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Buffer Pricing

Pricing overview

Value for money rating

4.5

/5

1.2K

Price starts from

15

Per month

Per Feature

Pricing options
Free plan
Subscription
Free trial

Pricing details

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch (hello@buffer.com)

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.

What users say

I love social media schedulers, and this is a good one. I like that it's relatively inexpensive, and easy to connect with social media accounts.

TH

Teresa H.

So all in all I think Buffer does a great job for the price of the software. I do like how all analytics are in one place and how you can have multiple users and editors working on your social copy.

AR

Anonymous Reviewer

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Buffer is a bare-bones alternative to it's competitors

Reviewed a year ago

Buffer is great for posting directly to social media without having to log into each platform to manage your accounts. IT has a very reasonable price point for the services that it provides.

Pros

Buffer is easy to use for scheduling and posting to social media. It has saved us a lot of time compared to posting directly to each social media platform. The pricing structure for Buffer is great, and they honor legacy pricing while still passing along the upgrades that normally come with price hikes.

Cons

The tracking and analytics are a bit lackluster when compared to Hootsuite. I would like to see the ability to monitor and respond to replies and comments directly from the app, too.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Awesome way to optimize social media management

Reviewed 2 months ago
Pros

The interface is beautiful and makes it much more bearable to spend hours every week to set up my SM posting schedule and analyzing data

Cons

The limits of usage on the Pro plan was a bit too little, considering the cost

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A dreamed automation tool for multi-publishing

Reviewed a month ago
Pros

As a marketing manager in a small company, Buffer helped me save a lot of time in publishing and monitoring. As I can't allow my whole time on social media management, the ability to have a central place to publish, adapt content to the platform and monitor all social media was very important. Buffer succeeded to fulfill this need with an easy-to-use platform and fair pricing for small businesses so ROI won't be questionable.

Cons

I think Buffer can improve its support service to help users with onboarding. Also, Buffer faces significant competition and started to fall behind.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Helpful tool for either smaller organizations or big organizations.

Reviewed 2 months ago
Pros

It's easy to schedule upcoming posts. It's simple to use. It would be cool though to have an overview of the dates when posts are scheduled instead of always having to scroll down the list all the way to the last post.

Cons

Connecting different social media accounts is a bit of a headache, but I guess that's part of it. The set up process did take some time, but now, everything is running smoothly. So far we are using the free version. Each time we're debating whether to upgrade we decide that it's way too expensive for the capacity in which we are using it. (Scheduling upcoming posts, no promoting, no further marketing etc.)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Buffer | Is it any good?

Reviewed 9 days ago

Buffer has been a positive experience for me. I've used it for multiple years, and I used the free version for over half of that time. I was pleasantly surprised by how many posts I could schedule, and how many I could schedule across platforms. This kept be for a while, but I would eventually cancel my subscription and leave Buffer when Facebook for Business (which allows access to Instagram and Facebook...

Pros

Buffer is an easy-to-use content publishing software which allows brands to schedule posts ahead of time, and to schedule posts from multiple accounts (and platforms). This is extremely useful, because you can schedule a post for Facebook to release at the same time as Instagram, and you don't have to go to either website to do it. Buffer streamlines social media posts into one complete software. I...

Cons

There was a bug that, on occasion, if you saved your posts to be scheduled then the page would refresh and the post would be gone. This happened rarely, but did happen on occasion. As I've used-browser based services (Express had this issue, for example), I've found that this is a relatively common problem when a page refreshes or your internet is interrupted. I would've stayed with Buffer to this...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Makes Social Media Easier

Reviewed 5 months ago

After we decided to find an alternative for Later I've tried a lot of softwares for planning content for social media that would include everything we need but still would be affordable. Buffer was basically the only one that fit both of these categories. We use it for 2 years now and we are very satysfied even though there are some things that need improvement. The product is still improving and adding more feature (for example quite recently they added integration with Canva) which makes me happy to see. I had to communicate with the support a few times and they were always very nice and helpfull.

