Buffer Pricing Plan & Cost Guide

Buffer

Social media management platform

4.53/5 (1,108 reviews)

Buffer Pricing

Starting from: $15.00/month

Pricing model: Free, Subscription

Free Trial: Available

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch (hello@buffer.com)

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.

Competitors Pricing

Omnistar Affiliate

Starting from: 47.00/month
Pricing model: Subscription
Free Trial: Available

Pinpointe

Starting from: 42.00/month
Pricing model: Subscription
Free Trial: Available

Sprout Social

Pricing model: Subscription
Free Trial: Available

Salesforce Marketing Cloud

Starting from: 4800.00

Buffer Pricing Reviews

Pros
  • The iOS functionality makes it so easy to share brilliant content and keep an eye on the interactions that post gets. Its also brilliant if there are more than a couple of posts shared per day.Gordon R.Read the full review
  • It's been great, great price, easy to use. Our in-house marketing team uses Buffer and loves it.Ryan K.Read the full review
  • This is my favorite part, analytics feature will help you analize which kind of posts are performing better and which kind of posts you need to improve.Verified ReviewerRead the full review
Cons
  • Terrible UI and terrible performance I have repeated contacted them and still the software stops working on Macbook pro having to reload 3 times in a hour.THOMAS C.Read the full review
  • Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.Amber C.Read the full review
  • The only thing I can complain about is every once in a while my LinkedIn account gets disconnected and I need to reauthorize it. Other than that, this software has everything.Brandon S.Read the full review
97%
recommended this to a friend or a colleague

25 reviewers had the following to say about Buffer's pricing:

Anonymous

What i think of buffer

Used daily for 1-2 years
Reviewed 2020-01-26
Review Source: Capterra

Buffer has made my post automation easier. The only problem i have with buffer is their pricing.

Pros
Buffer make my marketing efforts much easier. There is also a free plan for basic usage. It has a very nice UI. Scheduling posts are easy

Cons
Its pricing is quite expensive. There are similar products out there with cheaper prices I experience some issues while scheduling posts. The amount of posts that csn be scheduled on the free plan is limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Javier M.

Good software at a fair priceGood software at a fair price

Used monthly for 6-12 months
Reviewed 2019-12-03
Review Source: Capterra

I used it specifically to schedule posts on social networks and it was very useful. Until I found an application a little more complete and with a better price.

Pros
Cheap and meets the promise. It is an easy to use software with a nice interface. Possibility of using multiple social network profiles.

Cons
The software have few options for interaction in the posts and poor user customization. Maybe the premium accounts are better but isn't cheap anymore.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Buffer is almost there.

Used daily for 2+ years
Reviewed 2020-03-31
Review Source: GetApp

The overall experience has been good with Buffer and it will be great if they can offer something at lower price.

Pros
We used Buffer Analyze and Publish for our social media platforms to post the content and analyse the performance. Buffer makes our work easy and doesn't require a lot of learning.

Cons
Sometime we do feel that Buffer is over-priced compared to the business value it provides. This is mainly because our social activity being low.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Jennifer W.

Buffer is to pricey

Used weekly for free trial
Reviewed 2019-01-06
Review Source: Capterra

Pros
Buffer is very streamlined​ when it comes to Instagram layouts. I did enjoy using there website

Cons
I did not choose Buffer as my scheduler because of the price. They're​ were better options out there for cheaper money.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Stanisa K.

Buffer was good at first, but after first unpublished post, I started looking elsewhere.

Used daily for 1-2 years
Reviewed 2018-09-22
Review Source: Capterra

I find it useful for startups that are in the beginning and don't have a lot of content. After some time, you might start looking for a higher price service.

Pros
I like that it's easy to use, navigate and I liked using it for a couple of my clients as I work as a Social Media Manager and I've used it for many clients because it was cheap and it worked pretty good.

Cons
After using this software for over a year or so, I noticed that a few times, my post didn't get published and the software didn't even send notification to my email or phone and I didn't post anything to social media when I needed to. This started happening more often later on, and that is the reason I went looking for services that will not let me down in these situations.

Response from Buffer


Hi, Stanisa, thank you for the honest review and feedback. I'm sorry that there have been a few errors with publishing your posts. We're keen to improve the reliability there. For the notifications, would you be up for going to My Account > Email Settings to turn on the Update Failures email notifications? Thanks. -Alfred

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Darren W.

The best go-to scheduler

Used weekly for 2+ years
Reviewed 2020-09-30
Review Source: Capterra

It's great to help clients who have never used a scheduling platform before, it's quite easy to use and reliable.

Pros
It's very easy to use if you're new to scheduling. Just connect the platforms and you'll be scheduling in no time.

Cons
The bolt-on features are on different pages and hugely expensive. Prefer to keep everything in one place and make the prices affordable rather than big leaps.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Zachary M.

Best way to manage social posts

Used weekly for 1-2 years
Reviewed 2019-07-30
Review Source: Capterra

Pros
I like how easy it is to schedule many posts at once on multiple platforms.

