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Matomo Logo

Take back control with Matomo

Table of Contents

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Is this product right for your business?

Find out with a

Matomo - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Matomo overview

What is Matomo?

Challenge the status quo with Matomo.

Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

Starting price

9 /
per month

Pros & Cons

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Data Privacy

Self-Hosting

Features

API Limitations

Matomo’s user interface

Ease of use rating:

Matomo pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(13)
5(48)

What do users say about Matomo?

Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for.

Select to learn more


Who uses Matomo?

Based on 62 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Information Technology and Services
Marketing and Advertising
Cosmetics
Automotive
Others

Use cases

Web Analytics
Marketing Analytics
Website Monitoring
Dashboard
Data Analysis

Matomo's key features

Most critical features, based on insights from Matomo users:

Keyword tracking
User interaction tracking
Time on site tracking
Goal setting/tracking
Heatmaps
Referral tracking

All Matomo features

Features rating:

A/B testing
Activity dashboard
Alerts/Notifications
API
Behavioral analytics
Campaign analytics
Campaign management
Campaign tracking
Conversion tracking
Customer database
Customer journey mapping
Customer profiles
Customizable branding
Customizable dashboard
Customizable reports
Customization
Dashboard
Dashboard creation
Data analysis tools
Data capture and transfer
Data cleansing
Data discovery
Data import/export
Data quality control
Data visualization
Drag & drop
For websites
Goal setting/tracking
Heatmaps
Keyword tracking
KPI monitoring
Multi-Channel attribution
Multiple Site Management
Pageview Tracking
Performance metrics
Private dashboards
Public dashboards
Real-Time analytics
Real-Time data
Real-Time monitoring
Referral tracking
Reporting/Analytics
Reporting & statistics
Scheduled/Automated reports
Screen activity recording
Search/Filter
Self service data preparation
SEO management
Single page view
Site Search Tracking
Statistical analysis
Third-Party integrations
Time on site tracking
User interaction tracking
Visual analytics
Website analytics
Widgets

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Matomo pricing

Value for money rating:

Starting from

9

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Matomo price and value

Value for money rating:

To see what individual users think of Matomo's price and value, check out the review snippets below.

“It is not too intrusive, nevertheless it has a lot of useful features.”
FV

Filippo V.

CTO

“Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for.”
Verified reviewer profile picture

Ali L.

Server Administrator

Matomo integrations (17)

Integrations rated by users

We looked at 62 user reviews to identify which products are mentioned as Matomo integrations and how users feel about them.

WordPress logo
WordPress

Integration rating: 5.0 (3)

We have just built a new Wordpress website and will be launching this week, so seamless flow between the new website and chat is necessary.

MH

Melissa H.

Director of Marketing

Integration rating: 5.0 (1)

Integration rating: 3.0 (1)

Joomla logo
Joomla

Integration rating: 5.0 (1)

Website Integration - Selling Platform

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Gavin L.

Director, FE Consultant, Teacher-Educator, Author

Matomo support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base

Training options

Documentation
In Person
Videos

Matomo FAQs

Q. Who are the typical users of Matomo?

Matomo has the following typical customers:
Small Business, Large Enterprises, Freelancers, Mid-size Business

These products have better value for money


Q. What level of support does Matomo offer?

Matomo offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base

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