Pros

- User friendly - Reliable auto publishing - Works with Facebook Groups as well as Pages - You can create campaigns to track all posts with some specific topic - Drafts - Includes analytics for published posts - Regular updates, improvements and new functions

Cons

- It is not possible to set campaign in drafts so you have to remember to add it after adding in queue - Does not reccomend best time to post based on the data from published content - Can't trasnfer drafts between profiles - Missing build-in tool for cropping picture - Tagging other Facebook Sites could use some improvements, sometimes it is hard to find the right page since there are not profile pictures

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great Social Media Management Tool on the Cheaper Side

Reviewed a year ago

Buffer helps a lot in saving time and improving the quality of social media content marketing. It's much easier to schedule the same post from Buffer across different social media platforms than doing so separately. It might seem like a small tweak but makes a great difference for digital marketers.

Pros

Buffer is a great package of social media management tools that rocks a great design and is very consistent with its support and improvements over time. It also helps a lot that it's cheaper compared to other competitors in some ways. The price gives it a competitive advantage if you're pitching an acquisition of an SMM platform to companies that aren't willing to spend a lot on their digital marketing activities.

Cons

It lacks some convenient features that the competitors offer. I'm talking about features like integrated tagging for Twitter and LinkedIn. Last time I used this software it still lacked the proper tagging features which require you to make an extra step to open a separate tab to check whether you got the username right or wrong. Another aspect I dislike is that Buffer's middle-range plan is intended for two users only. In my opinion, the mid-range option should be for at least three people. At the time of choosing, we decided to go with Hootsuite because it's the mid-range plan, while more expensive, was intended for three people and also offered more of the above-mentioned features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Buffer - A Good Tool for Social

Reviewed 2 years ago

Overall it does what we need it to do. It's a good tool, not fantastic, but I have yet to find one that is... so all in all I think Buffer does a great job for the price of the software. I do like how all analytics are in one place and how you can have multiple users and editors working on your social copy. It has definitely made social media management easier.

Pros

I do like the ease of use and functionality. It has a clean interface and you can select from a couple of different plan options, including one for posting and analyzing your social media accounts.

Cons

There are limitations. I wish I could go in and schedule weeks or even months worth of content, but I can't because Buffer does not allow you to post carousel photos on Instagram or LinkedIn. We often share more than one photo on our posts so I have to go and manually do that for those networks when we have more than one photo. I hope that functionality will integrate soon because it is a huge downfall of the platform. However, all other platforms are facing this issue, it's not unique to Buffer.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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One of the best social media management platforms with a high price for teams

Reviewed 2 years ago

Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Pros

Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Cons

I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Stay Ahead on Social Media Easily with Buffer

Reviewed 3 years ago

Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process. The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools! While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!

Pros

Buffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place. At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.

Cons

Using Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts. Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Buffer-Social Media Management and Automation

Reviewed 3 years ago

The best thing about Buffer is the number of accounts and posts that can be added. Next up the ability to see the overall potential of posts in the analytics gives a good insight as to who your fans are, who they're fans are and what they like sharing. Overall, Buffer is a must have for Social Media users who can't spend every waking hour posting.

Pros

I have been using Buffer for around two years and still think it is a must-have for any social media users who are needing to automate their posts. Top pros for this software are: Relatively low cost. Run multiple profiles. Ability to schedule damn near unlimited posts. Scheduling options and queue are presented well and easy to use. The way the analytics are presented. The content feed is also a brilliant feature, although it can also do with some significant improvements. This is by far one of the best low cost/free software's for Twitter, Facebook and LinkedIn posting.

Cons

As above, the content feed needs some improvement, as it does not always pull the most recent links. Addition of a filter for the content feed would be an A* feature. Sometimes hashtag lists do not display correctly and errors can be shown when tagging someone's profile. Need to be able to create a permanent, possibly arranged list of regularly used hashtags. Instagram posts need to be monitored as direct posting is not available, instead, you are notified to 'ok' the post first. This wouldn't be a problem IF the notifications actually were pushed on time, plus it does kind of defeat the purpose of the automation.

