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Branch Metrics Logo

Mobile attribution and linking platform

Table of Contents

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Branch Metrics - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: December 2025

Branch Metrics overview

What is Branch Metrics?

Branch is a cross-platform attribution and linking solution designed to help businesses of all sizes unify mobile measurement and user experiences across devices, channels, and platforms. With Branch, users can increase mobile conversion, engagement, and retention through deep linking, mobile banners, attribution, user routing, and personalized app experiences.

Branch’s key features include cross-platform persona IDs, click and view-through attribution, analytics dashboards, and fraud detection. With Branch, users can create and embed quick, universal, and deep links with custom domains across multiple channels, devices, and operating systems. Businesses can utilize the advanced analytics dashboard to manage mobile referrals with deep links that enable link generation, reward attribution, referral tracking, and more.

The Branch platform optimizes campaigns by tracking visitor touchpoints across multiple channels, including email, web, and social media as well as ads and referrals attribution. The solution also provides cohort analysis tools that pull data from multiple marketing channels. Branch’s Firebase app indexing tool automatically increases the visibility and ranking of user content on Google search results.

Starting price

Free

Alternatives

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Pros & Cons

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User Interface

Security and Access Control

Pricing

Branch Metrics’s user interface

Ease of use rating:

Branch Metrics pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(14)
5(7)

What do users say about Branch Metrics?

Technical support for users on the free plan or lower levels may be limited.

Select to learn more


Who uses Branch Metrics?

Based on 22 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Computer Software
Information Technology and Services
Automotive
Others

Use cases

Marketing Attribution
Marketing Analytics
Mobile Analytics
Mobile Marketing
Application Development

Branch Metrics's key features

Most critical features, based on insights from Branch Metrics users:

Reporting/Analytics
Data visualization
Data import/export
Conversion tracking
Campaign analytics
API

All Branch Metrics features

Features rating:

Website analytics
Behavior tracking
Campaign management
Social media integration
ROI tracking
Real-Time data
Activity dashboard
Third-Party integrations
Visitor tracking
Trend analysis
Social media monitoring
Search/Filter
Real-Time reporting
Real-Time analytics
Multi-Campaign
Keyword tracking
Fraud detection
Dashboard
Customizable templates
Customizable branding
Customer activity tracking
Conversion Rate Optimization
Cohort analysis
Click tracking
Activity tracking
A/B testing

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Branch Metrics pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Branch Metrics price and value

Value for money rating:

To see what individual users think of Branch Metrics's price and value, check out the review snippets below.

“I like that I can deep link with this software. The ability to direct different device users to appropriate landing pages is awesome.”

Verified reviewer

Anonymity request

“It is free to use so represents a significant saving on other solutions. Support for the product is excellent and there is a large friendly community of users.”
MH

Mark H.

Programmer

Branch Metrics support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Chat
Email/Help Desk
FAQs/Forum

Training options

Live Online
Documentation
Webinars
In Person

Branch Metrics FAQs

Q. Who are the typical users of Branch Metrics?

Branch Metrics has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

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Q. What languages does Branch Metrics support?

Branch Metrics supports the following languages:
Chinese (Simplified), English, Korean


Q. Does Branch Metrics support mobile devices?

Branch Metrics supports the following devices:
Android, iPad, iPhone


Q. Does Branch Metrics offer an API?

Yes, Branch Metrics has an API available for use.


Q. What level of support does Branch Metrics offer?

Branch Metrics offers the following support options:
Knowledge Base, Chat, Email/Help Desk, FAQs/Forum

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