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Groove Logo

The first sales platform to make sales strategy actionable

Table of Contents

Groove - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Groove overview

What is Groove?

Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.

Groove enables more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020.

To learn more, visit https://groove.co.

TWO-WAY SALESFORCE INTEGRATION: Keep your Salesforce records current without leaving your inbox or calendar. Quickly update records and log call notes right from the Groove sidebar. View and update opportunities and cases, and create new leads, contacts, and accounts without leaving your email or calendar.

EMAIL & CALENDAR SYNC: Email and Calendar Integration for Salesforce made easy. With Groove's automatic sync, reps save time by eliminating manual data entry, and you never have to wonder if your Salesforce records are up-to-date.

EASY, INTUITIVE, AND FAST: An intuitive interface combined with a email and calendar sidebar means you don’t have to change the way you work — Groove fits into your natural workflow.

AUTOMATED FLOWS: Create multi-step, multi-channel campaigns that can be personalized using any field or attribute in Salesforce. Highly personalized touches can be executed same-day.

REVENUE TEAM COLLABORATION: Teams can use Workspaces to collaborate on account lists in real-time. Share top-performing strategies, campaigns, and content with the team, standardize on best practices, and quickly get new users up-to-speed.

INCREASE SPEED TO LEAD: Automatically import new leads into a flow and reduce speed to lead to seconds, significantly boosting your meeting rates.

ACCURATE SALESFORCE REPORTING: Groove captures 3X the activities of competing platforms. Because Groove is native to Salesforce, there is no data latency and Salesforce reporting is always accurate.

Starting price

50 /
per month

Pros & Cons

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Email

Team Collaboration

Call Dialer

Bugs and Issues

Groove’s user interface

Ease of use rating:

Groove pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(39)
5(106)

What do users say about Groove?

We were able to efficiently and automatically send many emails, as well as forward emails so that potential customers can be aware of the original emails being sent.

Select to learn more


Who uses Groove?

Based on 146 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Computer Software
Marketing and Advertising
Information Technology and Services
Higher Education
Others

Use cases

Email Tracking
Call Tracking
Sales Engagement Platform
Sales Tracking
Sales Force Automation

Groove's key features

Most critical features, based on insights from Groove users:

Email management
Event triggered actions

All Groove features

Features rating:

Access controls/permissions
Activity dashboard
Activity tracking
Alerts/Notifications
API
Appointment scheduling
Auto-Dialer
Business process automation
Calendar management
Calendar sync
Call logging
Call recording
Call tracking metrics
Campaign analytics
Campaign management
Client management
Collaboration tools
Commenting/Notes
Communication management
Contact management
Content management
CRM
Customer database
Customizable branding
Customizable fields
Customizable reports
Customizable templates
Dashboard
Data import/export
Drip campaigns
Email management
Email marketing
Email templates
Email tracking
Engagement tracking
Event triggered actions
Field sales management
For insurance industry
For sales teams/organizations
Interaction tracking
Lead capture
Lead management
Lead qualification
Meeting management
Mobile app
Multi-Campaign
Opportunity management
Performance management
Performance metrics
Pipeline management
Process/Workflow automation
Prospecting tools
Real-Time analytics
Real-Time data
Real-Time reporting
Reminders
Reporting/Analytics
Reporting & statistics
Sales activity management
Sales automation
Sales pipeline management
Sales reports
Sales trend analysis
Scheduling
Search/Filter
Strategic planning
Task management
Team management
Template management
Territory management
Third-Party integrations
Workflow management

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Groove pricing

Value for money rating:

Starting from

50

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Groove price and value

Value for money rating:

To see what individual users think of Groove's price and value, check out the review snippets below.

“The detailed statistics which it produces showing our timelines we spend on meeting.”
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Santhosh B.

Global data associate

“Don't have to rely on too many software for communicating with colleagues in various modes.”
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Santhosh B.

Global data associate

Groove integrations (9)

Integrations rated by users

We looked at 146 user reviews to identify which products are mentioned as Groove integrations and how users feel about them.

Integration rating: 4.6 (8)

Gmail logo
Gmail

Integration rating: 4.3 (3)

It makes it easy to schedule events with other Gmail users.

RP

Rylie P.

Communications Coordinator

Integration rating: 5.0 (2)

Integration rating: 4.0 (2)

Salesforce has been our CRM for years.

AL

Adam L.

Director

Groove support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Chat
Phone Support

Training options

In Person
Documentation
Live Online
Webinars
Videos

Groove FAQs

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