Vendor response

Hi, Nathaniel, thank you so much for the kind feedback and suggestions. Your suggestions are really helpful in helping us improve the product. I personally really like the idea of filtering the content feed. I'm glad to share that you can now schedule and automatically publish your Instagram posts to your Instagram Business profiles without needing the notifications. Here's more information: https://buffer.com/instagram. -Alfred

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Affordable, Super Simple, Nice Feature Set, Amazing Support

Reviewed 4 years ago
Pros

I started using buffer around 5 years ago and they had a great idea right from the start: how can I schedule social media tasks well in advance so I can set it and forget it? This has been the core feature ever since: you create your posts, define your posting schedule and let the app do it's magic automatically. Most social media marketers I know care more about the quality of their posts than...

Cons

The pricing was way more compelling before with the Awesome plan. Additional team members are a must when you're collaborating, but they start at 99$ a month which is too much in my opinion. The buffer is missing some crucial collaboration features of other software that makes it hard to use for working as a team. The current approach is more like "everybody adds their posts and they'll be scheduled automatically" and less "everybody suggests posts and let's discuss them in the team". Thus it's not ideal for agencies that would like to discuss posts internally and send them to the client for approval.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Still one of the best social media schedulers

Reviewed 4 years ago
Pros

Quick to schedule social media posts to multiple accounts in a few clicks. Extremely versatile and easy to use. I have used many social media scheduling tools over the years but keep coming back to Buffer. I actually used the free version for many years but as a business grows and your social media presence grows it is better to pay for a solution that allows you to manage them all under one roof. When...

Cons

RSS feed can be a bit clunky. Is 8 accounts generous enough? You are "limited" to 8 social media accounts on the Pro plan which sounds a lot but can be filled up quickly. They reduced this in March 2018 from 10 to 8 which was disappointing. Another disappointment is the lack of a native way to enable bulk scheduling by uploading a csv file. This is available in other schedulers (although they are considerably more expensive than Buffer). Fortunately there is a solution in the form of a 3rd party application called "bulk buffer" (just do a Google search for it).

Vendor response

Hi, Jason, thank you for the kind review and honest feedback about our tool. If you are up for sharing, I would love to hear more about the RSS feed. I also hear you regarding the account limits and bulk scheduling. We have heard similar feedback about the account limits and have been thinking about how we could improve that. Thanks again for the feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Simple solution for keeping social active

Reviewed 3 years ago

It's great for clients just starting out with social or who need an idiot-proof solution to schedule content across a bunch of social sites without much effort. I've suggested it to a ton of my clients when I was doing social media management, it makes it easy to keep the feeds full without too much of a headache. It's still got it's downsides, but so do most of the other ones out there.

Pros

I often recommend Buffer to clients as a simple way to keep social accounts active. I like the queue, and the chrome extension is a convenient way to easily add new articles and shares to your social feed without having to do much extra work. The feature where it adds hashtags on insta to a comment is really slick too. The free version gets a lot done and even the paid is a pretty good value for just posting to social.

Cons

I get a bit annoyed when it unpairs from my social accounts. I try to avoid notifications so this means my accounts can go dark for a few days until I notice that it hasn't been posting content to that site. The chrome extension can also be glitchy, where you have to reload the page to use it. It's also a bit lame that for any additional features it's a new paid thing, like analytics etc. It adds up fast for truly agile functionality.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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If you post to social media for your business, you need to be using this service.

Reviewed 4 years ago

I'm not a social media professional, and have no interest in spending time each day on multiple pages of multiple sites to share information for business marketing. Buffer let's me do exactly that work with a few clicks, and schedule posts out for days at a time.

Pros

Buffer takes so much effort out of frequent social media posting. It allows with a click and a few words of caption to post to one site or many, one page or many, on a pre-set or "next up" schedule so that you never have to stop what you're doing to share a web site to your profiles. It takes care of the post times, the queue, the placement, even the analyitics of how your posts perform across all of your social sites. Their blog alone is worth subscribing to - jammed with useful and entertaining tips for maximizing your results, and the free version can be very helpful for startup pages or social enthusiasts. But when you're serious about posting for your business, the paid plans make the transition to "professional social media marketer" very seamless.

