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Yotpo
5
250
4
92
3
23
2
6
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Marketing platform for collecting and showcasing reviews
Table of Contents
Yotpo - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Yotpo overview
Based on 376 verified user reviews
What is Yotpo?
By industry, Yotpo reviewers are most commonly professionals in retail (29%). The most frequent use case for Yotpo cited by reviewers is review management (64% of reviewers).
What do users say about Yotpo pricing?
Reviewers appreciate the scalability, bundled savings, and generous free plan, and some users report the platform pays for itself. However, some users say pricing is confusing, expensive for small businesses, and lacks transparency, with frequent paywalls.
What are the most popular integrations for Yotpo?
The Yotpo integration most frequently cited by reviewers is Shopify, an eCommerce product rated 4.7 out of 5 for its integration with Yotpo.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Customer Reviews
SMS Marketing
Customer Support
Pricing
Ease of Use
Account Management
Yotpo’s user interface
Yotpo pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
4.4
Ease of use
4.4
Customer support
4.5
Reviews sentiment
What do users say about Yotpo?
By industry, Yotpo reviewers are most commonly professionals in retail (29%). The most frequent use case for Yotpo cited by reviewers is review management (64% of reviewers).
Select to learn more
Who uses Yotpo?
Based on 376 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Yotpo's key features
Most critical features, based on insights from Yotpo users:
All Yotpo features
Features rating:
Yotpo alternatives
Yotpo
Starting from
199
Per month
Trustpilot
Starting from
No pricing info
TrueReview
Starting from
No pricing info
Birdeye
Starting from
No pricing info
Yotpo pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- 10,000+ included orders
- Enterprise Account Manager
- Custom Contract and Terms
User opinions about Yotpo price and value
Value for money rating:
Of 77 reviews that provide robust commentary on Yotpo's price and value, mention it in a positive light.
Reviewers indicate that Yotpo offers a range of pricing tiers based on review volume and feature set, with some users appreciating the scalability and the ability to bundle services for savings. Users think the free plan and free trial provide a good way to test the platform’s capabilities, and some say the free version includes a generous set of features. Reviewers appreciate that there are no hidden fees or unexpected charges, and some users report that the software pays for itself through increased sales. Some reviewers find the platform a solid value for the features offered, especially for larger businesses or those who can fully utilize the suite.
However, some users report that many desirable features are locked behind higher-priced tiers, making it expensive for small businesses or those with lower order volumes. Reviewers indicate that the pricing structure can be confusing, with unclear distinctions between different plans and add-ons. Some users feel frustrated by the lack of transparent, publicly available pricing and the requirement for annual contracts. Reviewers say the cost is significantly higher than competitors, and some feel the value does not align with the price, especially when only basic features are needed. Some users report that frequent paywalls and expensive upgrades limit access to the platform’s full potential.
, and
Yotpo integrations (48)
Integrations rated by users
We looked at 376 user reviews to identify which products are mentioned as Yotpo integrations and how users feel about them.
Integration rating: 4.7 (18)
“Integration with Spotify is important because it makes it easy to accept online payments. It works smoothly and does not need much setup. This saves time and helps manage orders faster.”
Hana Ř.
Leader of Inventory
Integration rating: 4.5 (6)
Integration rating: 3.4 (6)
“so that I can track customers who have a social media presence and reach out to them directly to create a partnership”
Cody A.
Business Owner
Integration rating: 4.3 (3)
Integration rating: 4.0 (3)
“Allows for adding customers to Omnisend segments based on positive/negative communications in Gorgias.”
Frank A.
Head of Digital
Integration rating: 5.0 (2)
“Integration with WooCommerce is important because it allows flexible payment options in online stores. It works well with PayPal and supports different types of businesses. It also gives more control over how payments are set up.”
“Easy integration across the platform”
Hana Ř.
Leader of Inventory
Yotpo customer support
What do users say about Yotpo customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Yotpo customer support.
Widely noted by reviewers, Yotpo customer support is responsive, quick to resolve issues, and provides clear answers.
A significant portion of users appreciate the knowledgeable staff and hands-on assistance during setup and troubleshooting.
Common user feedback highlights the ease of contacting support via chat and the helpfulness of extensive help resources.
A minority of users report slow response times, limited support at lower tiers, and occasional lack of knowledgeable reps.
Support options
Training options
To see what individual users say about Yotpo's customer support, check out the review snippets below.
“I was extremely pleased with the professionalism of their customer support staff and their ability to address our issues and concerns.”
Wellington W.
Communications Director
“YotPo's customer service team has been readily available and very supportive in troubleshooting.”
Chantell M.
Marketing Associate
“Getting help from our customer reps has been a really negative experience.”
Grant G.
Manager of Influencer Marketing and Content
“Support tickets lack basic functionality, the support portal is a security disaster, they sent me a login to a a rep, not a customer, and then just swept it under the rug.”
Philip G.
Owner
Yotpo FAQs
Yotpo is a comprehensive eCommerce marketing platform that helps online retailers leverage customer-generated content to build trust and increase sales. The software specializes in collecting, curating, and displaying customer reviews, ratings, and photos at strategic conversion points throughout the buyer journey. Designed for eCommerce businesses of all sizes, from emerging startups to established enterprise brands, Yotpo provides solutions that enhance social proof and create authentic shopping experiences. The platform addresses the critical need for credibility in online shopping environments where consumers increasingly rely on peer recommendations before making purchasing decisions. The platform features a sophisticated review collection system with an industry-leading response rate, powered by AI-optimized review requests and a signature in-mail review form that simplifies the feedback process for customers. Yotpo's functionality extends beyond basic review collection to include comprehensive content management capabilities that allow businesses to collect every type of user-generated content from a single interface. The system strategically displays this content throughout the customer journey to maximize conversion impact. Yotpo enhances search engine visibility by incorporating review content into search results, which increases click-through rates and improves SEO rankings. The platform's customizable widgets enable brands to showcase social proof exactly where it matters most in the purchase funnel, providing potential customers with the reassurance they need when making buying decisions. Yotpo offers seamless integration with major eCommerce platforms including Shopify, BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud, and WooCommerce, as well as custom-built websites. This integration capability ensures that businesses can incorporate Yotpo's functionality without disrupting their existing technology infrastructure. The platform's API allows for flexible implementation across various digital touchpoints and enables connection with other marketing tools and services that businesses may already be using.
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