Yotpo Pricing, Features, Reviews & Comparison of Alternatives

Yotpo Reviews

Yotpo

Reviews & Customer Content Marketing

4.64/5 (59 reviews)
20,118     14,138

Get a ton of authentic reviews.

Our in-mail review technology allows customers to leave reviews right from within their email client. Yotpo users typically generate 9x more reviews than they would with other reviews platforms, and the Yotpo reviews widget has proven to increase on-site conversions by 2.5x.

While basic Yotpo users can take advantage of review generation and some of our widgets, premium users can use Yotpo as a complete marketing engine. Here are just some of what's included in the premium packages:

With our integration with Google, users can take advantage of Rich Snippets, Google Seller Ratings, and Product Listing Ads, all of which dramatically improve CTR and positively impact ROI. Unique to Yotpo, reviews can be indexed by google, creating thousands of new keywords for SEO.

Even more, Yotpo's Facebook and Twitter integrations allow users to automatically post reviews to social, including in paid ads, which have shown to decrease CPA by 50% and drive customers to buy again and again.

www.yotpo.com

Yotpo Reviews (59)

Latest reviews

 Hyped and crazy expensive

Some automation but a lot of those benefits are negated because we found some of those features just don't work for us.

Read the full review
Reviewed 19th of May by Sean Kim

 

 Not worth

I learned an expensive lesson. Never sign an annual contract with an app before a trial run to confirm the true value of the software. At this rate, we're looking at an eternity before any sign of ROI.

Read the full review
Reviewed 19th of May by Dave Carlson

Read all reviews

Yotpo Pricing

Pricing model: Freemium, One-time License, Open-source, Subscription

Free Trial: Available (No Credit Card required)

Please contact Yotpo for pricing information.

Key Features of Yotpo

  • Plug & Play
  • Support more than 25 languages
  • Support more than 15 eCommerce platforms
  • Tools to turn your reviews into SEO gold
  • Mail after purchase
  • Yotpo is completely social
  • Look and feel customiziation
  • Powerful moderation tools
  • Turn one-time shoppers into return customers
  • Dedicated support
  • Powerful analytics
  • Community Q&A
  • Commenting
  • Coupons

Yotpo Screenshots (5)

Yotpo screenshot: Yotpo's DashboardYotpo screenshot: Mail After PurchseYotpo screenshot: On-Site WidgetYotpo screenshot: Social CurationYotpo screenshot: Q&A Feature

Specifications

Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Devices Supported
Linux, Mac, Windows, Web-based, Windows Phone, Mobile Web App
Supported Countries
Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support

Alternatives to Yotpo

Benefits

- Generate more reviews/content than with any other solution with in-mail form and other tools.
- Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.
- Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.
- Display verified reviews at key points on your site to increase conversions.
- Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.

Who is Yotpo For?

  • Experience level: All experience levels
  • Industry: Retail, Ecommerce
  • Business size: Small businesses, mid-size businesses, large enterprises
  • Departments/roles: Marketing
  • Example customers: Pura Vida, Sears, Staples
Read the full GetApp Analysis

Videos

Sean Kim

Hyped and crazy expensive

19/05/2017

Some automation but a lot of those benefits are negated because we found some of those features just don't work for us.

Pros

Yotpo is def has a lot of features that make it easier on a business owner. I like how it automates a lot of the process of curating reviews.

Cons

It's WAY too expensive for what it is. Admittedly they do more than the competition but that doesn't justify the price tag. You can get similar features for 1/20 the price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

2/10
Source: Capterra
Helpful?   Yes   No
Read more
Dave Carlson

Not worth

19/05/2017

I learned an expensive lesson. Never sign an annual contract with an app before a trial run to confirm the true value of the software. At this rate, we're looking at an eternity before any sign of ROI.

Pros

I like the overall integration into Shopify's platform and how the reviews are displayed for the user. We do receive an average amount of comments, reviews, etc.

Cons

When we we're considering this app we were told how much new sales this app would generate because of the benefits you'd be offering the visitor for writing a review. Unfortunately, that was NOT the case. AND its not our demographic audience either, we sell to a very vocal audience of over 500,000 followers on social media.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Sheldon Cho

Awesome Review Software!

18/05/2017

Pros

Easy to use. Most of the features are automated. It generates a nice portion of our monthly sales. It has helped generate 1000+ reviews in one year across 3 websites. Without it we only generated 10 reviews per month.

Cons

Navigating around can be a bit clunky but it's improved significantly over the last year. The new analytics feature is nice. Also, just got setup with the Visual Marketing Suite which helps to generate more social proof.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Russell  Suskind

While expensive, Yotpo has been extremely helpful for us in capturing content and converting leads.

17/05/2017

Yotpo provided us with the ability to get real "third party" reviews from customers and post them on our site. This gave us instant credibility and validated the quality of our product which led to a higher conversion rate. We were also able to use this customer generated content for social media ads which led to more unique visitors and in turn, more sales.

Pros

The software is extremely easy to use and customize. With Yotpo, we were able to launch with a dedicated reviews page and reviews carousel that was completely customized to fit the look and feel of our site. Emails to customers requesting reviews are super simply and easy to publish to the site. Yotpo has really helped in validating and providing credibility to our product and brand.

Cons

Price. They have pretty aggressive sales reps and only work on annual contracts. While effective, it's by far our largest software subscription in terms of spend. We locked ourselves into the pro version and once you implement it on your site, it's difficult to downgrade to a cheaper version.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Taryn Rodighiero

Great customer service, looks proffesional on the website

12/05/2017

Pros

I like that we can customize the emails, and I like that yotpo can automatically post five star reviews to our social media platforms.

