectiveness.

BM

Brad M.

Sales and Marketing Technologist

Zapier logo
Zapier

Integration rating: 5.0 (2)

Overall really strong, a few quirks but it keeps getting better and more useful.

GC

Garrett C.

Owner

WordPress logo
WordPress

Integration rating: 4.0 (2)

Integration rating: 4.5 (2)

We use both platforms to track and align sales.

MU

Michelle U.

VP of Operations

Integration rating: 5.0 (1)

To keep track of where these leads and cases are coming from through our platforms!

LP

Laura P.

Online Advisor

CallRail customer support

What do users say about CallRail customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of CallRail customer support.

Widely noted by reviewers, CallRail's support team is helpful, friendly, and quick to respond to inquiries and issues.

A significant portion of users appreciate the abundance of support articles and guided setup, making onboarding easier.

A limited number of users report difficulties reaching support, slow responses, and unresolved billing or refund issues.

Support options

Phone support
Email/help desk
Chat
Faqs/forum
Knowledge base

Training options

Videos
Webinars
Documentation

To see what individual users say about CallRail's customer support, check out the review snippets below.

“I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". ”

TY

Teresa Y.

Tech Support

“The biggest issues we have with this software is that our customers don't want to pay for it.”

JO

Jacob O.

Senior Paid Media Strategist

CallRail FAQs

Q. What is CallRail used for?

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses worldwide, CallRail’s marketing analytics and business communications software delivers real-time insights that help customers market with confidence. Founded in 2011, CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, conversation intelligence, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics. Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales. CallRail has been featured on the Inc. 5000 fastest growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company is powered by more than 300 employees committed to delivering incredible products. They’ve earned CallRail spots on Inc. Magazine’s 2018 and 2019 Best Places to Work list as well as the Forbes Best Startup Employers list in 2020. For more information or to view a demo of the platform, visit http://www.callrail.com

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