Cons
It can be expensive if you manage a lot of accounts but it will still be cheaper than doing the work manually.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

Time management tool for me

Used occasionally for less than 6 months
Reviewed 2019-08-26
Review Source: Capterra

Pros
Best tool for social media management tool. We can integrate many platforms together

Cons
Pricing structure is bit overall expensive

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Thomas H.

Buffer

Used daily for less than 6 months
Reviewed 2019-01-07
Review Source: Capterra

What I like most about using buffer is the ability to be functional on the go. The buffer mobile app allows me to track and make updates, and much more when I’m away from office.

Pros
The plate form is amazing for creating, scheduling, and posting content to multiple social media plateforms simultaneously. It’s design and functionality is very pleasing and makes you want to schedule content months in advance.

Cons
Buffer is amazing value. I would say quality service for fair price.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Matt R.

Buffer — An affordable social media manager

Used weekly for 2+ years
Reviewed 2020-09-26
Review Source: Capterra

For the most part, Buffer is a great social media manager. They have an affordable option for smaller accounts and continue to innovate in tight competition which is why I stick with them.

Pros
Buffer's clean interface makes it easy to use with multiple accounts all on one dashboard. The built-in analytics is a nice feature for a quick glance at the reach of multiple posts. They are continually updating with changing APIs and the new Campaign feature looks promising.

Cons
The latest update is growing on me, but it still has a few flaws. One huge one is that the default view is by "Day" and when you click on week or month it opens new windows without navigation back to the main tab. It's still manageable, but really annoying. The price structure is okay. Most peers in my world opt for the cheaper Pro account rather than doling out $65-99/mo for larger teams.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Dmitry K.

A social media manager's dream

Used daily for 2+ years
Reviewed 2019-04-12
Review Source: Capterra

I have several business and need to manage their social media presence on Twitter, Facebook and LinkedIn. It's no easy feat, bit with Buffer I can significantly reduce my time spent on social media so I could focus on my work and more interesting parts of customer service and content management.

Pros
How easy it is to schedule tweets, Facebook and LinkedIn post.

Cons
The pricing plans are not fairly distributed with the most interesting features being hidden behind the most expensive plan that cost to much for a one-man/woman business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Tigran K.

Great Social Media Management Tool on the Cheaper Side

Used weekly for 6-12 months
Reviewed 2021-02-21
Review Source: Capterra

Buffer helps a lot in saving time and improving the quality of social media content marketing. It's much easier to schedule the same post from Buffer across different social media platforms than doing so separately. It might seem like a small tweak but makes a great difference for digital marketers.

Pros
Buffer is a great package of social media management tools that rocks a great design and is very consistent with its support and improvements over time. It also helps a lot that it's cheaper compared to other competitors in some ways. The price gives it a competitive advantage if you're pitching an acquisition of an SMM platform to companies that aren't willing to spend a lot on their digital marketing activities.

Cons
It lacks some convenient features that the competitors offer. I'm talking about features like integrated tagging for Twitter and LinkedIn. Last time I used this software it still lacked the proper tagging features which require you to make an extra step to open a separate tab to check whether you got the username right or wrong. Another aspect I dislike is that Buffer's middle-range plan is intended for two users only. In my opinion, the mid-range option should be for at least three people. At the time of choosing, we decided to go with Hootsuite because it's the mid-range plan, while more expensive, was intended for three people and also offered more of the above-mentioned features.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Anonymous

Slick Social Media Scheduler

Used weekly for 2+ years
Reviewed 2017-12-23
Review Source: GetApp

Pros
Buffer is super easy to use and very intuitive. Both on mobile and desktop. Its pricing is very affordable.

Cons
Often, I am tempted to switch to competitors like MeetEdgar or Co-Schedule because they offer a richer feature set that might better suit my needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Alex A.

Social media management made easy

Used daily for less than 6 months
Reviewed 2019-08-31
Review Source: Capterra

Managing my social media platforms has been great as I have been able to see all of them on one easy spread out page, coupled with analytics . Fantastic !

Pros
The features, post scheduling and quick access are all fantastic! It’s easy to use and navigate too.

Cons
The price! It’s not so affordable and more unfortunately, the least plan ought to have more than one user access.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Great company, OK product

Used monthly for 2+ years
Reviewed 2019-04-27
Review Source: Capterra

I'm a huge fan of the company, its values, and the general vibe coming off from every interaction with the product, even though sometimes the product inexplicably fails.

Pros
Buffer is incredibly easy to use as well as very reasonably priced.

Cons
Sometimes things don't go as expected: meta images occasionally don't load properly, some posts aren't sent out as your connection with a certain social profile timed out (without being warned of it), the suggested times for posting are useful to limit choice and just publish but I'm not sure of how impactful the preselected time slots actually are.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Darien C.

