Bitly - 2026 Pricing, Features, Reviews & Alternatives

Reviewers appreciate Bitly's link shortening feature for transforming long, cumbersome URLs into short, manageable links. They find it particularly useful for marketing, social media, and text messages where character limits are a concern. Users report that it enhances the aesthetic appeal of their content and makes links more memorable and professional. They also value the customization options and the ability to create branded links, which help maintain brand identity and trust. Many mention its ease of use and time-saving benefits. Of the 166 Bitly users who gave detailed accounts of their use of Link Shortening, 99% rated this feature as important or highly important.

See related user reviews

“I like Bitly's link shortening for its ability to create easily shareable URLs while providing detailed analytics and customization options.”

Doyel N.

graphic designer

“ Bitly has a premium version to use custom domains for branding purposes, and redirection on Bitly's side is quite fast for the shortened links. ”

JG

Joshua G.

Campus Instructional coach

Users find Bitly's link analytics highly valuable for tracking link performance. They appreciate the detailed insights into metrics such as click rates, geographic data, and referral sources. Reviewers indicate that this information helps optimize marketing strategies and understand audience engagement. They also highlight the real-time updates and the ability to merge Bitly's analytics with other platforms like Google Analytics. Some users note that older links may lose data visibility, but overall, they find the analytics capability comprehensive and essential for campaign tracking. Of the 120 Bitly users who gave detailed accounts of their use of Link Analytics, 92% rated this feature as important or highly important.

See related user reviews

“Knowing how well my links are performing is crucial as I can track different metrics and merge that analysis with other platforms I use to track website performance like Google analytics and campaigns on Facebook.”

BV

Brian V.

Entrepreneur

“One of the key features on Bitly is link analytics - being able to see how many people have clicked, what time they clicked, which platform they accessed it from - helps us to decide what is working and what needs improvement.”

Jack H.

Comms, digital and press

Reviewers highlight Bitly's link editing feature for its flexibility and convenience. They appreciate being able to update and customize links even after they have been created, which helps maintain relevance and functionality. Users report that this capability allows them to correct errors without starting over and to personalize links for better organization and branding. They find it particularly useful for managing multiple links and ensuring that links remain professional and trustworthy. Some users mention the need for more editing options, but overall, they value this capability. Of the 95 Bitly users who gave detailed accounts of their use of Link Editing, 89% rated this feature as important or highly important.

Users appreciate Bitly's custom domains feature for enhancing brand visibility and trust. They report that custom domains make links more recognizable and memorable, which can increase click-through rates. Reviewers find this capability particularly useful for branding initiatives and creating a professional online presence. They also mention that it helps avoid phishing scams and makes links look less suspicious. Some users note that custom domains are available only in the premium plan and can be complex to set up, but they still find it a valuable addition. Of the 93 Bitly users who gave detailed accounts of their use of Custom Domains, 78% rated this feature as important or highly important.