Cons

Recently, Facebook and Buffer aren't as tightly integrated as they used to be. That's a change with FB, and Buffer is very up front about why things are different. It's a small step backward, and not the developer's fault at all. It's still the very best value in managed social media posting, and a sanity saver for anyone who posts to multiple sites/profiles/pages on a regular basis.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great for managing multiple accounts

Reviewed 2 years ago
Pros

Buffer is really easy to set up and run. You can quickly add accounts and team members, controlling access easily. It’s affordable priced and the advanced analytics provide a depth of insight into your activities performance.

Cons

There are some analytical features that other services are better for, however it’s likely Buffer will develop these soon (as they have with all of the current features!)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Save time and post better content with Buffer

Reviewed 3 years ago

Ive been a Buffer paid customer for a few years now. Ive dabbled with other software of the same genre but Buffer integrations, the interface, the value for money with the amount of accounts available, and now the new functionality of CRM and better publishing features makes it a no brainier choice over something way more expensive. Buffer get it done at a basic and expert level.

Pros

The integrations with every page and app I use. The iOS functionality makes it so easy to share brilliant content and keep an eye on the interactions that post gets. Its also brilliant if there are more than a couple of posts shared per day.

Cons

Sometimes its difficult to pull the image from the website or post Im sharing and if I share in Safari it means I cant go back and open up another Safari window to look up info to better help me write the post copy. Im sure its a browser issue or something but on mobile its a tiny bit harder to manage.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best there is

Reviewed 2 years ago

It's a great website to use for managing a lot of social media. Totally worth it.

Pros

Buffer lets you schedule posts across multiple social media platforms such as Facebook and Twitter. There is a free version but you can get more features the more you pay. I think the basic paid plan is the best value, but it depends on what you need. One of the best things is the way it posts pictures and videos natively to Twitter, rather than posting links.

Cons

You can't seem to add subtitles to Facebook when scheduling, which is a problem. You have to wait for it to post, go in and edit it on Facebook, and add subtitles.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Top of The Line SMM Service

Reviewed 3 years ago

I have used a multitude of platforms for social media in the past and buffer had proven itself to be more effective for social media marketing and has better value.

Pros

Buffer has everything you need to run an effective social media marketing company/campaign. Unlike other companies there are very little to no bugs, the cost is very affordable, and there is a wide array of social media platforms to use. Scheduled posting makes it easy to post in advance. One unique feature that other companies don't have is the "buffer this" feature. This allows you to share, schedule, and copy any image you see while browsing the internet. Makes for great immediate posting if you see an interesting article or image.

Cons

It would be great to see more social media platforms added like Pinterest. Also hashtag recommendations would be a great addition and very useful to speed up the process.

Vendor response

Hi, there, thank you for your kind review. You might be pleased to know that you can connect your Pinterest account to Buffer! Here's a bit more information: https://buffer.com/pinterest. And great suggestion about hashtag recommendations. I can see how that'll be helpful and would personally love to be able to use that, too. Thank you for the suggestion. -Alfred

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A brilliant way to manage social media platforms

Reviewed 2 years ago

It is brilliant. Infact it would have been more awesome if I would had known about it earlier. Earlier I used to burn a lot of time on different social media platforms. Now everything is smooth and I get my time to work on my games

Pros

Being a game developer,it is very important to be in touch with various different social media platforms for promoting your game. But when the size and resources are low,then one has to focus on both game development and promotion part. But here buffer comes to the rescue With the help of it , many different things can be done in few clicks. From posting to scheduling all the tasks,it made everything very easy. And the super best part:- it generates good results and even my other developer friends are satisfied with the result

Cons

1.) Cost:- the free version is not enough for me for my tasks. And it is quite expensive, especially when resources are low and you are an indie developer 2.) Confusing payment models:- there are lots of options available for purchase and initially it is quite tough to figure out which one suits you best Otherwise I have not faced any other serious issues

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best bang for your buck

Reviewed 2 years ago

I am definitely a fan of buffer, and think they're the front runner in their price range for social media automation.