One of the best social media management platforms with a high price for teams

Used occasionally for 1-2 years
Reviewed 2020-01-14
Review Source: Capterra

Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Pros
Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Cons
I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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John B.

One of the Best SMM Tools

Used daily for 2+ years
Reviewed 2018-09-08
Review Source: Capterra

Pros
Buffer is extremely easy to setup, so you can be up and running in no time. Another massive plus is the share extension for Google Chrome and Safari. It's fast and makes adding content for curation a breeze. One more big win is the RSS feed integration for setting up a review queue.

Cons
I ended up leaving Buffer because of the pricing structure for plans. Even though Buffer is a great value, they have work to do in the pricing strategy as it jumps considerably between packages.

Response from Buffer


Hi, John, thank you for the kind review and honest feedback. We have heard feedback from many customers that the increase from the Pro plan to the Small Business plan is too huge and are in the process of re-thinking and improving our pricing structure (perhaps such as introducing flexible pricing). Thank you for giving Buffer a go, and I hope we'll have a more suitable pricing for you in the future.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Tyler H.

Good social media scheduling software

Used occasionally for 1-2 years
Reviewed 2018-07-26
Review Source: Software Advice

For the price buffer offers many of the features a small business needs. However, if you can afford it a paid tool would be better.

Pros
Buffer makes it easy to schedule posts to various social media platforms and offers some platforms of integration.

Cons
There are many other social media platforms that offer a more robust social media channel monitoring in addition to scheduling and analyzing data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Simple and Easy to Use

Used daily for 2+ years
Reviewed 2018-08-10
Review Source: Capterra

I use Buffer to schedule and plan all of my social media content. I have a business account and I like being able to create drafts and work on posts together with teammates.

Pros
I love buffer! I have been using for several years now - and have taken it from one job to another. I think it is so simple, easy to use and really offers anything that a small business needs for social media management at an affordable price. It works perfectly for my needs and I love that you are now about to use with instagram.

Cons
This software definitely would not be sufficient for someone who gets a lot of engagement on social media because replies are not really managed through this platform. But our engagement is relatively low and is easily manageable without needing it in this tool.

Response from Buffer


Hi, there! Thank you for the kind review! I hear you about the management of engagement on social media. We now have a social media engagement tool. Buffer Reply, which we aim to integrate into the Buffer platform in the future. When you need a tool to manage your engagement, feel free to check it out here: https://buffer.com/reply/. Thanks!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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David F.

Very Pleased With Buffer

Used weekly for 1-2 years
Reviewed 2019-04-05
Review Source: Capterra

This easy to use platform is scalable and allows us a ton of control over what we want to do with our social media.

Pros
This program was so easy to learn and use right away.

Cons
Price jump from one level to the next was too big a jump but we am still getting value out of the software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Andrew D.

Buffer makes running our company social media easy

Used daily for 1-2 years
Reviewed 2020-10-14
Review Source: Capterra

Apart from a few hiccups, Buffer works smoothly - so we're happy!

Pros
It's a well-built tool with plenty of power features and a low price tag - which has made us a big fan for the almost 2 years we've used it.

Cons
Sometimes I've found that our social media accounts will get disconnected, but we don't get any warning from Buffer about this.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Safeer M.

Automate Your Social Media

Used daily for less than 6 months
Reviewed 2020-09-12
Review Source: Capterra

This is the best tool to manage your social media.

Pros
- Simple, with comprehensive features - Manage multiple social media accounts easily - Useful analytics are available - Easily schedule posts on various social media platforms and forget it, let Buffer takes care of it - Useful browser integrations such as Chrome extensions

Cons
- The pricing should be reduced as the structure is not affordable for many small organizations - The scheduling does not take into account past engagements on previous posts

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Sylvain B.

An easy social management app

Used monthly for 6-12 months
Reviewed 2019-02-06
Review Source: Capterra

The easiest social app on the market. Free version is perfect for small business.

Pros
Buffer is the easiest social management software on the market. I recommend this app for all my clients that one an easy solution for social posting. Little functionalities but really effective. Free version is just fantastic.

Cons
I find the price a bit expensive when you want the pro version. At the same price, other solutions offer more. But Buffer is the easiest app, don't forget about this.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Dianna S.

Expensive Social Media sharing software

Used occasionally for 6-12 months
Reviewed 2019-12-03
Review Source: Capterra

Cost became too high when Facebook already offers free tools to post, respond and analyze.

Pros
This is a great Social Media sharing tool. You can create, share, and analyze your company's social media footprint.

Cons
Buffer started out as a free way to share on Social Media, as the tool options grew so did the pricing.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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Anonymous

Effective multi-platform social media marketing tool

Used weekly for 1-2 years
Reviewed 2019-09-18
Review Source: Capterra

Pros
Buffer allows easy scheduling of social media posts. Using it means that we can guarantee that our posts will go out at the optimal time for exposure, without the need for constant social media management.

Cons
More expensive for businesses with few user profiles than some rivals, due to entry-level pricing plan.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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