Cons

Going between the new and old dashboard was a little confusing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Alex Grady

Great spftware

11/05/2017

Pros

Really like be the ability to respond to reviews. Also, I would love to be the verified user/buyer tags which really add weight to the review. The mail after the purchase has worked really well in generating large numbers of reviews also and is probably my favorite feature.

Cons

Pricing is quite high and some of the integrations to other 3rd party software should come in the lower price tiers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
RAYMOND MANN

good experience. but costly.

11/05/2017

insight into product reviews.

Pros

feature set is great, i really like the user interface. feature set on the backend is great and constant updates is also good.

Cons

costly. lack of developer tools for advanced configurations. The company needs to work on the emails that are being sent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael  Hsiung

Great experience with the Yotpo system and Support Team

11/05/2017

Pros

It is really easy for users to leave a review and it is pretty cool that customers can upload photos like on Amazon.

Cons

The thing I like the least about this software is the pricing. We are a small business and to get the functionality we need we have to pay a pretty penny.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
C.J. fay

We have enjoyed the customer help and the features for this product!

11/05/2017

Pros

The ability to share it across multiple sites and the ability to incorporate multiple features within our websites.

Cons

The dashboard can be a bit clunky or hard to navigate at times, it can be hard to find exactly what you are looking for or the downloads may not work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Logan Thompson

Good product but way overpriced.

11/05/2017

People can easily write reviews. The in-email review forms they have work well.

Pros

Makes it easy for people to leave reviews. Lots of functionality and they are constantly adding new features.

Cons

Price doesn't align with value. Doesn't integrate with email providers. Sorting through customer photos is a mess since there is no sort features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
Read more

GetApp Analysis

Customer reviews have become a driving force behind sales on the Internet, boosting the confidence of consumers who are oftentimes purchasing items they haven’t been able to see or touch in real life. Yotpo is a web-based platform for businesses that are looking to get more authentic reviews from their customers. By harnessing the power of their existing buyers, retailers and other online outlets, businesses can increase conversions without necessarily upping the amount they’re spending on advertising.

Yotpo already works with more than 100,000 businesses around the world. In addition to powerful tools for review generation, Yotpo also provides its users with access to SEO and marketing tools. Online retailers are able to distribute reviews throughout social media platforms such as Facebook and Twitter, which not only drives conversions but also aids in the acquisition of new traffic through improved organic search rankings.

What is Yotpo?

More than simply a review generation tool, Yotpo is actually a complete content marketing solution for businesses that sell products or services online. It uses real-time data and proprietary algorithms to determine the precise needs of each business that signs up for its service. It then provides each business with the tools necessary to persuade customers to generate original content in the form of online product reviews.

Yotpo knows when and how to engage particular customers after the checkout process is complete in order to get those customers to write reviews. It does this on an individual basis with the understanding that different customers have different behaviors when it comes to content creation. (For example, customers from certain countries don’t tend to write product reviews on certain days of the week.) Advanced analytics enable Yotpo to provide businesses with significantly more content than competing review generation platforms.

Main Features

Mail After Purchase

Yotpo differentiates itself from competitors, and helps businesses collect more reviews, with its Mail After Purchase (MAP) feature. The company says that it can generate reviews from 10% of a business’s customers simply with the use of data-driven, automatic emails.

Each time a visitor on your website converts, Yotpo automatically sends a review request to the customer at the optimal time. The look and logic of these review request emails are completely customizable, and MAP is mobile-responsive. Customers are able to submit their reviews using the In-Mail form, which reduces friction. These emails are also a useful time for upselling, as this increases the value and loyalty of customers.

On-Site Review Widgets

Yotpo’s on-site review widgets increase trust among website visitors and ultimately boost on-site conversions. Yotpo labels its reviews with a trust badge, which signals to shoppers that they’re reading actual reviews from real buyers. Ratings and reviews are displayed in key conversion spots based on Yotpo’s proprietary data.

Customize your website’s review widget to match your website’s branding and language. Each review includes in-depth information about the reviewer, which helps shoppers decide which opinions are most relevant. You also have the option to ask your buyers custom questions to aid prospects in the product research process.

Social Media Ads

Businesses that use Yotpo can turn their most positive reviews into high-performing ads on Facebook. This takes advantage of the user-generated content that businesses already have and capitalizes on the effectiveness of work-of-mouth marketing in acquiring new customers online.

You can use Yotpo’s Ad Builder tool to create your own Facebook ads. Yotpo automatically analyzes and optimizes your ads to ensure that your company is getting the top results. You can manage all of your reviews and marketing materials in a centralized place, and you ultimately pay less for top results.

SEO Tools

Inline technology that is exclusive to Yotpo improves users’ organic search results. Yotpo does this by loading reviews as part of a website’s content. This opens each business up to new keywords and keeps content fresh, which is a driving force in the promotion of organic traffic.

Boosting your organic search results happens seamlessly with Yotpo, without any real work on your part. As new reviews are added to your website, your content is refreshed and Google’s ranking algorithm takes notice. It also improves the performance of AdWords campaigns by displaying ratings and reviews right beside your Google ads. Reviews are also displayed across Google Shopping and Product Listing ads.

Integrations

Yotpo integrates with most eCommerce solutions, along with advertising and marketing platforms like Facebook and Google. The Yotpo API supports both HTTP and HTTPS requests.

Pricing

Yotpo offers a Free Forever plan, which is a basic review generation platform for all online businesses.

Bottom Line

  • Comprehensive solutions to leverage user-generated content
  • Improves marketing and SEO
  • Request reviews manually or automatically using Yotpo’s MAP feature
  • Value can be tracked with analytics
  • Upselling tools increase the lifetime value of shoppers

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