Pros

Buffer is extremely affordable, but in that the variety of options is limited. Buffer is extremely easy to use and as such I have had no problem teaching team members to use it in a matter of minutes. Being able to post directly in groups is a game changer.

Cons

When I first started using buffer the analytics side of the equation was included in all plans, now that it's separate it's harder to justify the price tag.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great social media manager for beginners!

Reviewed 2 years ago

Overall, I would highly recommend this to all startups! As a startup, you don't need to use a social media managing software that's expensive. Buffer offers so many features at its base plan and I think it's sufficient. They have higher-tier plans that offer more features so once your social media accounts grow, upgrading is an option.

Pros

I was introduced to do this software by my boyfriend because he uses this for his dog walking business. It took several hours to figure out how to use it but after getting the hang of it, it's totally worth it! From the research that I did, I think it's an affordable option in comparison to other programs It's easy to use, affordable and the features that are offered with the Pro plan are more than enough for a startup!

Cons

The only thing that could be fixed is the connection with all the social media accounts. The integration itself is very smooth but every once in a while (probably once every 3 months) some accounts get disconnected so you have to re-connect them. Since it happens rarely it's not a deal-breaker but I just look at it as a way to verify accounts!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best social media calendar at an affordable price

Reviewed 4 years ago

It was a great experience when we have less than 10 brands to manage. We definitely recommend small businesses and small teams to consider Buffer as it's simple and very affordable with basic use.

Pros

It's super easy and simple to use and to train in your team member. The drag-n-drop function is at ease to use, and the ability to send the same message over multiple platforms has saved us tons of times. The whole calendar is very straightforward (mentions, hashtags, word limits, time,..), exactly like posting on your own social media, but 4 at once within one click. The UX/UI design is also really great, we love seeing the empty spots on our calendar so we could fill in with best contents!

Cons

We have more than one brand to manage and each brand have about 4,5 social media accounts, so that really adds up on the bill! Also, for the price (that we have so many accounts), buffer doesn't go in-depth enough. Their analytic is a bit too simple, maybe suggesting us which post to recycles and best time to schedule?

Vendor response

Thanks so much for the kind review, Huong! I appreciate your feedback about our analytics, too. We are currently working on a social media analytics tool with more analytics features (in case you're curious): https://buffer.com/analyze. -Alfred

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Buffer: Social Distance Smartly

Reviewed a year ago

My experience has been great with Buffer. While the bread and butter is undoubtedly its Publishing feature, I very much enjoy the recently added Engage functionality, where I can reply to comments on different platforms. That is a huge productivity gain! There are times I wish Buffer had more CRM-like features, but that would positively push the product to a whole different price tier.

Pros

With Buffer, I’m able to compose and publish on social media whenever most convenient. The quality of the posts has undoubtedly improved thanks to easier proofreading and far fewer typos. In addition, the ability to maintain a consistent social media presence and reach my audience at the most optimal time windows is a huge plus.

Cons

Not the fault of Buffer whatsoever but staying logged in on various social media platforms could be a challenge. Platforms like LinkedIn are notoriously fuzzing about reauthentication on a periodic basis.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Simple and Easy to Use

Reviewed 4 years ago

I use Buffer to schedule and plan all of my social media content. I have a business account and I like being able to create drafts and work on posts together with teammates.

Pros

I love buffer! I have been using for several years now - and have taken it from one job to another. I think it is so simple, easy to use and really offers anything that a small business needs for social media management at an affordable price. It works perfectly for my needs and I love that you are now about to use with instagram.

Cons

This software definitely would not be sufficient for someone who gets a lot of engagement on social media because replies are not really managed through this platform. But our engagement is relatively low and is easily manageable without needing it in this tool.

Vendor response

Hi, there! Thank you for the kind review! I hear you about the management of engagement on social media. We now have a social media engagement tool. Buffer Reply, which we aim to integrate into the Buffer platform in the future. When you need a tool to manage your engagement, feel free to check it out here: https://buffer.com/reply/. Thanks!